619: The power of STORIES done the RIGHT way in business (and life!) w/ Hari Kumar

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento speaks with storytelling expert Hari Kumar about using storytelling in marketing. They share personal experiences and insights into the power of relatable storytelling, and give tips on how to build and grow storytelling skills. The episode covers various aspects of storytelling, including finding inspiration, adding detail, and using supporting characters. They also discuss the importance of intentionality and practice in developing a story library and becoming a better storyteller over time. If you're interested in using storytelling to enhance your marketing strategy or become a better communicator, this episode is a must-listen!

ABOUT HARI

Hari's bio kinda has a storyteller's journey. You can think of it as being in three parts: Act 1: Hari the engineer -- 10 years as an engineer, with a master's degree in engineering. Act 2: Hari the academic -- 10 years as a humanities scholar and storyteller, with a master's degree in communication. Then Act 3: Hari the sales storytelling coach -- 5 years in the tech industry, working at MathWorks, Slack, and Salesforce.

Which brings him to 2022 and Act 4, when he makes the jump to entrepreneurship and starts his own consulting company. There were of course many twists and turns in the story, and certainly more will come ahead. His own roots and routes include India, Yemen, and 26 consecutive winters in New England, where he now lives in the Berkshire mountains of Western Massachusetts.

LINKS & RESOURCES

• Find Hari's website at StoryCoach.io
• Add Hari on Instagram @haritellastory