867: ACTION SATURDAY (check your Google resume!)

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Hey, what is up?

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Wantrepreneurs and entrepreneurs all over the world, it's Brian LoFermento here, host of the WANTrepreneur to Entrepreneur podcast, and this is an Action Saturday episode that, honestly, I think every single one of you tuning into today's episode, you should and you must take action.

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Because this action?

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This weekend, I asked myself one big question of what's the easiest thing that I think every single entrepreneur should do and that I want to share, and so that's really what today's topic is all about.

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Because this action, I think you should get in the habit of doing it not just once, not just twice, but really work it into your monthly workflow, just put it on your calendar and tell yourself to do this action.

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Because this action, very simply, is Google yourself, google yourself.

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That's it.

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It's that easy.

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Because here's the thing, when it comes to entrepreneurship, our Google search results, that is, our resume.

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As entrepreneurs, you know, when you apply for a job and you have a resume and you show people hey, here's why you should hire me, here's all the previous jobs that I've had, here's my skillset, here's my academic credentials, here's all of this.

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Well, in the world of business, in the world of sales, in the world of marketing, in the world of entrepreneurship, we don't have a resume, and that's why I've always loved that term of Google resume.

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People say that within the world of entrepreneurship oh, he's got a really awesome Google resume.

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So you will not know your Google resume until you actually take the time to Google yourself.

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And when it comes to Googling yourself, here is my big disclaimer and really this is at the crux of today's Action Saturday episode is make sure you do it incognito.

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So whatever browser it is that you typically use, it's okay to use that browser.

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I personally use Google Chrome.

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If you also use Google Chrome, or if you use Firefox or Safari or Microsoft Edge or whatever the heck the leading browsers are these days, I feel like I've long lost track of the browser world.

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But in your browser of choice, make sure you go incognito.

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So every single browser has incognito mode.

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What's the importance of going incognito?

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Well, if you're logged into your browser as you normally are and you're searching the way that you normally do, then you are going to get personalized results.

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So, for example, if I Google pizza places, google because I'm logged in as me and because I have my entire search history based on where I live and my home address and all these other things, it's going to give me personalized results.

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And so today's Action Saturday what I'm recommending you do is Google yourself incognito so that you see what others might see about you.

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Get rid of the biases that Google has.

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If you always log on to Instagram and that's very prominent in your search history or in your browser history it's a website that you always go to and you go to your profile Google's going to have a bias in showing you that result on your own machine, and so you want to remove those biases, that personalization, that search history that Google is using in its results for you and search incognito.

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See what others would see, see what someone who's never Googled you before has seen, see what somebody who's never been to your business website will see.

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So it's really important to Google yourself and I'll also tag on to today's action Saturdays Google your business name, then Google some combinations of your name and your business name, and then just your business name and then just your name.

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Google all of these different variations so that you can see what others will see, because if you think that your sales pitch over email or social media or even in person or after networking events, you have to realize that your pitch is not exclusively what people are going to remember.

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It's not exclusively what people are going to judge you by.

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They are going to Google you, so make sure that you are well aware of what your Google resume contains.

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And then here's the fun part is that if you like your Google resume, that's fantastic, but if you don't like it, start doing things.

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Put your name in more places that you want to pop up.

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Invest in some PR services.

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Go on a few different podcasts, for example, a lot of our podcast guests.

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When you Google them, you will find their episode in the Google search results, and so there's so many places for you to more prominently display the things that you want to.

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If you have a Wikipedia page, for example, chances are that will pop up first, so you better hope that that is accurate.

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Whatever it is that you have listed under your name, other people are going to see it.

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So this action really kicks off with something that is incredibly easy and takes 30 seconds to do.

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It might be the easiest Action Saturday episode we've ever had is Google yourself and then start putting places or things in place to optimize your Google resume.

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But you can't start doing that until you first identify what is on your Google resume by Googling yourself in incognito mode.

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That's it for me today Super short, super actionable.

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I'm excited for us to be back here tomorrow with another solo Sunday episode.

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So pound that subscribe button.

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But even more important than that is go out there and take action.