Imagine rising from a childhood steeped in adversity to becoming the CEO of your own company, all while battling inner challenges and societal obstacles. This is the journey of Matthew Mumma, leader of Red Tide Advisory Services, whose gripping narrative we unfurl in our latest episode. His path, marked by familial poverty, addiction, and disability, serves as a testament to resilience. As we venture through Matt's story, we uncover the strategies behind his climb up the corporate ladder, the unexpected turn towards entrepreneurship, and his steadfast commitment to giving back, particularly to mental health and anti-human trafficking efforts.
With each career milestone, Matt embraced the complexities of leadership, strategic planning, and organizational change. In our conversation, he dissects the nuances of diversifying services and setting objectives that propel a company forward. His insights extend beyond his professional achievements, illuminating the crucial role of mentorship and executive coaching in cultivating the next generation of trailblazers. His candid reflections on overcoming personal struggles shine a light on the integral part resilience plays in both life and leadership.
This episode's tapestry weaves personal triumphs with professional insights, offering a rich blueprint for navigating the entrepreneurial landscape with tenacity and purpose. Join us for an episode that not only reveals the heart of a CEO but also the soul of a social advocate, determined to leverage his success for societal transformation.
ABOUT MATTHEW
Matt Mumma founded Red Tide Advisory Services in 2023 and currently serves as its CEO. Mr. Mumma has more than 25 years of experience leading both small and large organizations, for-profits, not-for-profits, and private equity-backed organizations. His executive leadership experience extends to numerous healthcare, human service, and mission-driven markets. He has used his areas of expertise to work at all levels of organizations analyzing multifaceted situations and developing strategies while enabling and implementing tangible results that often require the facilitation of solutions between numerous diverse and complex groups.
Mr. Mumma’s extensive leadership experience includes strategic planning, process improvement/reengineering, risk management, and corporate compliance, as well as a wide range of activities that include being at the frontier of organization development through building numerous healthcare and human services companies from the ground up.
Additionally, Mr. Mumma has provided private individual executive coaching to a variety of individuals and organizations, managed organizational improvement initiatives, conducted performance improvement efforts, led organizational structure design efforts, and managed process improvement and workflow projects.
Mr. Mumma is a graduate of The Ohio State University with a degree in Psychology that is focused in the areas of Organizational, Developmental, and Cognitive Psychology.
LINKS & RESOURCES
00:00 - Entrepreneur's Journey of Adversity and Success
07:24 - Overcoming Adversity to Inspire Others
12:00 - Faith, Leadership, and Business Insights
21:59 - Strategic Planning and Organizational Change
33:28 - Guest Contributions Support Podcast Production
WEBVTT
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Hey, what is up?
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Welcome to this episode of the Entrepreneur to Entrepreneur podcast.
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As always, I'm your host, brian LoFermento, and we have got an incredible entrepreneur, a great person, here today to share his real life entrepreneurial story that involves adversity, that involves such a diversity of professional experiences in all different facets and sides and shapes of business.
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I'm so excited for all of us to learn from him here today.
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His name is Matt Mumma.
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Let me tell you a little bit about Matt.
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Matt founded the Red Tide Advisory Services in 2023, and he currently serves as its CEO.
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Matt has more than 25 years of experience leading both small and large organizations, for-profits, non-profits and private equity-backed organizations.
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His executive leadership experience extends to numerous healthcare, human services and mission-driven markets.
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He has used his areas of expertise to work at all levels of organizations, analyzing multifaceted situations and developing strategies, while also enabling and implementing tangible results, which is what we're all seeking that often require the facilitation of solutions between numerous, diverse and complex groups.
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Now Matt's experience I use the word diverse to kick off this episode, and it's because he has experience when it comes to strategic planning, process improvement, re-engineering, risk management, corporate compliance, as well as so many different aspects of business.
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So I'm excited about this one.
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I'm not going to say anything else.
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Let's dive straight into my interview with Matt Mumma.
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All right, matt, so much good stuff we're going to get into today.
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I'm excited about this.
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First things first.
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Welcome to the show.
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Thank you so much for having me.
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Brian, I appreciate it.
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You're welcome to be on the podcast today.
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Heck yeah.
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Well, we appreciate you coming here, especially because I know that you have so much wisdom to share with us.
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You're so open and transparent about your story, not even just as a subject matter expert and someone who's great at business, but even your personal entrepreneurial story.
