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Hey, what is up?
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Welcome to this episode of the Entrepreneur to Entrepreneur podcast.
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As always, I'm your host, Brian Lofermento, and I am so excited for my conversation with today's guest, because this is someone who's working hard and being super intentional in the way that not only he's growing his business and rolling out a very cool new technology platform to the world, but also the way that he wants to impact the world in a way, more positive way, even in this crazy social media era that we're all living in.
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So let me tell you about today's guest.
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His name is Nathaniel Beecher.
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Nathaniel brings cross-disciplinary expertise web application engineering, while leveraging AI tools to software and amazing visual experiences.
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In past roles, Nathaniel focused on addressing unique 21st century challenges yes, we're going to talk about signs of the times in today's episode.
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Within enterprise and government sectors, Nathaniel is currently focused on a variety of projects, one of which is building the Revive Life platform.
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Now, what I really like about Revive Life is, as Nathaniel says, it's his goal to make a space to share, learn and boost each other up in a clear but imaginative way.
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We're here to share good vibes, fire up creativity, make learning fun and spark new ways of doing things.
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And it's really cool because even before today's interview, Nathaniel obviously filled out some of our research forms ahead of today's session and he specifically wrote that he shares our show's belief that a rising tide lifts all boats.
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So not only is this an amazing entrepreneur, but he has the entrepreneurial spirit and wants to share it with so many others.
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So that's why I'm excited about this one.
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I'm not going to say anything else.
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Let's dive straight into my interview with Nathaniel Beecher.
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All right, Nathaniel, I'm so excited that you're here with us today.
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First things first, welcome to the show.
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Thank you very much.
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I'm excited to be here.
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Yeah, well, I will say, knowing that you've got some very cool tech skills, that you can build new things and put them into the world, I'm excited to learn from you today.
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But first things first.
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You've got to take us beyond the bio.
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Who's Nathaniel?
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How'd you start doing all these cool things?
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things first, you've got to take us beyond the bio.
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Who's nathaniel?
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How'd you start doing all these cool things?
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Um, that's a great question.
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Uh, I didn't study programming to begin with, so I'm I'm a very, um, passionate person when it comes to learning and, uh, expanding our limits is what we can do.
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I studied graphic design in college, um, so I I started to approach web technology as one of the Adobe things that are at the bottom.
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Like, a lot of artists say that they can't code, but I would encourage them to at least give Dreamweaver a try, because that's how I started, and I mean fast forward to here, and I still have those design skills.
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They're definitely better designers than me, but that's a little bit beyond the bio there.
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Yeah, I love that overview, nathaniel, especially just because, going through your work, knowing how much you, when we talk about programming and building things and design, I know that so much of it for you focuses on the end user.
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Talk to me about when you sit down to design things, or, even before that, when you sit down to dream new things up.
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Where's your mind go?
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How do you start to even think about these projects?
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oh, that's great.
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Um, so how about I tell you a little bit of the revive story, a little bit through through that question?
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Um, there's, if we picture, like a constellation, so there's like stars up above and, um, if we think about how we could ignite that constellation, that sort of brings me to then the user-centered approach that I saw that there were local stars, like events or talents or stories.
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So we're talking about musicians or even the small 18-year-old entrepreneur who wants to get started.
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They weren't connected.
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I don't see a lot of people being connected as much as they could be considering the social media aspect there, and I think we're leaving people in the dark about what's happening around them.
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So my approach to trying to ignite the constellation there and how I identify the user-centered approaches, I put myself in that person's position, and so I want to continue creating something that connects these stars together in this constellation where we can form really engaging experiences that, frankly, aren't really shaped by me but are shaped by people who could participate on a platform like the one I'm building.
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Yeah, Nathaniel, I love that, especially the little bit of shade thrown at the social media generation.
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Listeners hear it from me every single week here on this show.
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But, nathaniel, I want to put you on the spot here to talk about that, because obviously that is the world that we've been living in for more than a decade at this point.
