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July 15, 2024

889: The simplest tool to MAXIMIZE conversions and customer interactions w/ Matt Lo

What if you could transform your website into an engaging, customer-converting machine? Join us as we welcome back Matt Lo, the dynamic CEO of ChipBot, who shares the incredible journey of a 50% growth since his last appearance 300 episodes ago. Matt's insights into last mile conversions, combined with his personal tales of competitive table tennis, make for an enriching conversation on how to leverage video engagement to captivate potential clients. As a passionate user of ChipBot, our host Brian Lofrumento reveals how this game-changing tool has revolutionized his marketing strategies across multiple businesses.

Explore the exciting ways ChipBot is reshaping industries like real estate and professional services through interactive video content. Real estate agents are now empowered to create instant property tours with just their iPhones, bypassing outdated CMS systems. Interior design firms are building trust and showcasing their expertise with personalized videos. We also hear about ChipBot's innovative AI tool that crafts effective video scripts tailored to business goals, ensuring those crucial last-mile conversions. Discover the secrets to making your website feel "alive" with video introductions and live chat features.

For small business owners, ChipBot’s AI chat capabilities, similar to ChatGPT, are a game-changer. These features handle customer inquiries, book meetings, and provide business overviews, even during odd hours. We discuss managing sales expectations through live chat and the importance of nurturing customer relationships over time. Learn how ChipBot's video analytics can track retention rates, click-throughs, and user engagement to refine your strategy and drive growth. Tune in as Matt Lo shares his vision of incremental progress and adaptability, drawing surprising parallels to competitive sports. Whether you're an entrepreneur or a marketer, this episode is packed with actionable insights to revolutionize your business.

ABOUT MATT
Matt Lo is a dynamic entrepreneur with a keen interest in optimizing the customer journey, particularly focusing on the crucial aspect of last-mile conversion. By creating an innovative product that specializes in video engagement, Matt and his team address the complexities of converting potential customers who are on the fence. His approach integrates seamlessly into go-to-market strategies, enhancing both awareness and the deeper stages of the sales funnel. Whether through proficient marketing tactics or direct sales strategies, Matt's product—ChipBot—provides that final push necessary for turning interest into a committed sale.

LINKS & RESOURCES

Chapters

00:00 - Last Mile Conversions and AI

10:43 - Video Strategy for Websites

20:03 - AI Live Chat for Small Businesses

25:08 - Video Analytics

36:29 - CEO's Growth Strategy and Vision

44:19 - Entrepreneur Podcast Appreciates Guest Contributions

Transcript

WEBVTT

00:00:00.160 --> 00:00:01.143
Hey, what is up?

00:00:01.143 --> 00:00:04.410
Welcome to this episode of the Wantrepreneur to Entrepreneur podcast.

00:00:04.410 --> 00:00:18.181
As always, I'm your host, Brian LoFermento, and I know that I'm always excited for literally every episode, but particularly today's episode, because it's not so often that we invite former guests back onto the show.

00:00:18.181 --> 00:00:22.600
But today's guest is such a near and dear friend to the Wantrepreneur to Entrepreneur podcast.

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He was previously on in episode 589.

00:00:25.666 --> 00:00:34.987
So 300 episodes ago, we heard from the amazingly talented and brilliant Matt Lowe, who is the CEO of ChipBot.

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Now, what today's topic is all about is last mile conversions.

00:00:38.719 --> 00:00:45.765
We were previously introduced to this from Matt in episode 589, but Matt has been growing ChipBot like crazy over the past year.

00:00:45.765 --> 00:00:46.488
They've grown over 50%.

00:00:46.488 --> 00:00:46.695
But Matt has been growing ChipBot like crazy over the past year.

00:00:46.695 --> 00:01:12.566
They've grown over 50% since Matt has last been on the show, and I will publicly confess to every single one of you that there's maybe only about five tools that I say every single business owner must have in their tech stack in order to improve their marketing, in order to increase their sales, in order to really build that one-on-one connection with their audience, with their potential customers and clients and their existing ones, and ChipBot is one of those.

00:01:12.566 --> 00:01:20.140
So I'm saying this not as someone who is promoting ChipBot, but someone who actually pays for ChipBot in all of my businesses.

00:01:20.140 --> 00:01:21.441
So I'm really excited.

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Matt is incredible in the way that he views technology's role when it comes to last mile conversions what are last mile conversions?

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As well as the role of AI to help us serve and reach even more people.

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I'm not going to say anything else.

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Let's dive straight into my interview with Matt Lowe.

00:01:37.456 --> 00:01:44.269
All right, Matt, I am so very excited that you're back here with us.

00:01:44.269 --> 00:01:45.471
Welcome back to the show.

00:01:47.040 --> 00:01:47.923
Thanks for bringing me back.

00:01:47.923 --> 00:01:50.167
You have a really cool intro.

00:01:50.167 --> 00:01:51.671
That's new.

00:01:51.671 --> 00:01:53.414
That was there last year.

00:01:53.921 --> 00:02:00.106
It's funny, I can't even keep track of what's new because life is just moving so fast here behind the scenes at the Entrepreneur to Entrepreneur podcast.

00:02:00.106 --> 00:02:03.763
But, matt, the same is true for you at Chipbot and I'm excited to dive into that.

00:02:03.763 --> 00:02:12.769
But before we get to all things, last mile conversions and AI and tech and ChipBot, take us beyond the bio, because I know that you've also had some personal changes.

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We're talking about some off the air.

00:02:14.084 --> 00:02:15.489
Who the heck is Matt?

00:02:15.489 --> 00:02:17.246
How'd you start doing all these cool things?

00:02:17.948 --> 00:02:18.229
Yeah.

00:02:18.229 --> 00:02:21.764
So yeah, I'm Matt, ceo of ChipBot.

00:02:21.764 --> 00:02:24.568
It's a company that's been around for about five years.

00:02:24.568 --> 00:02:27.234
In the past I did five other startups.

00:02:27.234 --> 00:02:44.187
Prior to that I used to be in different small to medium large businesses enterprise as a software architect and yeah, since then I just kind of picked up a ton of skills sales, marketing, business finance, investing.

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I'm on some, I'm on some other company cap tables.

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So the past like 10 years I just been kind of really growing in my own way.

00:02:52.862 --> 00:03:01.692
Right now, chip I run a four, I run a four-man team about the higher, our fifth, our fifth person, and yeah, that's that's kind of about it.

00:03:01.692 --> 00:03:09.069
A few other things about me is uh, recently got into competitive table tennis, so these days I travel around the us.

00:03:09.069 --> 00:03:12.560
I went to california, us open in ontario.

00:03:12.560 --> 00:03:21.842
Uh, in december I'll be going to us nationals in alabama and then back to us open in california later this year.

00:03:21.842 --> 00:03:29.931
So, and then here I'm home base in Texas, so I play a lot of different tournaments in Dallas, austin and Houston and San Antonio.

00:03:30.659 --> 00:03:41.282
Yes, I love that overview, matt, on a personal and a professional level, I love, love, how much you are committed to growth in all the ways, and that's exemplified by just some of those things that you shared with us.

00:03:41.282 --> 00:03:43.586
But I want to publicly call this out because I think it's incredible.

00:03:43.586 --> 00:03:46.792
You talk about having a four-man team, soon to be a five-man team.

00:03:46.792 --> 00:03:54.320
Chipbot has engaged with over 11 million users in your deployments across all your different customer base.

00:03:54.320 --> 00:04:08.155
I am very proudly I'm probably like six or seven of your customers across my different businesses, and so it's become a deeply ingrained part of the way that we interact with our audience, the way that we interact with our potential customers and clients.

00:04:08.155 --> 00:04:19.812
But, matt, I still think here we are a year later, 300 episodes later from our first chance of sitting down together, I still think most people probably don't understand last mile conversions and what that means.

00:04:19.812 --> 00:04:22.228
So, for people who aren't familiar with it, what is that?

