NEW: We're now partnered with Catapult x UPenn as a content partner! Learn more about our partnership here.
Dec. 7, 2024

992: CONSCIOUS business development + combining emotional intelligence with AI w/ Deiadora Blanche

Send us a text

Discover the transformative potential of merging business with mindfulness alongside our guest, Deiadora Blanche, a trailblazing entrepreneur and advocate for ethical AI. With her roots in helping a local cafe in Perth, Deiadora has evolved into a beacon of holistic business development with her company, Deiadorebel. This episode promises to unravel how consciousness and intentionality can revolutionize business operations. Listen as Deiadora reveals how breath work and meditation can enhance decision-making and align inner values with outward business strategies, ultimately creating more impactful and conscious businesses.

The conversation shifts to the fluid nature of identity, both personal and business-wise, as we explore the intersection of personal growth and business development. Deiadora challenges conventional business practices by emphasizing the power of mindfulness, urging entrepreneurs to align their core values with business operations for greater customer retention and satisfaction. Insights into striking a balance among entrepreneurial strengths—be it scaling operations or honing sales strategies—are shared, along with recognizing and addressing emotional disconnects that might hinder success.

Embrace the art of "strategic laziness" in business development, particularly in the realm of AI, as Deiadora shares her wisdom. Highlighting the importance of using AI as a collaborative partner, she discusses the nuances of prompt engineering and the significance of creating content that resonates with brand values. This episode concludes with Deiadora shedding light on how concentrated effort and efficiency can serve as intelligent forms of laziness, offering personal anecdotes and practical advice for entrepreneurs at every stage. Dive deeper into these concepts by connecting with Deiadora through her podcast, "The Quantum CEO."

ABOUT DEIADORA

Deiadora Blanche is the Founder & CEO of Deiadorebel, where innovation meets intuition to catalyze profound transformation in business and personal life. With a passion for holistic business development and ethical AI, Deiadora empowers entrepreneurs to elevate their businesses by blending emotional intelligence with advanced AI strategies. Her work has been instrumental in helping conscious businesses thrive in a rapidly evolving marketplace.

LINKS & RESOURCES

Chapters

00:00 - Holistic Business Development With Diodora

08:46 - The Transformation of Business and Self

21:05 - Strategic Laziness in Business Development

30:06 - Mindful Entrepreneurship and Strategic Laziness

Transcript

WEBVTT

00:00:00.200 --> 00:00:01.243
Hey, what is up?

00:00:01.243 --> 00:00:04.631
Welcome to this episode of the Wantrepreneur to Entrepreneur podcast.

00:00:04.631 --> 00:00:15.382
As always, I'm your host, brian LoFermento, and I'm so excited about today's conversation because this is someone that I've been looking forward to talking to, because she very clearly loves business.

00:00:15.382 --> 00:00:30.271
She loves technology and how AI interweaves with all that, but what I really love is that she also loves how all of this stuff complements life, and that's why it's no surprise to me that not only is she a fellow entrepreneur, but this is a fellow podcaster, a fellow author.

00:00:30.271 --> 00:00:34.250
There's so many good things that we're going to dive into, so let me tell you all about today's guest.

00:00:34.520 --> 00:00:36.005
Her name is Diodora Blanche.

00:00:36.005 --> 00:00:46.052
Diodora is the founder and CEO of Diodorebel, where innovation meets intuition to catalyze profound transformation in business and personal life.

00:00:46.052 --> 00:00:57.313
With a passion for holistic business development and ethical AI, deodora empowers entrepreneurs to elevate their businesses by blending emotional intelligence with advanced AI strategies.

00:00:57.313 --> 00:01:02.948
These are things that a lot of people want to pretend they're opposites, but we're going to merge the two of them together with Deodora.

00:01:02.948 --> 00:01:14.144
Her work has been instrumental in helping conscious businesses thrive in a rapidly evolving marketplace, and before I welcome Deodora to the conversation, I just want to tell you that when our team came across her website.

00:01:14.144 --> 00:01:23.852
We saw her top headline and we said we need to invite her on because her website, at the very top, it says simplify your strategies and amplify your impact.

00:01:24.180 --> 00:01:26.046
Work smarter, not harder.

00:01:26.046 --> 00:01:31.962
This stuff applies to every single one of us, no matter where you are in your business, so I'm not going to say anything else.

00:01:31.962 --> 00:01:35.052
Let's dive straight into my interview with Diodora Blanche.

00:01:35.052 --> 00:01:41.468
All right, diodora, I'm so excited that you're here with us today.

00:01:41.468 --> 00:01:42.271
First things first.

00:01:42.271 --> 00:01:43.322
Welcome to the show.

00:01:43.924 --> 00:01:45.268
Thanks so much for having me, brian.

00:01:45.308 --> 00:01:54.887
I'm happy to be here, heck yes, and I know that you are going to tell us about so many cool things, about what you're working on, what you've been doing, your vision for the future.

00:01:54.887 --> 00:01:58.662
But before we get to the meat and potatoes, take us beyond the bio.

