972: ACTION SATURDAY (get ready for the holiday buying season!)
What if you could turn the holiday season into your most profitable time of the year? Get ready to harness the festive buying spirit as our host, Brian Lofrumento, reveals a strategic roadmap to elevate your business during the bustling holiday period. This Action Saturday episode offers powerful strategies to draw in holiday shoppers and boost year-end sales, whether your offerings are perfect gift items or essential B2B services. Brian encourages you to rethink how your products or services fit into the holiday mold, suggesting creative tactics like introducing gift cards or pitching your services as must-have year-end investments.
Listen as Brian shares actionable insights and the transformative power of AI tools like ChatGPT, Claude, or Google Gemini to craft a compelling holiday marketing plan with ease. The key is to not only brainstorm and strategize but to execute your promotional schedule efficiently in the weeks ahead. By aligning with the holiday frenzy, you can significantly enhance your business’s visibility and revenue. Don’t miss your chance to position your business for success as we look ahead to 2025, and learn how to ride the holiday wave effectively with Brian's guidance.
WEBVTT
00:00:00.621 --> 00:00:01.223
Hey, what is up?
00:00:01.223 --> 00:00:10.162
Wontrepreneurs and entrepreneurs all over the world it's Brian LoFermento here, host of the Wontrepreneur to Entrepreneur podcast, and this is an Action Saturday episode.
00:00:10.162 --> 00:00:24.364
That is very timely and very relevant to hear the end of the first week of November because, of course, the holiday season is almost upon us, which also means that the buying season is almost upon us.
00:00:24.364 --> 00:00:43.631
And this is it's an action and it's advice and it's a strategy that I have shared with you all every single year for the past few years and, very fortunately, it makes me very excited to say that it's also the one action that makes me hear from you listeners the most, more than any other time of the year.
00:00:43.631 --> 00:00:52.286
This is the one that, for the past few years, so many of you have taken action on, and I've loved the feedback of how many of you have said this did wonders for my business.
00:00:52.286 --> 00:00:58.302
So this action is to put together your holiday promotional schedule.
00:00:58.302 --> 00:01:09.754
You want to be part of the buying craze between Thanksgiving here in the United States, which this year is on let's see if I can find the date on the fly I believe it's November 28th.
00:01:09.754 --> 00:01:16.710
So between November 28th and Christmas day, December 25th, that's when people are in the buying mood.
00:01:16.870 --> 00:01:21.868
Money is moving at a very high velocity in the economy this time of year.
00:01:21.868 --> 00:01:25.143
There's a reason why it's called Black Friday, the day after Thanksgiving.
00:01:25.143 --> 00:01:33.227
That is, historically, the day that most businesses cross from the red a net loss for the year into the black a net profit for the year.
00:01:33.227 --> 00:01:34.986
And that's because people are buying things.
00:01:34.986 --> 00:01:59.394
They're investing in themselves, they're investing in gifts for others, they're making a lot of purchasing decisions and if you're thinking well, Brian, my product or my service isn't necessarily something that is perfect for a gift, Well, you have to remember that this time of year is also the time of year that business owners, that a lot of people, are making purchases so that they can deduct it from their taxable income for this calendar year.
00:01:59.394 --> 00:02:02.387
They're already thinking about 2025.
00:02:02.387 --> 00:02:04.355
They're already thinking about tax season.
00:02:04.355 --> 00:02:06.763
They're already thinking about so many different things.
00:02:06.763 --> 00:02:09.951
So you want to be part of that buying cycle.
00:02:10.780 --> 00:02:21.841
So my Action Saturday call to action for you is to sit down and really ask yourself how can I fit into this time of year If you've got a product or a service that makes for a great gift?
00:02:21.841 --> 00:02:22.603
Awesome.
00:02:22.603 --> 00:02:23.725
Well, there's your plug.
00:02:23.725 --> 00:02:24.669
Say no more.
00:02:24.669 --> 00:02:30.905
Every other company on planet earth is going to be encouraging people to pick up their products and services as gifts for others.
00:02:30.905 --> 00:02:33.840
And if you're thinking, well, how do I sell my service as a gift?
00:02:33.840 --> 00:02:35.144
It can be a gift card.
00:02:35.144 --> 00:02:41.326
If you've never offered gift cards before, that's a great way to create some sort of holiday promotional plan.
00:02:41.326 --> 00:02:55.829
And if you are just more of a B2B and you want to be part of the buying phase and say, hey, get this in before the end of the year so that you can write it off and we can hit the ground running ahead of 2025, why wait for January 1st?
00:02:55.829 --> 00:02:57.854
That can be your call to action.
00:02:57.854 --> 00:03:03.292
Add that little bit of urgency and a reason for them to take action at this time of year.
00:03:03.292 --> 00:03:12.704
And the cool thing about this Action Saturday this year is that, when it comes to planning out and implementing your holiday promotional plan, you can also leverage AI.
00:03:12.704 --> 00:03:19.508
Have a conversation with ChatGPT or Claude or Google Gemini whatever it is that you prefer when it comes to AI usage.
00:03:19.508 --> 00:03:21.676
Have a conversation with it today.
00:03:21.978 --> 00:03:31.701
Right, when you hear this Action Saturday episode, sit down and say, hey, I was challenged to create a holiday promotional plan and promo for my product or service.
00:03:31.701 --> 00:03:33.531
Here's what it is right now.
00:03:33.531 --> 00:03:34.253
It's November.
00:03:34.253 --> 00:03:43.448
Whatever the date is that you're listening to this, Please develop an appropriate holiday plan including all the deliverables, the messaging, the reason why people should purchase.
00:03:43.448 --> 00:03:44.871
Ask it to come up with it.
00:03:44.871 --> 00:03:52.066
It's not going to be perfect and it won't be perfect, but it'll give you an idea so that you actually aren't starting from a blank page.
00:03:52.066 --> 00:03:53.830
You can actually hit the ground running.
00:03:53.830 --> 00:03:59.692
But the important thing is that you strategize it, you lay it all out and then you execute it in the coming weeks.
00:03:59.692 --> 00:04:03.186
So that's your action Saturday for this week.
00:04:03.186 --> 00:04:18.009
It is very timely, as I said, so I hope you hear this very near to the day of this episode release, because this episode only works if you do, and that's why the important thing is to roll it out, be part of the buying cycle this holiday season.
00:04:18.139 --> 00:04:25.425
Go out there, take action and, as with all the prior years that I've brought you this advice and this action and this strategy, I would love to hear from you.
00:04:25.425 --> 00:04:27.848
If you do take action on it, share it with me.
00:04:27.848 --> 00:04:31.310
If you want to bounce some ideas off of me, I'm happy to lend my insights.
00:04:31.310 --> 00:04:37.625
I've done a lot of holiday promos over the past 16 years, so happy to lend you an extra set of eyes and ideas.
00:04:37.625 --> 00:04:38.668
So don't be shy.
00:04:38.668 --> 00:04:39.901
Reach out to me via email.
00:04:39.901 --> 00:04:44.785
My direct email address is hello at imetbryancom.
00:04:44.785 --> 00:04:45.865
Now that you met me on the show.
00:04:45.865 --> 00:04:50.848
Hello at imetbryancom, Take action, I'll see you right back here tomorrow.
Listen On
