WEBVTT
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Hey, what is up?
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Welcome to this episode of the Entrepreneur to Entrepreneur podcast.
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As always, I'm your host, brian LoFermento, and I am so very excited for today's episode because we don't just have one amazing entrepreneur or one amazing guest in today's episode.
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We've got two incredible guests and entrepreneurs Even when it comes to tech troubleshooting together for this interview.
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I can already tell that they have such amazing energy as a duo, as a team, and I'm so excited to hear about their entrepreneurial journey leading up to this.
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So let me tell you about today's guests.
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Their name are Tim and Chelsea Walter.
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Together, they are the co-founders of Safety View, which is revolutionizing construction safety with their AI-powered platform called Safety View Insights.
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Now, what's really cool is that I love the background that Tim and Chelsea, individually and collectively, bring to the work that they do at Safety View.
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Tim himself is a construction industry veteran with over 12 years of hands-on experience on job sites and 15 years in hardware and software development.
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What a cool combination and intersection.
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And Chelsea Walter is the co-founder in CXO of Safety View.
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She's a passionate nurse with a background in healthcare, account management and sales.
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Her medical expertise and relationship building skills bring a human-centric approach to Safety View.
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So if you're thinking about having a co-founder and partnering up with someone that someone that you love to build a business that makes a positive impact in the world, then you're all in for a treat today, because we're going to learn a lot from Tim and Chelsea.
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I'm not going to say anything else.
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Let's dive straight into my interview with Tim and Chelsea.
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Walter, all right, tim and Chelsea, I am so very excited that you're both here with us today.
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First things first, welcome to the show.
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Thank you, thanks for having us.
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Yes, I am excited not only to learn from you both today, but to see how you navigate.
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Who's taking the mic first.
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And we're going to start it right away, because I'm going to kick things over to the both of you and take us beyond the bio.
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Who's Tim?
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Who's Chelsea?
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What's SafetyView?
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How did you start this cool business together?
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Yeah, so there's really two catalyst events that started SafetyVue.
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One was our daughter was struggling in school and it was like, how do we help people learn?
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And that's where adaptive learning came in.
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We started going down rabbit holes of psychology and understanding and then to push forward.
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I have industry experience in construction so it made sense.
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But a friend of mine got seriously injured on a construction site.
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Cost over $4 million but his life's never the change.
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He said he'd give back the money in a heartbeat, just to, you know, not have that happen to him.
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So how do we, how do we help companies be proactive on their safety?
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Uh, get ahead of the challenges and reduce injuries, save lives yeah, I love it.
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I'm chelsea.
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Go ahead, chelsea yeah, so, like you mentioned, my background is actually in healthcare.
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I've always had a natural instinct to care for other people, so when my lovely husband here had this vision for safety view, it made me realize that there's even a bigger way to make a difference on a bigger scale.
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So I'm used to taking care of people after they've already been hurt, so just imagining being on the preventative side and being able to help solutionize.
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That is just a whole different level.
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Yeah, it's so awesome.
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I'm going to put you both on the spot really early on here in today's conversation because, as someone who interviews entrepreneurs for a living, quite often I hear entrepreneurial stories where their spouse is a very important supporter and encourager of entrepreneurial dreams.
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You both obviously have each other when it comes to running this business together.
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I would argue that it loses a little bit of the stability and security because you're both in it.
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You've got all of your eggs, both of you are working on your business.
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Talk to me about how the two of you navigated that together.
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When you guys had the idea for safety view, was it immediately let's both go into this, let's do this together, or was it a little bit of navigation of how the heck are we logistically going to plan this for ourselves, for our family.
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How are we?
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going to make it work yeah.
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So I mean, I I was a co of a software development company, um, and I was there when I met my lovely wife now, so I started transitioning out of that and it was like, hey, we got to go all in on this.
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This is the future adaptive learning.
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And initially it started out to help my daughter.
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I know nothing about education system, so it was navigating the entrepreneur world.
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I've done startups before, but they're all bootstraps, so trying to get a SaaS product on the market.
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We work really good together.
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But it was like what the hell?
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It was like, okay, we got to do this and we started seeing all this traction and all the all interest and it was like, okay, we're, we're all in a hundred percent.
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So now we're navigating this together and it's a good, good working relationship as well as our marriage is good, so, yeah.
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Yeah, chelsea, I need to ask you while we're here on the air, I need to get the wife's opinion on this, because obviously I love that quote I'm going to out Tim here, right off the bat, which is behind every great man, is an even greater woman.
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So, chelsea, you obviously have that nurturing in your DNA.
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It's obviously part of your professional career leading up to this.
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Talk to us about that, because Tim brings that tech background to the table.
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So I know that he probably feels very confident.
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He knew exactly what he was getting himself into.
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Chelsea, I can't wait to hear your perspective on it.
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Yeah, I mean it was a no brainer.
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I mean, like Tim mentioned, we worked together before at the software company, so it was just it was an immediate decision to launch this together and we definitely both bring different aspects to it.
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He brings the business side and I'm more bring that human centric, emotional side of things.
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So I think together we collaborate really nicely and it's actually helped, I think, with our communication.
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You know, building a business together is a whole different level.
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So we've definitely had to learn how each other thinks, how we communicate and how we can work together to build this thing up.
