How Amy Porterfield Built a $100M Business and Helped 90,000 Entrepreneurs Do the Same

If you’ve ever thought about launching a digital course but held back because you weren’t sure where to start, you’re not alone. Many entrepreneurs hesitate, wondering if they have enough expertise, the right audience, or the perfect tech setup. But Amy Porterfield—one of the most successful digital course creators in the world—proves that anyone can turn their knowledge into a thriving business.

Amy has helped over 90,000 students build and launch their own courses, generating more than $100 million in revenue along the way. Her secret? A simple but powerful strategy: focus on one great course, launch it repeatedly, and scale it strategically.

In this post, we’re breaking down Amy’s playbook that we learned from her interview on the Redefining Wealth with Patrice Washington show so you can start turning your expertise into a digital course empire.

From Corporate Employee to Digital Course Queen

Before becoming the go-to expert on online courses, Amy worked with major brands like Harley-Davidson and Tony Robbins. Despite her success in the corporate world, she constantly felt limited, always answering to a boss and working on someone else’s vision.

"I was always being told what to do, when to do it, how to do it," Amy shared. "Finally, something clicked in me and I realized the truth: I want to call the shots."

That realization pushed her to step into the world of digital entrepreneurship. But unlike many who struggle with multiple offerings and scattered business models, Amy did something different—she focused on one course and made it work.

The Power of One Digital Course (And Why You Don’t Need More)

A common mistake many entrepreneurs make is constantly creating new offers. They launch one course, then move on to another before optimizing and scaling the first one.

Amy's approach? Stick with one core course and relaunch it over and over again.

"One course, launched repeatedly, is what will get you the revenue and impact you’re looking for," she explains.

Rather than reinventing the wheel, Amy teaches her students to refine, optimize, and scale their courses over time. This approach creates compounding success—instead of always starting from scratch, each launch becomes easier and more profitable.

Overcoming Imposter Syndrome: You’re More Ready Than You Think

One of the biggest roadblocks for new course creators? Imposter syndrome.

"Who am I to teach this?" "What if I don’t know enough?" "What if no one buys?"

Amy hears these doubts all the time. But she encourages her students to adopt what she calls the 10% Edge Rule—you don’t need to be an all-knowing expert, just 10% ahead of the people you serve.

Take the example of Kelly, one of Amy’s students. She was a lawyer who had developed a unique time management system to stay productive. At first, she hesitated to turn it into a course because she thought, "Who would want to learn my quirky little system?"

Turns out, a lot of people did. Kelly’s course ended up generating $213,000 simply by sharing what had worked for her.

If you’re waiting to "feel ready," Amy has a simple message: Start now. You don’t need to be perfect—you just need to begin.

The Freedom Formula: Why Digital Courses are the Ultimate Business Model

One of the biggest benefits of creating a digital course? Freedom.

Amy shared a personal story about her husband, Hobie, who retired as a firefighter when they moved to Nashville. As the primary breadwinner, Amy found herself working long hours and getting caught up in the demands of her business. One day, Hobie told her, "I don’t feel like a priority."

For many entrepreneurs, that conversation could have meant a tough decision between business and family. But because Amy’s business was built on scalable, automated income from digital courses, she was able to immediately adjust her work habits—without sacrificing revenue.

"I am able to quickly change my work habits. I have courses that I don’t have to travel for, so I can get back on track with my priorities overnight," Amy explained.

That’s the power of a digital course business. Instead of trading time for money, you create an asset that continues to generate income—even when you step away.

How to Get Started with Your First Course

Ready to follow Amy’s playbook? Here’s where to start:

1. Pick Your Course Topic

• What do people already ask you for help with?
• What do you know that others struggle with?
• What results have you achieved that you could teach someone else?

2. Decide on Your Course Format

• Live coaching?
• Self-paced video lessons?
• A hybrid of both?

3. Launch, Learn, and Improve

• Your first launch won’t be perfect—and that’s okay.
• Start small, gather feedback, and refine as you go.
• Remember: The goal is to build one great course and improve it over time.

Take Action Now

Amy Porterfield has proven that digital courses are one of the best ways to create scalable income, impact, and freedom. Her success isn’t just a lucky break—it’s a repeatable formula that anyone can follow.

So, if you’ve been holding back, thinking you need more experience, a bigger audience, or more confidence, here’s your sign to get started now.

Want more guidance? Amy’s Course Confident Bootcamp is the perfect way to take the first step. It’s a live, interactive experience designed to help you:

• Find your profitable course topic
• Learn how to attract the right audience
• Get the confidence to launch with clarity

You don’t need to wait to be chosen. You get to choose yourself.