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Hey, what is up?
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Welcome to this episode of the Entrepreneur to Entrepreneur podcast.
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As always, I'm your host, brian LoFermento, and I'll tell you what, what I thought about today's guest and how I want to introduce him.
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This is someone who's so incredible in the way that he sees the world, the energy that he shows up in service of others.
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He loves business as well, but what really comes to mind is that where others see a dichotomy, today's entrepreneur and visionary sees opportunity, opportunity to make the world a better place.
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Opportunity to enhance the way that we do business and the way that leaders serve the people that they're in charge of and that they're working alongside with.
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This is someone who, when we talk about AI, you're going to hear the ways that he views of merging AI with the power of humans, which, I'm going to remind you all, there's nothing more powerful than all of us humans.
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So let me tell you all about today's guest.
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His name is Chad Sanderson.
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Chad is an award-winning business strategy, sales and marketing disruptor with over 25 years of proven results in driving revenue growth, facilitating market expansions, leading digital transformation and technology adoption, and building high-performance teams.
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He has worked with some really cool companies.
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He's worked with solopreneurs, startups and globally recognized brands, from Adobe to the Minnesota Vikings and so much more.
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Today, he is the co-founder and I love this title, the Minister of Mavericks for his company Deep Human X, which is a company founded to help leaders not only understand and leverage AI, but, in doing so, also effectively augment their leadership with AI.
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Now our team you all know we're so excited about the fact that we get to reach out to entrepreneurs who we really respect and we want to learn from them.
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And what I want to tell you about Chad's website.
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It caught our team's eyes immediately, right in the header.
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Their headline is AI augmented, human enhanced, purpose driven and for all of us, no matter what industry you're in, these are the tools that are going to take you to that next level, and the thinking and the way that Chad sees the world is really going to elevate our game.
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So I'm not going to say anything else.
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Let's dive straight into my interview with Chad Sanderson.
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All right, chad, I'm so excited that you're here with us today.
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First things first.
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Welcome to the show.
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Thanks, it's an absolute pleasure to be here.
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I'm excited to have the conversation.
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Heck yeah, you've got a lot to live up to Chad, because you and I were geeking out about business before.
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That was a hell of an intro, honestly, and what listeners didn't see was you and I were geeking out even before we hit record.
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So I know how brilliant you are.
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I'm excited to bring it to light here today.
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So first things first, take us beyond the bio.
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Who's Chad?
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How'd you start doing all these cool things?
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Yeah, so it's been a very circuitous route, right?
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So I actually believe it or not, my undergraduate degree was what?
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What?
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At the time everybody said why are you doing this?
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It was a liberal arts degree, it was basically a communications degree, and I went from there into marketing and did marketing for a lot of years for software companies and once I had gotten to a point where I was running global marketing for a software company, had the opportunity to kind of give that up and go back to be a frontline seller and so did that, was wildly successful with it.
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As a result of my understanding of marketing and sales Went throughout my career as an executive.
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And then about eight years ago, we sold the last company I was at to KPMG and decided to invest in building my own business to help individuals have better conversations, and so I've done that for the last eight years and that really at the heart of it although I'm not sure I knew it at the time was really my purpose, was I really enjoy teaching, facilitating, helping other individuals achieve success.
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And so when AI caught people's attention because it's been around for a very long time although many people apparently didn't realize that, but it's been around for a very long time.
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Chatgpt comes along and what we start to see is this acceleration of technological change faster than most companies, and definitely most individuals who live normal lives or are running businesses have to keep up with it, and so someone I'd worked with in the past, lori Kirkland she's got a neuroscience background Her and I got together and said hey, I think there's an opportunity here.
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Amidst all of this fear, uncertainty and doubt around AI.
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I think there's a way to combine the tech and help people become more purpose driven and augment themselves effectively to achieve outcomes that they hadn't expected or even potentially imagined.
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And so, back in March, we decided to found the company.
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We did so 90 days in.
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We're using AI at every turn and the savings and impacts we've had in our own company have been phenomenal.
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And we're getting ready to help even more people by releasing some coursework.
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Yes, chad, I love that overview and I'm going to put you on the spot later in today's conversation because I know one of your superpowers is about seeing those patterns and seeing those connections.
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But before we go there, I tease you at the top of this episode about how most people see a dichotomy when we talk about AI.
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It's AI versus humans and it just everything I've seen out of what you're doing with Deep Human X is totally different from that narrative.
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Talk to us about that more macro narrative that you see in society even.
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I think this transcends business.
