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Hey, what is up?
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Welcome to this episode of the Wantrepreneur to Entrepreneur podcast.
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As always, I'm your host, brian LoFermento, and we have got an awesome entrepreneur and an awesome guest here for today's episode.
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Someone who is putting so much good stuff out into the world, someone who really cares deeply about the people that she wants to serve and how she wants to serve them, and has put in so much work to build an incredible resource and an incredible business around it to bring great information to the world, which gosh, we need that in today's environment.
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So let me tell you all about today's guest.
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Her name is Alicia Taron.
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Alicia is a seasoned entrepreneur with over eight years of experience building tech in women's health.
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She has a wealth of insights and experience that led to the development of her company, systopedia, which, if you know anything about Wikipedia, you know that you can find information about anything and everything.
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Well, cystopedia offers an alternative solution for women who are currently looking for information, products and services for their women's health and reproductive care needs on traditional social media platforms and internet websites.
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Their mission is to reduce risk to consumers women age 15 to 55, while distinguishing qualified entities specialists, doctors, healthcare practitioners, service providers, products and brands across the reproductive life cycle, years in those relevant markets of fertility, ivf, pregnancy, newborns, parenthood, adoption, surrogacy, menopause all big topics that.
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I'm not a woman, but I can imagine how confusing it is at every single step of the way.
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So I love Alicia's commitment to bringing all of these solutions to the world.
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So I'm excited to hear her story and learn from her today.
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I'm not going to say anything else.
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Let's dive straight into my interview with Alicia Tarrin.
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All right, alicia, I'm so excited to have you here with us today.
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First things first.
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Welcome to the show.
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Thank you so much.
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It's great to be here, brian.
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Thank you for your time, heck yes, and the fact that you're doing this.
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Thank you for doing it.
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Seven o'clock in the morning, local time for you.
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I'm excited to hear your story, so you've got to take us beyond the bio.
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Who's Alicia?
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How'd you start doing all these amazing things?
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Oh gosh, it's basically everything that I've ever done is coming into Sisterpedia Every experience I've ever had as a woman going through fertility and IVF treatments, and as a mother and a parent and someone who will soon experience perimenopause and menopause the next stage of the fertility and reproductive health journey.
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I've been a huge fan of technology and obviously I'm very passionate about women's health, so combining the two together, it's just a natural outcome for me.
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Yeah, I love that overview, but I'm going to interject here, alicia, that a lot of people have those thoughts, but few people actually take action and build the types of solutions that you've built.
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So what was that push aside from caring about it deeply which of course you do, and it's an essential ingredient what was that catalyst for you to say you know what?
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I'm going to build this thing, I'm going to launch it into the world.
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I'm a doer, I do take action and a lot of people do just talk about the issues and the problems, and a lot of the events and the women's health talk events that I go to, it is just a lot of talk about the issues and the problem, and I think, being a doer, it's your nature, I really believe that and entrepreneurs take action.
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We see what needs to be done, we solve problems and we take action, and I don't think that you can actually program yourself to be that way.
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You're either someone who takes initiative or you're not.
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I happen to be someone who, by nature, takes action.
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So here I am.
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I know how important it is, how important it is for women to have their own platform.
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There's about 2.2 billion women worldwide who are in our age bracket, going through all of their reproductive health issues, and there's a plethora of them and they're completely underserved and I have to take action to help them.
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I absolutely have to.
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You cannot ignore it.
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We need help, women need help.
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Yes, alicia, you know what.
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It's.
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Something that I always say and believe about entrepreneurs is that so much of it it feels like an obligation, a duty for so many of us, and I love to hear how much that shows up in not only just the way you are, but it sounds like in your DNA.
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It's something that I always love thinking about the entrepreneurial DNA.
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What I wonder about Cystopedia, because I've gone through it and you have such a depth and breadth of information and resources for the people that you're serving in there and my question to you is when you thought about the landscape of women's reproductive health and the information resources surrounding it.
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There's so many different ways you could have gone.
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Talk to us about the solution that you came up with Cystopedia and how you settled on this being the vehicle through which you want to serve the world.
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Cystopedia evolved from previous tech developments that I did as more and more of the market and the issues revealed themselves.
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So I started with an iOS and Android app called Fit Pregnancy, which helped women have healthy, fit pregnancy through exercise, meditation and, of course, nutrition.
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And then, with my own experiences of fertility and IVF, I had first round IVF success twice, which was unheard of, especially for someone my age, apparently and I created programs to ensure that I was successful.
