781: Being FLEXIBLE with your strategies and marketing to succeed w/ Crystina Clauson
In today's episode, host Brian Lofrumento sits down with the talented Crystina Clauson, an expert in restaurant support and off-premise verticals, and CEO of Make Good Lemonade. Together, they delve into the crucial role of flexibility in the restaurant industry, exploring everything from leveraging digital tools and marketing strategies to the power of genuine conversations in client acquisition. Crystina's wealth of knowledge and experience offers invaluable lessons for entrepreneurs navigating the ever-evolving landscape of business. Stay tuned as we uncover actionable tips and real-world wisdom to fuel your entrepreneurial journey.
ABOUT CRYSTINA
Crystina Clauson is a formidable presence in restaurant support circles, who has spent 7 relentless years driving off-premise verticals and delivering exceptional results. With a remarkable track record of managing nearly $100 million yearly in online sales for a dozen brands, she has played a pivotal role in keeping hundreds of restaurants afloat during the challenging times of COVID-19. Adept at implementing loyalty programs, gift card systems, and online ordering platforms, Crystina's unwavering dedication stems from her deep admiration for restaurant operators and her relentless pursuit of making their lives easier.
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