00:04:22.228 --> 00:04:23.149
What is the gap that ChipBot fills?

00:04:23.149 --> 00:04:24.319
For people who aren't familiar with it, what is that?

00:04:25.824 --> 00:04:27.271
What is the gap that ChipBot fills?

00:04:27.271 --> 00:04:32.637
Yeah, last mile conversion is a very interesting topic because you have to get a bunch of other pieces correct.

00:04:32.637 --> 00:04:34.887
So, just like a quick primer, right.

00:04:34.887 --> 00:04:38.269
So you launch a product, how do you get your audience?

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So you need a go-to-market strategy.

00:04:39.966 --> 00:04:44.581
Well, in your go-to-market strategy you're going to figure out okay, what's your awareness?

00:04:44.581 --> 00:04:53.732
What's going to be getting some people down the funnel, into maybe considering who you are, doing a little more research and then maybe comparing you with another competitor and then eventually making a final sale.

00:04:54.833 --> 00:05:12.548
These pieces all are part of a customer journey and what we solve is if you get your awareness right, if you get your middle and bottom pieces of your funnel correctly, whether it's sales or marketing well, if they land on your website and they're just on the fence, you have basically a coin toss.

00:05:12.548 --> 00:05:16.810
Well, if you have ChipBot on your website, we push them over the fence.

00:05:16.810 --> 00:05:23.189
Right, and you know, it's all about that video engagement that our product offers.

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That helps them like okay, I don't really want to read anything, I just want to know who you are and why you're different and why should I choose you.

00:05:31.079 --> 00:05:36.952
And our product kind of elevates that process and pushes them over the fence.

00:05:37.939 --> 00:05:51.908
Yeah, matt, it's so funny that this time around, I get to have this conversation with you as someone who actually uses your product and loves your product, and I feel like the thing that I didn't understand a year ago and we initially talked about this is, it's obvious I'm a big believer in video.

00:05:51.908 --> 00:05:56.129
I believe that if you can show people yourself on video immediately, they feel like they know you.

00:05:56.129 --> 00:05:57.521
You and I have a relationship.

00:05:57.521 --> 00:06:04.312
We've never met in person before, but we're already talking about playing tennis next time we are in whatever the same city is somewhere in the world.

00:06:04.312 --> 00:06:07.247
And so, for me, I've always been a big believer in video.

00:06:07.247 --> 00:06:12.624
But what I guess I didn't understand is that power of one-on-one interaction.

00:06:12.803 --> 00:06:18.002
Even combining video with live chat, matt, you talk about it being a differentiator.

00:06:18.002 --> 00:06:20.067
I'm actually going to say even more than that.

00:06:20.067 --> 00:06:28.807
Sometimes I've noticed across different products and services, it's not even about differentiation, it's about accessibility, it's about availability and being there for them.

00:06:28.807 --> 00:06:36.269
I can't tell you how many chip bot live chats we've gotten across my businesses where someone will say oh wait, you guys really reply.

00:06:36.269 --> 00:06:46.588
This is really real right now, and it's that level of engagement that you said pushes them over the line we all know as business owners, it's easy to kick off conversations with prospects.

00:06:46.588 --> 00:06:48.350
It's easy to initiate conversations.

00:06:48.350 --> 00:06:50.761
The hardest part is getting to that close.

00:06:50.761 --> 00:06:57.408
So, matt, talk to us about the different tools of the trade, because people who may not have seen ChipBot you can always find it at our podcast website.

00:06:57.408 --> 00:06:59.480
You can see our own version of ChipBot in there.

00:06:59.480 --> 00:07:01.564
But, matt, what are some of those tools in there?

00:07:01.564 --> 00:07:03.047
So it looks like a video.

00:07:03.047 --> 00:07:07.915
People click the video and hear it, and then what's the wonderful world that opens up to people in real time.

00:07:10.783 --> 00:07:10.884
Yeah.

00:07:10.884 --> 00:07:12.307
So that's a great introduction to that.

00:07:12.307 --> 00:07:13.629
So video is the hook.

00:07:13.629 --> 00:07:15.434
But then what's the next step?

00:07:15.434 --> 00:07:21.233
So we offer built-in live chat and then we offer a built-in help desk, the live chat.

00:07:21.779 --> 00:07:29.326
If you're say you're running like a service-based business, I'll give you an example Like say you're a plumber, you run a small plumbing company.

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Well, when a residency contacts you, they want to be able to talk to you right now and look for a bit like can you solve these things?

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Are you available?

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They want the answer quickly and they have three different tabs open answer quickly and they have three different tabs open.

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So the fact that you watch a video, you talk live chat, the business gets notified on the phone, they interact directly.

00:07:49.829 --> 00:07:50.572
That helps close the sale right away.

00:07:50.572 --> 00:07:51.939
So we have built in live chat for that.

00:07:52.420 --> 00:07:57.601
And then for the help desk, say you run like a SaaS business, maybe starting a new company, and you have a SaaS business.

00:07:57.601 --> 00:07:58.403
You have onboarding.

00:07:58.403 --> 00:08:02.971
Well, as you onboard, you try to understand the product and you want to know more about it.

00:08:02.971 --> 00:08:05.394
Sometimes the support is not always available.

00:08:05.394 --> 00:08:14.170
So our help desk allows you to add different FAQs that are just available that describe about the product and how to use it.

00:08:14.170 --> 00:08:19.913
So we found a lot of great use cases for these different features within ChipBot.

00:08:19.913 --> 00:08:28.110
So we kind of see it as ChipBot is this video, live chat and help desk all in one solution for your website to fix these last mile conversion issues.

00:08:28.793 --> 00:08:32.070
Yeah, and you gave some real life examples of a software company, for example.

00:08:32.070 --> 00:08:39.652
Matt, I want you to go deeper, because my hope is that at the end of today's episode, every single listener says okay, brian, I didn't listen to you in episode 589.

00:08:39.652 --> 00:08:44.254
I'm going to listen to you in today's episode and go check out what ChipBot is and how it can help my business.

00:08:44.254 --> 00:09:00.946
But give us some of those real life examples, because I remember when we first rolled it out on the podcast website, for example, which is at thewantrepreneurshowcom, a lot of people it probably is the first case they've seen it from a podcaster that you can listen to me in your podcasting platform or you can go talk to me one on one.

00:09:00.946 --> 00:09:01.886
I really mean it.

00:09:01.947 --> 00:09:08.566
I get push notifications to my phone, which I don't pay attention to my phone very much, but for live chat I absolutely do and I love engaging with listeners.

00:09:08.566 --> 00:09:10.586
So, matt, those are two examples.

00:09:10.586 --> 00:09:18.166
Walk us through all the different services and products, because someone might be saying well, I sell Frisbees, why would I have this on my website?

00:09:18.166 --> 00:09:19.190
Walk us there.

00:09:20.030 --> 00:09:21.851
Oh yeah, that's a great, great question.

00:09:21.851 --> 00:09:26.515
So, um, so ecommerce, really good examples to do Frisbees, so say, you sell different Frisbees.

00:09:26.515 --> 00:09:29.360
I used to play ultimate Frisbee when I was a kid.

00:09:29.360 --> 00:09:40.446
So oftentimes I don't know about back then, but we'll just say it was right now I might be sure, instead of going to Amazon maybe, maybe I was, maybe I found something on Tiktok, right, I found some ad came up.

00:09:40.446 --> 00:09:40.927
I click it.

00:09:40.927 --> 00:09:42.448
It's going to a Shopify website.

00:09:42.448 --> 00:09:46.634
Well, when it goes to the Shopify website, it might go to the homepage or the product page.

00:09:46.634 --> 00:09:49.426
Well, there's two different scenarios where you can actually leverage ChipBot there.

00:09:49.426 --> 00:09:58.900
If it's on the homepage, you can actually have a video to go over, just an overview of what that brand is and why they're really different from, like, a Frisbee perspective.