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Lots for us to dig into.
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But before we do take us beyond the bio, who the heck is Matt?
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How'd you start doing all these incredible things?
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do Take us beyond the bio.
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Who the heck is Matt?
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How'd you start doing all these incredible things?
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Yeah, you know it's interesting my story and my background.
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You know I was fortunate to go to college and that wasn't really my original destination that I thought I would have in life.
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And I really went to college to kind of get away from my hometown and really kind of just a survival story, so to speak.
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You know college was a way to really kind of lay the groundwork for me to try to better myself and improve the situation that I had with my upbringing.
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And so I went to college and graduated in the late 90s, kind of kick-started my career in healthcare where I built a 20-year healthcare career with the same organization, held three different C-suite positions and really rose through the ranks there and just really developed a wide array of experiences and background and development expertise in healthcare and leadership and strategic planning and regulatory compliance and that kind of led to all the things that I'm doing today.
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Yeah, I love that overview, Matt, because it's something that we see so commonly with entrepreneurs is that none of us really have a linear path, and so here today, you're going to share so many of those nuggets of knowledge with us from all those different experiences that you picked up along the way.
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But I'd love it's a question that I don't ask often on this show, but, entrepreneur to entrepreneur, I always feel a little bit weird when people are like what do you do?
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Because there's so many things that we do.
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What's your answer to that with Red Tide Advisory?
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Yeah, you know, I never wanted to be an entrepreneur, which is fun Really.
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After I left the healthcare world, I was recruited away actually to become the CEO of the nation's largest real estate firm that works with providers that specialize in services to individual developmental, disability and behavioral healthcare needs, and after a five year run there, I was left with what am I going to do?
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And so I just I had about this two week period where, you know, I just spent time trying to think of what's next.
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What's next for me?
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Do I want to get back into healthcare?
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Am I going to stay in real estate?
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And you know I'm a man of deep faith and I have very much a spiritual connection and just spent a lot of time in prayer and essentially what came to mind was just starting my own company and trying to find a way to make a difference in the world with organizations that are trying to do greater good.
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So that kind of led me back to, you know, the health care side of things, where I'm working now with recovery providers, mental health providers.
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One of my markets that I really support right now is anti-human trafficking, which I just love trying to support that industry.
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It's just amazing how prevalent of a problem that's become.
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And then really my roots, you know developmental disabilities.
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I still do just a tremendous amount of work with providers in that space as well.
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And so really I just felt this calling to start my own company, started it up in October of 2023.
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So it's still in its infancy but it's really really taken off and I'm just very blessed that.
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You know what I'm doing has resonated with so many people and I've had a lot of outreach from people that have just found a need for the different areas of expertise I have, whether it's strategic planning, risk management.
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One of the most sought after services that I have is just business and executive coaching for young entrepreneurs that are that are really just starting their business, but they they have a like a trade you know that they've kind of grown up in, but they don't know how to really run their own business, and so that's how I'm using my expertise and that's really kind of what's kickstarted my company, red Tide Advisory Services.
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Yeah, I really appreciate that overview, matt, for so many different reasons, but one of which that really stands out to me, even in the short time already of knowing you, is that you are driven by your mission and driven by the value that you wanna put into the world.
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You said it right there, I think it's so clearly articulated by you which is for the betterment of the world, and I think that you're at such an interesting intersection of business, of strategy, but also I'm going to lump in personal development is clearly so key in all the work that you do.
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I also know obviously this is part of our research process that you're working on your autobiography.
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You're starting in public speaking engagements, because you have an incredible backstory of adversity yourself, and this is one of those ingredients, matt, I always think about, the ingredients of successful entrepreneurs, and adversity is right up there towards the top.
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So I'd love for you to share some of that story with our listeners here today, because none of us have an easy path and I think you are such an incredible real life example of facing and overcoming that adversity, so shed some insights there.
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Yeah, one of the things that you know, I've learned throughout the years or I guess I've been told is, you know, by former employers that I, I can't, I can't share my story because it's gonna share the wrong message with investors or, you know, there might be some shame to the organization if I share my story.
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There really is no, should be no shame.
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And I think one of the things that I've learned in working with you know recovery providers, providers that support individuals with mental health needs is that everyone has a story to tell, and if you have a story, you really should share it to try to make the world a better place.
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And so I'm somebody who you know I didn't grow up with a lot of money.