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Turn on the news and you'll hear people talking about AI, so I'd love to hear your thoughts there.
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Yeah, there's a lot of fear about it, right?
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And if you read some of the reports and some of the predictions from reputable places, whether it be McKinsey or the Brookings Institute, there are some predictions that this is going to have probably a bigger change than when the Internet came out.
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But the challenge is, it's going to happen faster than the Internet did, because the tech is evolving, so there's a lot of fear of, oh, I'm going to be replaced.
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Evolving, so there's a lot of fear of, oh, I'm going to be replaced and, okay, I'm gonna.
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I'm gonna be honest, there are going to be some people that get displaced, replaced, whatever you want to call it.
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But it isn't a matter of the ai replacing humans.
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It's really more about ai, enhanced humans, people that are using the tech effectively replacing those who aren't willing to lean into it and aren't willing to up level their human skills.
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All All of the experts that you hear out there, whether it be CEO of NVIDIA or CEO of Microsoft, they all talk about the fact that you know, all right, the STEM education that we got coming up probably focused on the wrong things now, because the tech actually doesn't require you to understand it to use it effectively, and so there's this big need on up leveling the human skills, and I think there's a huge opportunity for those people that want to lean into it to remove some of the fear that comes from working with a mentor or a peer that just is naturally involved in those human to human connections, to be able to use the tech to explore and understand themselves and their leadership style and recreate the way businesses work and the way work gets done.
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And so for us it's partially about mindset.
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We're not going to be for everybody.
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I'll be right up front.
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If somebody's looking for a silver bullet, good luck.
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But at the end of the day there's more opportunity than I think there should be fear, and we're here to help people figure that out.
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Yeah, I love the way you phrase that especially.
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I'm going to take a little bit of a different twist on the fear that's involved, because obviously I live inside the world of entrepreneurship and when we have these conversations about AI within entrepreneurship whether it's solopreneurs, whether it's people who've got 10 to 20 employees I just feel like that the most immediate fear is well, everybody else is doing this, I have to do it.
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And, chad, they kind of lose sight of why is it that we're using AI?
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Like, how does this tool actually get us closer?
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And so that's why I find it so fascinating that the messaging that's in your business is not just about AI.
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It's not just about the human component of it, but purpose driven.
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It's so clear there and what I see and I want to hear your thoughts on it, so correct me if I'm wrong, but what I see in the purpose-driven part of your messaging is not we use AI for this purpose, it is AI gets us closer to our purpose.
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Talk to us about that purpose-driven approach.
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Yeah, I'm a big fan of Daniel Pink.
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If anybody hasn't read his book, to sell is human.
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There's another one, I believe, called drive.
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They did some research to figure out what is it that really motivates people, and usually, even if you're a solopreneur or you're working for a company, most people's initial reaction is well, money.
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Because if I won the lottery tomorrow like really won the lottery, like F you money won the lottery would you still do what you're doing?
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And so, when we look at this people, money is not the motivator, it's a means.
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To the end, what people really want is the autonomy to develop a set of skills through Matt, to mastery, to realize a purpose.
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And so we think there's an opportunity and we've.
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You know, there's research out there that proves it that purpose driven solopreneur companies, small companies, even purpose-driven large companies, are far more successful than those that have kind of what we consider an outdated mindset.
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And so when we talk about purpose, it is really an individual's purpose.
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We're not talking about you know hey, we have to use AI.
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We're talking about what do you really want to do, what really lights you up and helps you show up as the best version of yourself that could benefit other people right.
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We're big believers in the concept of collective thinking, so deep human x has been founded as a collective right.
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Lori and I are not going to tell you that we have all of the answers.
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We have a great deal of experience that we can draw from, we have some insights that we can leverage, but we're not going to have all of the answers Nobody is and so we believe that true purpose driven individuals coming together in our community in a collective and in their businesses will be happier, healthier and far more lucrative Make more money, as Lori likes to say far more lucrative.
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Make more money, as Lori likes to say.
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Yeah, I love that, especially because those are the goals we're all aspiring for in our businesses.
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It makes business more fun, it makes business more purposeful and also it rewards us accordingly, which is a natural byproduct of when we do business the right way and when we're in service of others.
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So, Chad, I want to ask you, because a lot of people who are listening right now are busy running their businesses.
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They're worried about sales and marketing and all of these other things.
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Talk to us about that AI augmentation How's that the vehicle or one of the vehicles and tools through which we can achieve all of these strategic business goals?
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Yep.
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So there's a couple of ways to look at AI.
