669: Unlocking INTERNATIONAL expansion to get a whole new audience of e-commerce buyers w/ Alejandro Aguilar
In today's episode we have an incredible guest joining us, Alejandro Aguilar. You may remember Alejandro from Episode 645, but today he is here to discuss his e-commerce, logistics, and tech venture, CrossBorderly. Alejandro has always had a keen business mind, and he excels at merging personal experiences with his business ventures. His expertise lies in international parcel shipping, owning a logistics company and previously serving as a key director for Liberty Express. If you've ever wondered about the ins and outs of expanding your e-commerce business internationally, this episode is a must-listen. Alejandro shares valuable insights on entering emerging markets like Brazil, the opportunities that lie in selling products globally, and the essential steps to kickstart your international expansion journey. With his company, CrossBorderly, Alejandro is revolutionizing the world of e-commerce by simplifying the logistical challenges and opening doors to a buyer's market outside of the United States.
ABOUT ALEJANDRO
Alejandro is a multipreneur Founder of Crossborderly and other ventures. His relationship with international parcel shipping comes from having owned a freight forwarder in Miami in 2013-14, focused on shipping immigrant boxes to Latin America, and then from 2019 to 2023 being one of the key directors for Liberty Express, and supervising the export of over 500.000 packages per year to 17 different countries, while complying with US and destination regulations, and also managing the marketing effort in all those markets.
Liberty Express has a customer base of 2M buyers across all the countries they serve and the challenges were many and of many shapes and flavors.
In 2023, Alejandro decided to focus on the sellers, and helping them be succesful internationally, without all the inconveniences of the big carriers, like surprise charges, high fees, custom abandonment and lack of support.
Alejandro has also partnered with a top fulfillment center in Miami to improve the time to shipping for established brands, and is building an Amazon-like marketplace to de-risk the launch of international sales and remove all the limitations of working with marketplaces like Amazon and their high fees.
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