Rudy Mawer’s Blueprint for Finding Blue Ocean Opportunities in Any Industry

Most entrepreneurs unknowingly throw themselves into the red ocean—a market so saturated with competition that it becomes a bloody battlefield. They fight for customers, undercut prices, and struggle to stand out. But there’s another way.

The blue ocean strategy is about finding untapped opportunities where competition is minimal, allowing businesses to thrive without constant price wars and marketing battles. One entrepreneur who has mastered this approach is Rudy Mawer—a business mogul who has built multiple multi-million-dollar brands across industries, from fitness and marketing to TV and media.

So, how does Rudy consistently escape the red ocean and create profitable businesses in high-demand markets? Let’s break down his blueprint for finding and capitalizing on blue ocean opportunities as he shared in an appearance on The Entrepreneur DNA, hosted by Justin Colby.

1. The Fitness Industry Shift: Rudy’s First Blue Ocean Move

Rudy’s journey started in the fitness industry, but unlike many personal trainers who struggle to scale, he recognized an opportunity others ignored.

💡 What he did differently:

• Instead of just offering personal training, he built an online brand before it was a trend.
• He used SEO, paid ads, and social media to dominate search results and attract clients worldwide, not just in his local area.
• He productized his expertise by selling fitness programs and supplements, allowing him to scale beyond the limits of one-on-one training.

The result? A seven-figure fitness business before most entrepreneurs even realized online coaching was an option.

🔑 Lesson: Look beyond what everyone else is doing. If an industry is crowded, find a way to scale that doesn’t rely on the same methods as your competitors.

2. Standing Out Through Branding: The Red Playbook

Rudy’s next bold move? Branding himself in a way that made him instantly recognizable.

Ever seen someone wearing all red, in a red studio, driving a red car, and even dyeing their hair red? That’s Rudy Mawer. It’s not random—it’s strategic.

💡 Why this worked:

• People remember bold and consistent branding.
• It created curiosity, making him stand out in a sea of generic entrepreneurs.
• It reinforced his “go big” philosophy, which resonates with high-achieving business owners.

🔑 Lesson: Find your unique brand identity—whether it’s a color, a slogan, or a distinct philosophy—and go all in on it. Differentiation is the key to creating a blue ocean.

3. The Leap into Media and TV: Finding the Next Big Opportunity

While most entrepreneurs were focused on social media, Rudy saw the power of TV as an untapped opportunity.

📺 He created "60 Day Hustle", a business reality show on Amazon Prime, blending elements of Shark Tank and The Apprentice.

💡 Why this was a blue ocean move:

• While YouTube and Instagram were crowded, TV gave him credibility and a wider audience.
• He leveraged Hollywood partnerships to open new revenue streams.
• He future-proofed his brand by expanding beyond digital marketing.

🔑 Lesson: Think beyond where the crowd is headed. If everyone is focused on one platform, ask: What’s next? Where is attention shifting? That’s your blue ocean.

4. The Data-Driven Approach to Finding Blue Ocean Markets

Rudy doesn’t just rely on gut feelings—he makes data-backed decisions to predict emerging trends.

💡 His method for identifying blue ocean opportunities:

1. Track industry trends—Are certain platforms (like TV) becoming less crowded while still having high consumer engagement?
2. Analyze competitors—Are they all fighting over the same audience, while ignoring another segment of potential customers?
3. Test small, scale big—Before diving in, he runs data-driven tests (using KPIs and analytics) to validate an opportunity.

🔑 Lesson: Your next blue ocean move is hidden in your data. Study trends, test new platforms, and follow what the numbers tell you—not just what everyone else is doing.

5. How to Find Your Own Blue Ocean Opportunity

If you’re an entrepreneur struggling to stand out, here’s how you can apply Rudy’s blueprint:

✅ Identify an underserved niche—Don’t compete directly with established players. Find a sub-market where you can be the go-to expert.

✅ Use branding to stand out—Adopt a bold, unique brand identity that makes people remember you.

✅ Leverage media and authority-building—Go beyond social media and explore TV, books, speaking engagements, or niche communities.

✅ Follow the data—Track industry trends, test small experiments, and double down on what works.

✅ Play offense, not defense—Don’t just react to trends—create them. Rudy saw personal brands growing in importance, so he built his own. He saw TV as an opportunity, so he launched a show. Entrepreneurs who think ahead win.

Conclusion: Play to Win, Not to Compete

Most businesses compete in red oceans, constantly fighting for the same customers. But the biggest wins come when you find a new lane and dominate it.

Rudy Mawer has built a career by spotting blue ocean opportunities, leveraging branding, media, and data to separate himself from the pack.

💬 Your challenge: Instead of asking, “How do I beat my competitors?”, ask “Where can I create something they’re not even thinking about?”

That’s how you win.