883: Reflections from... 16 YEARS!

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Hey, what is up?

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Welcome to this episode of the Wantrepreneur to Entrepreneur podcast.

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As always, I'm your host, brian Lofermento, and in this episode I'm going to share with you my very personal thoughts and reflections on an important milestone in my entrepreneurial journey.

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A few weeks ago to the day celebrated 16 years since I started my very first business.

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So obviously I've been reflecting a lot on that journey Lessons learned, because I want to bring you the real stuff.

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I'm excited about this one.

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Let's dive in.

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As I stated in the intro and the teaser a few weeks ago, middle of June celebrates my anniversary of starting my first business, and a few weeks ago for me this year, it's been 16 years since I started my first business, which is absolutely it's a crazy amount of time to think about.

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I was only 19 years old.

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I still remember that summer day.

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It was actually super late at night.

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I feel like all the greatest business breakthroughs that I've had have come very late at night.

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As a chronic night owl, it's when I do my best work, it's when I do my best thinking, it's when I'm the most alive.

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And so, if we go all the way back to June of 2008, it was the summer after my freshman year of college and I was actually I was just on the verge of starting what was going to be my summer job.

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But I did have a little bit of time of summer to actually just do nothing and hang out with all my friends.

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You know, it was our first year of college.

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So, spending the summer back in my old hometown in central Massachusetts, it was cool to catch up with everyone and hear what their college experience was like and play soccer every single day and just do you know things that teenagers want to do.

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I mean we were going to batting cages, driving range, just having so much fun that summer ahead of kind of the real world, starting with all of our internships and jobs that we were all going to go in our own separate ways for.

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But for me personally, this is something I don't know if I've ever shared this part of my business journey, but it's actually ironic if I never have shared it, because this is the very building blocks, this is the very ground floor foundation as to how and why and when I started my first business.

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None of this, none of this 900 episodes of this podcast, my book, all of my businesses in my portfolio none of this would have existed without this story I'm about to tell you so.

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It was the middle of the night, june of 2008, and there was one big rumor going around in the soccer world, and that was that Cristiano Ronaldo wanted to leave Manchester United.

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Now this is coming after an incredible season when we just won the Premier League, we won the Champions League, our team was one of if not the undisputed best teams on planet Earth, and it was an incredible feeling, but it was kind of tainted by the fact that Ronaldo wanted to leave, the best player in the world that we signed as a teenager.

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We saw him grow up as a Manchester United player, and then he wanted to leave for Real Madrid, and I felt so strongly about this, so passionately about this, that I he wanted to leave for Real Madrid, and I felt so strongly about this, so passionately about this, that I just wanted to express myself.

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I was talking to all my friends about it and I felt like I was just making a lot of really good points as to why he should stay.

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Good thing he didn't listen to me, because Ronaldo went on to become the greatest goal scorer in the history of the sport, and so he did a lot of great things at Real Madrid and then Juventus, and he's just had an incredible career.

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Now, obviously, he's playing in the Saudi Pro League, he's won things with Portugal, so he's had an incredible career.

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But it did move me enough to in the middle of the night I went to.

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It was either bloggercom or blogspotcom, I can't remember, because it's the same thing, just bloggercom or blogspotcom.

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I can't remember, because it's the same thing, just.

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Google rebranded this blog service quite a few times during that time period, and so I went to that website to start my own soccer blog and I just the first ever article that I wrote was an open letter to Cristiano Ronaldo on why he shouldn't leave Manchester United, and it was just purely from a fan's perspective, and so it was just my passionate plea, knowing full well that he would never actually read it, but it was me just expressing myself.

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And so that little tiny soccer blog that started with a passionate plea to Cristiano Ronaldo to not leave Manchester United, that turned into my first business.

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That turned into a business where I started doing.

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There were times where I was doing $1,000 a day in advertising revenue.

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I had 20 people working for me.

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We had three and a half million visitors every single month from all over the world.

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We were named by the English Football Association as the fan's favorite football website.

