Latest Episode
1574: The Simple PMO Secret to Making Better, Faster Decisions w/ Noah McCloud
In this episode, Brian sits down with Noah McCloud, the founder of OptiGold PMO, who masterfully translates complex corporate project management principles into actionable strategies for entrepreneurs. Noah shares his journey from managing $600M+ portfolios to taking the leap and building his own business from the ground up. He reveals why most business failures aren't technical but human, rooted in our resistance to change and lack of trust. This episode is a masterclass in mindset, resilience,
Play Latest EpisodeRecent Episodes
1574
Sept. 22, 2026
1574: The Simple PMO Secret to Making Better, Faster Decisions w/ Noah McCloud
In this episode, Brian sits down with Noah McCloud, the founder of OptiGold PMO, who masterfully translates complex corporate project management principles into actionable strategies for entrepreneurs. Noah shares his journey from managing $600M+ portfolios to taking the leap and building his own business from the ground up. He reveals why most business failures aren't technical but human, rooted in our resistance to change and lack of trust. This episode is a masterclass in mindset, resilience,
1573
Sept. 21, 2026
1573: Solving the 226 Food Decisions You Make Every Day Through Tech, AI, and Data w/ Sushmitha Kanukurthi
Tired of the daily "what's for dinner?" struggle and the mental gymnastics of healthy eating? Sushmitha Kanukurthi, a data scientist with over 20 years of experience at companies like Meta, turned this universal problem into her mission. She founded Nuven, a health-tech platform that acts as your personal AI kitchen assistant. This episode is a masterclass in leveraging deep professional expertise to build a unique, data-driven solution in a crowded market. For any wantrepreneur or entrepreneur,
1572
Sept. 20, 2026
1572: IGNORE this evidence!
Ever feel like the evidence is stacked against you? A failed proposal, a critical email, or even that voice of self-doubt in your own head can feel like proof that you’re on the wrong track. In this Solo Sunday episode, Brian Lofrumento dives into a controversial but essential trait for every founder: delusion. He argues that in a world overflowing with evidence that you’ll fail, the only way to succeed is to be delusional enough to believe you will win anyway. Brian breaks down why this mindset
1571
Sept. 18, 2026
1571: What has NOTHING to do with coursework BUT uniquely prepared you as a founder!? (Collab episode!)
In this special Collab Week episode of Wantrepreneur to Entrepreneur, 13 founders come together to answer one deceptively powerful question: Tell us about something you picked up during your school years that had nothing to do with the actual coursework, but has helped you in day-to-day as a business owner. From a nightly outfit ritual that taught preparedness, to a rugby final that taught the difference between the right action and the right outcome, to a boss's two-word correction that refram
1570
Sept. 17, 2026
1570: How to Build Custom Business Software for $14 (No Coding Required) w/ James Edgell
Tired of wrestling with clunky spreadsheets or paying a fortune for software that doesn't quite fit your business? James Edgell, a former technology leader at giants like McDonald's, IBM, and Deloitte, is here to show you a better way. He shares how his new venture, SoftExit Studio, is using AI to make custom business software accessible and affordable for everyone. This episode is a masterclass in leveraging technology to solve real-world business problems without a team of developers or a vent
1569
Sept. 16, 2026
1569: Beyond the Hype: How to Make AI Profitable in Your Business w/ Marty Reed
Tired of hearing about AI as a novelty? This episode cuts through the noise. Serial entrepreneur Marty Reed joins the show to reveal how to implement AI with a founder’s mindset, focusing on one thing: a tangible return on investment. He explains why simply chatting with an LLM is the lowest bar and shares how to build custom AI agents that automate complex workflows, multiply your team's productivity, and directly impact your P&L. For any wantrepreneur or entrepreneur feeling overwhelmed by AI,
Recent Blog Posts
Sept. 22, 2026
How Ben Goodwin Built OLIPOP by Turning a Personal Health Journey Into a Mission-Driven Brand
For Ben Goodwin, OLIPOP was never really about soda. Soda was the vehicle. In a recent interview, the OLIPOP co-founder and CEO described the company as something closer to a “Trojan horse”: a familiar, nostalgic product capable of carrying a much…
Sept. 20, 2026
Jennifer Garner on Rejection, Resilience, and Building Once Upon a Farm
Jennifer Garner’s entrepreneurial story did not begin with a perfectly timed startup idea, a polished pitch deck, or a lifelong ambition to become a founder. It began, in part, with rejection. Long before Garner became closely associated with Once…
Sept. 19, 2026
Jonathan Anderson on Leadership, Creativity, and Building the Next Era of Dior
Taking over something established can be harder than building something from scratch. When you start a company, you get to invent the language. You decide what the brand stands for, how the team operates, what customers should expect, and which tra…









