968: BEHIND THE SCENES of W2E's Q4 retreat (back in Boston!) w/ Laura Chaves

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Hey, what is up?

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Welcome to this episode of the Entrepreneur to Entrepreneur podcast.

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As always, I'm your host, Brian Lofermento, and this is not a solo Sunday episode.

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This is a Sunday special with a member of our team who you all have heard about and you've heard from many times before here on this show.

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She is the key cog that makes so many things happen behind the scenes.

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We are being joined by Laura Chavez in today's episode, and if you hear a light breeze or some light rustling of some fall leaves, then that's because we are coming at.

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You live from outside on my alma mater's campus, Bentley University, just outside of Boston, Massachusetts, so I'm personally very excited about this episode.

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Let's dive in.

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All right, Laura, I'm so excited for today's episode.

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Officially welcome back to being On the Air.

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Yay, this is so cool.

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This is my third time on air, yes, so it's crazy to think about that.

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And you know, listeners don't know just yet, but we've got a lot of things lined up for 2025.

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So they're going to be hearing from you in a lot of other ways.

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A lot of announcements coming our way as december approaches, with episode 1000.

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But, laura, what are we doing here in massachusetts right now?

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okay, we are in our q4 retreat.

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Um, we were planning ahead, as you said, so many things about episode 1000.

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We just got together, planned a bunch of stuff.

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So, yeah, that was basically like the whole idea of this trip yeah, and I think it's important for listeners that they always love the behind the scenes glimpse into the way that we operate, obviously as a five day a week show and almost a thousand episodes.

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I keep saying because we know how many episodes we've recorded, but we're going by what's on the air so far and for us you and both it's a key part of the way that we work behind the scenes at the show is we very much basically confront the fact and we admit the fact that it's important for a change of scenery, it's important to change pace, it's important to change direction, it's important to change the things you're working on and get fresh perspectives.

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I feel like it.

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Even we do this, even in our workflow.

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Yeah, I feel like it.

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Even we do this, even in our workflow.

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Yeah totally, and when I think about that, I love the fact that for you, this was your first taste of New England fall, and for me it's a homecoming back in my home state of Massachusetts.

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But I'd love to hear some of your thoughts on what you observed being in the best part of the country for this season.

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Yeah, totally.

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I mean it's amazing.

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Fall is, ironically, my favorite season because I come from a country that does not have weather changes, we do not have seasons, we do not go through all these trees changing and the colors changing, so that's probably why I love it so much, because I don't see it every single year.

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So being able to be here on my second ever fall, seeing all these trees with all these different colors leaves falling, it just makes me think about changes and how we must adapt to change, because change is the only permanent thing we have in our lives and in business and in everything.

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So, yeah, I mean like those are my thoughts, being here just looking at the trees changing.

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I'm used to seeing things just all the same.

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They're just permanent.

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Trees are always green.

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But just seeing this makes me think how different things look depending on the season.

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So a couple of months for now, I bet say like a couple of weeks from now, these trees will all be without leaves, like most of them and all of them really.

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But yeah, it's just, you get to see things differently and you get to have a different perspective when seasons change yeah, and Laura, I'll.

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Obviously you and I work very closely together for more than a year now, which is super cool.

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You came to us in the mid 500s episodes and so when I think about you and your personality, you're obviously very grounded.

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You're very in tune with not only yourself but, I would say, your surroundings and nature as a whole, and so, hearing you talk about the leaves, obviously I see most things through the microcosm of entrepreneurship and business and I always relate so many things back to that.

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For me personally, even just seeing the way for the past week during our Q4 retreat that you've really reflected on your surroundings, the word natural comes to mind, like it's the way that the earth naturally just goes through its seasons, and I think that as entrepreneurs and, laura, you do a lot of work behind the scenes.

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I think that we all see this and I'm actually going to put you on the spot here, because not only do you do a lot of work for what we do with Wantrepreneur to Entrepreneur, but you see other entrepreneurs.

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You see more entrepreneurs than the average person.

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You research their businesses, you research their social media presences, their websites.

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You see everything, because obviously we invite guests to come on the show and I think, as entrepreneurs, because we're so caught up in the work, because we're so caught up in the things that we need to do day to day, that we forget the seasonality, we forget the natural cycles of the earth, of our lives, of business.