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I had a father who worked third shift, did not make a lot of money, we were in a car accident pretty significant car accident in the early 80s and my mom became permanently disabled and was on medications countless medications, had to have her back rebuilt on two separate occasions and became, unfortunately, addicted to painkillers and ended up dying of a heart attack in 2017.
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And I grew up in a situation where we just didn't have a lot and my parents were both hoarders, and so that was very challenging growing up in an environment like that where it's very different than everybody else's home that you would go to.
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So it was difficult to have friends, difficult to have relationships, difficult to have people over, just based off of what the fears that I would have of them coming over, just because of the situation that I lived in.
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And so growing up was very difficult, very challenging.
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I had a lot of social anxiety at the time and that really resulted in two suicide attempts growing up and, as I said at the beginning of the podcast, really me going to college was just a way of saying, okay, I've got another chance in life.
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You know I've tried to commit suicide twice and you know now is my time.
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I can really find a way out.
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If I go to college, I can better myself, get an education and then start some career, and so that's what I did.
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I went to college and started this 20-year career that felt like it just lasted forever with the same company that I just love and adore and I'm still great friends with the owner and CEO of that organization to this day and really served as my mentor, and I think we all have mentors in life that kind of helped to lead us along our path, and you know I'm someone who, you know I still struggle at times with depression and anxiety, but you know that doesn't prohibit me from doing things in life.
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And so my mission has been to really try to find a way to take the skillset that I've developed professionally, you know, over the last couple of decades, and try to find ways to help people and the providers that help support them to really better themselves.
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You know I wouldn't be here today if it wasn't for a few people that really cared about me and just an absolutely wonderful and beautiful way, and saw potential and value in me, and so we all have potential.
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We all have value in life and I think that you know my mission and the mission of Red Tide Advisory Services is just to work with providers that are really trying to do a greater good for individuals that are coming out of human trafficking, that are in recovery, that have mental health needs or someone with developmental disabilities that needs adequate housing, and so that's what's driven me professionally is just to try to better myself, try to give back to people.
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One of the big parts of the mission with Red Tide Advisory Services is that you know donating back, whether it's in-kind donations or financial contributions.
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You know my plan is to give back 20% of all the profit that I make to the greater good and just trying to better serve people in need.
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Yeah, gosh, matt, I want to first things first, publicly thank you and say how much I respect and admire the fact that you share your story so generously with all of us.
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To serve as an example of that Because I mean you talked about it how some people feel like they can't tell their story because societally it may be taboo or it's not something that we do.
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I think the more that we do that, the less taboo it becomes, and so that's why the work that you're doing is so deep and so meaningful and so impactful in so many different ways, and and I just want to also tack on because we're here together right now is that I so appreciate you coming on here and sharing with us and the fact that we get these insights from you.
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I also want to ask you, because it kind of ties in you talked about being someone of faith, and for me, as someone who grew up in that background as well and it's important as part of my family values is that faith also teaches us that the path that we're on sometimes it's because we're supposed to see things along the way and pick things up along the way that will serve us in the future, as difficult as it may be at times, it is not saying it's always going to be easy.
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So I'd love to hear, knowing that backstory of yours, how that kind of has transformed into the superpowers of you being an incredible business mind, someone who is able to positively impact others.
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How have those life experiences really given you the traits, the resilience, of course, as part of it, the vantage point for you to more deeply serve it?
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I'd love to hear how that turned into what enables you to be as incredible as you are today.
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Yeah, what a great question.
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So you know, I think, with my faith, my faith started early on in high school.
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Faith was not something that either of my parents.
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I didn't really come up in a really religious home and I just found faith through friends that were believers, and I became a believer at an early age and I would say that my faith has really, you know it's saved my life on two separate occasions.
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It's really taught me to, you know, to work hard to try to better serve others and the community and the greater good.
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You know we all have a limited time in this world and I think, through what I've learned through my faith and just my belief in Christ, is just that you know I do have a purpose and I was put here for a reason and you know I don't feel like it's to make, you know, millions upon millions of dollars for other people.
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It's to really serve and to do greater good and make money.
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You know I want to live a comfortable life, like everybody does, but I also want to be able to donate profit, and you know whether it's profit or just in-kind donation through free service that I can offer to organizations that are really just trying to make a difference.
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And so you know I spend time every day in prayer.
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It's a big part of what I do and you know it's helped me from a you know mental health perspective.
