1022: ACTION SATURDAY (unlock authentic copy with your story! w/ Kris Jones)

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Storytelling expert Kris Jones, founder of Red Door Stories and a mentee of Donald Miller, returns to share her journey from a young visual storyteller to a successful designer and entrepreneur. Kris has collaborated with giants like Nike and Adidas, but her real passion lies in helping self-employed service providers unlock the power of authentic business copywriting. This episode promises to transform your approach to crafting narratives that truly resonate, turning what can feel like an arduous task into an enjoyable and rewarding experience.

Kris recounts her early fascination with storytelling and the evolution of her career, highlighting a poignant story about her client Elise, who struggled to find her voice despite her publishing background. This challenge inspired Kris to develop techniques that empower her clients to overcome their writing hurdles. Packed with unique insights and practical tips, this episode encourages you to redefine your business communication and achieve new levels of success. Tune in to be inspired and equipped to elevate your business narrative with ease and creativity.

ABOUT KRIS

Most business owners miss out on sales because their website copy isn’t working. The truth is, being good at what you do is very different than being good at talking about what you do. Kris Jones’s Signature Story-Selling System helps consultants, coaches, and service providers replace all their marketing with a single story so they can attract more clients, amplify revenue and enjoy more time freedom.

Kris founded Red Door Stories in 2003 and was mentored by Donald Miller, Author of Building a StoryBrand. She's worked with high-profile companies, including Nike and Adidas, but her favorite clients are self-employed service providers because they struggle the most with copywriting and can experience the greatest benefits once they get their Story right.

Kris believes that writing copy for your own business doesn’t have to feel like torture. In fact, once you know how to tell a compelling Signature Story, it can actually be fast, easy, and fun.

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Transcript

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Hey, what is up?

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Wantrepreneurs and entrepreneurs all over the world, it's Brian LoFermento here, host of the WANTrepreneur to Entrepreneur podcast, and this is an Action Saturday episode that I am so excited about because we are inviting back on a guest that you heard from this week.

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She absolutely rocked it in episode 1019.

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That is the amazing and brilliant Chris Jones.

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Chris is back to continue the storytelling excellence and you're gonna see that all the things we talked about in episode 1019 this week, she is putting them into practice for you, for your benefit, to get you to take action here in this Action Saturday episode.

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To reintroduce you to Chris Chris founded her company Red Door Stories all the way back in 2003 and she was mentored by Donald Miller, author of Building a Story Brand.

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She's worked with high profile companies, including Nike and Adidas, but her favorite clients are self-employed service providers because they struggle the most with copywriting and can experience the greatest benefits once they get their story right.

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And I love the way she talks about stories because she believes that writing copy for your business doesn't have to feel like torture.

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In fact, once you know how to tell a compelling signature story, it can actually be fast, easy and fun.

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Chris not only brought the heat and all of the wisdom that she shared with us in episode 1019 this week, but here in today's episode, you're going to see for this Action Saturday, she also incorporates, yes, of course, a story.

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It's going to be memorable for you, but, most importantly, it's going to inspire you to take action.

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So I'm excited about this one.

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Take it away, Chris.

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Thanks, brian, I am thrilled to be here today.

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When I was seven, a neighborhood friend came over to play and she assumed we were probably going to play dolls or maybe watch a little Mr Rogers.

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But I had another idea in mind.

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I actually talked her into making a trifold vacation brochure.

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We pulled out my mom's stack of National Geographics and cut out photos of cheetahs, jungles, exotic beaches.

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Then we collaged them all together onto an eight and a half by 11 piece of paper and we folded it up into three panels and voila.

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I've got dozens of stories like this because, in hindsight, I've always been a visual storyteller Fast forward to adulthood.

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It's no wonder I became a designer and worked for companies like Nike and on personal brands like David Beckham and Jeff Bezos.

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Eventually I started my own business and over the years I have served hundreds of happy clients.

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I love helping small business owners grow.

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But as time went on, the landscape online evolved and what had been working for my clients wasn't working so well anymore.

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The hard truth was, even my own online presence wasn't bringing me the amount of leads I needed to survive.

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I was relying completely on referrals and I was starting to worry about how long I could keep all of this up.

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The unpredictability of it was just stressing me out.

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And about that time a client named Elise came to me for a new website.

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She had a new business idea and she was really excited to get it out into the world.

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And she had a background yes, she actually had a background in publishing and she wanted to write her own website copy.

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So we set the project kickoff for April 10th and she promised to have her copy done before that date and that would allow me to start the design process in time to hit our launch date.

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So the morning of April 11th I got a phone call.

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It was Elise and she said I don't have my copy ready.

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I'm so sorry.

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It's not that I haven't been trying, I just for some reason, this is so hard, I am paralyzed.

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I'm a good writer so I should be able to do this for myself, but there's just so much information in my brain and I don't know how to get it out.

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Can you please help me?

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That was a really tough phone call because I wasn't sure how to help her.

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I knew how to tell a visual story, but not so much a written one.

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So we came up with a few things she could try, like following a template.

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She hired a couple copywriters and asking her friends for insights.

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She tried all of those and in the end, the copy just didn't feel like her.

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It wasn't working because it didn't feel like her voice.

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She was stuck and, honestly, she wasn't my only client struggling with this.

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I knew there had to be a better way.

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Thanks to Elise, I made it my mission to crack the code on how to write great website copy paired with beautiful design.

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So this would never.

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Website copy paired with beautiful design so this would never, ever happen again.

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I dove deep into storytelling.

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I traveled across the country to attend workshops.

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I read countless books.

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I even got certified as one of the very first story brand guides, and that's based on a book called Building a Story Brand by Donald Miller.

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You should definitely check it out.

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Anyway, I became more confident with how to tell an effective story on a website and things really began to change.

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My clients were calling me to share exciting news, like Chris, our revenue has gone up 300%.

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And another one called to say oh my God, I'm finally hitting consistent six figure months.

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And yet another called with Chris, you won't believe this.

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I'm charging six times more for the exact same service and I'm no longer feeling burned out.

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At the same time, my calendar was getting booked out with lead calls and new website projects because my website started doing the heavy lifting of selling for me.

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That's when I realized the true power of story, because when you tell a compelling story, your ideal clients feel a connection with you, they resonate with you and they want to work with you.

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And the best part is your website does all the selling so you can focus on the things that matter most.

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I used to help people build beautiful websites, and now my greatest joy comes from helping them build effective websites, and I am thrilled to share a free tool that will help you use the power of story to captivate your ideal clients and increase your revenue.

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So visit reddoordesignscom and click on the free guide up at the top, and that is today's Action Saturday.

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So go, take action.

1022: ACTION SATURDAY (unlock authentic copy with your story! w/ Kris Jones)

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