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Talk to me about that because I also think it's cool.

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Since you've come on board, I think it's really cool how you and I also embrace that what we work on in Q4, super different from what we work on in Q2.

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Yeah, totally, and I think it's just about going with the flow.

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You mean, like we both talk a lot about just flowing and adapting to change, and I think that's the key word adapting, because that's what nature does.

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Nature adapts to what comes its way and sometimes we just try too hard to force things and I think that, like, the best things in life and in business happen when you let go and you just do your thing, do whatever you're good at, do whatever you enjoy, and just you turn out to be of service for other people by adapting to whatever your environment is.

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So, yeah, I think like we can learn a lot from nature in that way and we can start applying those things to business, because adapting, flexibility, I think those are key words when it comes to building great things and being of service for people yeah, part of our trip.

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So we started the trip in boston.

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We saw the defending champions, the boston cics, beat the Milwaukee Bucks, which was a ton of fun to be back in the Boston Garden, and so, from there, though, we switched gears and we went to a cabin right on a lake in New Hampshire and, being in the great state of New Hampshire, right on the lake, you are a much earlier bird than I am.

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However, even by the time that I woke up, I went down by the lake and the water was so calm that I woke up.

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I went down by the lake and the water was so calm, and, just standing on the edge of the lake, I could see the leaves on the bottom of the lake, every single rock.

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You could see the little fish swim away, and that sort of clarity reminded me I put it on my Instagram caption is it reminded me of my one of my favorite quotes ever, which is the mind is like water when it's chaotic, you can't see.

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When it's calm, you can see clearly.

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And that did something for me, just being in that, setting away from my natural environment in Florida, living in downtown in a major city, from your, I mean, you live in a very hustle and bustle city with a lot going on.

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I think there's a lot of value not only to the seasonality but our behaviors and our choices and where we put ourselves and the pace that we're working on to switch gears.

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To see that more clearly yeah, totally.

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And now that you mentioned water and how still it was at the lake that we were at, I also think about silence, because when we live in big cities, even small towns, whenever you're surrounded by people and civilization, you don't think about silence.

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We are even eager to have just sounds around us, whether it's music, whether it's the wind, cars, whatever it is.

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Sound, any type of sound, makes us feel safe, because silence can be scary.

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Like the first day we arrived at that cabin and I just heard the sound of silence because there were not even birds around, there was no wind, so the leaves like there was no sound of leaves or trees or anything.

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So, yeah, just hearing the sound of silence makes you reflect as well as darkness, because, like we were in such a dark place, it's scary, like it honestly is a dark place.

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It's scary, like it honestly is, but at the same time, like last night, I just stared at the sky and there were a bunch of stars that I wouldn't have been able to see if we had too much light around.

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So, yeah, I just think about that and how much clarity just silence and darkness bring into our lives, and like we can also translate that into our personal lives.

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When we go through dark periods or silence periods, we come out of them being better people, because like that's what it takes to see the brightness in things and to see the value that sound has or whatever.

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So, yeah, I think like we can learn a lot from nature when it comes to that, and being in those type of natural settings, so different from what we're used to in big cities, just makes you introspect and think about your own life and how you can apply those principles into it.

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So, yeah, and even to extrapolate that to sorry listeners, as you might hear some students walking past in between class, but even extrapolating that into business and the actual work that we do.

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Laura, I think a funny story for listeners is that you and I, leading up to our quarterly retreats, we always have kind of the bigger projects that we're working on in mind and we always set those goals for our retreats of okay, when we're in Boston, when we're in Los Angeles, when we're in Columbia, this is what we're going to accomplish.

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And for us I feel like this trip was all about figuring out our automations.

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You and I love systems and over Zoom.

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Sure, you and I get a lot done and obviously our team lives inside of Slack and we're always in communication.

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But we've been banging our head against the wall for those automations for quite some time.

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And it was a few nights ago, you know, a few nights into New Hampshire where we were just sitting at the kitchen table at this Airbnb that we rented out, just banging our head against the wall saying how do we get these automations to work?

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And we've been trying for months but we had that breakthrough moment and I don't think it's a coincidence that it happened in this type of environment that you're talking about right now, because it was that change of pace, that change of perspective and, you're right, the silence.

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When I think about that, there was you.

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We weren't playing music that night.