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We literally became one of the most read soccer websites on planet earth when 80% of our traffic came from england.

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I was interviewing some of the world's biggest names wayne, rooney, jose marino, strahlix, ferguson incredible, illustrious names in the history of soccer not just present day soccer and I was traveling.

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There's so much good that came from it.

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I learned a lot about search engine optimization, about digital marketing, about negotiating deals, about bringing in sponsorship money and how to manage revenue and cash flow and expenses and staff and workflows and processes and implementing SOPs and dealing with kind of HR issues.

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There was so much that I learned from that.

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But if you think about it, it all started very unintentionally, probably around two o'clock in the morning in my parents' house in my childhood bedroom with a laptop, just writing about why Cristiano Ronaldo shouldn't leave.

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Now, the reason why I tell you this story is because it is absolutely ridiculous to think about all the things that that one article, that impassioned plea from 19-year-old me.

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It's crazy to think about all the things that that one article, that impassioned plea from 19 year old me.

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It's crazy to think about all the things that that led to, which is why part of my reflections this time of year, looking back on the past 16 years, I guess I really wanted to share with you.

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I mean part of it.

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There's a few things I do want to share with you today, but part of it is if you care enough about something, if it moves you so much, if you feel so much energy and excitement and passion inside of you, maybe it doesn't have to be in a good way the Cristiano Ronaldo thing.

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I'm also a Libra, so I just I believe in justice and I'm like.

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We made him, like.

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We bought him as a teenager from a smaller club in Portugal, sporting Lisbon, which, yes, it's one of the biggest clubs in Portugal, but it's nothing compared to Manchester United, one of the biggest clubs in the world and we developed him into.

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He became the greatest player on planet earth.

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He won his first Ballon d'Or, which is the golden ball, the player of the year.

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He won his first one with us and he came to us as an unknown teenager and so clearly something inside of that moved me enough that I didn't ignore it.

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I did something with it, and I feel like we talk a lot in the world of entrepreneurship and in the world of personal development.

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We talk a lot about passion and following your passion and all of that and this advice.

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Yes, you can see that my passion was there and that I did follow it, but really here in today's reflection episode of 16 years, I wanna point out that we gotta start paying attention to the stuff that lights us up, to the stuff that moves us, and those might be two different things.

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The things that move us may not be the things that light us up, but pay attention to these things.

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There's something behind all of these things.

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I've got a million thoughts in a day, but I don't feel the urge to start a blog or a podcast or a business or a product or a service or a software company.

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I don't feel the need to do things with all of those things.

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But when I have that passion inside of me, when something moves me enough, when I care deeply about something, I pay attention to it, I notice it, I jot it down, I reflect on it, I sit with it and I think that's such important advice that we all need to take in our own lives.

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This advice.

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This may not just be business advice.

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I think it's really important for all of us to take notice of the things that we care deeply about, take notice of the things that move us in one way or another.

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We should stop ignoring those things.

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We need to be cognizant of those things and when you allow yourself that space to recognize it, acknowledge it, sit with it.

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I think that's when things actually start to we start to get some clarity, and I think it's important for us to start paying attention to all those things that we care about and that, like I said, either that we're passionate about or that move us.

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Which those two things?

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We may not always use them interchangeably, and I don't think we should or need to use them interchangeably.

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I think we should notice the things we're passionate about and also, as a separate category, we should notice the things that move us, that, for one reason or another, maybe even reasons that we can't explain or understand we need to take note of it and say, hey, hold on, what is this, what's that and that's, that's that's.

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Maybe it'll turn into a business, maybe it'll turn into a project, maybe it'll turn into a hobby, maybe it'll lead you to an incredible friend or connection or relationship that you're meant to have, or maybe it's just one step in your recognition of patterns in your own personal development journey, but I think that this is incredibly important for us to take note of.

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The next thing that I've really been reflecting on with regards to my 16 year journey, since starting that first ever business, a soccer blog, which turned into you know, years later, I started a marketing agency because I had learned so much about digital marketing and other companies were asking me to help them, and so I started an agency with a former friend from high school and a former soccer teammate as well.