00:09:58.900 --> 00:10:23.544
And then maybe they click, they close the video, they click into a product and then the product itself would have a video that comes up and maybe, if it's a certain we'll say their top Frisbee, the product itself might be showing like a UGC, like a UGC content creator that is using the Frisbee in real time or not in real time, but like in a recorded video, and they're just, it's different, it's a different feel of it.

00:10:23.544 --> 00:10:30.005
You get to see how they're using the product just within a video and then the business owner doesn't need to code anything, it's just already available.

00:10:30.005 --> 00:10:33.399
It's already part of the platform, uh, as part of the all-in-one suite.

00:10:33.399 --> 00:10:41.508
As they had different products, they had different videos for those products, um, so that's kind of like the commerce end is demoing the product within the product landing page.

00:10:43.491 --> 00:10:45.996
I'll give two more examples for real estate.

00:10:45.996 --> 00:10:49.445
So we have a huge realtor base.

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A real estate agent would add ChipBot to the property landing page and give an introduction again who they are, why they're different.

00:10:56.086 --> 00:11:04.100
It's going to be a very common theme, I'm going to say and then they'll go into, they'll create separate videos for different properties.

00:11:04.100 --> 00:11:04.519
Usually, if they have, like some of them have a very large listing.

00:11:04.519 --> 00:11:05.211
So they'll go into, they'll create separate videos for different properties.

00:11:05.211 --> 00:11:08.130
Usually if they have like some some of them have a very large listing.

00:11:08.130 --> 00:11:12.626
So they'll just put videos on the properties they need to sell, like right away.

00:11:12.626 --> 00:11:14.157
So they'll put a little bit more attention to it.

00:11:14.157 --> 00:11:20.400
And what they'll do is they'll actually do a tour with their iPhone, just a quick tour of the home really quickly.

00:11:20.900 --> 00:11:30.284
And you might've seen in the past, some people putting these like kind of very expensive systems to do a 3D mapping of a home, but a lot of real estate agents they just, you know these are very quick engagements.

00:11:30.284 --> 00:11:42.610
Sometimes they don't have that equipment accessible, so just being able to go on their iPhone do a quick tour, upload it on their property listing page, which are often antiquated technology these are antiquated website CMS systems.

00:11:42.610 --> 00:11:46.910
So when they add ChipBot it's like they get like this whole new unlock where they can.

00:11:46.910 --> 00:11:47.879
Oh, I can add video, I can have live chat.

00:11:47.879 --> 00:11:50.690
I don't need to talk to the IDX web team or anything.

00:11:50.690 --> 00:12:01.543
So that's for real estate agents that's been a super powerful and it actually helps close a lot of homes, at least for the ones we've been talking to, or at least from a lead generation perspective.

00:12:02.115 --> 00:12:09.746
And then the final example would be I talked about Plumber, but we'll just do any type of professional service.

00:12:11.975 --> 00:12:20.129
Say you're, oh, okay, we did interior designer company just a few days ago where they signed up on our platform.

00:12:28.315 --> 00:12:28.917
Up on our platform they're.

00:12:28.976 --> 00:12:33.089
They get hired by either individual private homes or other firms that are looking to design for a commercial, commercial property.

00:12:33.089 --> 00:12:40.772
And this is a relationship based game where they need to know who they are and and can they trust them.

00:12:40.772 --> 00:12:51.705
So they use chipbot to make a really strong introduction about their firm, about how they're different in interior design, and then they just rolled out different.

00:12:51.705 --> 00:13:03.294
They have like a team page and every team has a bio on who they are and what their specialization is and they have a ChipBot video for each one of those team members to just give a quick introduction.

00:13:03.294 --> 00:13:25.806
And I think the gamble I don't think it's not a gamble, but the thesis here is these strong introductions is going to out-compete anyone else that they might be looking for, at least to get in a first conversation, because they already know who they are, they already know how they talk and you might get a gut-feeling reaction of do they really know their stuff or not?

00:13:25.806 --> 00:13:30.802
And if they get that gut feeling reaction that they do, they're going to get that call right away.

00:13:31.624 --> 00:13:34.119
Yeah, matt, it's funny hearing you talk about this stuff.

00:13:34.119 --> 00:13:36.369
I mean I can share with you as a real life customer.

00:13:36.369 --> 00:13:41.585
Part of my motivation in implementing Chipbot across all my businesses is to me.

00:13:41.585 --> 00:13:47.780
I know that as a consumer, when I go to any business's website, whether it's a local, like here in Tampa, florida.

00:13:47.780 --> 00:13:51.259
I love Flan Factory, and I remember the first time I found Flan Factory.

00:13:51.259 --> 00:13:54.129
They're not you know, they're not an Instagram agency.

00:13:54.129 --> 00:13:59.085
They are a Flan Factory here in Tampa and their Flan is amazing, so they're not very active on social.

00:13:59.085 --> 00:14:03.865
So when I went to their website, my questions were are they legit, are they actually active, are they open?

00:14:03.865 --> 00:14:06.812
When I went to their website, my questions were are they legit, are they actually active, are they open, is this an active business?

00:14:06.812 --> 00:14:16.688
Those were the questions that I had, and so for me as a business owner, I know that when someone lands on any of my websites, they're going to be asking themselves the same question Is this business legitimate, is it still active, is it still open?

00:14:16.688 --> 00:14:24.125
And having video on there just gives a website that real live feeling, even though, of course, it's not a live video.

00:14:24.125 --> 00:14:25.509
It just feels alive.

00:14:25.509 --> 00:14:29.294
I guess that's the better term that I'm looking for is it makes a website feel alive.

00:14:29.434 --> 00:14:37.062
And, matt, I love these examples that you've given because you've tied each of them to a business development strategy of saying, hey, a realtor, what do they need to do?

00:14:37.062 --> 00:14:38.279
They need to show a house.

00:14:38.279 --> 00:14:42.788
And so I wanna point out that this isn't video simply for video's sake.

00:14:42.788 --> 00:14:55.626
This is video within the context of last mile conversions, which, Matt, is probably intimidating to a lot of listeners and entrepreneurs because they're thinking well, how do I know what to say to get someone over that hump?

00:14:55.626 --> 00:14:58.519
What is it that I will say in my video?

00:14:58.519 --> 00:15:02.115
And I love that you gave these real life examples of having different videos.

00:15:02.115 --> 00:15:07.087
When I owned my SEO agency back in 2012, I would have loved to have had a homepage video.

00:15:07.087 --> 00:15:10.109
A different video if someone clicks through to the SEO page.

00:15:10.109 --> 00:15:13.022
A different video if someone clicked through to the WordPress page.

00:15:13.022 --> 00:15:18.595
But for people who don't even know where to start because they've never used it, what do these videos say?

00:15:18.595 --> 00:15:21.845
How do we effectively convert in that last mile?

00:15:27.715 --> 00:15:36.784
So this is I don't know if you plan this or not, but we have an AI tool that, when you are about to upload your video or you're in the section of like, choosing a video, and you don't know what to say, there's an AI tool that will tell you okay, what's your goal?

00:15:36.784 --> 00:15:37.626
Are you trying to sell?

00:15:37.626 --> 00:15:38.528
Are you trying to get a conversion?

00:15:38.528 --> 00:15:40.201
What industry are you in?

00:15:40.201 --> 00:15:41.679
What kind of website do you have?

00:15:41.679 --> 00:15:43.177
You just add these certain parameters.

00:15:43.177 --> 00:15:43.697
What industry are you in?

00:15:43.697 --> 00:15:44.399
What kind of website do you have?

00:15:44.399 --> 00:15:45.200
You just add these certain parameters.

00:15:45.220 --> 00:15:56.616
The video script AI generator will tell you what to say and it will be like a 15 second video, which it's kind of what we fine tune, and it will tell you like, okay, for your homepage is what you're going to say, if you're going to add.