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Right now, the vast majority of people are looking at it as a productivity enhancement tool, right?
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So how do I make the cog in the wheel spin faster?
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And that makes sense, because a lot of the things, a lot of places it's showing up, it is driving significant efficiency.
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But that's just.
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That's kind of using the old mindset and applying the same thinking to a new tool.
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What we believe is possible is to look at this technology to use it as a research partner, a brainstorming person, somebody that's going to help me think in ways I hadn't thought before.
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So a perfect example would be you know, as we were building DHX, I have a marketing background, but I'm not a designer.
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I can write, but I'm not a content creator.
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But I created a GPT, a customized GPT with our core values and our approach that I used to go back and forth with.
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That would allow me to come up with approaches and website content and things that I probably would not have come up on my own, and it was a process of going back and forth, brainstorming and exploring Now, as a result, the content that we've created for our courses and our website and our marketing.
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We did that in 30% of the time that it took me the last business I started to do the same amount of work, so we drastically saved time.
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But what's interesting is the caliber of the content is resonating better because I'm using AI to do pressure tests on it.
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I'm using it to compare it to best standards, so I'm using it in a way that makes me more effective at really bringing to the forefront the things that I am uniquely able to bring to the market, and that enhancement is something that requires.
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Yes, you need to know how to use the tools right, but the tools aren't complex.
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Really.
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It's about pushing your thinking like how can you use it outside of what you're seeing?
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The news tell you it can be used for?
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And so it's that really embracing that creativity and that curiosity and engaging with a tool in different ways, not only for efficiency and productivity savings, but to help push you to be better, to be focused on what you can do.
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And at the end of the day, I don't know about anybody else, but if you're running your own business, there are things about running a business I don't like.
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I don't want to do them, I'm not good at them.
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Accounting, perfect example.
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I'm not real good at accounting, but I have hired an outside firm that is AI augmented, so it saves time, reduces my costs and allows me to free up and focus on the things that are more relevant to my purpose at the end of the day, yeah, chad, it's so cool hearing your real life use cases of these, and I want to go deeper there, because one thing that I've observed about my own ai usage I mean you so correctly pointed out that open ai and chat gpt brought it into the mainstream, but it's I mean we've seen Amazon, target, best Buy All of these companies have been sending us targeted coupons for decades and it's not because a human looked through our buying data and decided those deals for us.
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It's all AI driven.
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So I found that when ChatGPT first came out, I was using it at the beginning of my workflow.
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I was saying, okay, give me 50 ideas for pieces of content.
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Okay, give me 50 ideas for pieces of content, chad.
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Now, the more we get deeper into this, the more I realize I'm using it at different stages of the workflow, which inevitably means I'm using it in different ways.
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For example, after I'm done with something, now I'll throw all that work, as comprehensive as it is PDFs, everything I'm working on and I'll say what did I miss?
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And it'll give me that fresh perspective.
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Talk to us about where in your workflow it plugs different gaps.
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Yeah, so all right.
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So it plugs content creation gaps, but it also I'll give you a real, perfect example, if you haven't seen it Notebook LM from Google is a new kind of approach to using Gen AI and what it allows you to do is upload, as you said, pdfs and content and all of these things, and that's great.
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It'lls and content and all of these things, and that's great.
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It'll create study guides and all of this stuff.
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Some of it's good, some of it's not, but the real power is it actually creates an AI-based podcast where the two AI podcast guests are discussing your content.
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So now what it's doing is it's helping me look at my own created stuff in a different way so I can hear it differently.
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The AI isn't reading it back to me.
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It becomes a hey, is this gonna resonate?
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I can kind of listen to it outside of my own head and my own creative process, and so that's one thing that we've started doing on a regular basis.
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We use it also to pressure test things that we're told by other consultants or other people in.
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You know, in our collective, it's like, hey, this sounds good, let's go pressure test it, validate the results, see what we do.
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We also will run massive iterations so we can get 200 ideas in you know 30 seconds that we can go through and figure out which works the best.
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So, from a start, at the beginning, the brainstorming, we use it for that.
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We use it for content creation.
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I use it as a as a kind of a coach, as, like I'm having, I'm struggling with a thought or there's a pattern or there's a situation that I have with business and I I'm not a hundred percent sure what the best approach is and I'll use it as something that I can go back and forth with.
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That'll help me become more aware of maybe patterns I'm running that are getting in the way of my thinking.