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It's helped me with my anxiety, it's helped me with depression, it's just helped in so many ways to be a believer and just putting my faith, you know, first and foremost, every day.
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Yeah, matt, and I love how this culminates professionally in so much of what you do, because it's something that, whether it comes from faith or whether it comes from sports or whatever it comes from, in all of our backgrounds we can all mutually agree that we're all stronger together.
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I love that Helen Keller quote of if you want to go somewhere, go alone.
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If you want to go further, go together, and I think that that's such a powerful thing that when I look at what you now do in the professional realm, it's about organizational success.
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It's about all of us succeeding together, whether that translates through better leaders or better team environments.
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I'd love to hear your perspective of some of those ingredients.
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It just seems like that's so much of what we're talking about here today is the ingredients behind ourselves, the ingredients behind teams.
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What are some of those essential ingredients that you think every and that you see in your work with them that every organization benefits from?
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Yeah, I mean I think that's another just a great question.
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I mean I think that the ingredients that I've seen is that you just it's very hard to do it alone, to be successful professionally alone, and I've had tremendous success professionally with about any position I've ever really held, but I never take credit for that myself.
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If it wasn't for other people and the strengths that they bring to the table, the skill set that they bring, I wouldn't have held the positions that I held.
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I wouldn't be the owner, the CEO of my own company, I wouldn't be talking to you today for sure.
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So I think it's a matter of success within organizations.
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I think it really depends on putting the right team of people together, because we all have strengths, we all have weaknesses and I think, especially in a leadership role role, you have to really identify who's on the team and do you have the right team that has the right different set of skills to be able to put it all together in one team to really lead and really start to fulfill that strategic mission and move on that path of achievement that you want to as an organization?
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So I think really the secret to success I've always said it's never me, it's never the skills that I have.
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It's really more of just.
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Can you bring all the right people together that are going to gel, but have a unique skill set to help the organization on its path to success and greatness?
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Yeah, really well said and articulated, matt, because I'm going to call out those two words that you said.
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There is different skill sets, unique skill sets.
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That's the beauty of life, and when you talk about all of us moving together, I mean when we introduce those two words of different and unique, of course it introduces difficulties along the way.
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It is inevitable and I think that's such a core theme that you and I are covering here today in this episode is that we're not talking about the fact that it's going to be easy, and these are the types of real conversations that I think we need to have more in the world of entrepreneurship, because if you just scroll through Facebook or Instagram, every guru is going to convince you it is an easy path, but this is the real stuff.
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It's absolutely not so I appreciate your insights there.
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I want to talk more as well about that individual executive coaching, because whether it's in healthcare or beyond, obviously you come from that background.
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What are some of those challenges and obstacles Because the role of a leader is a big one, matt, you know this better than most people is that there are so many moving parts and things we need to manage.
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What are some of those strategies.
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I guess that's the way that I'll really put some constraints on this question.
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What are some of those strategies?
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I guess that's the way that I'll really put some constraints on this question.
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What are some of those strategies that we can use in our own business leadership?
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lives to become better leaders and more impactful leaders, and probably one of the things that I see the most actually is that there's a lot of you know, when you're at the top of an organization, there's a lot of loneliness, you know, and I hear that so often from.
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CEOs, coos, that it's lonely at the top, and there's until you're actually in that position.
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You don't always realize how lonely it can be, and so what I've seen is a lot of senior leadership of organizations that just need someone that actually has their experience in their actual industry, that has been through it before, that understands the regulatory issues that come up, that understands maybe it's the real estate side of things in terms of the properties they operate in, maybe it's the strategic direction, understanding the financial aspects of things accreditation requirements and certification requirements and so I often get asked can you help with that?
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I just need somebody that can help me navigate, because it's lonely at the top.
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And I think we all need that regardless of what position you're in, everybody needs someone to be able to bounce things off of, and sometimes companies and organizations need to have somebody that's removed completely from their own internal organization to help them, and I think that's one of the benefits that I've really seen and been able to have an impact on with different organizations is that I'm an outsider.
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Impact on with different organizations is that I'm an outsider and so I don't have preconceived ideas, preconceived notions of how you're currently running your business or operations, but I can quickly learn what's working, what's not, and I can help to be a resource to really resolve pain points, whether it's process breakdowns.
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You know I can do, you know I can spend time helping them with simple process improvement, process reengineering.
