Copywriting is an essential skill for entrepreneurs who want to increase their conversions and sales. Great copy can help you persuade potential customers to take action and make a purchase. However, writing effective copy can be a challenge. To help you out, we’ve put together ten copywriting formulas that you can use to improve your conversions and sales.
AIDA (Attention, Interest, Desire, Action)
The AIDA formula is a classic copywriting formula that has been around for over a century. It stands for Attention, Interest, Desire, and Action. This formula is effective because it takes the reader through a step-by-step process of persuasion.
First, you grab the reader's attention with a compelling headline or opening sentence. Then, you build their interest by explaining how your product or service can solve their problem. Next, you create a desire for your product by highlighting its benefits. Finally, you encourage the reader to take action by providing a clear call-to-action.
PAS (Problem, Agitate, Solve)
The PAS formula is another classic copywriting formula that focuses on the reader's problem. It stands for Problem, Agitate, Solve. First, you identify the reader's problem, then you agitate it by showing them the consequences of not solving it. Finally, you offer a solution to their problem.
This formula is effective because it taps into the reader's emotions and highlights the benefits of your product or service.
FAB (Features, Advantages, Benefits)
The FAB formula is a simple but effective way to highlight the benefits of your product or service. It stands for Features, Advantages, Benefits. First, you list the features of your product or service. Then, you explain the advantages of those features. Finally, you highlight the benefits that the reader will receive from using your product or service.
This formula is effective because it focuses on the benefits that the reader will receive, which is what ultimately persuades them to make a purchase.
4 Ps (Promise, Picture, Proof, Push)
The 4 Ps formula is a simple and effective way to structure your copy. It stands for Promise, Picture, Proof, and Push. First, you make a promise to the reader, such as a solution to their problem. Then, you paint a picture of how their life will improve after using your product or service. Next, you provide proof that your product or service works, such as customer testimonials or statistics. Finally, you push the reader to take action by providing a clear call-to-action.
APP (Agree, Promise, Preview)
The APP formula is a simple but effective way to build rapport with the reader and persuade them to take action. It stands for Agree, Promise, Preview. First, you agree with the reader's problem or pain point. Then, you make a promise to solve that problem. Finally, you preview how your solution will work.
This formula is effective because it builds trust with the reader by acknowledging their problem and promising a solution.
PPPP (Picture, Promise, Proof, Push)
The PPPP formula is similar to the 4 Ps formula but places more emphasis on painting a picture of how the reader's life will improve after using your product or service. It stands for Picture, Promise, Proof, Push. First, you paint a picture of the reader's desired outcome. Then, you make a promise to help them achieve that outcome. Next, you provide proof that your product or service works. Finally, you push the reader to take action by providing a clear call-to-action.
Before-After-Bridge
The Before-After-Bridge formula is a simple but effective way to persuade the reader to take action. First, you describe the reader's current situation (Before). Then, you describe the desired outcome or result (After). Finally, you provide a bridge that shows how your product or service can help the reader get from their current situation to the desired outcome.
This formula is effective because it highlights the gap between where the reader is now and where they want to be, making them more likely to take action.
Problem-Agitate-Solve-Prevent
The Problem-Agitate-Solve-Prevent formula is similar to the PAS formula but adds an additional step. It stands for Problem, Agitate, Solve, and Prevent. First, you identify the reader's problem. Then, you agitate it by showing them the consequences of not solving it. Next, you offer a solution to their problem. Finally, you prevent future problems by explaining how your product or service can help the reader avoid similar problems in the future.
This formula is effective because it not only solves the reader's immediate problem but also offers a preventative solution for the future.
The 5Ws and 1H (Who, What, When, Where, Why, How)
The 5Ws and 1H formula is a simple but effective way to structure your copy. It stands for Who, What, When, Where, Why, and How. First, you explain who your product or service is for. Then, you describe what it is and what it does. Next, you explain when and where it is useful. Then, you highlight why it is valuable and how it works.
This formula is effective because it provides a comprehensive overview of your product or service, which can help persuade the reader to take action.
The Bucket Brigade
The Bucket Brigade formula is a technique for keeping the reader engaged and reading your copy. It involves using short phrases or sentences to bridge the gaps between paragraphs and keep the reader's attention. Examples of Bucket Brigade phrases include "But wait, there's more" and "Here's the kicker."
This formula is effective because it keeps the reader engaged and interested in your copy, which can increase the chances of them taking action.
In conclusion, copywriting is an essential skill for entrepreneurs who want to increase their conversions and sales. These ten copywriting formulas can help you structure your copy and persuade potential customers to take action. Try them out and see which ones work best for your business!