00:01:58.662 --> 00:01:59.462
Who's Deodora?

00:01:59.462 --> 00:02:01.084
How'd you start doing all these cool things?

00:02:01.825 --> 00:02:08.495
Yeah, I would say that how I got here was I graduated in 05.

00:02:08.495 --> 00:02:11.325
I did a bit of traveling in 06.

00:02:11.325 --> 00:02:14.717
And when I traveled I had a business ask me.

00:02:14.717 --> 00:02:21.334
They were a local cafe in Perth, australia, and they asked me if I could help them with their business operations.

00:02:21.334 --> 00:02:26.633
And I was just working in the cafe and working with the local youth and everything.

00:02:26.633 --> 00:02:46.152
And I thought what an interesting observation that they picked up on that in me and that started me on a path of helping businesses to become more consciously aware of what they were working on and how they could improve their operations by being more mindful about that.

00:02:47.039 --> 00:02:51.801
Yeah, I love that overview, especially because, Deidre, you're starting this off with all the great words.

00:02:51.801 --> 00:02:54.889
We're talking about things that most businesses don't think about.

00:02:54.889 --> 00:02:58.247
You're talking about businesses becoming aware and conscious.

00:02:58.247 --> 00:02:59.711
What do these words mean to you?

00:02:59.711 --> 00:03:01.723
Because they're so important in the work that you do.

00:03:02.705 --> 00:03:35.210
Yeah, I think that a lot of the times we toss those words around like they're buzzwords and I've listened to a lot of teachers and read a lot of books over the years from many teachers across all sorts of industries Like maybe they're selling it as a growth mindset or they're coming from a more spiritual place, or maybe they're like a motivational speaker and teacher spiritual place, or maybe they're like a motivational speaker and teacher, and what I hear a lot is using it as impressionistic language, which is where you're saying a lot of fluffy words but you're not really saying anything.

00:03:35.210 --> 00:04:01.733
And that has driven me to be able to create frameworks and systems where you can really apply mindfulness practices, to become more consciously aware of what it is that you're doing by practicing presence and breath work and meditation strategies like no mind, to see really what it is that you're doing and be more intentional with your actions.

00:04:02.599 --> 00:04:03.905
Yeah, I really appreciate that.

00:04:03.905 --> 00:04:15.491
It's funny Every single word speaking of intentions, I choose a word of the year and that is so effective at setting that intention for the word for me, and intentional was one of my words of the year a few years ago.

00:04:15.491 --> 00:04:29.391
And it's crazy because, whatever you have top of mind, the human brain is so good at seeing the things that we're looking for, which is both a great trait when we're looking for the right things, but it's also a dangerous trait when we don't even know what we're looking for.

00:04:29.391 --> 00:04:33.550
We could be staring right at it and oversee it, which is why I love you.

00:04:33.610 --> 00:04:38.228
Talk about mindful practices, and especially I mean breath work and meditation.

00:04:38.228 --> 00:04:42.966
These are just things that make us more conscious and aware of the things that are in front of us.

00:04:42.966 --> 00:04:49.399
Talk to us about the importance of that because, deodora I'll use myself as an example here it took me too long.

00:04:49.399 --> 00:04:51.043
I started my first business when I was 19.

00:04:51.043 --> 00:04:56.202
I thought my success was going to be determined by the strategies I was using, the tactics.

00:04:56.202 --> 00:04:59.350
You know the conversion techniques that all the gurus talk about.

00:04:59.350 --> 00:05:02.105
But all of this stuff bleeds into one another.

00:05:02.105 --> 00:05:05.093
The way we live our personal lives also impacts business.

00:05:05.093 --> 00:05:11.947
So talk to us about that, because it seems like you're the entryway, you're the gateway for so many businesses to start thinking about these things.

00:05:12.769 --> 00:05:18.052
Sure, yeah, I like to think of myself as a catalyst, absolutely an initiator of sorts.

00:05:18.052 --> 00:05:25.079
I would say that a lot of the times that we don't understand that we don't see the world as being interconnected.

00:05:25.079 --> 00:05:44.125
So the first step is really to understand that unity and all of this chatter about diversity and inclusion really unity at the very baseline of it is not just being interconnected but it's also about our individuality.

00:05:44.125 --> 00:05:57.771
So when you bring yourself to work, if you're a professional or you're an entrepreneur, you also actually have to have that awareness that your inner life is affecting everything outside of ourselves.

00:05:57.771 --> 00:06:14.314
And, like you were saying, so many of our strategies can be, because we're trying to follow trends, but it's not really coming from that deep connection between what we want to do and what we think is the most genuine expression of that.

00:06:14.314 --> 00:06:30.369
But when we bring awareness to what's going on inside of ourselves, we can actually observe where our motivations are coming from by like asking yourself like what is my motivation for implementing this strategy?

00:06:30.369 --> 00:06:32.093
You know, what am I really after?

00:06:32.093 --> 00:06:41.785
And you can ask yourself, you know, intentional questions to figure out where that strategy is coming from and then actually choose what your motivations are going to be.

