851: Storytelling, the power of video, and standing out in a crowded field w/ Bryant Vander Weerd

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Hey, what is up?

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Welcome to this episode of the Wantrepreneur to Entrepreneur podcast.

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As always, I'm your host, brian Lofermento, and I'll tell you what.

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Today we've got an amazing entrepreneur who is incredibly talented.

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You're gonna hear just how talented in a second when I brag about some of his milestones and accomplishments.

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But today's guest his name is Bryant Vanderweerd.

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Bryant is the founder and creative director of Full Pour Media, an award-winning creative agency specializing in the food and beverage industry.

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They work with clients both in the US and abroad to plan, produce and execute marketing and promotional strategies.

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Now here's the crazy part about Bryant and his accomplishments he has won three Emmy Awards for his work and Full Pour Media has won nine Craft Beer Marketing Awards for their work in marketing and storytelling.

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And I think that this is such an important component of today's episode is we're not just going to be talking about video and how that's important for your business.

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We're really going to talk about one of Bryant's true skills and passions, which is the storytelling that makes videos so effective for your business.

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I'm not going to say anything else.

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I'm excited about this one.

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Let's dive straight into my interview with Bryant Vanderweerd.

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All right, Bryant, I'm so excited that you're here with us today.

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Welcome to the show.

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I appreciate it.

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Yeah, good to meet you, Bryant.

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Heck, yeah, likewise.

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Obviously, we've got a lot of good stuff we're going to dive into here today.

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But first things first take us beyond the bio.

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Who the heck is Brian?

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How did you do all these crazy things, from winning Emmy Awards to doing really cool, talented work?

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Break that down for us, your backstory.

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Yeah, man.

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So I started my video career in the TV news world, went to school for it, got as much of a formal education as you can, did a couple internships, again with the goal that I thought I was going to retire a TV news videographer the rest of my life.

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So if I was going to do that, I didn't necessarily want to do the day turns the fires, all of those kind of things that you see on the news.

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There's so many other more featurey stories I don't want to say softer stories, but things that you can dig a lot deeper into beyond, just kind of like the day turn news things.

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So, again, if I wanted to be a career news videographer, I wanted to tell these awesome stories.

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To be a career news videographer, I wanted to tell these awesome stories and I was lucky enough to intern at certain stations and work at certain stations under and alongside some really talented videographers in the TV news storytelling industry, especially when I moved out to Denver, colorado, in 2013,.

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That was, and Denver's in the news worlds, what's known as a storytelling market.

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There's, there's two pretty prominent news stations out there who like to focus on those, those longer form kind of storytelling pieces.

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So, again, being fortunate enough, being being kind of I don't say lucky, but you know putting myself in the position to be mentored by these folks and really kind of hone my craft a lot more.

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That's where I won my three Emmy Awards was in Denver.

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I'm really kind of the I don't want to say the peak of my career.

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I'm still growing Right, but that was, that was a hell of a of a peak for sure.

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Win winning those throughout the years.

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Yeah, I love that overview, Brian, especially because is that the Emmys?

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that I see behind you right now Just chilling on the counter, just subtly placed back there.

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Yeah, on my coffee table.

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I love it.

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It's very cool.

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So, listeners, you may not be able to see this.

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If you hop on YouTube, you will see them behind Brian.

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I think that is so cool and obviously it speaks volumes to the incredible nature of the work that you've done not only the impact of it, but the quality that you do and I think that those two are both equally important when it comes to doing extraordinary work.

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And I'm super curious because, hearing your background in news, obviously we're all familiar with telling stories in the news when we turn the TV on at night.

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But somewhere along the way, your brain said well, this is also directly relevant for brands and for businesses, and whether it's in the food and beverage industry or elsewhere, you saw that direct correlation.

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Talk to us about that bridge that you crossed.

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Yeah, it was really, you know, when I stepped out on my own.

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So I was in TV news in Denver, I went to corporate America right around 2020 times when, obviously, they told us all to go home, and so I had a lot more time on my hands.

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I wasn't laid off, I just had a lot more time on my hands and was kind of toying with the idea of going out on my own, you know, doing a lot more freelance work.

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You know, should I just go full time freelance?

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What exactly it is?

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What do I want to do?

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And I knew I was good at storytelling, I knew I was good at video, you know, from from, uh, my years of experience.

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But what do I also like?

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What do I enjoy?

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Well, um, this is, this is Denver.

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This is Denver, colorado.

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So there's a lot of craft breweries around and you know I'm I hung out with, uh, some of my old friends from the uh, the TV news world who were beer nerds, and you know we like to nerd out about beer, and there was a couple really good craft breweries down the street for me.

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So I wanted to merge what I was good at, which is storytelling, with, uh, what I cared about, or what I, uh, you know, admired, which was the craft brewing world, so really started out, um, doing content, telling stories.