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It's so deeply ingrained not only in the internet and our computers, but it's ingrained in our ways of life at this point.
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So I love the constellation analogy.
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Walk us through that macro landscape when you think about the landscape that you're operating in and one that you're trying to bring a better solution to the world.
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For what's that landscape look like?
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What are those ingredients that you say?
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You know what.
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We can do this better and I'm going to do this better.
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That's great.
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I love that because if we're going to look at it as a landscape of stars, we want to be able to map those stars first, and so the platform is supposed to really act as that map Because it's a mobile-first approach.
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Going back to the whole user-centered thing, I want everybody who has a phone which is pretty much everybody at this point to be able to design and share their own part of that constellation, and then the way that would look currently is that they could go and create an event.
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That then leads me into this idea of growing the constellation, or growing with the constellation too, that every user interaction on the platform which, by the way, it isn't really focused on conversations.
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There's definitely a forum component, but really the user interaction is hey, I'm doing something cool and I think other people want to maybe do it with me.
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In my town it might be like hiking or canoeing, because Front Royal Virginia is supposed to be the canoe capital of the nation.
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But if you're down in Florida or if there's somebody else in like the middle of Iowa, their event could be like a corn festival or something like that.
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So I don't want to define what growing the constellation looks like, because if we map out all of the possible events that are there, there's a lot of cool things that people could think of, and the goal is that the more stars we connect, the more people and the more events that we connect together, the more vibrant and impactful the whole system of the constellation becomes, and so I would just kind of leave off on that.
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One is that I'm inviting everybody that wants to join to join and explore the platform and to leave me notes about how I can improve it and how I can work with others in growing the constellation.
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I'm really open minded to other ideas too, and the invitation is to be part of something bigger that will grow with you as you continue to improve as well, and that can be within entrepreneurship.
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It could also be.
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You know, you just want to go and play a board game in the evening.
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Yeah, nathaniel, I'll say this publicly Part of what I really admire, not only about your business and the way that you're growing it, but also just about your entrepreneurial mindset, is the fact that you've already said it in our conversation here today which is you don't want it to be focused around you.
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You don't want to be at the center of this solar system, so to speak.
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You genuinely want all of the stars to shine in the sky as they do, and you hope that they all connect in that fashion.
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Obviously, that leads us to the network effect of.
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We've heard so many successful business case studies, like when Uber was launching, they had to both attract drivers to the platform as well as end users, the riders, so that you have both of them on the platform, so that it can actually flourish.
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And Uber is just the platform that creates all of these possibilities and the connections.
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Talk to me about that.
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With your business and strategic hat on, how do you navigate those waters of saying, okay, what am I going to do to get that sort of critical mass so that this system, so that all Revive, has a life of its own?
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Oh yeah, I would say that part of my strongest advice that I would give to anybody in my position is to make the milestones Like you want to say oh, the whole constellation but make them as small as you can.
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And this is kind of what I learned from doing.
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Software is that if you can iterate on the smallest milestones and those smallest pieces of work are still functional, it kind of doesn't matter as much if you didn't succeed that time, because then you still have a little piece of like an artifact that you can put together the next time you try it.
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And the next time you try it and I think this is where I've heard people talk about the law of large numbers and there's almost like a law of large attempts here that if you have a hundred small milestones, that you learn something in each of those, or you had something that you could kind of take as like a key chain on your vacation or to bring in the all boats rising, all tides kind of thing.
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If you do it with more people, everybody brings back a key to a keychain or, my example, a constellation of milestones.
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Then you can zoom out and you can say wow, I didn't realize I did that much, um.
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So I've been, I've been kind of iterating on the revive idea.
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Um, this isn't even what you're looking at now.
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If you go visit the site, it's like this is probably the third or the fourth iteration of it, although this is the first time I'm able to talk with a great audience like yours.
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Yeah, I really appreciate that and, trust me, our audience loves these entrepreneurial stories at all different stages and it is cool seeing that.