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When I was, I thought, oh my goodness, I've got to share this and get this out there.
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So, basically, the development of those technology products have continued to open up my eyes to more and more of the market, more and more of the needs of the women that are out there.
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Cystopedia has been a natural, organic process of evolution for me personally, with my own reproductive health journey and technology wise.
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I absolutely love technology, I love what it can do for the world and I'm obsessed.
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So yeah, cystopedia is actually just the next step in my own evolution as an entrepreneur, as a tech entrepreneur and with women's health.
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Yeah, from one tech geek to the other, I love the passion that you have for that type of solution as well.
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It's cool.
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I mean I realized it when I started my first business as a 19 year old.
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It was it was a soccer blog at the time, but I quickly realized we grew to three and a half million readers a month and I was just an American kid in my dorm room and that made me realize the power of technology for good is that I could reach all of these people just by opening up my school issued laptop and hitting publish on things.
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I think it's incredible.
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Obviously, it's evolved so much today, so I'd love to hear your perspective on the tech side of it, because you are a tech geek who's using tech for good and injecting it into the way that Systopedia grows and and reaches people.
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Talk to us about those different components, because obviously it's a tech platform in and of itself, but I also know you've got some cool AI powered solutions and other things under the hood.
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Yeah, so we use AI verification for qualifying, educational qualifications, industry requirements for products and service providers, and so forth.
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So we're using technology to make sure that we have a safe, trust environment for our community members.
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On the part of Sisters, we offer free ID verification because we want to tackle the equity healthcare issue.
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What you were just saying there about your soccer experience and accessing so many people online what you were just saying there about your soccer experience and accessing so many people online it totally relates to sisterpedia, because I believe that every woman everywhere, no matter her economic situation or her demographic, should have access to qualified experts, healthcare practitioners, service providers and verified products and brands that don't create risk to her on her very important journey.
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Technology offers offers a solution for that, and Sisterpedia is bringing the right technologies together to integrate the consumers who need them with the specialists and the other qualified entities who can give them what they need.
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We're very different to other social media platforms and the internet because we're creating our safe, trust environment from the ground up.
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We also offer a lot of marketing technologies for startups and other companies and products in women's health, so we want to help and promote them to their consumer and their target audience.
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So we offer at the moment we have affiliate links.
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We have the only global women's health directory in the world.
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So if you're in women's health, if you have a start-up, if you have an existing company or product, if you're an expert, if you're a registered nurse, if you're a healthcare practitioner, we would love to see you on there and our community would love to hear from you, and you will be able to see you on there and our community would love to hear from you, and you will be able to be found on our global directories.
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You just need to sign up and become part of our community.
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So these are some of the technologies that we have now.
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We also have a lot of really fun stuff coming just to further help the integration of our community members with the sources of information and the products and brands that they need.
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I can't tell you too much about it because we will be launching something very soon which I'm very excited about.
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But let's go.
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Let's say we're going to be integrating more and more AI.
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That's important to us, but where, again, where we differentiate from other platforms and the internet, we're not using AI to pretend to be a person or anything like that.
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We want to keep people real and genuine and we want to use AI for data and to help people get the information and the products that they need and to further enhance the communication between everyone on our platform.
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We're not going to use AI as a substitute for an expert or a specialist.
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I think the human element is extremely important, so all of our technologies serve the people.
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They're not going to replace the people, which I've noticed happening on quite a few of the social media platforms and things now and all the AI offerings.
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There's people that look like real people but they're not and at least when you come to Sisterpedia, you'll know that if we have crown verified an expert or a specialist or a healthcare practitioner, for example, or one of our sisters, they are real, real people.
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We have verified their ID, their qualifications and so forth.
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They're not mimicking a human and they are genuine and they are authentic and you can connect with them.
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Yes, alicia, I love that answer because I feel like what really was revealed in the way that you talk about this stuff is how big you think.
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It just seems to me like you have your finger on the pulse of the entire macro landscape.
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You're not talking just about the women that you aim to serve, but what I'm hearing from you is the specialists, the doctors, the products that are involved within the world of female health, and it's all these different components and stakeholders.
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I guess that's where I'm going with.
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It is you've intentionally and strategically thought about them.
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Talk to me about that landscape, because you're not just viewing it as an informational resource.
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You're touching all the different parts, even I mean the fact that you just told us about the startups within the women's health ecosystem.
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I'd love to hear how strategically and intentionally you incorporate that entire macro landscape.
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Right?