00:06:42.466 --> 00:06:45.430
I love to affect people in a positive way.

00:06:45.430 --> 00:06:51.425
So I took a NLP neuro-linguistic programming conference.

00:06:51.425 --> 00:06:53.048
I did that in 2013.

00:06:53.048 --> 00:07:21.846
And I learned that we could choose our thoughts, that we have millions of thoughts, but really we can only choose 2% of them in any given moment, and so it's really important to actually choose what those thoughts are and to be the controller of your like the driver of your thoughts, rather than allowing just thoughts to come to you, and so since then, I've really been intentional about just every single thought that I have and that can be very empowering.

00:07:22.649 --> 00:07:24.733
Yeah Gosh, this is a good stuff.

00:07:24.733 --> 00:07:27.550
I knew you'd go straight here this early on in our conversation.

00:07:27.550 --> 00:07:30.408
I think back one of the most impactful books in my life.

00:07:30.408 --> 00:07:31.519
It's by Genevieve Davis.

00:07:31.519 --> 00:07:40.279
It's called Becoming Magic and in that she talks so much about, yes, we have to one be aware of our thoughts, to only then can we start choosing our thoughts.

00:07:40.379 --> 00:08:01.235
But the the thing that was always hidden in the background to me, the more I read about this side of the world and who we are and how we show up and realizing our potential identity keeps coming up, and it's something that I've played with and I love exploring that as part of my own personal life, as just a human, but also as an entrepreneur.

00:08:01.576 --> 00:08:04.122
And it's funny because we trick ourselves into believing that.

00:08:04.122 --> 00:08:08.891
I'll use one very tangible and somewhat silly example, but it's very true is Deodor.

00:08:08.891 --> 00:08:10.281
I don't view myself as a runner.

00:08:10.281 --> 00:08:14.192
When people are like, oh, I'm a runner, I love going running after work, I'm not a runner.

00:08:14.192 --> 00:08:19.060
And so guess what, deodor, every time I go for a run, I don't enjoy it, because it is truly part of my identity.

00:08:19.060 --> 00:08:22.507
It's not just a choice that day, it's something I believe about myself.

00:08:22.507 --> 00:08:29.187
How much does identity play into this stuff Because we can become or be whoever it is that we want to be.

00:08:29.187 --> 00:08:33.464
But we also have decades for those of us who are getting up there in age.

00:08:33.464 --> 00:08:34.546
I'm in my mid-30s now.

00:08:34.546 --> 00:08:39.140
I've got 36 years of experience of training myself into believing who I am.

00:08:39.961 --> 00:08:42.020
Sure, yeah, I have 40.

00:08:42.020 --> 00:08:45.782
So, so identity.

00:08:45.782 --> 00:09:07.974
The interesting part about identity is that you are actually not your identity, and how I would frame identity is your or your ego, is your identification with your thoughts, your emotions and your physical responses to everything that's happening outside of you.

00:09:07.974 --> 00:09:15.052
Right, and when you start to become more mindful and intentional in your life, you're practicing mindfulness.

00:09:15.052 --> 00:09:19.789
What that is is you're stepping back and you're actually looking at your identity.

00:09:19.789 --> 00:09:24.058
So it's the observer observing the observed.

00:09:24.966 --> 00:09:40.270
You're becoming more self-aware and so when you step back and you look at your thoughts, transformation is the very act of actually becoming detached from your own identity and saying I'm going to choose something different.

00:09:40.270 --> 00:09:57.932
For example, in the case of running, if you wanted to say that you were a runner, you can create the neuro pathways by saying affirmations to yourself every day, and after 28 days, is the science behind it that you would actually believe then that you were a runner.

00:09:57.932 --> 00:10:04.668
So your self-identity is malleable and really we're growing over our lifetime.

00:10:04.668 --> 00:10:14.557
Thank God I'm not the same that I was when I was 3 or 12 or 28, right, but my identity has changed over time and now I have more depth and breadth.

00:10:15.500 --> 00:10:17.225
Yeah, I love the way you talk about that.

00:10:17.225 --> 00:10:17.746
Especially.

00:10:17.746 --> 00:10:18.828
Things are malleable.

00:10:18.828 --> 00:10:23.548
The older I get, the more I realize that I'm not married to most things anymore.

00:10:23.548 --> 00:10:26.375
I know that my business is going to change over the next 12 months.

00:10:26.375 --> 00:10:33.850
This podcast has certainly changed over the course of a thousand some odd episodes that we're at, and so it's something that we welcome instead of.

00:10:34.432 --> 00:10:35.234
I always love, deodor.

00:10:35.234 --> 00:10:42.258
Societally, we almost paint a negative connotation to when someone's like oh, so-and-so has changed To your point.

00:10:42.258 --> 00:10:54.192
Yeah, that's entirely the goal, and so when we talk about transformation, what I really love about your work, deodora, is that you don't just talk about these things within the personal life realm, but you also apply it to business.

00:10:54.192 --> 00:10:59.890
So I want to ask you and it feels silly asking you this, because I can already anticipate where you're going to go with it the chicken or the egg?