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Uh, marketing strategy for craft breweries that's where the name Full Pour Media came from was that it was very, very beverage specific, and this kind of niching upwards or expanding of our client list has been a fairly recent development, like within the past year or so, just taking, you know, taking a look at what else is out there, the needs that exist, and even the craft beer market is entering a more mature phase, so there's less of that kind of super sexy popular growth.

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And so the strategy is still needed very much, the stories are still needed very much, but the you know it's, it's.

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It's more important than ever for us as an agency to diversify, to look around and say where else can we offer these, these same kinds of services?

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both the macro and the micro.

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The macro, obviously, looking at that craft beer industry, I still remember when it was super hip.

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I remember when I moved to Los Angeles there were only the hippest neighborhoods that had those craft breweries.

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But as that industry matures as a whole, you also have your finger on the pulse macro level, but also micro level, with your own agency's movements.

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And part of it is obviously at your core is you're not just videographers, is that you are storytelling through video?

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You said those words and I love how clearly you own it, because you back it up as well is that you are good at storytelling.

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What does that mean?

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What is the art and science of storytelling?

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Oh, man For me.

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I don't want to be like, oh, I'm a genius, I'm a stable genius kind of thing, but it's something that is just learned, it's a craft, it's honed Again, doing it for so many years, doing it under so many different mentors, was really the impetus behind it.

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So I kind of looking up to other folks and seeing you know what they're doing and kind of the questions that they're asking, and it really does.

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It boils down to questions and the content.

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You know, a lot of times it's to go back to it.

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You know it's not about the beer that's produced, it's the story behind the beer.

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It's why this particular thing, or was there something interesting that happened during the brew day that caused you to name it, this particular name?

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You know I've run into a handful of brands like that.

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So just immediately, knowing that there are kind of stories behind the creation of, you know, certain beers, certain releases, that's going to apply Keep going out, right, keep going out, keep going out.

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Each brewery, each restaurant, each brand has its own unique story, has its own unique backstory or their why.

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You know the why they got into this business is so special, is so important to them.

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That's worth telling to the general public and a lot of times these folks get in and start a business but you know, and maybe they know how to brew a beer, or they know how to cook, or they know how to do this and that, but they don't know how to tell their own story.

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They don't know how to get their brand out there or how to attract their target customer.

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They may not even know what their target customer is.

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So that's obviously where we come in as that creative arm, that marketing arm, to really bring out the story behind their brands.

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Yeah, what I'm really hearing from you.

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It's an important perspective for each of us to take in our own lives and in our own businesses, which is find the story.

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The stories are there.

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We have to look for them and we have to find them.

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And to come back to the newsroom, for example, I think back to like second grade.

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I was a total news junkie.

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I always looked up to the newscasters that were on TV and in second grade I remember our teacher saying well, yeah, when you want to cover a news story, you have to ask who, what, where, when, why and how.

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And those were the preliminary questions that we asked.

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What do those questions look like these days, brian, as adults, instead of me just being in second grade?

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I always love that, why I mean I'm I still.

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I've recently asked myself that you know why, not in a negative way, but in a it's a it's a challenging way to myself is why are we doing this?

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Why this particular niche?

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Why are we in business?

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I think it's important for everybody to ask why they do what they do.

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I was reading that Simon Sinek book Start With why.

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That really was kind of the beginning of my thought process around that, but I would say, yeah, that's got to be the most important question to me and in an interview, whether it's video or otherwise, getting into people's why is always going to be the most emotional, emotionally charged, whether it's in a good or a bad way.

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You know, why do this at all?

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Why start a brewery?

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Why do you, why do you care enough to get this out there?

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I mean it.

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It nearly instantly um, gets at the heart, the actual, sometimes literal heart.

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You know the emotions, uh, of, of of people's purpose.

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Yeah, and that's obviously a powerful component in and of itself that you just brought up, which is the emotion behind these videos, and it's something that obviously you and I not only enjoy the things that we do, but we also very much enjoy business.

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And so, from a business perspective, when we talk about marketing or sales, we so frequently actually, you know what I'm going to piggyback off your Simon Sinek point, where he always talks about the limbic system, is that that's where our emotions lie.

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Our emotional part of our brain is where we actually make decisions from, not the logical part of our brains, and I think that video can so uniquely capture those emotions.

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That's why I love podcasting.

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Obviously, we're audio first, but hearing our voices is so different, hearing the inflections, the tones, all of that is so different from just reading words on a paper or on a computer screen.

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What is it about that emotion?

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How do we capture that emotion in a video?

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Because a lot of listeners, brian and I'm sure you hear this from clients where they're like I'm not good on video, like how am I going to capture people's emotions?

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I'm not captivating on video.

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How do you fight back on that?

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Oh man, you know, I think there's nowadays there's so many different types of video, right?

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You know, I, when I think about that, when I think about you know, a business owner, somebody going on camera, it's more in those quick I always say quick and dirty, but it's those real quick and easy Instagram reels, social reels that there's.

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There's so much more that is involved beyond just like sticking your own face in front of it.

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I mean, I think it's important to have your face on these reels, get yourself out there.

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You know people fall in love with the face versus the brand.