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Well, I've been a startup in women's health and technology, so I know how hard it is to get your product out there on all of the existing platforms.
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It costs a fortune.
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Startups don't have it.
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At least when they come to Sisterpedia, they have the opportunity to access their target market directly and we will support them and we will promote them.
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Viewing the whole industry and all the stakeholders, I see Sisterpedia as the industry verifier and the one-stop platform for everybody.
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It's a significant platform.
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It needs to be here.
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We're half the population, we're in a half the population.
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Our fertility, our reproductive health issues pretty much dominate our entire life, all the way through to menopause.
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I'm not sure about the beyond.
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There's not as much data out there, but that is a very significant market if you're interested in it as an entrepreneur.
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It's actually bigger than the reproductive health market of 15 to 55, because I've looked at all the data, thoroughly researched everything.
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The stakeholders are very important to the success of Cystopedia.
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We need to have collaborative relationships with them the whole way through because we're there to serve them.
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Together, we will make Sisterpedia successful.
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Everything about the platform is a win-win and that's how I perceive a successful business If one person has to lose in order for another to win.
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It's a no-go.
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Everyone who comes to Sisterpedia will win.
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The sisters will win.
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They'll get their needs met.
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They'll meet the experts, the professionals, the practitioners.
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They'll be able to access the service providers and verified products and brands and on the side of our qualified entities, our businesses, they'll have a target audience and it's massive and they won't have to go all over other social media platforms and the internet to find their target market and we support them with the marketing tools and things that they need.
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It's a big responsibility that we're taking on as the industry verifier and as the industry platform, but I it has to be here.
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We really we need this.
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And another thing I wanna say about our verification for our qualified entities it extends outside of Sisterpedia.
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So once you have your crown verification, you'll be able to put it on your website.
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So when people come looking for different websites and Sisterpedia, the ultimate goal is for Sisterpedia to be known as the industry verifier and if you're um qualified outside of sisterpedia, people who see your website will know oh, those that brand, those products, that practitioner, that service provider has been verified by sisterpedia.
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It's okay, I can use those products and services.
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It's not some fake platform.
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It's not someone pretending to be qualified when they're not.
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They actually are who they say they are because they have our crown verification and it serves as a double layer of security and verification in that, once it's clicked on, it's our logo.
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It says Sisterpedia verified.
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Once it's clicked on, it provides a link directly back to that particular profile within Sisterpedia.
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So you know that they are genuine.
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They are real and you can communicate with them even further from our platform.
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We also offer sharing capabilities.
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So everything that you have, every post, every video that you want to share outside of Sisterpedia, you can do so directly.
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So it's a collaborative growth marketing model and you can also share your bio.
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Have something really fun coming to that, because I think it's yeah, it's really super cool.
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Nobody's doing it.
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I love coming up with new ideas for technology and Sisterpedia has so many things that I can do with it.
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It's fantastic.
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Yeah, alicia, I really appreciate the fact that you it sounds like you not only called it out, but it sounds like you genuinely own the facts that this is a big responsibility and it is much needed.
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And hearing you talk about my favorite type of business is win-win-win.
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I'm actually gonna say win-win-win not just win-win, because it benefits Systopedia to grow, it benefits your end consumers, but it also benefits all those stakeholders that we've been talking about, so everybody wins.
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Which leads me to this next question, because I've thought about this ever since I was a teenage entrepreneur of.
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Obviously, things are easier said than done when we talk about win, win, win businesses.
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It's a no brainer.
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Everybody should get on board.
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However, there's different obstacles along the way, and I would imagine that the ecosystem that you're looking to serve is very fragmented, both geographically, industry-wise.
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There's a lot of different players in there.
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So talk to us about some of those obstacles and hurdles that you're overcoming, whether it's the fragmented nature of the market or otherwise.
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I'd love to hear those insights.
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Yeah, so we're getting to know our community and our stakeholders.
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By attending events like the Women's Health Innovation Summit, which we recently attended in Boston, we got to meet a lot of incredible women entrepreneurs and people who are very active in the space and big players so big brands like Hewlett Packard Enterprises, alpha 3 Cloud.
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We were very lucky to present to them personally and they love what we're doing.
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So they have decided to sponsor Sisterpedia with some technology and cloud services.
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So I'm really pleased to say that they're very keen to help with female entrepreneurs and they're very keen to help the women's health industry.
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So they're great active brands.
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We're also, you know, we're reaching out to people all the time and onboarding them as much as possible.
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We're promoting Sisterpedia through the traditional methods as well.