00:15:56.616 --> 00:16:02.803
I don't know if you use this feature, but we have this ability where you can kind of tick-tock, scroll different videos on the same page.

00:16:02.803 --> 00:16:04.548
So, say, your home page.

00:16:04.548 --> 00:16:11.736
You do an introduction, um, about your services and a test and a quick like overview of your of like one or two use cases.

00:16:11.736 --> 00:16:15.846
Our ai script generator will tell you here's what you say for each video.

00:16:15.967 --> 00:16:20.485
Each one's gonna be 15 seconds long and it's all you have to do is just record.

00:16:20.485 --> 00:16:24.964
Um, you could be on your phone, you don't even have to be, it'll be zero editing, it would doesn't have to do is just record.

00:16:24.964 --> 00:16:27.832
You could be on your phone, you don't even have to be, it'll be zero editing, it would doesn't have to be necessarily.

00:16:27.832 --> 00:16:36.339
You don't have to be like the most charismatic person, as long as you're just authentic in who you are and just talk normal, like a, like a normal conversation.

00:16:36.339 --> 00:16:41.884
Just record a quick three, one one to three quick videos and just follow what our AI script says.

00:16:41.884 --> 00:16:48.782
That's all you have to do and that will make a world's difference in kind of leads and sales or whatever goals you're trying to have on your website.

00:16:49.342 --> 00:16:50.145
Yeah, it's funny.

00:16:50.145 --> 00:16:52.042
No, I did not set you up for that question.

00:16:52.042 --> 00:16:59.323
Matt Listeners know we don't have any of these pre-planted questions, but I am gonna walk you into this next one because I know a lot of objections could be.

00:16:59.323 --> 00:17:10.097
Well, I'm not comfortable on video.

00:17:10.117 --> 00:17:12.685
I am let's roll with the example of a plumber I am a plumber, I'm great at being a plumber, not so great on recording videos.

00:17:12.685 --> 00:17:13.587
Matt, what's your answer in those scenarios?

00:17:13.587 --> 00:17:27.300
So, if you don't, if you don't really know how to get on camera, um, first we have pre-recorded actors, um, so we hired a bunch of local actors and actually recently added some international actors for bra and Singapore, where they will make the introductions for you.

00:17:27.300 --> 00:17:31.684
So, if you need a greeting for your homepage, you need someone to talk about.

00:17:31.684 --> 00:17:32.744
You've mentioned SEO.

00:17:32.744 --> 00:17:35.007
You need someone to talk about your SEO services.

00:17:35.007 --> 00:17:39.872
We have these kind of generic recordings that are ready to go right when you sign up.

00:17:39.872 --> 00:17:46.281
Now, if you want something a little bit more custom, you can just message us.

00:17:46.301 --> 00:17:54.526
We've worked with some content creators that we that we partnered specifically just for creating custom videos for, for whatever pages you want.

00:17:54.526 --> 00:17:56.031
They're very affordable.

00:17:56.031 --> 00:17:56.653
There's something.

00:17:56.653 --> 00:18:05.444
They're not like a ridiculous amount of money, and these are videos that you can often reuse, like if they're not specific to like maybe a page or context.

00:18:05.444 --> 00:18:07.317
Sometimes you can reuse them for social media too.

00:18:07.897 --> 00:18:14.435
So those are the kind of the two routes that we recommend if you don't, if you just don't feel comfortable getting on camera.

00:18:14.435 --> 00:18:29.304
But the third, the third, the third path I would say is, if you can't go on camera, ask someone on your team to go on camera, because it's going to feel a lot better if the person is close to the business.

00:18:29.304 --> 00:18:41.363
You know, it's okay to hire us to say a script, it's okay that you can use our pre recorded actors, but nothing's going to feel anything better when you have someone going to your camera.

00:18:41.363 --> 00:18:49.268
They have the logo of of your business, they got the business right behind you as a backdrop and you're just making your spiel.

00:18:49.268 --> 00:18:59.321
There's nothing more powerful than that, and that's kind of where we will always recommend is if you can do your own video, that's going to be the most positive impact.

00:18:59.321 --> 00:19:00.405
But those are the options.

00:19:00.994 --> 00:19:02.597
Yeah, matt, I'm going to take it one step further.

00:19:02.597 --> 00:19:11.823
I'm going to take action on this in this quarter, which is you really got my brain thinking it would be so much fun to have a real life client on one of my chip bot videos.

00:19:11.823 --> 00:19:18.576
So if they get to the part in our website flow where it is, you know, if you're interested in becoming a client, here's what that experience looks like.

00:19:18.576 --> 00:19:21.804
To have that video come from a real life client, I think would be incredible.

00:19:21.804 --> 00:19:25.490
So, matt, I'd love to be your case study there and we're definitely going to take action on that.

00:19:25.490 --> 00:19:26.814
I also want to.

00:19:27.153 --> 00:19:33.115
One thing we didn't talk about a year ago, when you were here on the show, is AI, because for me, I think it's so powerful.

00:19:33.115 --> 00:19:35.402
Chipbot brings that human element.

00:19:35.402 --> 00:19:41.961
When someone live chats me from the podcast's website, it comes on my phone no matter where I am in the world.

00:19:41.961 --> 00:19:44.866
However, you already alluded to the fact that I'm not always there.

00:19:44.866 --> 00:19:46.087
I can't always be there.

00:19:46.087 --> 00:19:47.250
I do sleep.

00:19:47.250 --> 00:19:53.611
So I've noticed in my customer dashboard of ChipBot that there are some AI features that you all have been rolling out.

00:19:53.611 --> 00:19:55.136
I, admittedly, don't know much about it.

00:19:55.136 --> 00:19:57.182
How's AI play into all of this?

00:19:58.185 --> 00:20:02.641
Yeah, so it goes back into fixing more the last mile conversion.

00:20:02.641 --> 00:20:07.902
A lot of our customers are small business owners, so they run small teams just like us.

00:20:07.902 --> 00:20:13.541
They definitely don't really when it comes to money out capital allocation.

00:20:13.541 --> 00:20:20.020
They want to put most of their money either on product or into their customers.

00:20:20.020 --> 00:20:26.911
A lot of that means they don't have necessarily the full team dedicated to answer questions at 2 am.

00:20:26.911 --> 00:20:32.027
So we built some AI live features very similar to chat, GPT and how you interact with it.

00:20:32.027 --> 00:20:40.948
We have that built in in the product so if you're not around, you can actually enable our AI models to respond for you.

00:20:41.356 --> 00:20:55.039
They're not meant necessarily to close sales, but what they will do is help book you meetings, they'll help do appointments, they'll help you answer questions about the business and kind of do overview of the business, kind of very similar to how you might interact with GPT on a certain subject.

00:20:55.039 --> 00:20:57.948
That's what our AI does, but for your website.

00:20:57.948 --> 00:21:02.002
And then the cool thing is it chip bot auto learns your website.

00:21:02.002 --> 00:21:12.319
So once you start using the AI feature, you can tell it to say hey, just with one click it'll crawl your entire website and know everything about your business, and I think that's one of the most like kind of powerful features.

00:21:12.319 --> 00:21:15.602
Like, when you use GBT, it doesn't really know, at least yet.

00:21:15.602 --> 00:21:18.022
I mean, there's GBT 4.0 with vision.

00:21:18.022 --> 00:21:24.266
They might be able to do it now, but it doesn't know anything really about who you are and what you do in your life.

00:21:24.266 --> 00:21:28.262
So it's hard to know that context.

00:21:28.262 --> 00:21:37.422
Once you provide it into the chat model With ours, all you can do is click a button and ChipBot will already learn what your business does, what it offers, what the pricing is.

00:21:38.375 --> 00:21:41.663
It'll read your blog content, it'll understand your style of writing.

00:21:41.663 --> 00:21:47.478
I think it's some really amazing stuff, and that's kind of what we solve is is what you alluded to.

00:21:47.478 --> 00:21:50.385
Is we try to use AI to solve, like the?