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It could be things that are bigger projects like strategic planning, where maybe you know the executive of the organization is great at basically running the company and everything else, but they don't know how to put a strategic plan together.
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And then, as I mentioned earlier, one of the other things that I see quite a bit of is just executives that have started up their own company and they're not business people.
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They're very, very good at the service that they're offering, and they're a service provider themselves, but they don't know how to run the company, and so they've hired me to basically come in and show them how to be an entrepreneur successfully and how to build their business really from the ground up.
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Yeah, matt, I always tell people I've got one of the coolest jobs in the world because I get to talk to entrepreneurs all day, but you do the exact same thing, and part of what I've it's a quote that I've always loved is that you can't read the label from inside the jar, and I've always felt that people in your position have a unique advantage because you said it.
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I mean, you are that third party walking in and being like it's right there in front of you.
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You just can't see it because you're in it, so I do think it gives you such a powerful vantage point.
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With that said, I also know that a core part of your skill set is that ability to understand other people's businesses and other industries and other problems that leaders are facing.
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I'd love some insights from you yourself.
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What are some of those questions that you lean on in order to glean those insights effectively?
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questions that you lean on in order to glean those insights effectively.
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Yeah, I think it just depends on the need of the person or the agency that I'm working with.
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You know, it's so much anymore is financial driven, so it's it's things like you know, how is your organization currently performing from a financial perspective when you know where are their efficiencies?
00:20:44.291 --> 00:21:03.674
A lot of times I'll work with an organization where they're just they're so ingrained in the minutiae and the day to day they struggle to really kind of rise out of the day to day and really look at the minutiae and what the financials are showing and it's I'm able to really kind of just pick those apart and really just start to die a lot of questions from that perspective.
00:21:03.674 --> 00:21:05.226
You know.
00:21:05.226 --> 00:21:32.395
Also, I think, with things like you know, I'm working with a lot of organizations right now in the recovery space, anti-human trafficking, on getting certified to be able to provide Medicaid services in their state, because they want to provide greater outreach and they want to better be able to serve, you know, internally, as opposed to contracting out of other providers, and so really working with them on showing them the process to get accredited to be their commitment to quality.
00:21:32.765 --> 00:21:54.493
A lot of insurance companies require accreditation, but then also kind of guiding them on the path of becoming certified to be able to provide and bill for Medicaid, and so in doing that, they're able to provide those services in house, generate revenue and ultimately provide services to more and more people, which is what, you know, I want them to be able to do is to really help fulfill their mission and their outreach with serving more people.
00:21:54.493 --> 00:21:58.315
So, you know, those are all things that I really kind of look at, I help to dissect.
00:21:58.315 --> 00:22:02.307
You know, service diversification is a big thing for me.
00:22:02.307 --> 00:22:17.336
You know, when I was at that 20 year, when I held that job for 20 years with the healthcare agency, I helped that agency to diversify from one company to eight different companies, and that's become kind of a niche for me and something that I believe in.
00:22:17.396 --> 00:22:25.691
For any organization to be successful, they have to be diverse in terms of the services that they're offering as well as the different forms of revenue that are coming in.
00:22:25.691 --> 00:22:37.372
And so I spend a lot of time with organizations right now, helping them to figure out ways to diversify, whether it's the markets they're in, you know, moving from one state to another, it could be the services that they're providing.
00:22:37.372 --> 00:22:40.247
Then I spend a lot of time on just diversification of revenue.
00:22:40.247 --> 00:22:44.232
You don't want to have all your, all your revenue that's coming in, kind of tied up in one source.
00:22:44.232 --> 00:22:49.020
It needs to be diverse so you can sustain yourself for years to come and ultimately serve more people.
00:22:49.825 --> 00:22:54.785
Yeah, really great insights for all of us as entrepreneurs, no matter where we are in business.
00:22:54.785 --> 00:23:18.588
Because, matt, the other theme that I'm seeing in these real life projects and examples that you just shared with us is these are big things, and I've always been of the belief that the bigger the questions you ask and the bigger your aspirations are, the bigger the answers are that you'll find, if you and I want to accomplish something small, well we can quickly and easily put a plan together to do exactly that, because small questions are easy to find, small answers, but so much of your work.
00:23:18.588 --> 00:23:19.332
I mean gosh.
00:23:19.332 --> 00:23:22.346
When you drop the word Medicaid on here, I'm like that's no small feat.
