1008: My ONE WORD for 2025!

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Hey, what is up?

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Welcome to this episode of the Wantrepreneur to Entrepreneur podcast.

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As always, I'm your host, brian LoFermento, and I am very excited for the new year because it is that time again for me to reveal my one word for 2025.

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This is the seventh straight year that we are doing this exercise on this show, and what I've absolutely loved about these episodes is it's not just about me sharing my word for the year, but it's also about talking about why this is helpful in inviting you to think about your one word for 2025.

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So I'm super excited about this one.

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Let's dive in, all right.

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So, as I mentioned in the very beginning of this episode, this is the seventh straight year that we are doing this here on the show, and I've really come to know and love and appreciate this concept that I'm going to share with you.

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It's not something I invented.

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It's something that was introduced to me and it has very much become a part of my annual planning, my annual reflections and, most importantly, my annual decisions and my annual action-taking.

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And I'll tell you what I love about this episode as well not just sharing it with you, but hearing from all of you listeners Every single year.

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This is one of the episodes that I receive the most feedback for, because a lot of you also engage in this activity of choosing your one word for the year and you are not shy about sharing it with me.

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So again, I want to leave that open invitation to all of you listeners around the world I'd love to hear your one word for the year.

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I so love hearing those things and reflecting on it with you and sending emails back and forth reflecting on how it's going to manifest in our new year.

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So don't be shy.

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My direct email address it's hello at imetbryancom.

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Now that you met me on the show, hello at imetbryancom.

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Super easy to get ahold of me.

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So do not be shy.

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But first things first.

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Let's kick it off by talking about why the heck do we choose one word for the year.

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Well, every single year, I've gotten into the habit of sharing with you some wisdom and insights from someone who is at the very forefront of this movement across people that choose one word for the year.

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This is from the website myonewordorg.

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That's myonewordorg, and here I'm just going to read, as I do every single year for seven years running, some verbiage that they have on their website, myonewordorg.

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Here's what they say Lose the long list of resolutions.

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If you're like most people, each January goes something like this you choose a problematic behavior that has plagued you for years and you vow to reverse it.

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In fact, you can probably think of two or three undesirable habits.

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Make that four or five.

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Thus begins the litany of imperfections to be perfected, commonly known as New Year's resolutions, all of which are typically off your radar by February.

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My one word is an experiment designed to move you beyond this cycle.

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The challenge is simple Lose the long list of changes you wanna make this year and instead pick one word.

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This process provides clarity by taking all your big plans for life change and narrowing them down into a single focus Just one word that centers on your character and creates a vision for your future.

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So we invite you to join us and pick one word for the next 12 months.

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So that's the excerpt from myonewordorg.

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What's really cool is that if you go to myonewordorg, you can learn how they walk you through their process for picking your one word.

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You can see the words from others.

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You can see stories as to how the one word has shaped their year.

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I have always been very public about my one word for the year.

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In fact, like I said, seventh year we started in 2019.

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So my word for the year back in 2019 was better, and for me, that was an open acknowledgement of the fact that I don't need things to be perfect, I don't need them to be amazing.

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I just want to always be looking to make things better, make myself better, make my decisions better, make the things that I'm putting into the world better.

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I just want to serve people better, because my logic back in 2019 was that it's unattainable to be perfect we all openly acknowledge that but what's always attainable is to make things better.

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We can look at anything and we can make it better.

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It's those incremental improvements that are very possible and when you compound those over time, they're also very fruitful.

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So that was my word for the year in 2019.

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Fast forward to 2020, and my word was output.

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I made a very conscious decision, telling myself and really strategizing and committing to the fact that when I'm faced with decisions, I want to choose output, and for me, what that meant was I didn't want to measure 2020 by the amount of work that I did or the amount of thinking or strategizing that I did.

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I wanted to measure that year by how many things I output, how many things I put into the world, and it's no coincidence that that set the scene for me launching two brand new businesses that year.

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Of course, that was the year that COVID hit the world and the entire world shut down, but there I was committed to output and I launched the Launch Coalition that year and just a few years later I sold the Launch Coalition in 2022.

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And so there's a lot of really cool things that happened from that lens of output.

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In 2021, I focused my actions not action, not that verb, it was actions.

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And the reason why I so intentionally chose that term of actions is because, when I looked at my year and my goals and all the things that I wanted to do, I realized that you can desire outcomes, you can desire tangible results, but the only thing that's going to get you there is the actions that reap those results and those rewards.

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And so that's why that year, I wanted to be hyper-focused on the actions, the things that I can do today, in order to get me closer to the things that I want and where I want to be.

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So that word really sparked me to shape my weeks differently, shape my to-do list differently, to really make those intentional choices and have that bias towards action.

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Super important.

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In 2022, I was at a new place.

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I moved to Tampa.

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It was my second year of living here and so I was running the Launch Coalition.

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I had multiple businesses going and that's when I realized the only way that we're going to move forward is through my word for the year together.

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That was the word that I chose for 2022.

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And it's so funny looking back on that year because it set the tone that when I felt like I was hitting a rut with this podcast, I opened it up and I invited my entrepreneurial friends, my real life friends, like just my personal friends and I said, hey, here's what's going on with me, here's where I feel like I'm stuck in a rut with the podcast, with the Launch Coalition, with all these different places.

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And it was through that act of togetherness, of that strong focus on hey, this stuff doesn't all happen from inside of me.

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I'm very fortunate to have all these people around me and I looked for answers together and I found them, and I'm so grateful for the way that the word shaped my 2022.

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So grateful for the way that the word shaped my 2022.