00:10:59.890 --> 00:11:06.532
Everyone listening obviously wants to have a successful business, and so the question is how do I grow my business?

00:11:06.532 --> 00:11:08.365
But also there's this factor at play called myself.

00:11:08.365 --> 00:11:12.472
How do I work on the two in tandem, because they, of course, go hand in hand.

00:11:12.472 --> 00:11:14.570
What's the order of operations here?

00:11:15.693 --> 00:11:19.053
Sure, I would say that each person is different.

00:11:19.053 --> 00:11:32.792
Like some people will have a greater external focus and be looking at things outside of themselves, while others are going to be more an internal and they're going to be looking at their inner world first.

00:11:32.792 --> 00:11:42.217
I call that more self-focused, and neither is good or bad, so it's really actually honing in on the way that you process information.

00:11:42.217 --> 00:12:06.971
So if you are a strategist and you look outside of yourself it's becoming aware of what those strategies are, for example, and questioning them and asking where those motivations are coming from, asking what is the motivation and is it a motivation that aligns with your values Then that external processor would want to look at themselves and go well, what are my values and then what do I want to do?

00:12:07.684 --> 00:12:26.592
Whereas a person who is self-focused, you know your values and they're deeply entrenched in what you're doing, and so then you want to take those values and cross-apply them to your strategies, and aligning that inner and outer world will really help you to make a greater impact.

00:12:26.592 --> 00:12:34.054
I actually think that it helps you to attract more customers, to retain more customers and to grow your business.

00:12:34.054 --> 00:12:36.359
You can, oh, go ahead.

00:12:36.725 --> 00:12:37.206
No, go ahead.

00:12:37.206 --> 00:12:38.292
I love this train that you're on.

00:12:38.966 --> 00:12:43.135
I was just going to say that you can actually also compare that to.

00:12:43.135 --> 00:12:53.605
Some entrepreneurs are better at scaling their businesses, which is where it, from my definition of scaling is like when you improve your business operations.

00:12:53.605 --> 00:12:55.889
So you're really good at putting teams together.

00:12:55.889 --> 00:12:58.995
You're good at managing your finances.

00:12:58.995 --> 00:13:05.985
Like you have more CFO skills at managing your finances.

00:13:05.985 --> 00:13:08.673
Like you have more CFO skills, you are excellent at refining your standard operational procedures and delegating.

00:13:08.673 --> 00:13:21.375
Those are all like the operational parts right of your entrepreneurialism, Whereas others are really good at the sales and the marketing strategies and attracting customers and they love to go and speak, etc.

00:13:21.375 --> 00:13:25.870
So you have different parts of the business that come more naturally to you.

00:13:26.591 --> 00:13:36.347
Yeah, deidara, I love hearing you talk about this, because I find it is rare to see someone who so beautifully merges the two of these things that we typically separate.

00:13:36.347 --> 00:13:38.754
I mean, I think about business events, for example.

00:13:38.754 --> 00:13:58.846
You can go to the more awake and aware business type of events where they talk about the personal side of it, or you can go strictly to business conferences where they're going to talk about the tactics and the strategies, but it seems to me like you only have a playground where the two intertwine, and I think that that's really important, which leads me to ask you what are your conversations look like?

00:13:58.846 --> 00:14:04.631
When you talk to people who have never gone down this path before and they want to increase sales let's use that as an example.

00:14:04.631 --> 00:14:07.267
They want to get better at social media.

00:14:07.267 --> 00:14:13.471
They want to have a more effective website that converts more things, what's that conversation look like for you to show them the path of?

00:14:13.471 --> 00:14:18.854
Hey, there's other things we need to address first as the foundation that will fuel everything else you're doing.

00:14:20.116 --> 00:14:27.634
Right, yeah, so in my consulting I actually look at eight different aspects of a small or medium sized business.

00:14:27.634 --> 00:14:30.268
So I have all of those eight different aspects.

00:14:30.268 --> 00:14:42.301
Some are internal, for our internal and then for our external, and so when I'm listening to a CEO talking to me, I'm listening for all of those different aspects.

00:14:42.301 --> 00:14:45.368
I'm listening to where they're having issues.

00:14:45.368 --> 00:14:53.355
So they might want more sales, but they actually don't have the business operations set up so that that will enable them to have more sales.

00:14:53.355 --> 00:15:00.136
Maybe they don't have enough personnel, and so I'm listening for the interconnection and the gaps that they have.

00:15:00.677 --> 00:15:04.846
I'm also actually listening for emotional disconnect.

00:15:04.846 --> 00:15:12.866
Where are they feeling more fear or doubt or worry about whatever is happening in their business?

00:15:12.866 --> 00:15:21.153
Where are they blaming others rather than taking self-responsibility and feeling empowered about their abilities as a CEO?

00:15:21.153 --> 00:15:35.486
And are there any skill gaps that they need to work on, like refining their ability to delegate and to set up business operations with their team so that they can do more selling rather than focusing on the business operations, which isn't their passion?