00:23:22.346 --> 00:23:26.034
There's so much red tape, there's so much bureaucracy, so much that goes into it.
00:23:26.414 --> 00:23:28.538
What is your approach for these huge projects?
00:23:28.538 --> 00:23:30.848
Because I'm a big fan, for example, of reverse engineering.
00:23:30.848 --> 00:23:41.470
I love starting with the end in mind, breaking it down into small, actionable steps, but I'm always curious to get into the minds of great business leaders who execute on these huge scale projects like you, matt.
00:23:41.470 --> 00:23:48.411
Give us some examples as to how we can start attacking these huge problems and challenges and goals that we have.
00:23:49.675 --> 00:23:55.112
Yeah, I think so much of that comes down to just the strategic planning that the leader or the organization has.
00:23:55.112 --> 00:23:56.777
I think there has to be a short-term goal.
00:23:56.777 --> 00:23:59.898
So what do you hope to achieve in the first or the next 12 months?
00:23:59.898 --> 00:24:01.266
And then you have to have a long-term goal.
00:24:01.266 --> 00:24:05.039
What do you hope to achieve in the next three to five years?
00:24:05.039 --> 00:24:15.113
And the organizations that I see successful and the companies that really I see develop and grow and diversify are the ones that have both a short and a long-term strategic plan.
00:24:15.113 --> 00:24:17.166
I think it's absolutely essential, absolutely critical.
00:24:17.166 --> 00:24:35.010
I'm actually going to be starting that process with an organization here a little bit later on in May and I'm just excited to work with companies across the organization in doing that, because I think, without a strategic plan, what are you working towards?
00:24:35.010 --> 00:24:37.374
What is the goal that you have for the organization?
00:24:37.464 --> 00:24:43.271
And I think, if you lay it out and there's a format and a template that I use to lay it all out for an organization.
00:24:44.746 --> 00:24:46.605
I think it helps them to achieve those things.
00:24:46.605 --> 00:24:52.531
I think the other thing is that the organization has to see it as a living, breathing document or plan.
00:24:52.531 --> 00:24:54.498
It can't be just something that, okay, we spend.
00:24:54.498 --> 00:25:00.134
You know we spend 16 hours working on your strategic plan but then we just file it away for the rest of the year.
00:25:00.134 --> 00:25:04.073
You know it's got to be a living, breathing document that's very, very fluid.
00:25:04.073 --> 00:25:08.320
You know it can change throughout here as the organization starts to change.
00:25:08.320 --> 00:25:09.824
You've got to change your strategic plan.
00:25:09.824 --> 00:25:17.353
If something that's in your strategic plan isn't working, we need to have a conversation about why it's not working and either fix the process or move in a different direction.
00:25:17.353 --> 00:25:31.661
But it's got to be fluid, it's got to be ever evolving and you know the organizations that I see really do the best, that really are growing and being successful, are the ones that have the strategic initiatives in place, because it keeps them in check.
00:25:31.964 --> 00:25:38.078
You know it keeps them on task and helps them to really fulfill what their mission is as an organization.
00:25:38.845 --> 00:25:53.653
Yeah, and that's why, when it does come to business buzzwords, which there's so many out there, one that I have always bought into is that, that North Star, and hearing you even echo that sentiment of we have to know what direction we're moving in, it's really encouraging because I think it's something that guides all of us.
00:25:53.653 --> 00:25:56.960
And if we don't have it, you're right which direction are we going?
00:25:56.960 --> 00:25:58.224
How the heck are we going to navigate there?
00:25:58.224 --> 00:25:59.527
And we don't even know the destination.
00:25:59.527 --> 00:26:06.115
So I love those real life insights, but I'm going to pick on one word that you said there, matt, because a guest once said this.
00:26:06.135 --> 00:26:17.616
This was a few years ago, probably hundreds of episodes ago, but within the context of talking about change, one of our guests said that nobody likes being changed, but they like being a part of the change.
00:26:17.616 --> 00:26:25.374
Talk to us about that buy-in, because so much of your work is bringing positive, of course, change on board inside of these organizations.
00:26:25.374 --> 00:26:29.478
What's the buy-in like in these different organizations that you work with?
00:26:29.478 --> 00:26:36.916
And, most importantly, obviously, entrepreneur to entrepreneur, what are some of those strategies that you use to gain that buy-in with your clients?
00:26:38.384 --> 00:26:38.605
Yeah.