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We had nothing going on other than the problem in front of us that we were tackling.

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And so, even being surrounded by mountains I always think about in soccer, one of my favorite players of all time.

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He once said mountains are there to be climbed.

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And we went there to conquer our mountains, and that's exactly what we did.

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So talk to me a little bit more about the mindset, because it is a different type of work that we do as well when we're on these quarterly retreats.

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I think it's nice, it's refreshing, getting away from the day-to-day, but I'd love to hear your perspective yeah, I also think it's nice.

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Getting away from the day-to-day and being together in person definitely like makes us have bigger ideas, better ideas, brings so much clarity, because you say something and then I say something back and it's like, oh, I hadn't thought about that.

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Or the other way around.

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It's like, yeah, it's like the work and the ideas that you get to have when you're in an in-person environment are different from a virtual environment, although the virtual environment is great.

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When you're in person, person, you just get to feel the energy of the other person.

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So I think that's also important.

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But, yeah, like being in a different environment just clears your head and you're like far away from everything that's going on, like literally everything you don't have to think about oh, I have not bought this for home or I need to pay this bill like you're so far away from everything that you're just very much focused on what's in front of you and what you need to do, and bigger ideas come up.

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That way you get inspired by things that you don't usually do.

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So, yeah, I think that change of environment it's so valuable and it's so important if you want to come up with bigger things and bigger ideas.

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Sometimes you might feel like resting is a waste of time, or it's a waste of time sorry, or that.

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You know, going on vacation or doing something different might just take you away from what you're supposed to do, but it might actually bring you closer to your goal because you might just get better ideas what you're supposed to do.

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But it might actually bring you closer to your goal because you might just get better ideas when you're in a different environment with different people.

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Yeah, I like that you brought that last point up because that's so important.

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Even thinking about you and I blasting through our automation issues is that I signed up for like four tools that night, that I'm now getting emails from every day, that I need to figure out how to delete my accounts, because we tried all these different tools.

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We were Googling so many different things and each of those tools didn't work until one of the tools didn't work still.

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But it gave us a little bit of a clue about how this other tool might work, because we saw a little bit about how the programming behind the scenes worked with the API connections and that gave us the clue that we needed.

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So it goes back to that Thomas Edison quote, or I think Ben Franklin heck, it was one of the early inventors, but they said you know, I didn't fail, I just found 10,000 ways that don't work.

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And that leads you closer to that one.

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But, laura, there's a point you made there.

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I've never talked about this on the air and I think about it very frequently.

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As a podcast host, you brought up the energy of being together in person.

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I think about this frequently because when I go back and listen to, let's say, episode one of this show, holy cow.

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It's so bad to me when I hear it.

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I'm just like the energy wasn't there and I have so much energy in my normal life, so it's really surprising for me to listen back to what it sounded like back then, and what I realized was this when I'm in person with people, you and I can feel each other's energy right now.

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However, if you're a content creator whether you're a podcaster, youtube, social media, literally any content platform we don't have that added energy.

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We're only consuming the audio coming through our speakers or the words on our computer screens, and I think that that's important for us to remember.

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As business owners, you and I do this in the emails that we send with everyone we interact with for entrepreneurs to entrepreneurs that we try to inject a little bit of personality, a little bit of excitement, whether that comes in the form of my excessive punctuation marks and exclamation points or emojis, whatever it may be, it's really important to remember.

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The power of energy in person is what we've been used to for thousands of years.

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We, as a species, we understand that concept, but I think when we do stuff online, we have to remember that that energy energy is stripped from it and we need to find a way to still inject it, and I think that's such an important point that you brought up about that energy yeah, and well, you know, like before meeting here with you, I was with my friends.

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I hadn't seen one of them in a year.

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She lives in Canada now so we just talked and talked and talked for hours, four days straight for four days straight.

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So that's the power of being in person.

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Like, we usually don't talk to each other every day, but the four days that we were together were so intense and we still learn a lot about each other and we told, like, the stories of all the things that have happened throughout this year.

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And it's different.

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The feeling is different.

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What you feel, what the other person feels.

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The emotion Like, yeah, you can inject whatever you want to inject into a virtual type of communication, but it will never be the same as being in person.

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There are so many things that come out of being in person and just sharing with the other person.