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So it kind of sits along as like a digital Sherpa or, you know, I don't want to call it a muse because I believe we bring the creativity to it, but it's one of those things that is, you know, saving time, it's saving money, but that's to us, that's, you know, that's kind of table stakes.
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Everything with AIbased should be doing that For us.
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It really is about helping us make sure we're creating new ways of thinking, new ways of going to market, questioning our assumptions, letting it point out to us things that we may be doing that may not be optimized for our go-to-market, for our little company or things like that.
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The uses are really kind of endless.
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In terms of that use, you can plug it into a process.
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That's great.
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But we want to get you to the next level, where it really is the caliber of your thinking and the caliber of your engagement with the tools that will give you the opportunity to find these results you hadn't expected or opportunities you hadn't previously defined.
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Yeah, chad, that's such a brilliant way to articulate it, how you said it's a digital Sherpa.
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I always think about how people talk about it's lonely at the top, and for us, as entrepreneurs, we feel that loneliness every single one of us and I think that that loneliness stems from we don't talk about it often enough, but I think it stems from the fact that few people think like us.
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Few people see the world like we do.
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Few people can picture something that doesn't exist yet.
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They see their current situation, but us, as entrepreneurs, we see this reality that we're really working hard to create in the future, that nobody else can see yet.
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And so, along those lines and that grand vision off of AI, in a two-way conversation, it plugs that gap of loneliness, which leads me to.
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I know how intentional you are with your words.
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I love that messaging from your company about helping leaders maximize their relevance.
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Talk to us about how this stuff fits into the role of leadership.
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Yep.
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The role of leadership, yep.
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So if you think about any given situation, whether you're a solopreneur and you're at an association trying to create leads or create connections, or you're in your family unit or with your friends, you have a different context, right, the context in which you're showing up is different, and your relevance or your purpose will change.
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It will be a little bit fluid, and so being aware of that macro to micro context allows you to consistently show up in the best way, to be true to your purpose, inside of the context you're operating it.
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Now, I know that sounds like a mouthful, but if you think about it, a lot of people will coast through life, right?
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As you get older, all of a sudden, time seems to go by really quick, and so you're noticing that maybe you're not as present or self-aware at any given moment, and so what we've done is we've created a model, a thinking model, that you can use to understand how your thoughts and your feelings are showing up in your body, how that's affecting your thought process and, as a result, how that's affecting your augmentation and, as a result, ultimately impacting whether or not you are relevant in the situation you're in.
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So, for solopreneurs, this is about how do you remain relevant inside of the context of a rapidly changing technology landscape, by taking advantage of it and showing up in ways that you hadn't previously thought would be necessary, or amplifying those areas that you thought were necessary but didn't have enough time to do.
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And so when we talk about relevance, it's really personal.
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It's just as personal as your purpose, like how do you want to show up and then giving you a thinking model that allows you to augment your thinking through the use of gen AI to make sure you're doing everything possible to be the best version of yourself inside of that context?
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That's what we mean by relevance.
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Chad.
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I always talk to people about the fact that I have the coolest job in the world, because I get to talk to amazing entrepreneurs and thinkers like you every day, but yours is right up there.
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It sounds like you've got a pretty cool job as well, so huge kudos to the work that you're doing.
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I want to ask you about pain points, because, as you're talking about all of these things and myself as a business owner for 16 plus years as well, I'm thinking, man, you're hitting all those pain points of what makes us realize I'm hitting this wall and I want to blast through it.
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What are some of those pain points that make people reach out to, I guess, clients or prospective clients of yours?
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What's that catalyst that makes them say I want to work with a deep human X or I want to find external help to these problems that I'm facing, and I know that this is the path forward?
00:19:56.683 --> 00:19:57.786
Yeah, that's a great question.
00:19:57.786 --> 00:20:09.984
So, anybody, at this point, what we're seeing is people will reach out if they understand or they've played with maybe Chachi Batea or some version of you know one of the LLMs, but they didn't quite it didn't quite click.
00:20:09.984 --> 00:20:14.401
They're like, yeah, this is, this is okay, but I don't understand the application of it.
00:20:14.401 --> 00:20:16.444
But they are concerned, right.
00:20:16.444 --> 00:20:19.779
So some reach out as a result of the fear, uncertainty and doubt.
00:20:19.779 --> 00:20:34.407
A lot of people will reach out because they want and are hearing the messaging that, hey, everybody needs to up-level their human skills, but nobody's really quite sure how to do that specifically to make their businesses be more effective.
00:20:34.407 --> 00:20:37.260
So we're not ever going to be therapists.