00:15:36.269 --> 00:16:04.486
So I would say that I'm looking at them holistically, both in their business and in their personal development, and then I just choose one or the other where I feel there is a window of transformation where I can bring up what I think are the next steps that are really going to help their business to transform the fastest, and they could be internal things about themselves to help them to move through those blocks that they are actually putting up themselves.

00:16:04.486 --> 00:16:15.306
So that's the mindset, or it is helping them to implement strategies that are going to help their business to grow or scale, and it just depends on the personality of the client.

00:16:15.988 --> 00:16:30.182
Yeah, I love hearing that real life insight into your approach, because for me, the verbiage that I use internally anytime I want to be intentional, is, I always remind myself take inventory, take inventory of life, of business, and that's really what you're doing with those eight categories.

00:16:30.182 --> 00:16:33.173
Is you just have such a clear roadmap to first assess?

00:16:33.173 --> 00:16:33.956
It's really hard.

00:16:33.956 --> 00:16:38.610
I've always liked that concept of of ready aim fire versus ready fire aim.

00:16:38.610 --> 00:16:55.717
Of course, that aim needs to come before we fire, and so that's super important, deidre, you've introduced us to some important business words, though You've already brought up scale and operations and processes, and that leads me so easily into the player that we haven't talked about in your work yet, which is, of course, ai.

00:16:55.717 --> 00:16:59.072
This is an increasingly important player in all of our businesses.

00:16:59.072 --> 00:17:04.773
For you especially, I love that blending emotional intelligence with advanced AI strategies.

00:17:04.773 --> 00:17:06.622
Talk to me about your love for AI.

00:17:06.622 --> 00:17:09.328
Where's that come about and how do you see it fitting into this landscape?

00:17:10.111 --> 00:17:10.471
Yeah.

00:17:10.471 --> 00:17:21.921
So I actually started writing about conscious AI in 2015 in fiction work and what I didn't realize that I was writing the story.

00:17:21.921 --> 00:18:09.155
It was about a person that was working in tech, a writer in tech, and I became that writer in tech, in product development, working at Coursera and Airbnb and with many other startups and small businesses on their digital products, and I ended up actually embodying the same kind of teaching about mindfulness and emotional intelligence that I was writing about in fiction work in product development, and what I found was that I was working with product managers, product designers, engineers, and I was talking about how do we make this more human, how do you make it sound like you're having a conversation, like what really is content, strategy and voice and tone.

00:18:09.155 --> 00:18:34.930
And as I did so, I actually found that I was talking about the same kind of transformation that I was talking about in my fiction work in these Zoom calls with all of my cross-collaboration teammates, and so I, in the past couple of years, I've developed what I call the quantum keys framework, which are 88 different emotional spectrums.

00:18:35.474 --> 00:19:06.895
For example, quantum key one is going from the negative emotion of fear to the positive emotion of courage by using the observer state of awareness, the observer state of awareness, and if you think about any kind of digital product, you know if you get an error message, the best way to communicate, you know, in the user interaction, in what we call the UI, in user experience, is through awareness and courage rather than through fear.

00:19:07.458 --> 00:19:14.238
So it's being uplifting to the user and helping them to be able to solve their problems.

00:19:14.238 --> 00:19:33.236
And so in this manual content strategy that I was doing for years at Airbnb, I was able to implement a more conscientious, emotionally intelligent strategy for their help center and I was able to train a large language model.

00:19:33.236 --> 00:19:45.045
So I found out that what I was teaching people, you know, in these office hours was actually also applicable to creating a framework for artificial intelligence.

00:19:45.045 --> 00:20:17.693
And so now I teach people how to prompt, engineer and what emotional intelligence is in really simple ways, using that 88 quantum keys framework, and I show them how, using different words, to prompt, for example, I want my AI to be empowering, uplifting and personable, and then I show them what that looks like when you implement those system instructions into the AI.

00:20:17.693 --> 00:20:21.786
So it's really applying emotional intelligence in a practical way.

00:20:22.634 --> 00:20:37.099
Gosh, deodora, I love the way you laid all of that out, because these are complex topics that obviously you've put the years and you've had the practical experience in and you've had the practical experience in and you are bringing it to us in a way that we can consume and, most importantly, a way that we can implement it into our own businesses.

00:20:37.099 --> 00:20:41.279
You bring up prompt engineering and obviously this is an entirely new field.

00:20:41.279 --> 00:20:43.226
That is a very important field.

00:20:43.226 --> 00:20:59.856
A lot of people are probably well, a lot of people are definitely not using chat, gpt, for example, or any large language model, the way that you are Talk to us about prompt engineering, because I see too many entrepreneurs, especially the newer entrepreneurs, who their prompt engineering will say I own a web design agency.

00:20:59.856 --> 00:21:04.365
Give me 50 ideas for social media content and then it's something out.

00:21:04.606 --> 00:21:05.635
We live in a world, deodor.