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In 2023, I rode that wave of momentum and really high standards of excellence and goals for myself, and that's why I chose for the first time ever I cheated a little bit in 2023.

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I actually had two words for the year.

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It was intention and discipline.

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And I realized when I sat down and I said, with all the goals that I have and what I'm looking forward to, what's going to get me there?

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And I realized when I sat down and I said, with all the goals that I have and what I'm looking forward to, what's gonna get me there, and I realized, well, intentionality very important to me.

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I need to be intentional about the things that I want, because when I want something, I go get it, but you're not gonna get things without discipline along the way.

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And so that's why those two words married to each other intention and discipline together really guided me through a very productive and intentional 2023.

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And that's why, coming into 2024, my word for the year it was the one that I've been so excited about.

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It guided me in more ways than I could have ever imagined this year, and that word has been building.

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I did an entire episode about it at the beginning of this year and I talked about how I want to be building in all the ways.

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I want to be building as a verb.

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I want to construct buildings that withstand the test of time.

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If we think about building as a noun, building is something that very much set the tone for me this year and that's why it leads comfortably.

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I dropped a lot of teasers in episode 1000 with Dr Zachary Ginder a couple of weeks ago.

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My one word for 2025 is bigger, bigger.

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I wanna tell you about this because I've been thinking about it so much throughout the course of Q4.

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It's the one word that keeps popping into my mind.

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I am so grateful for all of our incredible guests that we've had on the show this year because, holy cow, they have invited me and made me think bigger in so many different ways and in life, in business, in relationships, in connections, in everything, I found myself thinking bigger, and a lot of it is thanks to the foundation that I've built over the course of 2024 through building.

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It's.

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It's a lot based on the work that I've been doing, but this year I realized I don't want to be launching 80 new things in the world.

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You're actually going to see me do fewer new things, but what you're going to start seeing is I'm going to be doing all of these things bigger.

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I want to think bigger.

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I want to do bigger.

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I want to reach bigger audiences.

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I want to have a bigger impact on everyone that I get to work with and that I get to reach and serve.

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I want to do all of these things bigger, and when I think about bigger and how much it's already starting to shape my mindset, the questions I ask myself, the decisions that I make, the visioning that I've been doing, the strategizing that I've been doing ahead of 2025, I already start to see the way that it's changing, the results that I'm finding and the answers that I'm finding and the things that I'm focusing on.

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Because when I look at everything through this lens of bigger, what I start to realize is that in most of my life, I've been very good and very fortunate at finding the answers that I'm looking for, and so, for example, when it comes to this podcast, I've always asked myself that question of how can we become one of the top business in entrepreneurship and marketing shows on planet earth?

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And guess what?

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I've been able to find those answers and I'm so grateful.

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We're a top one and a half percent show on planet earth.

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We're top 200 in most of the top charts in countries all around the world, and so I've been able to answer that question and find those answers.

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And so that's why, when I look forward to 2025 and set the tone for the new year for myself, I say to myself well, if I can find answers to the questions that I'm asking, I'm going, I gotta start asking bigger questions and I'll start finding even bigger answers, and so I'm not gonna talk about it too much.

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I wanna share just some of my thoughts so that you can see where my head's at with my one word for the year and I know that a lot of you, you share your words with me, and I'm so excited the fact that we all do this openly and we do it together and we challenge each other to let this actually set the tones for our new years, and that's why I hope that you, hearing my word for the year of bigger, it's not meant to influence your word for the year.

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It's not meant for you to take the same word for the year.

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It's meant to show you, give you a glimpse into the way that I'm thinking and how I'm feeling and how it's going to shape my new year, so you can go through this exercise in your own life, in your own businesses, in your own relationships.

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So it's something I've really enjoyed doing over the past seven years and I'm super excited for all of us to continue doing this together.

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That's my one word for 2025.

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It's bigger.

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I'm so excited to see all of the ways that it manifests in the questions that I ask, the answers that I find, the decisions that I make, the things that I end up working on, the lens through which I see the world.

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I want to start thinking bigger.

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I want to start being bigger.

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I want to start doing even bigger things.

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I want to start serving people on a bigger level.

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So many things that I'm excited about for the new year.

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And as this is my last solo Sunday episode of the calendar year 2024, I just hope that you have had an incredible 2024.

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I'm so grateful for the fact that you've been part of our journey here in 2024.

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And even more than that, what I'm wishing for you, for me, for all of us literally every single person within the entrepreneur to entrepreneur community worldwide, in over 150 countries is that we continue to grow together in 2025.

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We've got an entire new year right around the corner, just days away, a new year of possibilities, of just endlessness, endless potential.

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So it's there for the taking and I'm committed to serving you in even bigger ways in 2025.

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So make sure you pound that subscribe button, because we'll be coming at you as always every Monday, wednesday, friday, saturday and Sunday here on the Wantrepreneur to Entrepreneur podcast.

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Hey, it's Brian here, and thanks for tuning in to yet another episode of the Wantrepreneur to Entrepreneur podcast.

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If you haven't checked us out online, there's so much good stuff there.

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Check out the show's website and all the show notes that we talked about in today's episode at thewantrepreneurshowcom.

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And I just want to give a shout out to our amazing guests.

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There's a reason why we are ad free and have produced so many incredible episodes five days a week for you, and it's because our guests step up to the plate.

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So thank you to not only today's guests, but all of our guests in general, and I just want to invite you check out our website because you can send us a voicemail there.

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Initiate a live chat.

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It's for real me, and I'm excited because I'll see you, as always every Monday, wednesday, friday, saturday and Sunday here on the entrepreneur to entrepreneur podcast.