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Nov. 3, 2024

967: ACTION SATURDAY (get some swag!)

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Marketing & Sales Strategies

Unleash the potential of your brand with an unexpected twist on entrepreneurship. Imagine wearing your business like a badge of honor—literally. This Action Saturday, join our host, Brian Lofrumento, as he reveals how a simple investment in swag can transform your entrepreneurial journey. You'll discover why adorning your logo on everything from laptop stickers to t-shirts isn't just about aesthetics; it's a bold declaration that shouts your business's presence to the world. Through Brian's personal narrative, you'll see how tangible merchandise can boost your confidence, spark conversations, and turn holiday gifting into a strategic brand-building opportunity.

Transcript
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Hey, what is up?

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Wontrepreneurs and entrepreneurs all over the world it's Brian LoFermento here, host of the Wontrepreneur to Entrepreneur podcast, and this is an Action Saturday episode, where it's an easy one and it's a fun one and it really shouldn't cost much money.

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But this is one that I wish I gave myself permission to do much earlier on in my entrepreneurial journey, and this action has three main benefits and we're gonna talk about all three of those.

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But first I wanna tell you the action, because it's super simple, and that is to get yourself some swag.

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Get yourself some swag for your business.

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Take your logo, take your branding.

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It can even be something as small as stickers.

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You can just have stickers.

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That can be the swag that you treat yourself to, and you can use those stickers on your laptop.

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You can use it on your refrigerator If you get some magnets, whatever it is.

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Get yourself some swag.

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It can be, like I said, anything from as small as stickers or magnets or pins, or it can be t-shirts or polos, or the sky is the limit.

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There's so many different pieces of swag that you can get, and thanks to companies like Sticker Mule I use Sticker Mule a lot or Vistaprint, or just search, you know, company logo, merchandise or swag or giveaways or freebies All of those things.

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You'll find a lot of websites with a lot of interesting ideas, even like customized soccer balls that have your company branding and logo on it.

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The sky is truly the limit and I promise you these things are incredibly affordable.

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I use sticker mule because, for example, I typically wait until they have their big sticker deals and I'll get 50 stickers for $9 or something crazy like that, I think.

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Once I got 50 stickers for literally $1.

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And so let me talk about the three benefits of getting swag for your business.

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First things first.

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I think something magical happens when you get yourself some swag for your company that you just feel more legit.

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It is such a source of pride to look at a t-shirt or a polo and see your brand, your logo, on that.

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It legitimizes your business, at least subconsciously.

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It makes you realize holy cow, this is a thing that I'm putting into the world.

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This isn't a thing that I keep a secret on my laptop and I work on in dark nights with just burning the midnight oil.

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This is something that is out into the world and other people can see it.

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That's the first benefit.

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The second benefit is that it's really great because it causes people to ask you questions about your business.

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So if you wear a shirt with your logo on it, I am pretty much guaranteeing that someone's gonna say oh, what's wantrepreneur to entrepreneur?

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And there you go, there's an opening for you to start having that conversation.

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I to entrepreneur and there you go, there's an opening for you to start having that conversation.

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I'll be honest, it happens all the time with me with my laptop stickers.

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It's why I am super strategic about which stickers I put on my laptop.

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Obviously, I work from coffee shops a lot, so I always get asked oh, what's wantrepreneur to entrepreneur?

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Oh, what's the launch coalition, which is a sticker that I still have on there, which I'm so excited about, even though I sold that company.

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There's such great conversation starters when people can see your brand, see your logo.

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They'll ask you about it.

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And then the third benefit and it's timely that's why I'm recording this Action Saturday for you here at the beginning of November is because gifting season, holiday season, is right around the corner and this is the easiest gift to give out to people.

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You can give it to your friends and family if you want to have them become walking brand ambassadors for you.

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They'll also love to see what you're working on and see it come into the world, and they love to be a part of it.

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I remember in 2015 when I published the book Quantrepreneur to Entrepreneur, every single person in my family got a signed copy of it, and we have a really funny picture from Christmas Day that year where everybody's holding up the book.

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It had just come out two months prior to Christmas, I think, back in 2015.

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So it makes for a really fun gift for others, and you can even do this for your customers, your clients, your prospective customers and clients.

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It's really cool to be able to send them a thank you card along with whatever your piece of swag is.

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So, like I said, the sky's the limit.

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You're going to get way more ideas by Googling this and finding other providers of swag and merch or giveaways or branding promotional materials.

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That's a big search.

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If you search for promotional materials for my brand, you will get so many ideas all at incredibly affordable prices.

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So that's all I've got to say for today's action.

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I really do hope that you take me up on it.

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I honestly do, because I just think it's such a good feeling to have that swag, to share it with others, even just to put it out into the world and have people ask you about it.

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Go out there, have some fun with it, celebrate your brand, celebrate all the things that you've been working on and make it legitimately visible in the world.

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That's it for me with today's Action Saturday.

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I'll see you right back here tomorrow for our Sunday episode.

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So make sure you pound that subscribe button and tune in again tomorrow.