00:21:50.385 --> 00:21:52.962
I'm not around at 2am, or maybe you just have an.

00:21:52.962 --> 00:21:58.196
If you run an ecommerce website, I have an influx of of new customers from a big campaign.

00:21:58.196 --> 00:21:59.059
Well, you're not gonna.

00:21:59.059 --> 00:22:09.386
You don't have a large team to do support, so you most likely going to enable our AI features just to respond quickly about refund policies, maybe about frequently asked questions around certain products.

00:22:10.910 --> 00:22:18.434
Yeah, matt, I have to ask you this question because obviously a lot of us have seen that on the consumer side, as we've interacted with live chat or AI chat.

00:22:18.434 --> 00:22:23.178
Talk to us more about that training, because I'm obviously fascinated by the fact that it crawls your website for that.

00:22:23.178 --> 00:22:25.618
But what about for more of those internal questions?

00:22:25.618 --> 00:22:33.384
We here at the podcast, for example, we know a lot of the questions that listeners ask us, where they'll say like, hey, do you have a certain episode that I should listen to?

00:22:33.384 --> 00:22:39.907
If I'm struggling with this in my business, how can we internally train it based on questions that we know we always receive?

00:22:41.010 --> 00:22:41.211
That's.

00:22:41.211 --> 00:22:51.002
I swear you set these up but I know that I know you're not so in our help desk we, when you add content to the help desk, ai will also learn that.

00:22:51.002 --> 00:22:53.913
So it's not just your website, it's the help.

00:22:53.913 --> 00:23:03.512
If you want to add like top questions from your interviews, you can add those as either one article in the help desk or multiple different articles, it doesn't matter.

00:23:03.752 --> 00:23:16.384
Ai will have a little badge that AI is learning for like 15 seconds and during that time it ingests an AI as it to the vector model and after that AI is part of the AI database.

00:23:16.384 --> 00:23:24.394
So then when someone asks that question over live chat, it will try to triangulate if that's what the intent is and give the answer out.

00:23:24.394 --> 00:23:31.915
And then, additionally, as you add new content to the AI, say you're creating more help desk articles.

00:23:31.915 --> 00:23:43.820
We have this ability where, if you have a certain topic, well, it will learn from your other topics and your website to see what kind of new FAQs you want to build based off the context of everything.

00:23:43.820 --> 00:23:46.563
So AI is kind of really one of those.

00:23:46.563 --> 00:23:48.704
It's kind of self-fulfilling almost.

00:23:48.704 --> 00:23:57.970
It's like as you add more content to help desk, ai gets even stronger with generating more help desk content help desk AI gets even stronger with generating more help desk content.

00:23:59.349 --> 00:24:12.616
Yeah, matt, I want to take this moment to throw all of us entrepreneurs under the bus for a second, because the one argument that I always make and this is a conversation we have every time we have sales experts on the show is that a lot of us, in our marketing and in our sales efforts, we expect and hope to close the sale in that exact moment.

00:24:12.616 --> 00:24:15.363
So here you and I are talking about last mile conversions.

00:24:15.363 --> 00:24:22.934
A lot of people might be picturing well, that's cool, so you're closing sales over live chat and I want to make the public disclaimer and throw all of us under the bus.

00:24:22.934 --> 00:24:24.680
That probably not.

00:24:24.680 --> 00:24:26.938
That's not the way most sales efforts work.

00:24:27.029 --> 00:24:33.218
But what I love about ChipBot, for example and there are so many tools we're not just talking about ChipBot today.

00:24:33.218 --> 00:24:34.680
We're not just talking about ChipBot today.

00:24:34.680 --> 00:24:37.505
We're obviously talking about last mile conversions and how ChipBot can plug that gap.

00:24:37.505 --> 00:24:42.959
But I love the fact that I get people's names, I get their email address when they live chat with me.

00:24:42.959 --> 00:24:47.298
That should be the beginning of a more intimate relationship.

00:24:47.298 --> 00:25:03.140
A lot of times, it does actually push them through and they go do the things that we hope that they do from a business perspective, but talk to us about the back end, because we end up Matt this is something that was unexpected for me as a customer of yours we end up with a lot of useful data from ChipBot.

00:25:03.140 --> 00:25:07.977
Talk to us about that side of it that people probably aren't even thinking about before using the product.

00:25:08.878 --> 00:25:09.681
Yeah.

00:25:09.681 --> 00:25:13.354
So when it comes to like, ok, do analytics on videos.

00:25:13.354 --> 00:25:19.865
So I don't know if you look on YouTube and you look at the if you're on YouTube shorts, there's this retention graph.

00:25:19.865 --> 00:25:28.619
We have these same type of data analytics for our videos and what they're really useful is when you upload a video to your homepage.

00:25:28.619 --> 00:25:32.326
What you don't know is is this going to work Right?

00:25:32.326 --> 00:25:33.674
And you can measure that differently.

00:25:33.674 --> 00:25:35.873
You can see, you can measure it Like are they clicking a button?

00:25:35.873 --> 00:25:37.898
Are they, are they watching it?

00:25:37.898 --> 00:25:38.701
Did they watch it?

00:25:38.701 --> 00:25:39.142
Yes or no?

00:25:39.142 --> 00:25:45.275
But the true benchmark is how long do they watch it and where did they drop off?

00:25:45.275 --> 00:25:49.076
And that actually tells you was the video interesting enough?

00:25:49.076 --> 00:26:08.972
And what we found is, especially with a lot of our e-commerce customers, is, if you want more people to engage with a series of videos, you got to get people to retain past three seconds and you got to get people to retain at 20 seconds and longer if you're a longer form video and our analytics kind of that's where we track.

00:26:08.972 --> 00:26:10.477
We track all these retention rates.

00:26:10.477 --> 00:26:13.693
We track whether you scroll to another video right after.

00:26:13.693 --> 00:26:21.692
We track if you click the button and these are just all on the video side and it even tells you like okay, did you come from a certain campaign?

00:26:21.692 --> 00:26:23.480
If you did, what buttons did you click?

00:26:24.163 --> 00:26:27.654
Um, there's some really powerful features there on the live chat side.

00:26:27.654 --> 00:26:41.076
Uh, it has a bunch of user information like, um, what the name and email is, because you enter as part of the pre chat form where they're located, what kind of browser they're using.

00:26:41.076 --> 00:26:41.819
Did they come from certain campaigns?

00:26:41.819 --> 00:26:48.779
We have this little marketing section where it says, like, which landing page did they first land on before they initiated live chat?

00:26:48.779 --> 00:26:50.202
You know when did they do it?

00:26:50.202 --> 00:26:51.211
Did their email bounce?

00:26:51.211 --> 00:26:53.134
Sometimes they just put in a bogus email.

00:26:53.134 --> 00:27:05.693
So we have a ton of data just being able to measure and give to the business so they know exactly who they are, how they got there and know exactly what to say.

00:27:06.776 --> 00:27:12.979
Yeah, Matt, it's come to the part of the conversation where I feel bad for the listeners who are saying this sounds complicated.

00:27:12.979 --> 00:27:15.692
How the heck am I ever going to implement all this stuff in my business?

00:27:15.692 --> 00:27:17.356
We have to talk implementation.

00:27:17.356 --> 00:27:28.809
It feels silly for me to ask you this, because I know personally firsthand how easy it is to implement, but I'd love for you to talk directly to the listeners and share with them, because a lot of listeners aren't tech savvy like you are, Matt.

00:27:28.809 --> 00:27:29.791
They haven't worked in tech.

00:27:29.791 --> 00:27:31.073
They haven't developed software.

00:27:31.073 --> 00:27:39.144
Heck, even probably WordPress plugins for a lot of people can be challenging, so talk to us about what it looks like, whether they use WordPress or Squarespace.

00:27:39.144 --> 00:27:40.771
Or you keep talking about e-commerce.