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Linkedin has been very good for us, a very good way to connect as well but primarily, getting to know people personally by attending the events where they are present and saying hi, we're Sisterpedia, we're here to serve, we'd love to collaborate with you that kind of thing and and letting people know we're not a competitor.
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We're not here to compete with anybody.
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We're here to make your experience with your target consumer, from the B2Bs, as easy as possible for you and to help you be successful.
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Yeah, so we're not just there, as the industry verified, we're there to facilitate all transactions and information exchange and we're just getting started.
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We've got some tremendous capabilities already and the vision is big.
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The vision is big and it will change.
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As you know, when you get involved in something.
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You can set out to do a certain thing, like I set out to build women's health apps.
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I had no idea it was going to transform into something like Sisterpedia, but it has and it's continuing to do so, and I see this as a generational platform to help women throughout their entire reproductive lives and then their daughters and their granddaughters, because it's just, it's so significant the issues that we face and having a platform like Sisterpedia throughout your reproductive life is just incredibly, incredibly valuable.
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So my issue as an entrepreneur is I see it in its entirety already and I get, you know, slowed down with having to build the technology and do step by step by step by step, and manage it all along the way and, as you know, there's just so much that you have to take care of all the time.
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But the vision is very strong for me and I have to manage my own frustrations with the pace sometimes.
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I know you've had experience with building technology, with digital marketing.
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That was your background, wasn't it?
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Your background is digital marketing.
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Yes, absolutely correct.
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Yeah, when you talk patients.
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So you know it gets tested right, it gets really tested.
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And then the problem as well is sometimes communicating with engineers, because I like, I'm very hands on with everything I do, so I like to manage everything.
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I do all the creativity, I do all the UI, I manage the functionality, I manage I get into the backend and I manage that.
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I'm very active on the front end.
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I do delegate and I do outsource, because it's an absolute necessity or I would be very, very slow without the help that I need.
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But I do get frustrated with the pace of development sometimes and sometimes, communicating with engineers, I've learnt how to do so.
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It's been.
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That's a pathway and a journey within itself, because an engineer's brain is very different to an entrepreneur's brain or a creative person's brain, and you have to learn.
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What I like to say is you have to learn how to manage the brain that you're talking to, and so I very quickly figure out what kind of brain I'm talking to and then I know how to communicate with them effectively, and that's been a skill set that I've learned along the way as well.
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It helps, it helps, it helps a lot when you know the brain you're talking to.
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Yeah, I love that, alicia, especially because, speaking of the brain that you're talking to, I'm going to publicly call you out for this is that we all know it's so clear that you love women's health and you are serving that market so deeply and importantly, we also know that you're a tech junkie.
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But the thing I'm going to call out is you also have a brilliant business mind.
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I know how much you think strategically and we can talk about how big you think and we can talk about how intentional you are, and I so admire all of those traits about you.
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So I'm going to ask you this question because on so many business podcasts, I feel like a lot of people listen to it and they think, well, everything's figured out and the truth is, we're always evolving and I think that you've been so transparent in that, and I know that a year from now, five years from now, cystopedia is going to continue to grow and evolve as it reaches more people and as it works with and partners with all the different stakeholders we've talked about.
00:21:01.361 --> 00:21:04.506
So what are some of those revenue opportunities that you think about?
00:21:04.506 --> 00:21:09.472
Because I know personally, having been on your website, accessibility is a core value for you.
00:21:09.472 --> 00:21:15.470
I love the fact that I didn't create an account, I didn't log in and I can benefit from so much of the valuable information you put out there.
00:21:15.470 --> 00:21:25.067
So, alicia, knowing that you think so strategically and intentionally, what are some of those revenue streams and sources that you've already been thinking about or implementing or have an eye on for the future?
00:21:26.230 --> 00:21:26.731
Yeah, sure.
00:21:26.731 --> 00:21:35.182
So we've identified seven on the platform so far and we will integrate them as we go along, as the community develops and at the right time.
00:21:35.182 --> 00:21:41.578
So at the moment, the first revenue stream that we have is the crown verification for our qualified entities.
00:21:41.578 --> 00:21:43.593
So we don't charge our sister community.
00:21:43.593 --> 00:21:49.694
I want to maintain a free platform for them because we're helping to tackle the equity healthcare issue.
00:21:49.694 --> 00:22:02.459
So it makes sense for us to charge the B2B the companies, the brands, the healthcare practitioner service providers for their crown verification and that will be a subscription model.