00:26:38.605 --> 00:26:39.189
So change?
00:26:39.189 --> 00:26:41.884
I mean I think it's a critical thing for every organization.
00:26:41.884 --> 00:26:50.770
I mean, every organization is forever changing and I see a lot of times, organizations that ask me to come in and do work with them.
00:26:50.770 --> 00:26:57.736
I see that there's struggle or there's resistance to change, and it's the thing we've probably all heard time and time again.
00:26:57.796 --> 00:26:58.686
this is the way we've done it.
00:26:58.686 --> 00:27:14.730
You know it's the way we're always going to do it, and so I think you know, if I notice that there's that difficulty up front in working with an organization, then I typically try to pull the leader aside and have a conversation about that, Like what is the openness to change here?
00:27:14.730 --> 00:27:23.188
Because you have to be willing to change, especially as you're moving into different markets, wanting to serve, you know, different populations of individuals.
00:27:23.228 --> 00:27:29.239
Maybe it's moving into a different state, Sometimes an organization has a different idea of the direction that they want to go.
00:27:29.926 --> 00:27:32.674
One person wants to diversify and other feels that it's not relevant.
00:27:32.674 --> 00:27:39.970
And so I think one is just trying to understand for the board, the senior leadership, what direction they want to move in.
00:27:39.970 --> 00:27:41.093
Are they on the same page?
00:27:41.093 --> 00:27:49.415
If they're not, there have been conversations that I've held strategically with organizations where we've spent time on why there is a difference of opinion.
00:27:49.415 --> 00:27:57.739
You know why is there resistance to change, and you know what is it going to take to make somebody open to change.
00:27:58.144 --> 00:28:24.655
And I find, more often than not, if you just sit down and have conversations with people about what they're struggling with as opposed to avoiding the issue altogether you know it often requires a little bit more time, but I often find that it's very constructive to do that the result is usually that you and the whole group really comes out kind of on the other side, more together, on the same page, in alignment with kind of the moving forward.
00:28:24.655 --> 00:28:43.133
So I would say, you know, the best way I could answer that, I guess, is just I think you have to have a healthy discussion about why people are opposing moving in a certain direction, whether it's, you know, diversification, bringing in different forms of revenue, maybe it's something as simple as a process.
00:28:43.133 --> 00:28:45.614
You know, we just don't want to change the process because we've always done it.
00:28:45.614 --> 00:28:56.954
Even though the process may be completely broken, they want to continue, just to do it that way and if you talk through it, I often find that you can get them to understand how it is broken and they'll realize that it is.
00:28:57.516 --> 00:28:58.659
Sometimes I think it's just pride.
00:28:58.659 --> 00:29:06.672
People don't want to admit that they're wrong and I think they often don't want to do it in a strategic setting with the rest of the executive group.
00:29:06.672 --> 00:29:09.239
But healthy discussion is the best thing that you can ever do.
00:29:09.239 --> 00:29:09.861
I think that's.
00:29:09.861 --> 00:29:21.105
The organizations that are successful, that move forward, are the ones that really have pretty open dialogue and communication with you know, internally, with the whole group, and that helps them to succeed.
00:29:21.990 --> 00:29:39.377
Yeah, matt, I'll tell you what that was a masterclass, not only in the question that I asked you, but listeners go back and listen to that answer from Matt again, because that really is a masterclass in just how to deal with people and whether you are working with teams in the capacity similar to Matt or if you just have clients in your business.
00:29:39.377 --> 00:29:44.122
That advice and those strategies he just dropped on us it literally works across the board.
00:29:44.122 --> 00:29:48.335
So, matt, I love that strong emphasis and encouragement on those conversations.
00:29:48.335 --> 00:29:51.711
It's that real stuff that so often comes back to the why.
00:29:51.711 --> 00:29:54.494
It's why I think we all really respect Simon Sinek's work.
00:29:54.836 --> 00:29:55.557
Start With why.
00:29:55.557 --> 00:29:58.821
Why is because it speaks to the limbic system that's inside of all of our brains.
00:29:58.821 --> 00:30:06.462
It's that old emotional part of our brain that that's how we as humans decide our behavior and we decide how to make choices in life.
00:30:06.462 --> 00:30:11.711
So I think it's so powerful that you really approach it through that lens and I think it serves every single one of us.
00:30:11.711 --> 00:30:16.314
So, matt, I'm going to ask you this last question and I always end episodes this way.