00:21:05.635 --> 00:21:17.883
I've long argued that it's going to be easier to stand out because most people are doing exactly that, and so if you do things differently, you're going to stand out across all the same generic content that everyone's putting out these days.

00:21:17.883 --> 00:21:20.443
From your perspective, you're the expert here.

00:21:20.443 --> 00:21:25.320
What are people doing wrong when it comes to prompt engineering, and what would you rather see them be doing?

00:21:26.103 --> 00:21:28.445
Sure, yeah, I mean, I think that there's.

00:21:28.445 --> 00:21:31.567
I'll say that there's two ends of the spectrum.

00:21:31.567 --> 00:22:01.357
Right, there's people that are using generative AI and if you use a large language model like ChatGPT or Claude or Gemini and you just ask it to write me those you know 50 different social media ideas or social media posts you are not telling it exactly where to come from, you're not giving it a content strategy and in AI, we call the content strategy the system instructions.

00:22:01.357 --> 00:22:10.085
So you can actually get a large language model to sound more like your brand by, firstly, having brand guidelines.

00:22:10.085 --> 00:22:39.454
Your brand guidelines want to define what your voice is and you can think of the voice as, for example, if you're making a social media post and you are a marketing expert, you want to actually tell it what its role is, because this is a database of information that is huge and it's just going to sound very generic and it's probably going to give you some rocket emojis and a bunch of other emojis.

00:22:39.454 --> 00:22:41.018
You actually want to tell it.

00:22:41.018 --> 00:22:49.941
Don't use any emojis, use bullet points, use plain language, which is like sixth to eighth grade language.

00:22:49.941 --> 00:22:54.951
Plain language, which is like sixth to eighth grade language.

00:22:54.951 --> 00:23:01.715
Communicate in and, like I said, you want to give it.

00:23:01.715 --> 00:23:03.719
They call it tone mapping in content strategy.

00:23:03.719 --> 00:23:07.205
So emotional words like personable, authentic fun, and you want to actually tell it.

00:23:07.266 --> 00:23:16.987
You know, write, like I am a marketing expert on LinkedIn and then have it, give you, you know, 50 different ideas.

00:23:16.987 --> 00:23:35.778
But once you have those ideas, the other end of the spectrum is not just to pump out that information, it's not just to copy and paste it, it's actually to go through it and to use it as your GPT, as a collaborative partner, and to take a step back.

00:23:35.778 --> 00:23:38.443
This is the practicing mindfulness and action.

00:23:38.443 --> 00:23:40.215
Right, take a step back and go.

00:23:40.676 --> 00:23:45.886
Okay now, which ones do I think will actually resonate with my audience?

00:23:45.886 --> 00:23:48.680
Let's look at what posts worked in the past.

00:23:48.680 --> 00:23:55.807
I'm going to look at my data-driven insights, my analytics, and then which ones feel right.

00:23:55.807 --> 00:24:10.887
You know, I'm going to use my intuition and I'm going to use this data and I'm going to use my emotional intelligence to see what I think are really going to connect with my audience and I'm going to pick the best ones and I'm going to actually rewrite them.

00:24:10.887 --> 00:24:21.218
So you I call it zhuzhing you want to zhuzh them and use AI as an interactive partner, and that's the more human aspect.

00:24:21.218 --> 00:24:31.548
So you can just use it on the one end of the spectrum and pump things out, or you can be an editor and to use it as a collaborative partner and a tool.

00:24:32.535 --> 00:24:34.780
Yeah, deidara, hearing you talk about all this stuff.

00:24:34.780 --> 00:24:37.557
Obviously I know your background as a content creator.

00:24:37.557 --> 00:24:50.162
It just seems to me I picture you now as someone who is a conductor, where you have all of these tools in front of you and you're using them to get so much stuff done, and I knew it would show up in the way that you talk about things here today.

00:24:50.162 --> 00:24:58.486
But I want you to go down this path for listeners who haven't read through your messaging and haven't been to your website just yet, because I love the term strategic laziness.

00:24:58.486 --> 00:25:08.824
Deodora, you've got to talk about that because we're talking about getting more stuff done, but you're really revealing so much of your productivity strategy to us today, so what the heck is strategic laziness?

00:25:09.424 --> 00:25:10.566
Strategic laziness.

00:25:10.566 --> 00:25:27.541
Well, I'll be honest, I actually have ADHD, so in that neurodiversity, I find that I really have to be focused and intentional about everything that I do, or my mind works too quickly and I get absolutely nothing done.

00:25:27.541 --> 00:25:37.714
And so I've developed a ton of different strategies, which are a lot of them are based in mindfulness practices, to be able to be more intentional.

00:25:37.714 --> 00:26:20.107
And I find that when I do that and I've applied it to business consulting and content strategy and even I've handcrafted product for a large community in Southern California when I lived there so it works in all different kinds of entrepreneurial practices and in your personal life to be able to simply focus on fewer things that by scattering your energy across a bunch of different stuff that maybe you're not really even that great at, you're just doing it because you feel like you have to A lot of the times when there's just a handful of people working for a small business, that happens a lot.

