861: Business INTELLIGENCE and how data is EVERYWHERE in your business w/ Nathan Westfall

Prepare to have your perspective on data transformed as we bring you an extraordinary story of transition and business intelligence with our guest, Nathan Westfall. Nathan's leap from air traffic control to wine tech wizardry exemplifies how a fervent passion, when intertwined with data, can revolutionize industries. His insights will illuminate how the seemingly mundane details of customer behavior can become the cornerstone of a robust business strategy, empowering local wineries to thrive in a post-pandemic world.

We delve deep into the essence of business intelligence and how it transcends size and sector boundaries, with Nathan's journey as a living proof that it's not just for the big players. He'll share the secret sauce of blending qualitative feedback with hard numbers, allowing entrepreneurs to elevate their offerings and sharpen their market edge. Get ready to change the way you view every transaction, survey response, and inventory count as a vital piece of your business puzzle.

As we wrap up, you'll learn the importance of distinguishing between leading and lagging indicators and how to leverage them for forecasting and growth, especially when historical data might be scant. We'll also explore the fusion of technology and strategy, from the simplest spreadsheet to the most intricate AI systems, and how these tools can tailor solutions to unique industry challenges. Nathan's narrative is a masterclass in adaptability and innovation, offering a wealth of knowledge for those who seek to harness the power of data in any entrepreneurial venture.

ABOUT NATHAN

Nathan Westfall is an entrepreneur in the wine-tech space and founder of an analytics and strategy firm called Vine Valley Analytics & Strategy. He didn't always work in and around the wine industry though; in fact, he started his working career doing a job that's very similar to air traffic control for the United States Air Force for almost ten years, controlling some of the busiest airspace on the planet. Upon leaving the Air Force, he moved to Sonoma County and fell in love with the natural beauty here. He has always been a photographer, so he leveraged that skill into a small business creating marketing and promotional content for local wineries. It was during that time he was first shown the wealth of data each and every winery was sitting on, and as they all started to reemerge from the pandemic, pivoted into the world of data analytics and business intelligence. The rest, as they say, is history!

LINKS & RESOURCES

• Visit Vine Valley Analytics & Strategy’s Website
• Connect with Nathan on LinkedIn
• Follow Vine Valley Analytics & Strategy on LinkedIn