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You know it's just a faceless brand.

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Versus this is my neighborhood brand, this is the.

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This is the brand.

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You know it's just a faceless brand.

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Versus this is my neighborhood brand, this is the.

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This is the owner.

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He lives down the street, um kind of thing.

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Um, yeah, you know, advice is you don't need to really say a whole lot of super powerful, super deep, super actionable things.

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It's just being present, being on camera period.

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Uh, if you're not comfortable with speaking, don't speak.

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It's like starting small.

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Uh is always so important.

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Just getting yourself used to it, getting out there is always that first step.

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People are always afraid to take that first step.

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I'm afraid to take that first step a lot of times in a lot of my personal and business life.

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So I get that, I fully get it, but it is such a ease into it, ease into it kind of game.

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It's always worth it.

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I mean any, any time we, for a client you know, are featuring the owners or put the owners on camera or, you know, take photos of them and post them on social, it always does well, no matter.

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This is like geographically irrelevant.

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It could be in California, it could be in Maine.

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People love to see faces and especially if they know, oh, this is the owner, or if they're familiar with you, it's going to work, it's going to pay off.

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I mean, people are so much more bought in when they see the face behind the brand.

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Yeah, I couldn't agree more.

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As someone who works from coffee shops 90% of the time, I so agree.

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The coffee shops where I quote unquote know the owner, whether they actually know me or not, and I've ever interacted with them.

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It feels cool to know, hey, that's the person who, like this, was a dream of.

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I want to open a coffee shop one day, and there they are.

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They actually did it.

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It's such a cool thing.

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And with regards to that resistance that maybe people feel about having themselves on video, the other point of resistance that I'm sure you face is people who say, well, my business is boring, like there's no stories here.

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Nobody wants to watch a video about craft beer, for example.

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I think about all those Apple commercials where, like, they can make headphones seem like the most innovative, captivating products on planet earth with the way they describe them, the videography that rides up the curves of the product, all of that, brian, what's your answer for people who feel like their business or their products or services are quote unquote boring?

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You're wrong.

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No, and in the nicest way possible.

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Yeah, I mean you.

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You are mistaken there.

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There was a reason that you went into business.

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There's a reason that you opened your doors Again.

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Going back to that, that, find your why.

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You know, you believe that you have a valuable something to offer the public, whether it's a fun place to meet a friend and have a beer, whether it's, you know, your take on XYZ fusion dish, you would not go through this whole pain process, painful process of opening a business, of opening a food and beverage business, of opening a brewery, if you didn't think that something was worthwhile.

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And just that alone, just your passion behind it, your blood, sweat and tears, your sweat, equity behind it, is enough right there for a wonderful place to start Again.

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You just have to start.

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It's just like making those first initial steps and it can be complicated.

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I certainly understand how you got into business because you like doing what you do, not because you like talking about yourself.

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I certainly run into that all the time, but on a baseline.

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You got into this business because you care a baseline.

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You got into this business because you care.

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Whatever business you're in, you got into it because you give some type of a crap and that's worth talking about.

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Yeah, for sure.

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You're definitely way more patient than I am at helping people through that.

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When people say that their business is boring, I revert back to that Henry Ford quote of whether you think you can or you can't, you're right, and I always tell people.

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I'm like if you think your business is boring, you're absolutely correct, it is boring, but, Brian, you help people smash through that and I so respect and admire your work because of that.

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You've already brought up, for example, Instagram, Instagram stories no Instagram reels TikTok videos those vertical style videos that are all the rage right now on social.

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For people who are out there thinking, well, I'm running a business, Like, what am I going to do with these videos?

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Is that what you mean?

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Are they just going to live on social?

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Are they going to go on my website?

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What are the practical use cases of videos in storytelling to actually enhance our businesses and brands?

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Yeah, uh, let me count the ways there's.

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There's, there is that short form, uh, quick and fast.

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Uh, you know, instagram reels and putting things on stories as well as obviously is obviously key, but those those fast clips are really great for just day to day, day to day grinding things out.

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You know, again, social media is its own, completely own animal that takes it can.

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I mean, social media is easy to do.

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It's more difficult to do.

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Well, as always, what I say, so it's, it's worth doing.

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I don't think that's any secret anymore to anybody, but you've got so many more options nowadays than just vertical cell phone video.

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Video content on websites performs well.

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Video content period is shared like exponential, like 1200%, more than stills and text and images, excuse me.

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So whether you're making short YouTube videos or you're having somebody kind of come in part time to produce this content, it's worth it.

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Kind of come in part time to produce this content, it's worth it.

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85, 80 something percent of all internet traffic now is video content.

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So, like any and everything going on the pipeline, 80% of it 80 to 5% of it is is video and that comes from that's a believe Cisco, like Cisco systems, the like the internet, people put out video stats every year and they're just growing like they're growing more and more.

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So, whether you're doing small or whether you're doing large form production, do video.

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People that aren't are certainly going to start falling behind, and they already are falling behind.

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Yeah, for sure.

