Have you ever wondered if you have to be like GaryVee and be hustling and marketing around the clock on every social media platform? In today's episode Matt Johnson, the author of MicroFamous: Become Famously Influential to the Right People, discusses simple and effective ways to start establishing yourself as an expert and become in-demand in your industry by leveraging platforms like podcasting. Get a copy of Matt's book at GetMicroFamous.com.