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But I want to go into the name because it's something that stood out to our team.
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Obviously, we reached out.
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We invited you to come on the show because we love the work that you're doing.
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Revive right there in the name.
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I know that vibes are so important to you.
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They're very important to us behind the scenes at this show.
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Talk to us about why that made its way into your name and how it factors so much into the view of the world that you have of sharing good vibes factors so much into the view of the world that you have of sharing good vibes?
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Oh yeah, absolutely Good question.
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So I think the idea of a vibe has been in our culture for at least 100 years, and then it's definitely in our meme culture now where vibing is a thing, and so I have a preference of good vibes and good vibing.
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And then the idea of revibing fit nicely with the idea of refreshing.
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In other words, if I'm not like feeling super great on a day, like I can take a nap or I can eat some food, or I can go exercise or do other things that are pretty guaranteed to improve my vibe, and so that's kind of like a personal revibing approach.
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But in that larger constellation of things like and I like to, I like to try to focus on what's working instead of saying what's not working.
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But yeah, a lot of social media could be improved and it would be nice to revive the social media presence as well.
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So that's kind of how I got towards the name and then and then the other interesting thing that's happened is when sometimes people don't really understand exactly what a vibe is.
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If it's an older generation that's curious about it, they'll end up saying revive and so that's kind of a nice play on words too is that we want to revive our life a little bit, especially with all the exciting and novel events going on, especially with all the exciting and novel events going on.
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Yeah, Nathaniel, I'll tell you what anytime a mispronunciation can work in your favor is a really good way to have a brand set up.
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So that's a great natural byproduct for the older generations that may not use the vibe terms as much as we do.
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But, Nathaniel, I've got to ask you this because, hearing you talk about vibes, it's not necessarily the natural career path of someone who's worked within the governmental sectors, who's worked within large enterprise and I'll call your geographic area out as well that doesn't necessarily come out of the Washington DC area all the time.
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So talk to us about that just your environmental surroundings and how that's played into either your entrepreneurial mindset or the way's played into either your entrepreneurial mindset or the way that you're building your business, or even just the problems that your business solves.
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Yeah, and I would still emphasize, I do not have it all figured out, so my business is iterating.
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Like I was saying before, the smallest problem that I'm starting to figure out now is that there's a platform and the government background that I have has helped me have the technical skills to go and deploy it.
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And, just as a side note for any other aspiring tech entrepreneurs out there, server costs aren't as expensive as you might think.
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They are, so tens of dollars, not really much more than that, just to get started.
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So I do just another more tip, because I think it's important to point out that an AWS environment has small instances.
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It's still technical here, but an EC2 instance can be pretty tiny.
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So this is something that somebody who's very excited about it I'm sure they could figure out how to write down the cost analysis there.
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And that's kind of what I did is I said, well, if I go on, I put a platform up here then.
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Then, like in some of my extra time, maybe I'll start to learn what's going on in Front Royal and I've definitely started to do a bunch of research and what one future path is going exactly to iterate, one of the future paths to sort of try to figure out how to provide even more value on, as I'm considering doing a curation kind of thing where if I go on and find a more automatic way to find out what events are out there, I'm sort of trying to solve a problem for myself.
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Like maybe I'll go be able to make a friend or two, but I figure other people have the same kind of like problem there.
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And since the server cross on too hard, then like why not put it up on the internet and let everybody have access to that?
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So that's kind of a little bit more of that kind of thing.
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And yeah, I am aware that this is usually something you'll find out more on the West Coast.
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So that in itself is kind of exciting.
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If people want to cooperate with me and work with me over here on the East Coast maybe even people on the West Coast you could do something across the United States.
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I've done some remote work that way as well.
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So I'm very open-ended, open-minded to lots of different possibilities there.
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Yeah and speaking of that, Nathaniel, you heard me tease it at the very top of this episode about how much I love the fact that you're so intentional in the way that you're building this business and enrolling this out to the world and it's obviously something that you launched in the middle of 2024,.