00:27:40.771 --> 00:27:42.096
Let's throw Shopify there.

00:27:42.096 --> 00:27:45.532
Does it work across universally and how do we actually make this stuff?

00:27:45.573 --> 00:27:47.175
happen.

00:27:47.175 --> 00:27:48.839
Yep, chipbot works on all websites.

00:27:48.839 --> 00:27:56.011
We built YouTube videos Each one of them are about one minute or less on how to add chip bot to your website.

00:27:56.011 --> 00:27:57.155
Right, it goes from.

00:27:57.155 --> 00:27:59.865
You mentioned some of the big ones, like Wix, shopify.

00:27:59.865 --> 00:28:09.973
We have WordPress, we have a specific WordPress plugin, but we even go to the very specific ones like Kajabi, showit, pixie Studio.

00:28:09.973 --> 00:28:13.878
There's like these other, like niche specific website systems.

00:28:13.878 --> 00:28:20.757
We did all the research and every time we find a new website that adds chip bot and we don't see it in our tutorial video.

00:28:20.757 --> 00:28:24.454
We I asked, I asked one of our folks to make a new tutorial video on it.

00:28:24.454 --> 00:28:26.509
So we're always creating new videos.

00:28:26.509 --> 00:28:39.801
I think there's like 30, it may be like slightly under 30 or over 30 different tutorial videos on YouTube and we're just constantly adding new ones, like kind of every month, as we find different new popular CMS systems.

00:28:40.650 --> 00:28:41.593
Yeah, matt, I'm gonna.

00:28:41.593 --> 00:28:59.507
I'll publicly praise you here, as if I haven't already enough, but I will say that even one of my favorite things to say in entrepreneurship is that success always leaves clues, and so we talk about the fact that you have grown so much over the past year, and actually when I said the 11 million number earlier, that was per month.

00:28:59.507 --> 00:29:05.181
I mean, I've seen on your website, 168 million people have viewed ChipBot in the past three months.

00:29:05.181 --> 00:29:13.875
It's crazy the scale at which you've been able to achieve, and so when I see that from a business, I always go crawling, because success leaves clues.

00:29:13.875 --> 00:29:15.752
And on your website it's right there in the footer.

00:29:15.814 --> 00:29:19.192
You just talked about these tutorials that your team invests in putting something together.

00:29:19.192 --> 00:29:28.327
If people are Googling live chat on WordPress, if they're Googling these things, you have a page for every single one of those potential queries on your website.

00:29:28.327 --> 00:29:40.863
You also have and as a consumer, I know this is brilliant you have pages for chip bot versus Zen desk, chip bot versus fresh desk, so if anyone is comparing those, they're going to find your website.

00:29:40.863 --> 00:29:43.875
Talk to us on an entrepreneur to entrepreneur level.

00:29:43.875 --> 00:29:51.057
What have been some of these things that have led to your rapid growth and the huge scale of impact that you've been able to do with chip bot.

00:29:52.180 --> 00:29:54.656
Um, I would say there's one, only one thing.

00:29:54.656 --> 00:29:56.130
I'll make a comparison to table tennis.

00:29:56.130 --> 00:30:03.515
So in competitive table tennis, every time you serve and do a serve receive, you have to be extremely flexible.

00:30:03.515 --> 00:30:10.641
Every player is different, um, every environment's different, um, your mental space is going to be different every time you play different.

00:30:10.641 --> 00:30:14.101
There's too many, it's basically too many variables to control.

00:30:14.101 --> 00:30:27.018
So instead of trying to be perfect and saying I need the perfect serve, I need the perfect type of opponent, I need the perfect shoes and the perfect environment, the perfect temperature and the perfect ball, it's actually much easier to say I'm just going to be adaptable.

00:30:27.960 --> 00:30:40.445
And last year's growth and actually although I would say even even the year before all of our growth came to the, the idea of like we're just super adaptable to where the, where the market is going.

00:30:40.445 --> 00:30:42.176
We have a go to market strategy.

00:30:42.176 --> 00:30:49.329
We always continuously refine it and improve it, but I would say only like 40% of it's only accurate.

00:30:49.329 --> 00:30:53.715
Like we have this idea and then like 60% we throw away and the 40% we were right.

00:30:53.715 --> 00:31:00.165
And then we're like okay, let's fill in the void with our new learnings and let's try it, and then let's um, let's try again.

00:31:00.165 --> 00:31:01.753
It's not really a pivot or anything.

00:31:01.753 --> 00:31:15.248
It's more or less just like just adapt and be fluid and change wording a little bit, change the perspective, change, change budget allocation, change even the team makeup sometimes, and being adaptable is really the only growth.

00:31:15.407 --> 00:31:25.785
Everything you mentioned like with some of our SEO efforts or some of our consumer-facing tools that we have just for marketing purposes those all just came from just being adaptable.

00:31:25.785 --> 00:31:27.751
They weren't necessarily drawn on a whiteboard.

00:31:27.751 --> 00:31:39.635
On a whiteboard we'll have something like 10,000 feet above like, okay, let's create engineering tools for the engineering specific founders that are out there, and we don't know what it means.

00:31:39.635 --> 00:31:42.041
We'll just kind of do some tasks.

00:31:42.041 --> 00:31:43.653
If it doesn't work, we'll try it.

00:31:43.653 --> 00:31:49.925
We'll try again, but with a different, different parameters, until something does, and maybe even what does work as mixed results.

00:31:50.007 --> 00:31:56.099
Then we'll be like okay, what if we blended this with another idea that we see another industry is doing, not our competitor, but another industry?

00:31:56.099 --> 00:32:03.002
And then that's how we kind of like merge these ideas and just be really flexible in what we do and and and.

00:32:03.002 --> 00:32:04.006
That's, that's really it.

00:32:04.006 --> 00:32:06.711
And and whatever is working, don't change.

00:32:06.711 --> 00:32:07.992
That's another thing too.

00:32:07.992 --> 00:32:09.173
Like it's very what I mean.

00:32:09.173 --> 00:32:09.954
Like be flexible.

00:32:09.954 --> 00:32:14.640
It doesn't mean like okay, when you're something really well, don't throw that out the window.

00:32:14.640 --> 00:32:20.230
You got to keep that, but be flexible on the things that are just kind of still in the air.

00:32:20.230 --> 00:32:22.117
You want to just be really open-minded.

00:32:22.859 --> 00:32:33.298
Yeah, matt, it's something that I hear from so many incredible founders like yourself is you're not really married to things, and I think that's such a healthy mindset of yeah, this is what I believe will work.

00:32:33.298 --> 00:32:34.901
You believe everything you do will work.

00:32:34.901 --> 00:32:40.393
You hope that everything you do will work, but you're perfectly okay with you said 60%, just throw it right out.

00:32:40.393 --> 00:32:43.701
And one of those things that you say if it's working, stick with it.

00:32:43.701 --> 00:32:45.212
I'm going to publicly give you kudos.

00:32:45.354 --> 00:32:51.874
I love the fact that here we are a year later and in my head, I always call this chip bot for all.

00:32:51.874 --> 00:32:55.138
When people ask me about chip bot on our website, I always go chip off for all.

00:32:55.138 --> 00:32:57.423
It's super inexpensive, like just go get it.

00:32:57.423 --> 00:32:59.050
There's no reason to not have it in your business.

00:32:59.050 --> 00:33:06.266
And it's something I've noticed about you all is that you've stuck with your price, which your entry level price point is only $9 a month, Matt.

00:33:06.266 --> 00:33:20.790
Talk to us about that, because that is an intentional strategy and I know for me as someone who's been aware of similar yours for years, they previously had such high barrier to entry costs that I never even played with them, so I never got to experience how effective they were.

00:33:20.790 --> 00:33:25.573
Talk to us about your pricing strategy, because I love the fact that we're still talking about chip off for all.

00:33:25.573 --> 00:33:29.382
It's accessible to every single entrepreneur and entrepreneur out there.