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And actually, if we think even about our own consumption habits gosh, when I started my first business when I was 19, it was all blog posts.

00:18:34.075 --> 00:18:43.015
Back then I was reading so many blog posts, brian, I can't tell you the last time that I actually read a blog post because, you're right, I do turn, whether it's short form or long form content.

00:18:43.015 --> 00:18:45.244
I'm always actually consuming that video stuff.

00:18:45.244 --> 00:18:47.053
So I really appreciate those insights.

00:18:47.053 --> 00:18:56.820
I think that stat you threw at us that is a big stamp of approval and challenge for all of our listeners to actually say, hey, am I creating this stuff for my own business?

00:18:56.820 --> 00:19:01.141
Because, you're right, you said it very succinctly You're being left behind already, so I think it's so important.

00:19:01.141 --> 00:19:13.423
With that in mind, I feel like you probably have an unfair advantage when it comes to video, and I'm going to tie it in with branding and strategy as well, because you do work in an extraordinarily crowded industry.

00:19:13.483 --> 00:19:16.611
You talked about the maturing of the craft beer industry, for example.

00:19:16.611 --> 00:19:22.092
There's a million craft breweries now, actually probably literally I'm not using hyperbole there.

00:19:22.092 --> 00:19:22.794
There's so many.

00:19:22.794 --> 00:19:23.777
What is it?

00:19:23.777 --> 00:19:25.271
How the heck do these brands?

00:19:25.271 --> 00:19:28.847
You work with so many cool brands all across the country, which I think is so cool.

00:19:28.847 --> 00:19:35.910
What is it about those brands that they find in those stories that you help them find in those stories that you help them find in those stories that can help them stand out?

00:19:39.096 --> 00:19:50.965
I think, first and foremost it comes with the brand, the brewery, the business first and foremost being bought in to making the investment.

00:19:50.965 --> 00:19:58.130
I mean, video is certainly no cheap date, especially, you know, large production crews and everything else.

00:19:58.130 --> 00:20:02.645
So folks that are doing it are taking that leap.

00:20:02.645 --> 00:20:04.269
You know they're, they're, they're going hard.

00:20:04.269 --> 00:20:08.689
Those are the folks that we work with again, because the scopes are bigger, the scales are bigger.

00:20:08.689 --> 00:20:18.166
I talked about vertical video on that smaller scale, but yeah, it's really, it's just paramount.

00:20:18.166 --> 00:20:46.067
It's paramount that anybody who wants to get their name out there in any way, shape and form, just get going, just kind of start from square one, whether it's working with an independent contractor in your local area to build out some video content or hiring remote VAs to help you write some short form stuff that you can maybe post on LinkedIn, et cetera.

00:20:46.067 --> 00:20:51.257
The ROI is there, whether it's monetary or energy.

00:20:51.257 --> 00:20:53.279
I really can't stress that enough.

00:20:54.286 --> 00:20:57.835
Yeah, I want to echo that as well for listeners who may be struggling with social.

00:20:57.835 --> 00:21:03.166
For example, you brought up LinkedIn and it's something powerful that I've learned so many times throughout the years.

00:21:03.166 --> 00:21:09.714
It's not something I'm the best at being on top of, but video actually always gets the most reach as well across different platforms.

00:21:09.714 --> 00:21:20.238
When we do live streams, for example, for this podcast on LinkedIn, our live stream written post will get you know, this much reach, but then we do a live stream and it gets exponentially more reach.

00:21:20.238 --> 00:21:31.089
So I think it's really powerful that these network, social networks, these websites, want us to create video and they reward us for creating video, which leads me to you've dropped the P word a few times on us here today production.

00:21:31.131 --> 00:21:37.125
A lot of people are going to be worried about how expensive is this stuff, how complicated is it, how much gear is involved in this?

00:21:37.125 --> 00:21:38.451
What are some of those?

00:21:38.451 --> 00:21:42.487
Ease those concerns, because we can do it as big as we want or as small as we want.

00:21:42.487 --> 00:21:53.916
What are some of those different models that you've seen that work for production, for companies, whether it's kind of like their landmark video of hey, this is the one we're going to invest in, versus just on a daily basis.

00:21:53.916 --> 00:21:57.383
Keep your audience, keep your customers informed of what's going on.

00:21:57.383 --> 00:22:00.648
How can we master production at the big and small scale?

00:22:01.329 --> 00:22:08.627
yeah, nowadays it's so the, the barrier to entry is so low for that, that small scale production.

00:22:08.627 --> 00:22:10.230
You know you can go on any electronics website.

00:22:10.230 --> 00:22:14.454
You know I'll leave the I'll leave the specific brands out of it, but you know you can go on any electronics website.

00:22:14.454 --> 00:22:22.664
You know I'll leave the specific brands out of it, but you know you can go on to really any website camera website and get like a video vlogging kit.

00:22:22.664 --> 00:22:24.269
Right, that comes with a ring light that I've.