00:22:02.459 --> 00:22:09.675
And the second revenue stream that we have already on the platform is sponsored ads with affiliates.
00:22:09.675 --> 00:22:14.583
So that's how we're forming our relationships with our stakeholders in the industry as well.
00:22:14.583 --> 00:22:28.164
So we offer a sponsored ad place with an affiliate link to their platform and they get to have the exposure with our platform and be affiliated with the Women's Health and Reproductive Care platform.
00:22:28.164 --> 00:22:37.596
So it's a big journey that we're on together, but without their support and you know, with the crown verifications then there wouldn't be any revenue.
00:22:37.596 --> 00:22:40.740
So we need those revenue streams to build and to keep going.
00:22:41.170 --> 00:22:48.480
And then, obviously, when we introduce more premium technologies for our B2B and not with our sister community.
00:22:48.480 --> 00:22:54.962
Like I said, everything will be free, but premium subscriptions will come into play for our qualified entities.
00:22:54.962 --> 00:23:09.962
We also will, at the right moment, introduce ads on the platform that are specific to our user and their journey, and this is where the ai technology comes in as well, because everything for each individual consumer will be specific to them.
00:23:09.962 --> 00:23:21.961
So, for example, if you're a mother and you've just had a baby and you're looking for newborn products, then our data will show us that and we will only show you ads that are relevant to you with those products.
00:23:21.961 --> 00:23:27.361
And then down track as well, we'll be looking at data monetization.
00:23:27.361 --> 00:23:28.292
But there were seven.
00:23:28.292 --> 00:23:30.796
I think I only mentioned four, so I'm missing a few there for you.
00:23:35.490 --> 00:23:38.096
Alicia, I will say that level of transparency it's so rare in the world of business and I so appreciate that.
00:23:38.096 --> 00:23:48.316
And I really love how much you stick to your core values, even in the way that not only you implement your revenue streams but the way that you're talking about the progression of those and how you want to continue to keep it free.
00:23:48.316 --> 00:23:50.159
It's something that resonates deeply with me.
00:23:50.159 --> 00:23:51.320
It's a mission that I've been on.
00:23:51.320 --> 00:23:53.503
I remember when I started my first business.
00:23:53.503 --> 00:23:55.636
I come from an immigrant family in the United States.
00:23:55.636 --> 00:23:57.605
I didn't know any other entrepreneurs.
00:23:57.605 --> 00:23:59.273
No one in my family was entrepreneurial.
00:23:59.273 --> 00:24:03.490
I had to work so hard for everything that we built here and for me personally.
00:24:03.490 --> 00:24:11.740
When I started, I thought to myself I wish I could tune into like the most amazing entrepreneurial conversations, totally unfiltered and transparent.
00:24:11.740 --> 00:24:13.103
And that's what we've done here.
00:24:13.103 --> 00:24:22.915
And I see so many similarities in the way that you operate and your mission of bringing all of that to everyone in the world, and I can say firsthand this podcast reaches people in over 150 countries.
00:24:22.915 --> 00:24:27.695
It's incredible what we can do, not only in our local areas but worldwide.
00:24:27.695 --> 00:24:29.603
So huge kudos to you, alicia.
00:24:29.663 --> 00:24:34.423
And along those lines I want to tap into your executive mind, because it's clear that you think big.
00:24:34.423 --> 00:24:35.406
We've already talked about that.
00:24:35.406 --> 00:24:38.218
I also know you think very much in the future.
00:24:38.218 --> 00:24:40.686
So what does your executive time look like?
00:24:40.686 --> 00:24:45.279
You painted such a clear picture of what the finished product of Sistopedia looks like.
00:24:45.279 --> 00:24:47.553
Is that something that you visualize?
00:24:47.553 --> 00:24:52.231
Do you sit down by yourself weekly and just say, okay, this is my executive time?
00:24:52.231 --> 00:24:54.037
What types of questions do you ask yourself?
00:24:54.037 --> 00:24:55.942
I'd love to hear some of those insights.
00:24:57.631 --> 00:24:59.755
You're asking how I manage myself with all of this.
00:24:59.755 --> 00:25:02.099
Yeah, I keep lists.
00:25:02.099 --> 00:25:06.115
I keep lists all the time and I draw, I draw.
00:25:06.115 --> 00:25:09.363
You wouldn't believe all of the sketches and the things that I have.
00:25:09.363 --> 00:25:14.958
When I get that creativity mode and I need to map things out, I'll sketch it out.