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But seeing the way that you're doing it, even just in real time here in today's episode, where you're saying, yeah, I'm open to ideas.
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If someone's on the West Coast and they want to take the charge there, then let's have a conversation.
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Talk to us about that intentional rollout strategy, because we can talk about network effect.
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We can talk about critical mass, all these business case study terms that we throw out there.
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But when you think about the iterative process which I love how much you embrace it and how much you're sharing it with us here today, what are those iterations look like to you in your head?
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Are they milestones, are they goals, are they versions of the platform?
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Are they number of users?
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I'd love to hear how you play around with all those things in your head.
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Oh sure, yeah, I'm really grateful that you noticed that about me.
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I like being deliberate in a way, because that's how I sort of you know put in the cheat code, since we're talking about software sometimes here, like you can't really control a lot of things going on in the universe or in the constellation more generally of humans.
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But what you can control is the schedule of how you work on things and the order of how you work on things, and you can control the scope, so the size of the star.
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You can work on a smaller star first and then, in the same way of like an event, you can plan a board game night, or you could try to do a big board game tournament and if you've never planned the board game tournament before, it might be better to play in the board game night first, and so that's like a little bit of an insight.
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But really what I'm describing is what's called the agile process, or sometimes people will call it sprint cycles, or sometimes people will call it Kanban cycles.
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And then what's interesting is that in the United States we sort of borrowed the approach from Toyota.
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So I've gone and done like this agile certification stuff in my government experiences, but Toyota needed to figure out how to produce cars really quickly, and so they came up with this whole process, and it's really another wave of industrialization.
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And so, to stop me from getting too much into the academic weeds, those are at least enough of the like Google searches that somebody could put in to figure out how much more they want to go into the details.
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But the general approach, the TLDR, so to speak, is to try to keep things small and scoped, and so if we wanted to read a whole book, we'd have to read one page at a time, and so we want to focus on the page level.
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And then, for me, I'm not really focusing, then, on a clear milestone of I'm going to have 100 users at such and such time.
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I'm focused on is the next thing I build going to be a reusable piece of code that I could apply to a different project, and is it going to be something that provides immediate value to the entire, like fleet of boats that are everybody's trying their best kind of thing?
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Yeah, Nathaniel, it's funny I was going to say it sounds like you're speaking corporate to us right now.
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Obviously, the agile methodology is something that guides so many organizations, both big and small, but I want to tap into that mind of yours right now to really compare and contrast the enterprise level world that you've operated in and the entrepreneurial DNA that's very clearly inside of you as well, because there's pros and cons, and I think it's very clear in talking with you here today that you did pick up a lot of positive ways of operating from your career in the more traditional nine to five.
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So I'd love to hear that comparing, contrasting from you about working within the enterprise world as well as just being a solopreneur who's building something and bringing it to the world.
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Oh yeah, absolutely yeah, and you got me.
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Yeah, I was definitely talking a little corporate, so thanks for listening to that.
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I would definitely say being the solopreneur is way more fulfilling.
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And for those who want to do it, make sure you have the resources available to do that.
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I'm very blessed in that way.
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I'm very grateful that my life has gone in a way that I've had resources that I can take my time to just do this solopreneur thing and try different ideas out, and it's important to then, with the idea of the size of the project, to do things that fit in that timeline.
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And so I watched sometimes game developer talks and there was this one that was like how do I build a game in three months, which is an unbelievably fast timeline?
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And that's another solopreneur thing that I admire about indie developers that really want to do their thing, and I've watched inspiration from that.
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It's like how could I do something similar, like what could I do in a quarter or in a season, or what's the thing that I can go and put in front of somebody and see if they have a positive reaction to it?
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So to compare and contrast in the government world you might write some software and you might not actually get it shipped for like a year or two years or longer, and so it's definitely more fulfilling to have that quicker feedback loop, and I'm going to try to continue to do the solopreneur stuff as long as I can.
