957: ACTION SATURDAY (ask these questions re: social media w/ Lindsay Stockall)

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Hey, what is up?

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Entrepreneurs and entrepreneurs all over the world, it's Brian LoFermento here, host of the Entrepreneur to Entrepreneur podcast, and this is an Action Saturday episode where we are so excited to welcome back our guest in yesterday's episode, episode 956,.

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The very brilliant and very talented Lindsay Stockall is back to deliver even more value.

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She brought so much value in her full episode, episode 956, where we talked about performance marketing.

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I loved learning from Lindsay because she has so much experience, whether we're talking about social media or whether we're talking, quite frankly, not only about all marketing channels and strategies, but also just about business growth.

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This is someone who really gets it and I'm so excited for all of us to learn even more in today's episode, because, if you left yesterday's episode thinking my gosh, I want to invest in my growth, I want to take this stuff more seriously, Well then, Lindsay is a wealth of knowledge, even here in this very short and actionable Action Saturday.

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Just to remind you who Lindsay is Lindsay Stockall is the founder and creative director of Stockall Company.

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With more than a decade of marketing experience, Lindsay knows what it takes to transform businesses through targeted performance marketing strategies Inspired by the vibrancy of the entrepreneurial community in her hometown in Nova Scotia, Lindsay launched Stockall Company to deliver an approach that marries partnership, expertise and experience to deliver results.

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And that's exactly what she does, not only in yesterday's episode, but in today's episode.

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She's going to help you do exactly that in your business.

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Take it away, Lindsay.

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Thank you, brian.

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I am super excited to be here, and what I wanted to share about today was to all of our entrepreneurs out there who are looking to hire a social media manager, whether that is an individual service provider or an agency.

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I wanted to share a few top questions that you should ask.

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You know, the service providers or an agency to vet them, to ensure that you are on the same page and they can generate what you need to generate to drive your business forward.

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All right, so it's not one, not two, not three, not four, but five key questions here.

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Okay, so get your pens and paper out, because these are some hot tips to help you find the best social media manager to fit your business.

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So the first question that you want to ask is what is your overall marketing background?

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This is so important as you want to know the level of experience the creator, creative or agency has in the marketing field.

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Simply posting on Instagram is not a strategy, folks, and does not constitute as experience.

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You'll want to know their strategic experience in creating marketing campaigns.

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Question number two you're going to want to ask can you share past results you've achieved for your clients?

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So, again, this is whether it's an individual service provider or agency.

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This will give you the proof that the creative knows how to actually drive results and understands key metrics.

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Well, we, you know, as marketing agencies and service writers, we can never guarantee or promise results, as that would be completely outside of our integrity.

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You can always ask for examples of previous results that the creator or agency has achieved for their clients.

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This can be in the form of testimonials, case studies, and these results should be directly related to operational goals, for example, website traffic increase, lead generation for list building, brand awareness and your bottom of funnel most important key metric key operational goal is sales.

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So I just wanted to share that.

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This is super stinking important.

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You always want to ask for past results to help you pick your service provider.

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Question number three I want you to ask them what is your process?

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This will shine a light on the level of depth your creative or potential agency has.

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You want them to dive into the steps and actions taken each month on your account.

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Is there reporting, for example?

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If so, what does that look like?

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How are the content calendars created every month?

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What does the content creation process look like?

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This will really open up a really fluid conversation around their process to ensure it fits your needs and, quite frankly, your process as well.

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Right, because this is a relationship where you have to work together.

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Process to ensure it fits your needs and, quite frankly, your process as well.

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Right, because this is a relationship where you have to work together.

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The fourth question I want you to ask what are the deliverables each month?

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This will help you navigate between a manager and a strategist.

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Yes, folks, they are two different skill sets.

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Is the creative or agency simply posting the content you supply?

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Manager or is the creative driving the bus on the strategy and creating the content?

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Strategist?

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Either way, it's good to have clarity on the service deliverable expectations, because maybe your business simply needs a manager, right?

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Or maybe you need a heavier lift, a heavier touch and you're looking for a strategist.

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This is an absolutely incredible conversation to have on whether you're looking to onboard a creative or a agency.

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And the last question here, folks, is I want you to ask who will be working on my account, whether you are talking to an individual creator or an agency.

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Understanding all the cooks in the kitchen is crucial.

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Make sure that your social media manager or, sorry, make sure, if your social media manager does have a team, you're asking who's sitting on what seats of the bus and what is their level of experience.

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So this really pops open the hood and you can understand the level of touch and experience of the hands working on and in your account.

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This question will really help you understand the level, experience and talent on your account, so I really hope these were helpful in guiding you in choosing a creative that is the best fit for you and your business.

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If you want to learn more tips and strategies when it comes to digital marketing, feel free to give me a follow and connect request on LinkedIn.

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I love to post all kinds of juicy tidbits there, so you can give me a follow at Lindsay dash Stockall on LinkedIn.

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Thank you so much for having me.

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That's today's Action Saturday episode, so now it's time to take action.