00:22:24.269 --> 00:22:28.525
You know I've got my little ring light set up here and a USB microphone that I'm holding.

00:22:28.766 --> 00:22:32.395
And you know you're a little cell phone gimbal thing.

00:22:32.395 --> 00:22:33.260
You're all in for like 200 bucks.

00:22:33.260 --> 00:22:34.394
You know, and you're doing're a little, uh, cell phone gimbal thing you're, you're all in for like 200 bucks.

00:22:34.394 --> 00:22:49.955
You know, and and you're doing just that much more, just a little bit more than the guy, the gal next door to you, than your neighbor, than your competitor, uh, to give your content just that little tick uh of of advantage, of bump, um, just give it a shot.

00:22:49.955 --> 00:22:51.988
You know there's, there's, there's all-in-one kits.

00:22:51.988 --> 00:22:53.673
There's so many reviews out there nowadays.

00:22:53.673 --> 00:23:06.010
We are in the internet age, you know you can always look up reviews and everything else, but there's so much entry-level equipment out there On the other side of it.

00:23:06.010 --> 00:23:36.480
You know, on the larger scale, so many different considerations to take budgets for larger productions that can, you know, afford to fly us out places or afford three to five days worth of shooting?

00:23:36.480 --> 00:23:39.982
You know 18, 20, 30 grand kind of kind of productions.

00:23:41.226 --> 00:23:51.646
But even even looking locally, if you're on your, if you want some video for your website that you don't necessarily want to just have phone video, you know you want a nice banner with some drone shots and everything.

00:23:51.646 --> 00:23:56.055
So many you know, obviously, local, local connections.

00:23:56.055 --> 00:23:58.846
There's film, film schools in and around your area.

00:23:58.846 --> 00:24:05.686
There's your, your, there's like Upwork, like freelancer marketplace websites that you can look up.

00:24:05.686 --> 00:24:06.990
There's there's Facebook groups.

00:24:06.990 --> 00:24:16.249
There's gotta be Facebook groups in whether it's your city or or you know neighboring cities kind of doing that research that there are local folks.

00:24:16.869 --> 00:24:27.247
If you want this content but you don't necessarily have the budget to kind of produce with five to eight different crew members, there's always a sliding scale.

00:24:27.247 --> 00:24:29.070
There's folks with sliding scales of talent.

00:24:29.070 --> 00:24:31.944
You know obviously this is where it gets.

00:24:31.944 --> 00:24:34.911
You know I can talk for a whole hour just this, obviously.

00:24:34.911 --> 00:24:42.479
So the, the there's like a always like that tipping point of you don't want to pay $200 for somebody and expect them to come with.

00:24:42.479 --> 00:24:45.009
You know five crew members and everything.

00:24:45.009 --> 00:24:47.798
So there's always that kind of budget value scope.

00:24:47.798 --> 00:25:05.106
But if, if you're going to be putting something together that is going to have a lot of eyeballs on it, if it's a website banner, if it's a five-year anniversary mini documentary, whatever, it is certainly worth doing the research to make it look as good as you absolutely can with the budget that you do have.

00:25:05.769 --> 00:25:20.532
Yes, very well said on a difficult question that we all face as business owners, which is why, brian, I want to transition and talk to Brian, not just the subject matter expert, but also Brian, the CEO and founder of Full Pour Media, which is an agency that has built quite the reputation.

00:25:20.532 --> 00:25:21.977
I've read some of your reviews.

00:25:21.977 --> 00:25:30.891
I love how many awesome things that people have to say about the work that you and your team do and, with that in mind, I want to give you this stage because I think it's interesting to hear not only.

00:25:30.891 --> 00:25:41.415
It's kind of like that concept of like the cobbler's son has no shoes, and I remember when I owned an SEO agency yeah, we didn't spend any time on our own SEO and it's just something that happens.

00:25:41.415 --> 00:25:48.586
So, knowing that you are a storyteller at heart, and it's something that's so passionate for you, what is it that makes Full Porn Media so special?

00:25:49.587 --> 00:25:54.217
Oh man, yeah, I would say it, say I would say it is that it's.

00:25:54.217 --> 00:25:57.588
It's that storytelling kind of backbone, it's that storytelling foundation.

00:25:57.588 --> 00:26:09.729
You know, I no hate to any any you know neighboring agencies or competing agencies, but I see so many, you know, let's bring your story to life, kind of taglines, and it's.

00:26:09.729 --> 00:26:13.576
It's admittedlyly like that was the first tagline that I had.

00:26:13.576 --> 00:26:26.090
This was pre full, poor media, but it was something that's just kind of like the first thing that comes to mind and really doing like that critical thinking behind Okay, we're all bringing stories to life.

00:26:26.090 --> 00:26:29.933
Now, we're all bringing your ideas to life, whatever it is.

00:26:29.933 --> 00:26:32.451
These are just such a common thing.

00:26:33.184 --> 00:26:35.742
What can you do to set yourself apart?

00:26:35.742 --> 00:26:37.645
For us, obviously it was.

