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Aug. 2, 2023

640: Starting an Amazon FBA business in 2023 and beyond w/ Jon Stojan

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Marketing & Sales Strategies

On the latest episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento and founder of First North Marketing, Jon Stojan, discuss strategies for successful selling on Amazon. The conversation underscores the importance of a strong product, managing reviews, and prioritizing sales velocity over immediate profits. Emphasizing the value of Amazon's pay-per-click platform, Jon shares strategies such as using inserts for review generation, optimizing Amazon SEO, and leveraging high-quality images and videos. The efficiency of AI in analyzing reviews and the reliability of Amazon's logistics network were also part of the conversation. Jon shares his experience building a successful business on Amazon amidst its increasing competitiveness. Jon also shares some real life secrets and tips about the influence of paid advertising on organic sales and underscores the importance of brand building and perseverance for achieving success on Amazon.

ABOUT JON

Jon Stojan is a driven and resilient individual who began his journey as a means to pay for college through the ROTC program. His entry into the military coincided with the tragic events of 9/11, which deeply impacted him and made him realize the importance of serving his country in such a tumultuous time. After graduating, Jon dedicated four years to active duty and has since remained active in the reserves for 13 years. This experience honed his skills in data analysis and problem-solving.

Taking the leap towards entrepreneurship, Jon focused on building a successful business on Amazon. The platform provided him with the flexibility to work during his free time, allowing him to balance his military commitments and pursue his entrepreneurial dreams. Today, he helps other brands win on Amazon as the founder of his premier agency First North Marketing.

LINKS & RESOURCES