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Obviously, these bonds are really deep, and so we did really well with our marketing agency, which then gave me a perspective onto being a CEO and managing clients and having a different day-to-day responsibility of scaling a business.

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I mean, we scaled it to six figures in the first year and there were a lot of things we did right but a lot of things we did wrong, and so, through that experience, it allowed me to have those lessons, those perspectives, those reflections to one day, a few years later, write Wantrepreneur to Entrepreneur, the book.

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That's the book that started all of this, which, as you know, spoiler alert a year later, that book and so many of you incredible readers around the world who emailed me, and you were always just like, can I get more, can I get more?

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And I said more, there is no more, I'm not writing another book right now.

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And so, a year later, I started this podcast, the entrepreneur to entrepreneur podcast, and here we are, 883 episodes later.

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That is crazy to me, and we are well past episode 900.

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Obviously, we record a lot of episodes far in advance, except for these solo Sunday episodes.

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Fun little behind the scenes is that I actually record these on a weekly basis.

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I don't want these to just be kind of in the bank and lose their sense of time and connection to you all, because I do get moved by the Instagram DMs you send me, the emails that you send me, and so all of that is to say that this path obviously has not been linear for me, and I don't know where I'm going to be 10 years from now, let alone 16 years from now.

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It's truly a crazy time period to reflect on and to try to even make.

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Projections forward are incredibly different, difficult to do, and so I think that's part of the reflections is for me.

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I just thought about the fact that, gosh, this stuff takes time.

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All of it takes time.

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Every single step of it takes time, and I feel like when we tune into business podcasts or we watch YouTube videos or we read books or we hear about all these case studies and success stories and we see ads on Facebook and Instagram and it seems like everybody's crushing it.

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And I know that's true and, trust me, as someone who gets to interview incredible entrepreneurs, I love our guests more than you can ever understand and I think that my appreciation for them where I can confidently say that it's more than you'll ever know, it's because I get to connect with all of these amazing entrepreneurs, not as entrepreneurs, but as people I so deeply cherish those moments before we hit record and after our recording is finished, and the emails that we inevitably exchange for the weeks, months and years.

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Stuff takes so long and it's so easy to tune in and convince yourself and trick yourself that someone else's journey was any quicker than yours, because it just sounds like they have things figured out or they had things figured out.

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The truth is so far from that.

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I mean, looking back, even at my soccer blog 16 years ago, the first six months I had no idea what I was doing.

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I had no readers.

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By the way, if you're hearing all those metrics that I dropped at the top of this episode three and a half million readers a month from all over the world, all this crazy success that we had and we never paid for ads, by the way.

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That was the cool thing.

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With three and a half million visitors a month, not once did I ever have to pay for ads or traffic or anything.

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It was all just SEO, it was collaborations, it was proactive PR on my end.

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It was so much stuff.

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I could do an entire episode, I could do multiple episodes about all those growth tactics that I was using back then.

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Totally organic, but the reality behind every single one of those tactics is they took so long.

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For six months, I had literally nobody reading my blog.

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I think it was just my girlfriend at the time.

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My family would check it out every once in a while because I would drop it in the family group chat.

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I would convince my college roommates to go check out my website from time to time.

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And actually, here's something.

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I laugh about it now because, admittedly, I still do this to this day, just for fun.

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But I would go into Best Buy and the Apple Store and I would just leave my website up on all the iPads, all the computers.

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It's something I still love doing today, because you never know who's going to find it.

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But, legitimately, I was convinced that that was a growth hack that I was doing at the time.

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Who knows if it worked or not.

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There was no way for me to track that stuff.

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But, man, for six months, I mean, I would check my Google Analytics and there was like 12 readers over the course of the entire week and who knows how many of those were me.

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Probably multiple of those were me, maybe all of them were me, and so it was a slow burn.

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My first year I made $200, $200 total.

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I probably should have stopped.

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In fact, most people would have stopped, but I didn't.

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I persisted because, well, actually I was naive at the time, I didn't realize how long it took.