00:26:37.645 --> 00:26:38.406
It was niching.

00:26:38.406 --> 00:26:43.570
It was niching as as specific as we needed to and sticking with it to.

00:26:43.570 --> 00:26:55.460
You know, putting myself when I was, when it was just me, you know, putting myself in the right conversations with the right people, obviously, living out in Denver there was a lot of craft beer media anyway.

00:26:55.460 --> 00:26:58.702
So you know, kind of being in that target rich environment certainly helped.

00:26:58.702 --> 00:27:07.634
Kind of being in that target-rich environment certainly helped and just sticking with the craft beer thing but then also sticking with the storytelling piece of it Knowing being very secure.

00:27:07.634 --> 00:27:09.016
What do I do well?

00:27:09.016 --> 00:27:10.136
What do I know I do well?

00:27:10.136 --> 00:27:11.618
It's storytelling.

00:27:11.618 --> 00:27:13.901
And now it's more than just video.

00:27:13.901 --> 00:27:16.626
There's branding the story.

00:27:16.626 --> 00:27:22.596
The quote-unquote story leaks into every single aspect of running the business.

00:27:22.596 --> 00:27:26.028
So let's lean hard into that.

00:27:26.028 --> 00:27:27.711
We are a creative agency.

00:27:27.711 --> 00:27:29.857
We are a storytelling first agency.

00:27:30.786 --> 00:27:47.619
Yeah, I love hearing that perspective, especially when we tie it in with even the flow of our conversation here today, which listeners know we never have pre-planned questions, but hearing your own flow from the newsroom and the stories that have guided those news stories that you all were covering on the air, it's such, I want to say, that we're natural progression.

00:27:47.619 --> 00:27:56.858
It's never natural and it's never linear, but it is something that has followed you through your career to the point where you do something exceptionally well and you deliver that for other clients.

00:27:56.858 --> 00:27:58.346
So I absolutely love that, brian.

00:27:58.346 --> 00:28:04.596
We also love having the real conversations here on this show and I love highlighting that things are hard.

00:28:04.676 --> 00:28:11.145
It's a recurring theme in our content here and a lot of listeners might be thinking well, brian, well, you are amazing at what you do.

00:28:11.145 --> 00:28:17.087
You're super creative, you're super talented, you had experience in your industry and now you've got three Emmy awards.

00:28:17.087 --> 00:28:19.573
It must be a walk in the park for you to get new clients.

00:28:19.573 --> 00:28:27.211
So highlight some of those challenges that maybe that you did face when you started out with full poor media, versus how different those things are.

00:28:27.211 --> 00:28:33.675
And what are the different things that you continue to think about today when you look forward to your continued growth with full poor.

00:28:35.005 --> 00:28:43.940
Yeah, you know, I think at first it was just not knowing what the hell to do at all.

00:28:43.940 --> 00:28:47.194
It's like not really having a way forward.

00:28:47.194 --> 00:28:50.075
You know, I didn't have I had a ton of, you know, storytelling mentors.

00:28:50.075 --> 00:29:01.609
I didn't really have a ton, or any at all, of entrepreneurship mentors and I'm one of those, one of those people who I don't want to say learned by committee, but you know, I love it, like it takes a village kind of thing, I think is the metaphor.

00:29:01.609 --> 00:29:02.173
I'm one of those people who I don't want to say learned by committee, but I love it.

00:29:02.173 --> 00:29:07.160
It takes a village kind of thing, I think is the metaphor I'm trying to stick with here.

00:29:07.160 --> 00:29:16.099
It's just I like being surrounded by my village, my support system of other people I can go to and ask dumb questions.

00:29:16.984 --> 00:29:18.948
That took a while to form.

00:29:18.948 --> 00:29:19.808
That took a while to form.

00:29:19.808 --> 00:29:29.800
You know, obviously, being from a world where everybody was, you know, whether it was corporate or otherwise, you know a lot of my, most of my friends, were employees.

00:29:29.800 --> 00:29:35.645
You know, none of them really owned their own business, anything like that.

00:29:35.645 --> 00:29:37.307
So I kind of came up short on the on the mentorship side, on the.

00:29:37.307 --> 00:29:40.390
You know, this is the example, I should follow side on the.

00:29:40.390 --> 00:29:45.553
You know this is the example I should follow side, but the challenges persist.

00:29:45.553 --> 00:29:47.815
Today, it's just kind of where?

00:29:47.815 --> 00:29:48.695
Where are they different?

00:29:48.695 --> 00:29:50.537
You know I've got the foundation.

00:29:50.537 --> 00:29:54.640
You know, four, four years in now, you know we've got the foundations, we've got the systems we're.

00:29:54.640 --> 00:30:06.366
You know we're building out systems constantly, we're building out processes constantly, we're growing the email list constantly.

00:30:06.366 --> 00:30:08.132
But these are all just things that I sort of started to tack on and tack on and tack on.

00:30:08.152 --> 00:30:13.069
I'm very much a I would love to do this perfectly right off the bat and like here's the exact, perfect way to do it.