00:33:30.450 --> 00:33:35.913
Yeah, well, we built it for scale right and to scale to millions of people.

00:33:35.913 --> 00:33:40.317
You got to have something affordable and I think that's one that's.

00:33:40.317 --> 00:33:45.279
We find our product kind of almost almost alone in that price category.

00:33:45.279 --> 00:34:01.219
A lot of products you mentioned are a little bit higher because you have to pay for an engineering team, you have to pay for hosting costs, you have to pay for so many things that oftentimes these other companies, they don't really know how to optimize it earlier on.

00:34:01.219 --> 00:34:03.903
This all started with me originally.

00:34:03.903 --> 00:34:18.199
I built this already to scale to millions from the beginning, so I didn't have to worry about other engineering firms that they might have something like growing paints where it's like okay, we hit a bottleneck, now we have to upgrade servers.

00:34:18.199 --> 00:34:27.391
This was a kind of already built to scale at an optimized level earlier on, so that helps keep costs down pretty, pretty low.

00:34:27.471 --> 00:34:33.081
The other part of the model is have a low touch sales process.

00:34:33.081 --> 00:34:36.063
You can only have a low touch sales process if your onboarding is good.

00:34:36.063 --> 00:34:37.226
You can only have a low touch sales process if your onboarding is good.

00:34:37.226 --> 00:34:45.362
You can only have your onboarding to be good is if your marketing is mirroring what the process is.

00:34:45.362 --> 00:34:46.577
So, first thing.

00:34:46.577 --> 00:34:49.293
All you have to do is sign up, upload a video and add it to your website.

00:34:49.293 --> 00:34:53.170
Well, onboarding needs to follow those steps that they were marketed to so many times.

00:34:53.190 --> 00:34:56.565
Another SaaS company would market one way, but their onboarding does to follow those steps that they were marketed to so so many times.

00:34:56.565 --> 00:34:58.956
Another SaaS company would market one way, but their onboarding does something else.

00:34:58.956 --> 00:35:07.659
So what they'll do is they'll hire a sales rep or an account rep to be on their live chat to help them with the process, or go jump on a Zoom call.

00:35:07.659 --> 00:35:12.378
Well, that all costs extra money and in order to support that, you need to bake that into the pricing model.

00:35:12.378 --> 00:35:23.438
For us, it's like OK, just develop a really great go-to-market strategy, be consistent on the messaging and have you have the user experience mirror that messaging and then don't change it.

00:35:23.438 --> 00:35:28.217
Or, if you change it, you got to change on every part of the step, from from marketing to sales to product.

00:35:28.217 --> 00:35:29.099
Um.

00:35:29.099 --> 00:35:35.382
They, you know it's either keep it the same and consistent, or um, or when you do change it, change them all at once.

00:35:36.329 --> 00:35:47.677
Yeah, I love the way you articulated that for us here, matt, because I've had the great pleasure of seeing it as a customer of yours for the past year is that everything that I already love about ChipBot has stayed the same.

00:35:47.677 --> 00:35:49.523
In fact, you've only enhanced it.

00:35:49.523 --> 00:36:12.681
Whether it's up to me I've not taken advantage of a lot of the new AI features and all of that stuff, but it's up to me if I want to and I think that that's such a core part of your experience and you just revealed it for us here in real time on this episode is that it's actually the level of intentionality that you have with your mindset towards business, so, of course, it extrapolates into the way that you run and develop and grow your product, so I absolutely love that.

00:36:12.681 --> 00:36:29.150
As we come towards the end, I want to squeeze in two more questions, matt, because I want to tap a little bit more into the mindset of the entrepreneur, of Matt Lowe, and I want to ask you about forward-looking growth, because we've seen you grow over the past year and it's been such a joy seeing the growth of ChipBot during that time.

00:36:29.210 --> 00:36:35.684
But where does your mind look, knowing that you're not married to things, knowing that you're very committed to just being adaptable and flexible.

00:36:35.684 --> 00:36:38.630
What's at the top of mind from a CEO's level?

00:36:38.630 --> 00:36:41.076
Are you saying, hey, this is where I'd love for us to go.

00:36:41.076 --> 00:36:44.492
This is a growth strategy that we can or should focus on.

00:36:44.492 --> 00:36:47.659
How do you even view that future timeline?

00:36:47.659 --> 00:36:48.702
And what is that timeline?

00:36:48.702 --> 00:36:51.233
Do you look a year out, five years out, 10 years out?

00:36:51.233 --> 00:36:54.858
Give us some some real life expose into the way your mind works.

00:36:55.719 --> 00:37:08.351
Yeah, so maybe I'm a little different here, but I try to remove time as much as possible Only because it's one of the variables you can't really control.

00:37:08.351 --> 00:37:09.512
I can't say I'm going to 2x my revenue in 12 months.

00:37:09.512 --> 00:37:13.217
There's no guarantee in that, so you can't really marry yourself to that idea.

00:37:13.217 --> 00:37:20.846
But what you can say is well, my vision is I want every business to show who they are.

00:37:20.846 --> 00:37:30.471
Right, I don't care whether it's chip out or not, I just want them to go on camera and be like as if they ran a shop in person, like I always had this.

00:37:30.471 --> 00:37:35.659
You know, when I grew up, you always walked in, walked into stores and there's always someone greeting you.

00:37:35.659 --> 00:37:42.478
And if it's if a small shop, especially like in, like in the town square, well, you're most likely meeting the business owner and they'll talk to you.

00:37:42.478 --> 00:37:44.353
I just got my knife sharpened the other day.

00:37:44.353 --> 00:37:45.416
I'm talking to the business owner.

00:37:45.416 --> 00:37:51.056
They greet me, they, they tell me a little bit about their pricing, and then I, I and I figured out the pricing.

00:37:51.056 --> 00:37:52.637
I want to choose and sharpen my knives.

00:37:52.637 --> 00:38:01.577
That is what the experiences I want for all businesses that run a website and that's my mission and that's my goal.

00:38:01.690 --> 00:38:12.766
So when I think about growth, then I think about okay, I reached 5,000 business, a little bit over 5,000 businesses today that have this strategy.

00:38:12.766 --> 00:38:16.025
Then how do I get to six?

00:38:16.025 --> 00:38:16.990
How do I get to seven?

00:38:16.990 --> 00:38:29.364
I don't necessarily think about doubles, I just think about, like, okay, it took me in the past three months to get 500 a little bit over 500 new websites doing this strategy.

00:38:29.364 --> 00:38:31.869
Great, now, how do we lower the frequency?

00:38:31.869 --> 00:38:33.056
How do we get from?

00:38:33.056 --> 00:38:35.786
Uh, how do we get 502 months?

00:38:35.786 --> 00:38:37.992
So that's kind of where my head's at.

00:38:37.992 --> 00:38:42.887
So I don't necessarily think about, um, long-term lofty goal numbers.

00:38:42.887 --> 00:38:45.735
I think about optimizing and doing things faster.

00:38:45.735 --> 00:38:49.826
And what happens is that's where the growth, that's where the catalyst is for the growth.

00:38:49.826 --> 00:39:03.829
Okay, if I'm getting um, if, if I'm following that efficiency, that strategy, well, by the end of the year, I think from October to November, we'll be able to add five, somewhere between four and 500 new websites every month.

00:39:03.829 --> 00:39:09.306
Because six months prior we were already thinking about how do we go from three months to two months with that process.

00:39:09.306 --> 00:39:16.594
So you only keep going until you hit a barrier and then you have to kind of be creative with it, and that is where my vision is.

00:39:16.594 --> 00:39:17.135
So it's a little bit different.

00:39:17.135 --> 00:39:23.110
I'm not thinking like I think a lot of we have white label program, so we talked with a lot of new entrepreneurs.

00:39:23.110 --> 00:39:25.657
A lot of people are thinking of, like, how do I get 10k MRR?