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Yeah, nathaniel, listeners know this.
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Quarters are my love language.
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I believe that in 90 days, we can accomplish so much with consistency and discipline and intentionality.
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So, yeah, totally with you there.
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I want to ask you this I actually so rarely have asked this question in over a thousand episodes of this show's history, but just hearing the way that your mind works, it's really making me want to ask you specifically this question, and that is what made you actually say now's the time.
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You talk about having the resources, you talk about having the experience and obviously picking up so many things along the way, and I would argue that most office workers countrywide, worldwide, have some sort of an entrepreneurial idea in them.
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Some of them are far-fetched, some of them are just for fun, some of them are just imagining would life be easier if I just opened up a laundromat or a car wash?
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Probably a lot of people have these entrepreneurial thoughts, but, nathaniel, you one day said I'm going to do this.
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What did that day look like?
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What was that catalyst that actually sparked you from idea to action?
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It's a great question and I hope that the answer I'm about to give you know resonates with people.
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I'm going to be a little vulnerable here.
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I was sort of like in a Sun Tzu kind of position where my back was against the wall.
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I had sort of burnt out from working in the government world and I was taking some time off to figure out what the next step was, and I was also trying to figure out what I could do for fun in the town, and so it became a matter of well, I continue to just like coast and do what's familiar, or I'm prepared and I have the resources to make enough of a risk right now, so I can try something uncertain and unknown.
00:21:17.186 --> 00:21:28.057
And it's kind of like I don't know how many people enjoy all of the sci-fi that's out there, but there's a lot to explore and so like.
00:21:28.057 --> 00:21:33.669
Between the choice of exploration or being like stuck against the wall, the answer is pretty obvious.
00:21:34.816 --> 00:21:36.656
Yeah, I love that, and I'll tell you what.
00:21:36.656 --> 00:21:45.068
Just knowing so many of our listeners who send in emails and submit chats on our website yes, so many people feel that way, nathaniel.
00:21:45.068 --> 00:21:48.484
But kudos to you, because actually doing it is easier than just saying it.
00:21:48.484 --> 00:21:51.436
So it's easy for two guys sitting on a podcast episode.
00:21:51.436 --> 00:21:56.557
It's something I always think about, but actually doing it is really that important step, so huge kudos to you.
00:21:56.557 --> 00:22:02.701
I've got to ask you about the elephant in the room, because in so many conversations, this is what comes up is, of course, ai.
00:22:02.701 --> 00:22:05.667
Now, you are someone who doesn't just observe AI.
00:22:05.667 --> 00:22:10.986
You're someone who builds things around AI and plays with AI and actually implements AI.
00:22:10.986 --> 00:22:26.763
Talk to us and this is a double-pronged question, because I want to hear from your perspective what that greater AI landscape looks like from your vantage point, but also how it's playing into you, because you're talking about bringing real-life people together in real life to do real life things.
00:22:26.763 --> 00:22:29.849
How's AI, what's its role in all of that as well?
00:22:31.576 --> 00:22:33.179
Yeah, another, another great question.
00:22:33.179 --> 00:22:39.058
So so far, ai is something that I've sort of like played around with Yep.
00:22:39.058 --> 00:22:45.369
I've used it to help me come up with microcopy, I've used it to help me generate some assets.
00:22:45.369 --> 00:22:57.855
So I've got about 200 or so images that are default images, stock images that people could use to associate with their events, and I didn't go and hire a designer or something to do that.
00:22:59.095 --> 00:23:04.214
Now I bet, as AI gets better, I see it as something that would co-evolve with humans.
00:23:04.214 --> 00:23:32.086
In other words, somebody who's a better designer than me could go and use AI to do a very collaborative process, and so then I also used Dolly to generate the images, and then I've used Runway ML to then take those images and turn them into four-second clips and then, in the same way that I co-evolve with the AI, in that way I'm able to then write a Python script that can like reverse it.
