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Dec. 27, 2023

745: Reinventing the ARCHITECTURE industry through entrepreneurial innovation and being client-oriented w/ John C. Gresko

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Business Growth & Scaling

In this episode, we dive deep into the world of architecture and entrepreneurship with the insightful John C Gresko, founder of Gresko Architects. With 25 years of experience in architecture, John sheds light on the prevalent issue of burnout within the industry and offers his perspective on keeping architects and entrepreneurs happy. He emphasizes the need for fair compensation, a client-first attitude, and the impact of AI on the architectural landscape. From abolishing timesheets to creating a supportive work culture, John's innovative approach challenges traditional problems in architecture. Join us as we explore how architects can communicate their value to clients and adapt to the evolving industry.

ABOUT JOHN

John C. Gresko, with a 25-year career in architecture, has demonstrated remarkable versatility, excelling in roles from project coordinator to AIA National Building Performance advisor.

Operating in Southern California, one of the most challenging markets, he led his company to substantial financial success, earning the title of "Best Place to Work in Architecture" for five years. His leadership not only achieved financial milestones but also fostered an innovative, talent-nurturing work environment, positioning the company as an industry leader. John's impact extends beyond business achievements; he is deeply committed to advocating for architects and the profession. His empathy and admiration for architectural craft drive his mission to inspire and guide others in the field.

John's extensive experience has equipped him with valuable insights, which he passionately shares to empower fellow architects, contributing to the growth and distinction of architecture. His journey offers enriching lessons for architects aiming to excel and make a significant impact in their field.

LINKS & RESOURCES