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Yeah, all right, laura, I'm going to put you on the spot now, because you have the luxury hitting Miami before coming to New England.

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Now we spent a week in New England.

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You're off to New York for the next leg of your epic American fall trip With that in mind.

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Obviously, a lot of this comes with the entrepreneurial lifestyle, the freedom that we get to enjoy.

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What I, as a native New Englander, really like to see was your love for the great state of New Hampshire slogan, which is live free or die.

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It's the first time you've seen it, but now you know.

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It's everywhere.

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It's on the signs, it's on their license plates.

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Talk to me about live free or die it was crazy to me because, even though I got to see only a glimpse of what the new hampshire lifestyle is, I could see how happy people are.

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Like I told you, it surprised me how warm and welcoming people we interacted with in New Hampshire were.

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So, yeah, I think whenever someone comes up with a value or a principle or whatever it is that they want to live by and they inject that into their community, there's some mindset shift there.

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Like people just start living by that and they do believe in that principle and whatever they do, there's intentionality behind that to just live by that principle.

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And you know like we get to live more intentional lives when we are guided by that.

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So I think like sometimes the communities we're in, especially if we're in big cities, we lose the sense of that because everyone's just like in their own world.

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So I think like having that slogan live free or die actually brings people together and gives them a sense of purpose and a sense of community of hey, like what we live by is freedom and that's what we care about.

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So what we want to do is just be free and yeah, I think that that's just so important to have in our lives and it's especially strong when it's just like the community around that same value yeah, and obviously you talk about intentionality, which listeners have had to hear me say that word for years on end.

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It was my word of the year a few years ago and it truly is that intentionality that I know that you and I live by behind the scenes of entrepreneurs to entrepreneurs that we always set that, even this week, to just give some transparency for our listeners.

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We set just like a tree it's actually I didn't even think about that visual beforehand when we talk about the branches of our business being here in New England for fall, but we literally set out here's the different branches of our business, here's the leaves off of each branch.

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We just did it in a mind map and that plotted out.

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Okay, if we focus on these key areas, we're going to become a better resource for all entrepreneurs and entrepreneurs all across the world, not just on the podcast a little bit of a spoiler alert ahead of episode 1000 announcements that are coming, coming, but that's just a little glimpse into the fact that intentionality really does set that tone and for me personally, that's why I said a word of the year.

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Laura, I know that you do the exact same thing and, and that's important for us to think about.

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I'm a little biased as well about this time of year, and I don't know if it's because I grew up in New England and fall is something special, or I'm a Libra and Libra season is a little something special.

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I know you're similarly biased there, but there's something about this end to the year where I've realized business changes gears, it changes speed, it changes energies.

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I'd love to hear your perspective about it, laura, because you went through a fall with us already behind the scenes at the podcast, and I just feel like this year we have so much momentum going into 2025 that it's going to be really fun to see how the end of the year plays out for us yeah, I think it's precisely that the change of seasons like that's what brings new ideas, because you get the luxury of starting up fresh without actually starting from scratch.

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It's just, you know, building something new, saying, okay, let's do this.

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And I always love I think I told you this last month I love the last four months of the year.

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I like the birth because, yeah, everyone's in such a different mood, everyone's just introspecting and evaluating themselves, everyone's just planning ahead and thinking differently and, you know, turning the page and starting something new.

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I'm not, I don't think everyone does that, but I think most of us do so.

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Yeah, I think, around this time of the year, and again, with seasonality, seeing the season literally change, seeing nature literally change it makes you think more about okay, what do I want?

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What do I want to flourish during the spring?

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Uh, what is it that I'm going to do differently?

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What do I want to kill?

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Like, what am I gonna let die?

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Because there are certain things that we need to let die, like these leaves that are we that we're looking at right now on the floor.

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They needed to die for new ones to come in in a few months.

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So, so, yeah, I think, like, definitely being here makes me see seasons in a different way, but also like the energy change that people go through during this time of the year.

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It's so cool to see, because we just get to reflect on a bunch of stuff.

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Yeah, ooh, laura, you brought up full circle for us.

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And you're right sitting here under a beautiful orange tree.

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The sun is shining.

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I was struggling, admittedly, at the beginning of this trip with cold weather, but it is quite nice here towards the end, so I really appreciate the good fall vibes.