00:23:32.086 --> 00:23:44.032
So I'm creating this kind of like loop that goes back and forth, and I think the possibilities are really open to what we could do with the technology.
00:23:44.032 --> 00:23:47.979
I'm excited to see what other people want to do with it.
00:23:47.979 --> 00:24:02.532
I kind of think that the best thing that we could focus on is to kind of view it as more of like, if you know, like Inspector Gadget, like if AI is all of the gadgets that he has.
00:24:02.532 --> 00:24:07.546
If we figure out how to use all of them, life can get a lot easier, I think.
00:24:08.528 --> 00:24:09.230
Yeah, for sure.
00:24:09.230 --> 00:24:12.037
It's something that we all experience as business owners, like you said.
00:24:12.037 --> 00:24:15.452
I mean even just small instances of copy or image generation.
00:24:15.452 --> 00:24:22.876
Nathaniel, you and I are certainly not artists by trade, but we now have the ability to create art in its different things.
00:24:22.876 --> 00:24:27.798
If we can dream it, we can do it with a lot of these tools, so it is really cool the possibilities there.
00:24:28.160 --> 00:24:30.967
Talk to me about the real world implications in connecting people.
00:24:30.967 --> 00:24:38.534
We've had a few guests on that are actually incorporating AI to bring humans together as opposed to, I know, a lot of the mainstream media.
00:24:38.534 --> 00:24:39.865
I'm going to throw a little bit of shade there.
00:24:39.865 --> 00:24:49.818
As well as that, they say it's going to replace people or it's going to drive people even further apart, like social media has had a tendency of doing in the past, when so many people have their eyes on their phones.
00:24:49.818 --> 00:24:52.971
But I also think that ai can help us brainstorm.
00:24:52.971 --> 00:24:56.164
If you and I are sitting there saying, what games should we try out?
00:24:56.164 --> 00:25:00.035
We don't know what we don't know and ai can expand our thinking and our brainstorming.
00:25:00.355 --> 00:25:01.645
What ways do you see it?
00:25:01.645 --> 00:25:06.837
Obviously, revive is is an ongoing iterative platform that you're always building new features in.
00:25:06.837 --> 00:25:08.989
Where does AI play into that feature?
00:25:09.068 --> 00:25:25.876
roadmap of bringing people together Sure, yeah, well, one big thing is since I'm here, I think I'm going to share my opinion about AI is that we've really had it for at least 50 years, if not longer.
00:25:25.876 --> 00:25:30.635
The second kind of thing is that our economy kind of acts like an AI.
00:25:30.635 --> 00:25:32.250
Nobody's really in control of it.
00:25:32.250 --> 00:25:48.615
There are definitely people who have more power than others, but I've studied a few political economy classes and so in the way that we can kind of harness the network effects, we can sort of harness AI to do that connective process too.
00:25:48.615 --> 00:25:59.944
And so I can tell you with Revive if I could gather a bunch of events, let's say like a lot of board game events, because I keep coming back to that one, or maybe a lot of hiking events.
00:25:59.944 --> 00:26:08.440
Or, if you're a listener, in the middle of farm agriculture land maybe there's a lot of corn festivals or things like that.
00:26:08.440 --> 00:26:13.854
Like I have a family that grew up in Boone Iowa, so the corn and beans were kind of a thing.
00:26:13.854 --> 00:26:32.897
And if somebody was interested in one event, like let's say that I'm interested in a certain kind of board game night, then AI could recommend a different event to me, and so AI could do that even without like GPT or LLMs or things like that.
00:26:33.085 --> 00:26:37.853
Ai was already doing kind of the recommendation stuff and we're kind of familiar with it already.
00:26:37.853 --> 00:26:55.179
If you're familiar with YouTube, if you're listening to this on YouTube, this video may have actually shown up because you watched something else about a topic that I'm talking about with Brian, and so we can use AI algorithms like that.