00:26:21.435 --> 00:26:26.587
Or if you're a content designer in product development, that happens a lot as well.

00:26:26.587 --> 00:26:29.799
So I've had many experiences where you're spread too thin.

00:26:29.799 --> 00:26:41.535
But I find that time and time again that just by focusing on, for example, the two, two or three income producing activities that are really going to move the needle.

00:26:41.535 --> 00:26:46.500
For you today, as an entrepreneur, that is actually more beneficial.

00:26:46.500 --> 00:27:01.709
It's more beneficial to work six-hour days with focused intention than it is to work 12 hours and to do a bunch of different stuff that doesn't really help you to move forward.

00:27:01.709 --> 00:27:11.465
It's better to focus on a handful of quality leads than it is to send out 100 cold emails using AI.

00:27:11.465 --> 00:27:15.270
So it's strategic laziness.

00:27:15.270 --> 00:27:26.286
At the heart of it is focusing your intention and really just bringing your awareness and your team's awareness to the things that are going to be the most important to you.

00:27:27.256 --> 00:27:28.721
Yeah, I love that, deidara.

00:27:28.721 --> 00:27:34.795
I'll tell you this Within the soccer world, some players have been criticized over the years because they look lazy on the field.

00:27:34.795 --> 00:27:47.040
But I'll never forget this one player who scored all the goals, but other than scoring goals, he didn't do much on the field, and so when a journalist asked him about how he does that, he said efficiency is intelligent laziness.

00:27:47.040 --> 00:27:50.086
And I've never forgotten that quote, because that's really what it's about.

00:27:50.086 --> 00:27:51.390
I mean, you revealed it in that answer.

00:27:51.390 --> 00:27:58.957
Right there, let's figure out the two to three things that move the needle and strip everything else away, but get really laser focused and do those things very well.

00:27:58.957 --> 00:28:01.462
So I appreciate hearing those insights.

00:28:01.784 --> 00:28:07.924
I want to switch gears a little bit towards the end of this conversation because I also want to get inside your mind as a fellow entrepreneur.

00:28:07.924 --> 00:28:14.194
You are also one of us growing your own business and I think it's so cool the various ways that you serve your clients.

00:28:14.194 --> 00:28:18.040
You offer coaching, you've got workshops, you've got courses coming up.

00:28:18.040 --> 00:28:33.306
Deodara, talk to us about all the ways you've structured this, because a lot of businesses need help and I think it's so cool the ways that you've been able to help them, based on where they are, whether it's based on where they are, whether it's based on affordability, based on intimacy of that one-on-one relationship.

00:28:33.306 --> 00:28:35.035
Tell us more about what it looks like to work with someone like you.

00:28:35.974 --> 00:28:37.439
Sure, yeah.

00:28:37.439 --> 00:29:00.846
So, working with me, what I have found and the way that my business model is structured is based on customer feedback, so I'm really listening for what works the best for my different target markets, which are mostly entrepreneurs, content professionals and creators, and I find that people digest information differently.

00:29:00.846 --> 00:29:16.547
So some people want to have one-on-one coaching with me and that will expand into working with their team, and then other individuals like to do the four-hour workshops and to get a playbook by the end of it, whereas others are more self-paced.

00:29:16.547 --> 00:29:37.828
So I've had a lot of people ask me if I would build courses out, and really I would say that I'm a guide and so I'm helping people to digest information in different ways, and it depends on what their mental model is and their preference of learning, and so I try to suit the different teachings that I have to those different customer bases.

00:29:38.596 --> 00:29:51.584
Yeah, I love that overview and, as a fellow entrepreneur, I really appreciate the intentionality and the strategy behind what you've set up to serve different people Because, as you said, everyone has those different needs and I think it's important for all of us in our own businesses.

00:29:51.584 --> 00:29:52.846
You all listeners.

00:29:52.846 --> 00:29:57.652
You just heard from Deodora the way that she has structured those different offerings, even time commitment.

00:29:57.652 --> 00:29:59.377
Deodora brought that up in that answer there.

00:29:59.377 --> 00:30:02.065
It's so intentional about the way she approaches this.

00:30:02.065 --> 00:30:04.037
We all need that in our own businesses.

00:30:04.037 --> 00:30:06.140
So, Deodora, you've been a wealth of knowledge.

00:30:06.140 --> 00:30:09.183
I'm pretty sure we could continue this episode for eight more hours.

00:30:09.183 --> 00:30:11.446
However, I want to squeeze a couple more questions in.

00:30:11.446 --> 00:30:21.464
The question I ask at the end of all these episodes is what's your one best piece of advice for entrepreneurs, for wantrepreneurs that are all different stages of their business growth?

00:30:21.464 --> 00:30:24.476
What's that one thing that you want to impart on them today?

00:30:26.317 --> 00:30:40.311
I would say that if you want to be a mindful entrepreneur, take a step back and become aware of your thoughts, your emotions and your physical responses before you take any action.

00:30:41.654 --> 00:30:42.901
Yes, I love that.