00:30:13.069 --> 00:30:22.816
And the entrepreneurship journey has been just absolutely terrible for that mindset because it's the exact opposite.

00:30:22.816 --> 00:30:23.846
It's just it's.

00:30:23.846 --> 00:30:26.051
It's I don't want to say trial by fire, but kind of.

00:30:26.051 --> 00:30:30.111
You know it's, it's learning as you go, uh, making your mistakes, taking your hits.

00:30:30.111 --> 00:30:32.016
Uh, you know I'm, I'm still taking hits.

00:30:32.016 --> 00:30:35.554
You know I'm still sending out proposals and not getting.

00:30:35.554 --> 00:30:36.616
You know not hearing back.

00:30:36.616 --> 00:30:43.328
You know I'm I'm still kind of coming up against cash flow issues.

00:30:43.328 --> 00:30:44.811
You know it's certainly not a not a walk in the park.

00:30:44.872 --> 00:30:46.375
The, the struggles are just different.

00:30:46.375 --> 00:30:47.645
You know, maybe at first it was.

00:30:47.645 --> 00:30:50.993
It was kind of baby giraffe, shaky legs kind of thing.

00:30:50.993 --> 00:30:51.957
But now it's.

00:30:51.957 --> 00:30:57.613
You know, I'm a little bit more mature, a little bit more developed, but you know I'm doing a lot more about what's our target customer now.

00:30:57.613 --> 00:31:02.200
You know where, where is the ideal place for us to land.

00:31:02.200 --> 00:31:03.489
You know here's, here's this and that.

00:31:03.489 --> 00:31:07.525
So the, the, the facts that I'm struggling, persists.

00:31:07.525 --> 00:31:11.957
But the struggles have changed, right Like the subject matter behind them has changed.

00:31:12.585 --> 00:31:14.169
Yes, gosh, that's the real stuff.

00:31:14.169 --> 00:31:31.858
Brian, I'm so appreciative of how transparently and openly and generously you share that with our audience, because listeners, whether you're an entrepreneur or you're an entrepreneur or a seasoned entrepreneur, I know some of you eight-figure entrepreneurs out there that regularly tune into the show and no matter where you are, this is the important message is that.

00:31:31.858 --> 00:31:33.444
I love that concept of the weights.

00:31:33.444 --> 00:31:34.767
Don't change, we do.

00:31:34.767 --> 00:31:40.994
If you and I are lifting a 20-pound weight every single day, six months from now, that 20 pound weight is going to feel much lighter.

00:31:40.994 --> 00:31:43.659
It's not that the weight changed, it's that we changed.

00:31:43.719 --> 00:31:51.730
And, brian, hearing those real life things from you that's straight from entrepreneur to entrepreneur I think it's really powerful insights for every single listener.

00:31:51.730 --> 00:31:53.255
So super appreciative of that.

00:31:53.255 --> 00:32:01.051
And I always love asking this last question because I don't know where guests are going to take in, especially with your vantage point, because you are so talented in so many different ways.

00:32:01.051 --> 00:32:02.434
I'm curious to see where you go.

00:32:02.434 --> 00:32:13.096
And that is what's the one takeaway for listeners here who are for sure going to feel a little bit of added pressure to start incorporating video into their business and into their branding strategies.

00:32:13.096 --> 00:32:26.243
What's the one takeaway that you hope everyone says either I'm going to start thinking about this or asking myself this, or I'm going to take action on this one thing because Bryant told me to you know, I always love that.

00:32:26.403 --> 00:32:34.366
You know that that Cisco, cisco statistic, um, it's, it's everywhere, man, it is 85% of of all the internet traffic.

00:32:34.366 --> 00:32:41.208
Um, and, and brands that don't do it are are really putting themselves at a disadvantage, like really kneecapping themselves.

00:32:41.208 --> 00:33:06.255
And I would reiterate, it's really easy to start Do a little bit of research, get you a little bit of phone camera gear, just sit down and get in the practice in the rhythm of of just starting, because everybody else is, everybody else certainly is, and, uh, it's only going to benefit you.

00:33:06.255 --> 00:33:09.212
You're, you're going to be a lot more comfortable on camera.

00:33:09.212 --> 00:33:14.433
You're going to be a lot more sure in your own offerings If you can kind of hear yourself say it.

00:33:14.473 --> 00:33:17.266
Maybe you don't have somebody you can routinely soundboard off of.

00:33:17.266 --> 00:33:39.111
If you're out there kind of thinking about it, strategizing, you know, putting it down on paper or digital paper, saying it out loud in front of a camera, practicing it like that, you're cementing those ideas of here's what I do, here's why I do what I do, here's our brand story in your own mind and then you're going to cement that in the minds of your customers, your potential customers.

00:33:39.111 --> 00:33:43.093
But none of that's going to happen if you don't, at least just get started.

00:33:43.093 --> 00:33:47.989
Um, figure out how the easiest way for you to get started and and and get it going.