00:26:55.179 --> 00:27:07.626
I'd like to do something like that and revive in the future, but then the idea is to use the technology responsibly and, I think, also to be more transparent about what the technology actually looks like.
00:27:07.626 --> 00:27:34.328
So it would be nice if I could understand, you know, why I was recommended a video on YouTube and I've tried to search through YouTube's policies and I still don't really understand exactly how that works, although I do know notice back to the whole constellation example that I'm probably like watching something that's, you know, on this side of the cluster instead of on this side of the cluster, and for the audio listeners I'm just pointing to both sides of the screen.
00:27:34.328 --> 00:27:40.489
So those are my initial thoughts on AI, but I could talk about that for hours.
00:27:41.171 --> 00:27:46.494
Yeah, nathaniel, I do appreciate hearing those insights and also I've never pointed this out on the air.
00:27:46.494 --> 00:27:48.132
I'm going to break the fourth wall a bit here.
00:27:48.132 --> 00:28:12.449
But, listeners, the fact that Nathaniel even showcased right there that he thinks about what medium you're listening to this episode on obviously, 99% of you are listening audio only, but Nathaniel and I can see each other on video and some of you may be watching the video, nathaniel the fact that you thought about the listeners in that moment, the way that you present that, I think, speaks volumes about the way that you operate as an entrepreneur.
00:28:12.449 --> 00:28:13.932
So I so respect that.
00:28:14.192 --> 00:28:35.190
And, along those lines, I do want to ask you this while we're here on the air, because I know it's something that you and I talked about before we got together today about the fact that you're excited about our community, about your audience, about anyone who joins the Revive Life community in the way that you're doing things, that you want them to be a part of the way that it is grown, the way that it is developed.
00:28:35.190 --> 00:28:50.051
Talk to us about that collaborative and really interactive way of bringing Revive to the world, because it's something that, as a content creator, we always tell listeners email us, reach out to us, go to our website, but so few people take us up on that.
00:28:50.051 --> 00:28:54.573
But it really is important to better shape our content so that we can better serve people.
00:28:54.573 --> 00:29:00.566
So I'd love to hear, with your CEO's hat on, about the collaborative approach that you're taking to Revive.
00:29:02.086 --> 00:29:18.895
Sure, yeah, I think there's a general consensus in our society about ads and, to leave it simple, I would never want to have ads on Revive.
00:29:18.895 --> 00:29:26.140
And the Revive Life platform is like, again, if I'm trying to revive things, the old vibe is to have ads.
00:29:26.140 --> 00:29:27.681
The new vibe should be different.
00:29:27.681 --> 00:29:46.451
So I mean in a way that yes, if somebody goes and puts, puts an event on there, that's kind of an ad in a way, but then that ad is like a 10 cent ad, because it only costs 10 cents to put an event on there and anybody can do it, and so there's no like smoke and mirrors effect.
00:29:46.451 --> 00:29:48.911
There's no like psychographic approach.
00:29:48.911 --> 00:29:55.866
Right now I don't expect to do a psychographic kind of ad serving to bring back the AI thing again.
00:29:55.866 --> 00:30:00.105
I want the medium in a Marshall McLuhan sense.
00:30:00.105 --> 00:30:01.711
I want the medium to be the message.
00:30:01.711 --> 00:30:03.708
I want the message to be a good vibe.
00:30:03.708 --> 00:30:12.814
So that's kind of how the ethos is sort of developed here, and then I want it to be as low cost as possible.
00:30:12.814 --> 00:30:15.967
Actually, the entrepreneur hat, ceo hat there.
00:30:16.448 --> 00:30:25.913
I looked at Stripe as a payment processor and I tried to do ads cheaper, but then I found out that only they won't process the charge.
00:30:26.013 --> 00:30:45.318
It's less than 50 cents, and so I had to come up with a business model that then said if I have the first five events are 50 cents and then every event after that is like another 10 cents, then what I do is I kind of have this like page that explains how like the idea is that every event is still like 10 cents.