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But it took a long time and baby steps happened from there, and I think that this really goes hand in hand with that first reflection of if you care enough about something, then just pay attention to it.

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And I was in it.

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I was having so much fun and none of that stuff mattered to me about how long it was taking.

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And it leads me kind of to the next thing, which it's already been a hidden message in today's reflection episode of you're being prepared in ways that you can't even imagine, and so I didn't know it at the time.

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Truth be told, when I started my soccer blog and when I was running it and managing my team of 20 and closing sponsorship deals with huge global brands like Nike and I was in legal battles with Umbro, for example that was a whole big public thing that came about and it was picked up by the BBC.

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There were so many breakthroughs and inflection points and challenges and obstacles and high points and low points and so much that went into all of it.

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And what I didn't realize at the time is that I was being prepared, prepared for what I have no idea, prepared how.

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I had no idea.

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There were so many things that in hindsight, now I can see it.

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And then in my second business, in my marketing agency, I started to realize oh my gosh, I've been here before.

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I've faced this challenge, before I've had these doubts, before I've had these mindset struggles, before I've faced this business dilemma, before I've had these cashflow issues before I've had this big of a revenue month before I realized then that I've been here, I've been uniquely prepared without even realizing it, and so it was from that moment it took that second business of mine for me to learn this lesson.

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And now in life it's just something that I've adopted where, through the good times, the bad times, just through the times, I just openly acknowledge internally I'm being prepared for something, and I have no idea what it is, and I say this to you in real time right now, doing this podcast.

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You know, 900 plus episodes in.

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I know I'm obviously becoming a better podcaster and that's just part of the reps of doing anything, but Even more so than that way, bigger than just this podcast, I know that I'm being prepared in ways that I can't even imagine for maybe something beyond this podcast who knows?

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Maybe something that happens in conjunction with this podcast.

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I literally do not know, but the one thing I do know is that all of it is preparation, all of it is reps, all of it is me getting better.

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All the things that I experience, the good things, the bad things, the tough things of it is me getting better.

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All the things that I experienced the good things, the bad things, the tough things, the celebratory things.

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All of the things are just giving me more experiences inside of my life catalog.

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And so when these moments of defeat, when these moments of victory, when these moments of trials and tribulations appear again in my life, I've already faced them and I know I've already in some way been prepared for them.

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So that's one other reflection.

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And then the final reflection this week it's something that I just kept repeating these words in my head as I was really reflecting on the past 16 years and I was like who cares how long it takes?

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Who cares how long it takes?

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Honestly, I think that's been the key to so much of the success that I have experienced up to this point.

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All of my businesses is, quite frankly, I don't care how long that it takes, because of all the reasons that I've already shared with you, and obviously, so much of it is a mindset shift.

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So much of it is the way that I attack business and life and optimism and hope and faith and all of these things that fit in together on this journey that we call life.

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But I think, when you're doing something that moves you, when you're doing something that lights you up.

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When you're doing something that you believe in, it doesn't matter how long it takes, and that's why we hear that I've never liked that cliche, that quote of if you have a job that you like, then you'll never work a day in your life.

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And that's true.

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I literally choose to work almost seven days a week, every single week.

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Yes, I do take time off.

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For example, this week, I was in Miami for a little bit.

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I did have my laptop with me and I was maintaining the day-to-day things to keep the ball running.

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However, with that said, I think there's something to it.

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I think that when you're doing something not just for the dollar, you stop caring about how long that it takes, and that's a key thing, because a lot of people jump onto these trends of e-commerce or drop shipping or crypto or who knows what.

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People like to jump onto anything and everything that it sounds like it's an easy and quick win and when it's not, they give up.

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And I think it speaks volumes to the fact that when you're doing something that you actually care and you actually want to do, and something that you actually believe in, you're doing it for you, not for the money or even greater for some of us, depending on our personality traits.

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You're doing it for others.

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That's the stuff that keeps us going, and I think that these lessons, when I look back at the past 16 years, they're all easier said than done, and they all also have come only from being able to look in the rear view mirror.