00:30:42.901 --> 00:30:48.925
We are action focused entrepreneurs, but stepping back it's counterintuitive for a lot of people.

00:30:48.925 --> 00:30:52.439
But that's where you'll start to see that more macro picture.

00:30:52.439 --> 00:30:53.560
So I so appreciate that.

00:30:53.560 --> 00:30:58.661
Deodora, before I kick it back to you, to drop some links on us for where listeners can go from here.

00:30:58.661 --> 00:31:04.191
I want to invite listeners If you want to go down this path further with Deodora all the brilliant things that she shares.

00:31:04.191 --> 00:31:06.597
As someone who has checked out her content, it's incredible.

00:31:06.597 --> 00:31:10.064
All the different topics and the depth in which she goes on all of these.

00:31:10.064 --> 00:31:13.990
The good news is, like I said at the top of today's episode, she's a fellow podcaster.

00:31:13.990 --> 00:31:18.477
Her podcast is called the Quantum CEO with D'Adora, blanche D'Adora.

00:31:18.477 --> 00:31:22.162
I'm so excited for listeners to go further, so drop those links on us.

00:31:22.162 --> 00:31:25.861
Where should listeners go to find all the great things that you're up to, including your book?

00:31:25.861 --> 00:31:29.526
I'm also going to prime you there for also telling them about your book.

00:31:30.288 --> 00:31:40.836
Sure, yeah, so you can go to D'Adorable Life and find the link to my YouTube and all of my podcast platforms that I share.

00:31:40.856 --> 00:31:44.825
The podcast on and your book D'Adorable.

00:31:44.825 --> 00:31:46.007
I want you to prep that as well.

00:31:46.007 --> 00:31:47.758
I think it's so cool what you put together.

00:31:48.861 --> 00:31:59.058
Yeah, and my strategic laziness is available to the end of the year at launch price on my website as a digital download, and it will soon be available in print as well.

00:31:59.619 --> 00:32:00.782
Yes, I love that.

00:32:00.782 --> 00:32:06.865
So, listeners, truly, deodora has made it very easy to go down her rabbit hole of all the great things that she's putting into the world.

00:32:06.865 --> 00:32:23.402
You'll see when you go to her website, which you'll find that link down below you'll see an overview of everything that she does her view on AI, how to use it, how to get access to the quantum potential way of working this, including the 88 quantum keys framework that she introduced us to today.

00:32:23.402 --> 00:32:26.155
So definitely check the link down in the show notes.

00:32:26.155 --> 00:32:27.018
You'll find all of those.

00:32:27.018 --> 00:32:29.324
We're also linking to Deodora's personal LinkedIn.

00:32:29.324 --> 00:32:32.772
So if you just want to reach out and continue the conversation with her, don't be shy.

00:32:32.772 --> 00:32:34.718
Most podcast listeners are.

00:32:34.718 --> 00:32:40.862
We talked a little bit about standing out in a crowded marketplace, being an action taker, reaching out to people, growing your network.

00:32:40.862 --> 00:32:41.984
That's one way to do so.

00:32:41.984 --> 00:32:47.502
So, deodora, on behalf of myself and all the listeners worldwide, thanks so much for coming on the show today.

00:32:48.204 --> 00:32:48.726
Thank you, Brian hey.

00:32:49.406 --> 00:32:51.009
Thanks so much for coming on the show today.

00:32:51.009 --> 00:32:54.914
Thank you, brian hey, it's Brian here and thanks for tuning in to yet another episode of the Wantrepreneur to Entrepreneur podcast.

00:32:54.914 --> 00:32:59.061
If you haven't checked us out online, there's so much good stuff there.

00:32:59.061 --> 00:33:05.522
Check out the show's website and all the show notes that we talked about in today's episode at thewantrepreneurshowcom.

00:33:05.522 --> 00:33:08.317
And I just want to give a shout out to our amazing guests.

00:33:08.317 --> 00:33:17.123
There's a reason why we are ad free and have produced so many incredible episodes five days a week for you, and it's because our guests step up to the plate.

00:33:17.163 --> 00:33:19.144
These are not sponsored episodes.

00:33:19.144 --> 00:33:20.746
These are not infomercials.

00:33:20.746 --> 00:33:24.249
Our guests help us cover the costs of our productions.

00:33:24.249 --> 00:33:35.186
They so deeply believe in the power of getting their message out in front of you, awesome entrepreneurs and entrepreneurs, that they contribute to help us make these productions possible.

00:33:35.186 --> 00:33:43.686
So thank you to not only today's guests, but all of our guests in general, and I just want to invite you check out our website because you can send us a voicemail there.

00:33:43.686 --> 00:33:45.000
We also have live chat.

00:33:45.000 --> 00:33:49.643
If you want to interact directly with me, go to thewantrepreneurshowcom.

00:33:49.643 --> 00:33:51.066
Initiate a live chat.

00:33:51.066 --> 00:34:00.464
It's for real me, and I'm excited because I'll see you, as always every Monday, wednesday, friday, saturday and Sunday here on the Wantrepreneur to Entrepreneur podcast.