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But, laura, you brought it full circle.

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It's.

00:20:39.425 --> 00:20:57.893
It's that natural seasonality, it is that cyclical nature, and I love the visual that you pointed out about these leaves on the ground, or the leaves that we see actively falling from these trees, is that I can see some barren trees right now and you know, come back six months from now and it's going to have a whole new life and and it's hard to let go.

00:20:57.893 --> 00:21:06.691
Of course our leaves don't just naturally fall off the way that these ones do, but in business we have to consciously make those choices and they only happen through reflection.

00:21:06.691 --> 00:21:08.775
So I love how you brought that full circle for us.

00:21:08.775 --> 00:21:12.531
It hits me in the fall fields and that's exactly the point of today's episode.

00:21:12.531 --> 00:21:14.789
So, listeners, I hope that it hits you in the fall fields, laura.

00:21:14.789 --> 00:21:18.002
Any parting thoughts or words for our listeners around the world?

00:21:18.365 --> 00:21:25.306
you made me think about something right now, and it's that even when leaves fall, they still look so beautiful.

00:21:25.306 --> 00:21:42.592
So, yeah, if there's something that we need to let go of, just know that, like you did your best when you had to let go of that thing, you still build something beautiful, uh, and the results are there, even though, like, they're not on in the tree anymore.

00:21:42.592 --> 00:21:45.698
Um, that was still a beautiful face.

00:21:45.698 --> 00:21:56.852
So, yeah, I was just thinking about that and my last reflection would be like, just look at nature and be inspired by nature, because there's so much that we can learn from it.

00:21:56.852 --> 00:22:09.305
And sometimes, as human beings, we're just so caught up in this world that tells that we should do things just one way, that we should be in the system, that we should be doing just like the same thing everyone is doing.

00:22:09.305 --> 00:22:13.377
But just looking at nature, it makes you realize, like, not all trees are the same.

00:22:13.377 --> 00:22:17.833
Every single tree has its own process, its own transformation.

00:22:18.273 --> 00:22:36.895
So, yeah, I think, just look at nature and and think what you can get out of it yeah, really well said, and, as someone who grew up in this area, it also reminds me when you look at these trees during the rest of the year, you have no idea this one's going to be a beautiful orange one, that one's going to be a beautiful yellow one, and I think that's also part of the beauty of life is that we truly have no idea.

00:22:37.017 --> 00:22:42.984
We we can't even see what is hidden beneath it at a really cellular level, and I think for all of us it's.

00:22:42.984 --> 00:22:47.113
It's important to remember that we can grow in all of these different ways.

00:22:47.113 --> 00:22:55.471
We can can't even envision it, but the only thing we can do is keep nurturing what's working, keep letting those things that aren't for us fall off and keep pushing forward.

00:22:55.471 --> 00:23:00.232
So, laura, it's fun for me to say this to you because you put so much work in behind the scenes.

00:23:00.232 --> 00:23:03.409
So listeners benefit a lot from the efforts that you put in so truly.

00:23:03.409 --> 00:23:07.588
I mean this on behalf of myself and absolutely all of our listeners worldwide and absolutely all of our listeners worldwide.

00:23:07.588 --> 00:23:12.396
Thanks so much for joining us, not only in New England this week, but on this episode, to share your reflections with us.

00:23:12.557 --> 00:23:13.178
Thank you, brian.

00:23:13.178 --> 00:23:18.315
This was super fun, like the whole trip, and this podcast episode recording was super fun.

00:23:19.125 --> 00:23:24.593
Hey, it's Brian here, and thanks for tuning in to yet another episode of the Wantrepreneur to Entrepreneur podcast.

00:23:24.593 --> 00:23:28.632
If you haven't checked us out online, there's so much good stuff there.

00:23:28.632 --> 00:23:30.607
Haven't checked us out online.

00:23:30.607 --> 00:23:31.590
There's so much good stuff there.

00:23:31.590 --> 00:23:37.871
Check out the show's website and all the show notes that we talked about in today's episode at thewantrepreneurshowcom, and I just want to give a shout out to our amazing guests.

00:23:37.871 --> 00:23:46.666
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00:23:46.708 --> 00:23:48.712
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00:24:04.755 --> 00:24:13.252
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00:24:13.252 --> 00:24:14.595
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