644: UNLEASHING your message across multiple channels w/ Gina Arcediano

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Gina Arcediano, the founder and CEO of Unleash Advertising & Advocacy. With over 25 years of experience in media business development and marketing, Gina is an expert at helping people unleash their messages. Brian and Gina delve into the importance of community engagement in today's digital world and how businesses can align with nonprofits for mutual benefit. They also discuss the significance of transparency, building trust through relatable experiences, and advocating for oneself and one's brand. Additionally, the episode focuses on the value of consistent branding, frequency of exposure in marketing efforts, and the importance of trust across different mediums. Gina shares actionable steps for listeners to start unleashing their message through PR, social media, and storytelling.

ABOUT GINA

Gina Arcediano is an accomplished Television Journalist, Investigative Producer, Business Marketing Executive & the Founder & CEO of Unleashed Advertising & Advocacy, with 25 years of media, business development & marketing experience at ABC, CBS, FOX, and NBC affiliates as well as creating high-impact campaigns airing on the HGTV, Food Network, Fox News, CNN and more.

Gina is a media industry veteran, who knows what it takes to stand out, cut through the marketing clutter, and deliver results using the power of media, advertising, marketing, and public relations.

LINKS & RESOURCES

• Visit Unleashed Advertising & Advocacy’s Website
• Follow Unleashed Advertising & Advocacy on Instagram
• Follow Unleashed Advertising & Advocacy on Facebook
• Find Gina on LinkedIn