739: Revenue SYSTEMS, feedback loops, and strategies from the CPG world w/ Drew Cesario
Today, we have the privilege of sitting down with special guest, Drew Cesario. Drew is an experienced entrepreneur who is passionate about combining sustainability with business, and founder of Botanical GRP. With a background in the consumer packaged goods (CPG) industry, Drew has a wealth of knowledge when it comes to revenue strategies, marketing, and sales. He believes in the power of asking the right questions to gather honest feedback and emphasizes the importance of building a strong infrastructure, including CRM systems. In this episode, Drew shares his insights on revenue systems, validated learning, and the feedback loop between marketing and sales. We also delve into the world of CPG businesses and how they position themselves in a competitive market
ABOUT DREW
Drew Cesario, a seasoned outdoorsman and backcountry enthusiast, channeled his passion into founding Botanical, marrying his personal values with his professional life. His journey through the CPG world, from the wine industry in Manhattan to Sales Management in Hong Kong, has equipped him with the skills to create revenue systems that seamlessly integrate marketing and sales. Drew excels in guiding founders, helping them navigate and grow their mission-driven businesses with clarity and purpose.
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