The most effective and highest-converting advanced marketing strategy online happens to be the most affordable... yet most small businesses are NOT taking advantage of it. The strategy is retargeting, and all of the biggest businesses in the world use it... yet the barriers to using it are very low, considering you can start retargeting potential customers and clients (or former customers and clients) wit as little as $5. In today's episode you'll learn what retargeting is, how you should use it, and when you can and should use it.