00:20:37.260 --> 00:20:42.142
Although I have spent a lot of time in therapy, I am not a therapist, nor is Lori.
00:20:42.142 --> 00:20:47.806
What we are wanting to do is help you inside of a business context.
00:20:47.806 --> 00:20:56.941
So, whether that's solopreneurs, small, medium businesses or teams inside of larger organizations, we'll work with you to help you augment not only the leadership but also your teams.
00:20:56.941 --> 00:21:02.028
How do you effectively use it so that you can communicate better, effectively?
00:21:02.028 --> 00:21:18.259
So I'll give you an example Anybody who's run their own company or been in a larger organization at some point, whether you're willing to admit it or not, you've come across somebody who, for some reason, just the energy that comes off them, there's just something that doesn't click.
00:21:18.355 --> 00:21:23.086
There's friction between you and another person, and so that's normal.
00:21:23.086 --> 00:21:27.633
We don't talk about it a lot in business, we don't kind of take it head on.
00:21:27.633 --> 00:21:54.289
But if we take a step back and go macro and start to think about, okay, what's showing up for me when I'm thinking of this person, what's showing up for you and how you might be engaging with that person or they're engaging with you that sets off a pattern, sets off a memory, or it hits you the wrong way, so that you can then deal with it and become more effective at your communication.
00:21:54.289 --> 00:21:56.422
Lori, my business partner, used this.
00:21:56.462 --> 00:22:23.731
She worked for a fortune 500 I won't name them, but everybody would know who it is and there was this situation for her inside of the business and it turned out that the patterns that were being run were being misread by both people, and through using this kind of augmented approach, they were able to better understand each other, make tweaks in their approach to each other and accomplish things that the company had did not think were possible in much shorter timeframes.
00:22:23.731 --> 00:22:26.807
And so it's one of those things where people are worried about the tech.
00:22:26.807 --> 00:22:29.173
They don't understand what this human skills thing is.
00:22:29.173 --> 00:22:35.946
They want to be better, they want to make more money, they want to have a good time, they want to work with people that they like.
00:22:35.946 --> 00:22:52.086
They realize that work doesn't work the way it used to we all learn that as a result of the pandemic and they're looking for a community and some guidance and some expertise and some tools that will allow them to surf the wave of change effectively rather than be overrun by it.
00:22:53.009 --> 00:22:59.515
Yeah, chad, I want to ask you this question because, hearing you talk about this, it sounds overtly like we're talking about AI.
00:22:59.515 --> 00:23:08.928
But layered into all of this, what I'm really hearing from you today is it's the way you think, it's the way you embed AI into the things that you do.
00:23:08.928 --> 00:23:14.509
So that's an even bigger and, I would argue, more challenging thing to bring to the world.
00:23:14.509 --> 00:23:17.019
Anyone can teach people how do you use AI.
00:23:17.019 --> 00:23:19.868
You're incorporating that thinking model into all of it.
00:23:19.868 --> 00:23:42.092
So my question to you it's a big one is how are you doing this for business owners, for leaders, how do you walk them through and I personally know, of course, I've got the advantage that our listeners don't looking into all this stuff beforehand about the fact that you do training, you do consulting, you do interactive coaching, you guys have courses, but walk us through the how of how you actually change the way people think about this stuff.
00:23:42.894 --> 00:23:50.296
So it's really about creating the space for them to do the exploration and come to the realization on their own.
00:23:50.296 --> 00:23:59.646
So for the last decade, I have facilitated thousands of workshops from corporations to associations to help people communicate more effectively.
00:23:59.646 --> 00:24:19.131
So I've definitely spent a lot of time understanding that learner's journey and how you facilitate effectively someone along a journey, and so it's really about creating an experience, whether that be an online course, whether that be a retreat, whether that even be an interactive coaching session where it isn't what we call sage on the stage.
00:24:19.131 --> 00:24:32.036
There's a lot of sage on the stage type of instructional videos that are out there and an expert's going to give you all the answers and here's all of the things you need to be successful, and those are great.
00:24:32.036 --> 00:24:35.570
But Gary V I'm stealing this from him was one of the ones.
00:24:35.570 --> 00:24:41.154
When asked why do you put all this stuff out there for free, the first thing he said was because most of you aren't going to do it.
00:24:41.605 --> 00:24:51.880
So at the end of the day, we want to create the space through a facilitated journey, to help people come to their own realizations, rather than say this is what you must do.