00:39:25.657 --> 00:39:32.869
I think you really got to think about really much smaller numbers and then going from A to B.

00:39:32.869 --> 00:39:38.001
And then, once you do A to B, then you'd be like how do you do it faster, how do you do it stronger, how do you go A to B instantly?

00:39:38.001 --> 00:39:40.161
And it's the same thing in sports.

00:39:40.474 --> 00:39:46.161
In table tennis, there's a lot of times it's a best of five match and you got to win by 11 points for each match.

00:39:46.161 --> 00:39:55.009
It's a lot of times I'm 0, I'm zero, two in the in the match and and maybe I'm down five, uh, five, 10, five, 10 in the current set.

00:39:55.009 --> 00:39:57.371
Um, one point, I lose the whole game.

00:39:57.371 --> 00:40:00.501
Well, I can't think about trying to win the whole match yet.

00:40:00.501 --> 00:40:05.559
I need to think about one point at a time and then, once I get my way up, then I can.

00:40:05.559 --> 00:40:07.202
I can do things differently.

00:40:07.202 --> 00:40:07.603
I can.

00:40:07.603 --> 00:40:12.030
I can use that information and try to try to make a comeback and then try to eventually win the game.

00:40:12.030 --> 00:40:13.592
It's very similar to to.

00:40:13.592 --> 00:40:15.356
That's very similar to how my growth strategy is.

00:40:15.356 --> 00:40:20.976
It's like when I, when I, when I have something good, just keep optimizing and do as fast as I can.

00:40:20.976 --> 00:40:22.820
But first I got to get from A to B first.

00:40:23.942 --> 00:40:28.538
Yes, matt, I so appreciate those real life insights into the way that your mind works.

00:40:28.538 --> 00:40:42.166
And you're right, I do think it's certainly different from the way that we're taught that in business school, for example, of have a five year, a 10 year business plan and I always go back to 2020, whatever plan anyone thought they had in their business, immediately thrown out the window.

00:40:42.166 --> 00:40:45.577
So I think that your way of approaching it is it's more actionable.

00:40:45.577 --> 00:40:51.543
It's it's something that we can actually follow to fruition, because a heck of a lot of stuff is going to change.

00:40:51.543 --> 00:40:53.606
Think about all those Go ahead.

00:40:54.387 --> 00:40:55.088
It's composable.

00:40:55.088 --> 00:40:57.371
I think that's really what it is.

00:40:57.371 --> 00:41:03.594
Instead of having those fixated plans, you really just need a vision and then stick with the vision, right?

00:41:03.594 --> 00:41:09.456
So my vision is get every business to record a video on their website to sell, right?

00:41:09.456 --> 00:41:11.925
Every website should be a shark tank, basically, right.

00:41:11.925 --> 00:41:12.597
That's my vision.

00:41:12.597 --> 00:41:16.706
It doesn't have to be chip bot and it could be something else right down the road.

00:41:16.706 --> 00:41:18.780
It could be VR, it could be okay.

00:41:18.780 --> 00:41:21.335
Once we have these, these virtual stores, it's the same thing.

00:41:21.335 --> 00:41:26.413
How do you 3d scan you and start doing an introduction about who you are and why you're different?

00:41:26.413 --> 00:41:28.697
The vision is still the same, just different technology.

00:41:28.697 --> 00:41:32.360
So I think that's where really the differentiation should be.

00:41:32.360 --> 00:41:45.751
You should have a long term vision, but the plan to get there should be extremely flexible or composable in a way that you can keep building foundation or move the foundation as the market changes.

00:41:51.735 --> 00:41:53.702
Yes, gosh, listeners, do you see why we enjoy having Matt here on the show?

00:41:53.722 --> 00:41:58.985
Because not only is he talking to us about last mile conversions and how to leverage a tool like ChipBot on your website, but this is the real life stuff.

00:41:58.985 --> 00:42:16.130
These are the conversations, matt, that I'm so appreciative that guests like you come on with full transparency and just reveal the way that your mind works, because, again, success leaves clues, and so for people looking at ChipBot saying, gosh, how have they reached so much scale and how are they going to continue to do this in the next year and beyond?

00:42:16.130 --> 00:42:24.425
It's because of the way that Matt thinks you all are getting a real life glimpse into the mind of the CEO of a very fast growing tech company.

00:42:24.425 --> 00:42:27.976
So here it is, in real time, matt, I so appreciate that and you already know.

00:42:27.976 --> 00:42:41.862
The last question that I ask all of our guests is what's that one actionable takeaway, especially since we talked about so many incredible things, all things last mile conversions, all thing growth and planning and strategy and entrepreneurship in mind?

00:42:41.862 --> 00:42:46.041
What's that one takeaway that you hope every listener walks away from today's session with?

00:42:46.934 --> 00:43:18.494
Yeah, if you wanna learn more, check out our TikTok, check out our Instagram no-transcript.

00:43:18.514 --> 00:43:23.376
You to find those links down below in the show notes, wherever it is that you're tuning into today's episode.

00:43:23.376 --> 00:43:25.262
Definitely check out, listeners.

00:43:25.262 --> 00:43:34.922
I know I say this for every episode, but here you're going to not only find Matt's business website, you're going to see the product in action at getchipbotcom.

00:43:34.922 --> 00:43:36.146
That's getchipbotcom.

00:43:36.146 --> 00:43:37.268
You'll find that link down below.

00:43:37.268 --> 00:43:41.467
If you want to see a real life example, you can always, of course, go to our podcast's website.

00:43:41.467 --> 00:43:45.561
You will see me, you can live chat with me, but that's all powered by ChipBot.

00:43:45.561 --> 00:43:51.989
If you've ever wondered, matt is the CEO of ChipBot and the founder, so you can find his business website at getchipbotcom.

00:43:51.989 --> 00:44:02.108
Matt, on behalf of myself and all the listeners worldwide, not only do I want to thank you for today's episode, but I also want to say that we are big fans of the product that you've created.

00:44:02.108 --> 00:44:07.887
We're big fans of your company and everyone inside the Wantrepreneur to Entrepreneur community is excited to watch your growth from here.

00:44:15.554 --> 00:44:16.498
So thanks so much for coming on the show today.

00:44:16.498 --> 00:44:17.943
Cool, thank you, and I'm looking to chat with your audience on social.

00:44:17.963 --> 00:44:19.085
I'm sure they'll have some questions from the podcast.

00:44:19.085 --> 00:44:24.382
Hey, it's Brian here, and thanks for tuning in to yet another episode of the entrepreneur to entrepreneur podcast.

00:44:24.382 --> 00:44:28.360
If you haven't checked us out online, there's so much good stuff there.

00:44:28.360 --> 00:44:37.579
Check out the show's website and all the show notes that we talked about in today's episode at thewantrepreneurshowcom, and I just want to givea shout out to our amazing guests.

00:44:37.579 --> 00:44:46.387
There's a reason why we are ad free and have produced so many incredible episodes five days a week for you, and it's because our guests step up to the plate.

00:44:46.427 --> 00:44:48.418
These are not sponsored episodes.

00:44:48.418 --> 00:44:50.001
These are not infomercials.

00:44:50.001 --> 00:44:53.509
Our guests help us cover the costs of our productions.

00:44:53.509 --> 00:45:04.447
They so deeply believe in the power of getting their message out in front of you, awesome entrepreneurs and entrepreneurs, that they contribute to help us make these productions possible.

00:45:04.447 --> 00:45:12.947
So thank you to not only today's guests, but all of our guests in general, and I just want to invite you check out our website because you can send us a voicemail there.

00:45:12.947 --> 00:45:14.280
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00:45:14.280 --> 00:45:18.121
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00:45:18.121 --> 00:45:20.300
Initiate a live chat.

00:45:20.300 --> 00:45:29.161
It's for real me, and I'm excited because I'll see you, as always every Monday, wednesday, friday, saturday and Sunday here on the Wantrepreneur to Entrepreneur.