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If you told 19 year old me that all of these things I'd be saying them 16 years from now, I would have been like, yeah, they sound good, but what does that actually do for me?

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And so, hopefully, one of these things, at least one of these things strikes you and really resonates with you where you are, and it's something that serves you.

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And when I think about these lessons, when I think about these reflections, I ask myself the question of what's the benefit of them, how do they help me today and how will they help listeners if I share them on this Solo Sunday episode?

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And the answer that I come up with is that life is hard, business is hard, any journey worth going on is hard.

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Literally every single journey is difficult.

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If it's worth going on, I promise you it's going to be difficult.

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And I think the important thing from these reflections and from these lessons and perspectives and experiences is just to cling on to one or more of these or all of them, or all of the catalog of life experiences you have as well, and hopefully I can share some of mine so you can add them to your own catalog of life experiences.

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But I think all of these we only accrue to remind ourselves to keep going, because the juice is so worth the squeeze.

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I so firmly believe it and it's why I'm so steadfast on all the journeys that I'm on.

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It's why I continue to show up for me, but also and especially for you, because I know that the world is an incredible place If we all keep going, we all keep making positive strides forward and we all keep growing.

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So that's to 16 years of my growth.

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I hope that I can continue to share them with you every single week here on this show.

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Make sure you pound that subscribe button because it's not just me.

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We have got the most incredible guests coming on the show this week.

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You are not going to be disappointed.

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Seriously, just incredible entrepreneurs from the IT space, from the personal development space.

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With Jennifer here, I'll tease this week's episodes.

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Actually, tomorrow you're gonna hear from Dipesh Saxena.

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Dipesh works in the world of IT.

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But this is a man who thinks about time, who thinks about success, who thinks about life in a way that really shows all of these things must coexist in this one solitary journey that we call life.

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They all coexist together when in the now, and he really focuses so much on that In Wednesday's episode, jennifer Golbas she's incredible, honestly, the way she talks about happiness, habits and setting boundaries for success in life and business.

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You're really in for a treat when you hear Jennifer's perspective and stories.

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I love the way she presents all of these things.

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And then Friday's episode with Adam Pisk is really just gonna open your eyes to what's possible in the world of business growth.

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He himself has grown in outrageously wildly growing business called Brunt Work, and you're gonna hear him.

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He wants you to also do the same and he shares the outsourcing techniques that he has used to make all of that possible by tapping into a global marketplace that can and will help you succeed as well, because it's at your fingertips.

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So a lot of good stuff coming on.

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Pound that subscribe button.

00:22:57.561 --> 00:23:04.703
We'll see you, as always every Monday, wednesday, friday, saturday, saturday and Sunday here on the Wantrepreneur to Entrepreneur podcast.

00:23:05.711 --> 00:23:11.272
Hey, it's Brian here and thanks for tuning in to yet another episode of the Wantrepreneur to Entrepreneur podcast.

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If you haven't checked us out online, there's so much good stuff there.

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Check out the show's website and all the show notes that we talked about in today's episode at thewantrepreneurshowcom.

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And I just want to give a shout out to our amazing guests.

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There's a reason why we are ad free and have produced so many incredible episodes five days a week for you, and it's because our guests step up to the plate.

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These are not sponsored episodes.

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These are not infomercials.

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Our guests help us cover the costs of our productions.

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They so deeply believe in the power of getting their message out in front of you, awesome entrepreneurs and entrepreneurs, that they contribute to help us make these productions possible.

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So thank you to not only today's guests, but all of our guests in general, and I just want to invite you check out our website because you can send us a voicemail there.

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We also have live chat.

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If you want to interact directly with me, go to the wantrepreneurshowcom.

00:24:05.798 --> 00:24:07.241
Initiate a live chat.

00:24:07.241 --> 00:24:16.642
It's for real me, and I'm excited because I'll see you, as always every monday, wednesday, friday, saturday and sunday here on the wantrepreneur to entrepreneur podcast.