00:24:51.880 --> 00:25:06.641
The thinking model is a guide for us to do that and it becomes kind of a GPS, if you will, on their journey through augmenting effectively with AI, understanding their purpose and enhancing those human skills that are going to be so critical.
00:25:06.641 --> 00:25:11.865
So it's a combination of the courses, the retreats, the coaching sessions.
00:25:11.865 --> 00:25:19.938
We may do cohort-based stuff and it's also, quite honestly, it's our willingness to be as creative and open to new ideas.
00:25:20.025 --> 00:25:25.388
We've had several people approach us and say, hey, we'd love to see you bring this to life in a new way we hadn't thought of.
00:25:25.388 --> 00:25:29.157
And we're humble enough to say, hey, let's explore it, let's see if it's possible.
00:25:29.157 --> 00:25:38.375
But it really is about facilitating that journey to self-realization inside of a business context while leveraging the technology.
00:25:38.375 --> 00:25:45.594
So you're getting multiple things out of it Familiar with the tech, more familiar with yourself, and have something you can rely on that will give you a path forward.
00:25:45.594 --> 00:25:51.987
So as the change continues to accelerate, which all things say it will you'll be able to stay on top of that wave.
00:25:52.969 --> 00:25:55.454
Yeah, Chad, I really appreciate those insights.
00:25:55.895 --> 00:25:57.146
It leads me to ask you a question.
00:25:57.166 --> 00:26:17.311
I've never thrown this out to anybody on planet earth, but I trust you to take this somewhere that's going to be meaningful and impactful for all of us, Because, hearing you talk about the future, I recently was introduced to the quote I'm a sucker for quotes that said we're always growing or we're always building two businesses, the one that we have today and the one that we're going to have five years from now.
00:26:17.332 --> 00:26:26.195
And it just sounds to me, like Chad, you and I have both been in the game for a long time, We've both experienced the twists and turns and we don't know where we're going to be in five years, let alone three years probably.
00:26:26.195 --> 00:26:35.467
And so, along those lines, we must think about the future, and you're in a very future focused industry and you know how quickly things are progressing more than the rest of us do.
00:26:35.467 --> 00:26:41.228
What's your attitude towards, I guess, that quote, framing it that way, but also just the future in general?
00:26:41.228 --> 00:26:49.201
Not only I'm going to just really load this question on you, not only as a subject matter expert, but also as one of us, also as a fellow entrepreneur.
00:26:49.902 --> 00:26:50.083
Yep.
00:26:50.083 --> 00:27:00.617
So I'll match your quote with another quote, and I may not have it exactly right, but it's one from Adam Grant, who's a Wharton neuroscientist, and it says that the future isn't about expertise, it's about agility.
00:27:00.617 --> 00:27:24.805
And so for me, it's really making sure that I am embracing an agile mindset so that I can be curious, explore things, question my own assumptions, because, I'll tell you, when we founded the company earlier this year, we were kind of headed in a different direction, and so it was that openness to the thinking that said hey, wait a minute, there may be a better way to do this Right.
00:27:24.805 --> 00:27:26.429
So we're going to be agile, we're going to pivot.
00:27:26.429 --> 00:27:31.407
A lot of people want to believe that the shortest distance between two points is a straight line.
00:27:31.407 --> 00:27:34.075
Well, in reality, that isn't always true.
00:27:34.075 --> 00:27:40.758
We teach a concept called lessening the define, which is stop worrying about the next step and focus on the destination.
00:27:40.758 --> 00:27:45.175
Embrace the pivots right, embrace the things that may change, and don't beat yourself up.
00:27:49.825 --> 00:27:51.250
That takes a lot for some people, because it's kind of ground into us.
00:27:51.250 --> 00:27:52.837
You know, if I'm not doing A, b, c and D, then I'm not going to be successful.
00:27:52.837 --> 00:27:58.433
There are different ways to achieve your purpose, and we want to give you the space and a model to do that.
00:27:58.433 --> 00:28:08.106
So for me, the future, for me personally in this business or whatever else I may do, is all about that agility of thinking and investment in self right.
00:28:08.567 --> 00:28:17.448
Third, I would say, is also understanding that you still have to do the work, which is why we're very clear in all of our marketing and outreach and all of those things, that we are not for everybody.
00:28:17.448 --> 00:28:39.411
We are looking for those individuals who really are curious or want to invest in themselves in order to achieve things they hadn't thought possible, and are smart, insightful, but also humble enough to say, hey, I can always learn, I want to have a learner's mindset, and so we can find those people and bring them together in a collective focused on each of our purposes.