00:33:48.651 --> 00:33:53.248
Yes, really simple advice, but really powerful advice for everyone who takes action.

00:33:53.248 --> 00:34:01.257
On what Bryant is sharing with us, I want to add the big caveat is that if you've never recorded a video before, then your first one is guaranteed to be your worst.

00:34:01.257 --> 00:34:10.108
It's not going to be good, and the only way to get over that hump as Brian just shared with us is to start and keep recording and keep giving it a shot Every single time.

00:34:10.108 --> 00:34:10.652
You'll get better.

00:34:10.652 --> 00:34:13.032
Go back to my first ever episode.

00:34:13.032 --> 00:34:16.135
Episode one of this podcast was terrible.

00:34:16.525 --> 00:34:21.644
You all can find Brian on YouTube and part of my research for today's session I.

00:34:21.644 --> 00:34:23.248
You all can find Bryant on YouTube and part of my research for today's session.

00:34:23.248 --> 00:34:23.889
I looked him up on YouTube.

00:34:23.889 --> 00:34:28.699
This is someone who speaks at conventions and conferences and events, and you'll see that he has refined his message and figured it out.

00:34:28.699 --> 00:34:31.722
It's an iterative process along the way, so I love that advice.

00:34:31.722 --> 00:34:35.324
Bryant, I so deeply respect and admire all the great work that you're doing.

00:34:35.324 --> 00:34:41.715
I know that listeners will be keen to go deeper into full-pore media, because I'm gonna say this before I toss it back to you to drop some links on us.

00:34:41.715 --> 00:34:43.918
Your brand is also so cool.

00:34:43.918 --> 00:34:45.346
Your website is incredible.

00:34:45.346 --> 00:34:52.072
You've so many cool examples of what you're doing for clients real life projects that you all are working on so drop those links on us.

00:34:52.072 --> 00:34:53.516
Where should listeners go from here?

00:34:54.184 --> 00:34:54.826
Yeah, absolutely.

00:34:54.826 --> 00:34:59.253
We are on Facebook, on Instagram, at FullPoorMedia.

00:34:59.253 --> 00:35:04.552
It's the same on Facebook and on Instagram and then FullPoorMediacom.

00:35:04.552 --> 00:35:06.590
That's our URL as well.

00:35:06.590 --> 00:35:10.628
Say that 10 times fast.

00:35:11.291 --> 00:35:15.771
It's true I get tripped up on those same sorts of things here on the air, but, listeners, you know the drill.

00:35:15.771 --> 00:35:21.657
We're making it as easy as possible for you to find Bryant and his company, fullpoormedia, down below in the show notes.

00:35:21.657 --> 00:35:29.885
Wherever it is that you're tuning in, you'll find all of those links, as well as a link to Bryant's personal LinkedIn If you want to connect with him and thank him for being so generous here on today's episode.

00:35:29.885 --> 00:35:32.875
His business website is at fullpourmediacom.

00:35:32.875 --> 00:35:34.005
That's pour, as in.

00:35:34.005 --> 00:35:37.548
You're going to pour yourself a craft beer after tuning into today's episode.

00:35:37.548 --> 00:35:42.673
So, fullpourmediacom, bryant, I love the swag that you're showing us on video.

00:35:42.673 --> 00:35:44.034
That's a sweet bottle.

00:35:44.034 --> 00:35:48.798
So, bryant, on behalf of myself and all the listeners, thanks so much for coming on the show today.

00:35:48.798 --> 00:35:49.579
Cheers.

00:35:49.579 --> 00:35:50.019
Thank you, sir.

00:35:50.019 --> 00:35:55.945
Hey, it's Brian here, and thanks for tuning in to yet another episode of the Wantrepreneur to Entrepreneur podcast.

00:35:55.945 --> 00:36:00.114
If you haven't checked us out online, there's so much good stuff there.

00:36:00.114 --> 00:36:06.561
Check out the show's website and all the show notes that we talked about in today's episode at thewantrepreneurshowcom.

00:36:06.965 --> 00:36:09.333
And I just want to give a shout out to our amazing guests.

00:36:09.333 --> 00:36:18.112
There's a reason why we are ad free and have produced so many incredible episodes five days a week for you, and it's because our guests step up to the plate.

00:36:18.112 --> 00:36:21.751
These are not sponsored episodes, these are not infomercials.

00:36:21.751 --> 00:36:25.144
Our guests help us cover the costs of our productions.

00:36:25.144 --> 00:36:36.217
They so deeply believe in the power of getting their message out in front of you, awesome entrepreneurs and entrepreneurs, that they contribute to help us make these productions possible.

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So thank you to not only today's guests, but all of our guests in general, and I just want to invite you check out our website because you can send us a voicemail there.

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We also have live chat.

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If you want to interact directly with me, go to thewantrepreneurshowcom.

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Initiate a live chat.

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It's for real me and I'm excited because I'll see you, as always, every Monday, wednesday, friday, saturday and Sunday here on the Wantrepreneur to Entrepreneur podcast.