00:30:16.314 --> 00:30:22.018
I have no idea which direction guests will take it, and that is what's the takeaway for listeners here.
00:30:22.018 --> 00:30:31.704
I feel like they're going to share my view of this that you've challenged us to step up as better leaders, as better entrepreneurs, as better people, mission driven entrepreneurs in so many different ways.
00:30:31.704 --> 00:30:42.979
So we all have a lot of homework, but what's that one thing, if you could impart on every entrepreneur and entrepreneur around the world who's listened, what's the one thing you hope they do or they consider moving forward from here?
00:30:44.123 --> 00:30:46.550
Yeah, what a great way to end the segment here.
00:30:46.550 --> 00:30:51.592
Um, you know, I would say my takeaway for everybody is you know, everybody wants to make money as an entrepreneur.
00:30:51.592 --> 00:30:56.137
Um, you know, no one wants to be an entrepreneur starts their own company to lose money.
00:30:56.137 --> 00:31:07.135
You want to make money, but what I would challenge everybody with that is, either an entrepreneur now or looking to be an entrepreneur is what are you doing for the greater good, what is your goal for the greater good?
00:31:07.135 --> 00:31:20.621
And I think every company can make money, can be successful, but still do something that's productive for society, that gives back, that makes a difference, that helps people along the way, and I think when doing that, we can all have a better world.
00:31:21.369 --> 00:31:23.194
Yes, amen to that.
00:31:23.194 --> 00:31:26.382
I absolutely love the way that you took that question, matt.
00:31:26.382 --> 00:31:34.277
It's real life advice from someone who has been in the game and overcome adversity all along the way, and someone who's making a huge positive impact on the world.
00:31:34.277 --> 00:31:41.277
So listeners, every single one of us, can take that advice from Matt on board just there that he shared with us, so go back and re-listen to it.
00:31:41.277 --> 00:31:53.321
I'm a big fan of the minus 15 seconds button in podcast players because it's really important to get these takeaways not just hear them, but to embrace them and impart them in the way that we run our lives and our businesses.
00:31:53.321 --> 00:31:54.736
So, matt, I love that.
00:31:54.736 --> 00:32:02.435
I know that listeners are going to be keen to go deeper into the world of all the amazing work that you're doing with Red Tide Advisory Services, so drop those links on us.
00:32:02.435 --> 00:32:07.796
Where can listeners find your business and where should they go to just follow all the great stuff that you're putting into the world?
00:32:08.798 --> 00:32:09.681
Yes, we have a website.
00:32:09.681 --> 00:32:21.864
It's wwwredtideadvisorycom, and anyone can always feel free to reach out to me at M-M-U-M-A that's M-M-U-M-M-A at redtideadvisorycom.
00:32:22.544 --> 00:32:24.446
Yes, listeners, you already know the drill.
00:32:24.446 --> 00:32:51.923
We are making it as easy as possible for you to find Matt's business website at redtideadvisorycom that link is down below in the show notes, wherever it is that you're tuning into today's episode, as well as we are also including a link to Matt's personal LinkedIn, because if you just want to reach out to him and connect with him and have an incredible entrepreneur in your network, or even just to say thank you for being so generous and transparent in the way that he shares and he shows up in the world through service, we're including those links down below.
00:32:51.923 --> 00:33:02.384
So, matt, on behalf of myself and all the listeners around the world, thanks so much for coming on the show today.
00:33:02.384 --> 00:33:03.086
Thanks so much, brian.
00:33:03.086 --> 00:33:03.609
Appreciate it.
00:33:03.609 --> 00:33:05.811
Hey, it's Brian here.
00:33:05.811 --> 00:33:07.880
And thanks for tuning in to yet another episode of the Wantrepreneur to Entrepreneur podcast.
00:33:07.880 --> 00:33:10.410
If you haven't checked us out online, there's so much good stuff there.
00:33:10.410 --> 00:33:16.903
Check out the show's website and all the show notes that we talked about in today's episode at thewantrepreneurshowcom.
00:33:17.309 --> 00:33:19.675
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00:33:19.675 --> 00:33:28.472
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00:33:28.472 --> 00:33:30.520
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00:33:46.579 --> 00:33:55.055
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00:33:55.055 --> 00:33:56.396
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00:33:56.396 --> 00:34:02.431
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00:34:02.431 --> 00:34:11.847
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