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Yeah, and I think it's such an important consideration because you both are bringing not only your very unique backgrounds and perspectives to an industry that is incredibly important to cities, to society, to literally every element of the lives that we live.
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But I would argue and, tim, I'm really excited to hear your perspective on this in particular that the construction world.
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Obviously we've known about the way that they operate.
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The industrial revolution was so long ago and still today we see so much of that groundwork, literally that has been laid, bringing this level of technology into that sphere.
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What has that transition been like?
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Are companies level of technology into that sphere?
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What has that transition been like?
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Are companies and people who you're serving?
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They immediately see it and they say, okay, this is that next wave, this is what we're looking for with regards to safety, or is it a little matter of education along the way as well?
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There's definitely education.
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I mean, construction and technology are two industries that don't really mix Right and that's part of my strength is the ability to bridge that gap between the two, because I was in it for so long I was hit by a drunk driver, which forced my trajectory into more technology.
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So it helps on explaining and the understanding and really that user-centric part, because I can get to the level of a construction worker and understand what they're facing and not just, hey, I got this technology that's going to help you out, because I think so, I know it does, and that's how that gap we're able to bridge that gap between the two um, but, as you said, construction is not as well adopting technology, um, but it's starting to pick up some because of the need for it yeah.
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With that in mind, I do want to ask you about the logistics and probably chelsea will have some important insights here as well, because obviously humans drive this.
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We could talk about industries all day long within the world of business, but at the end of the day, any industry is just quite simply filled with people, with humans, with real life.
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Emotions and relationships are at the core of it.
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Talk to us about the relationships that you build along the way, because I would imagine that working with both frontline employees and people on construction sites, as well as at the strategic level, at that business level, of saying this is something that we wanna invest in and this is something that we want to take seriously and embed into the way that we operate what does that look like?
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To navigate those conversations, that sales process, the adoption of a new technology?
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I'd love to hear insights there.
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I mean, as far as the conversations that we've been on, they've actually been very receptive to it and a lot of them have actually came up with more innovative ideas and utilizing VR in ways that we had on our roadmap but not something that we were going to implement now.
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So it's definitely showing that construction is willing to embrace technology just because they are starting to be more innovative and think of ways that they can keep their workers safe and the mental health of it.
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Yeah, and I mean, aside from just the physical injuries, you also have that emotional and mental aspect of safety that we're approaching as well, which is something that I'm very excited about.
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But eventually, construction.
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They suffer from a lot of suicides and opioid use, alcohol use that nobody really talks about.
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So I would like to do a mental health program eventually, and also just with our training.
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It helps with their confidence and just boost the overall morale, just overall making it a safer workplace.
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Yeah, I really appreciate that.
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And, chelsea, that is just such a cool testament to the fact that you think outside of that world.
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I would imagine it's very easy when you're on a construction site to just think about the job at hand and not all that ancillary stuff that, importantly, comes with it, because we're all people and our job doesn't just stay in the office when we close that door at night.
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So, with all of that in mind, I do want to ask you guys about chelsea introduced it to the conversation.
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That road map, obviously, where you are today is is awesome and it's it's where you are currently.
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But of course, you do have that road map, whether it's regards to the technology, the features, the people that you want to serve.
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Talk to us about that bigger vision, what that roadmap looks like.
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The ecosystem, the ecosystem I always say ecosystem, and she laughs at me for saying it but really creating an interconnected ability to reduce accidents across the US and the globe by utilizing technology like VR, ar and things that will be able to identify, without going in too much detail, but identify what's happening and mitigate risks before they happen.
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It's the proactive approach to it.
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Everything right now is reactive.
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So when we're looking at the roadmap and going forward, it's how do we give construction companies and other markets the ability to proactively get in front of some of these risks and incidences that take place?
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With that in mind, I love the fact that you called out that's probably such an important consideration in your line of work is proactivity versus reactivity I always use.
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The very simplistic example of insurance is that none of us literally 0% of us want to pay for car insurance, but it's there because when something happens, we're going to be very glad that we do.
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How do you navigate that?
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And I guess this is part of sales and marketing question, but also partly a positioning question, because you have such a powerful solution for the marketplace, most people probably want to ignore it until they have to.
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How on board are people with that proactive approach and what does it look like?
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Are they aware of it?
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I mean, what I really love before I kick it back your way what I really love about your website is you very clearly call out every day, a thousand workers suffer injuries due to preventable accidents and that is an annual cost of 171 billion.
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With a b dollars, that is a number that is at a scale that very few people understand what a billion actually means.
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So talk to us about that proactivity versus reactivity yeah mean it's even worse than that.
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I mean it accounts for 20% of all workplace deaths.
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So I mean this is where being proactive, I mean if you can save one life, one injury, I mean that it's worth it.
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So when we're looking at, as you said, insurance, we're looking at partnerships within insurance to provide some of that data back.
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If a company says hey, yeah, we're willing to share the data, to say, ok, hey, how do we reduce your workman's comp?
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By adopting safety view and showing that, based off of a time frame, we have reduced risks by X and then allowing insurance companies to help reduce their workman's comp, insurance and things of this nature.
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I say it's like the little chip you put in your car that tracks you to see if your insurance will reduce.
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The safety view can be that to the industry by tracking those analytic data, providing that feedback on how safe a company actually is.
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Yeah, on that note, here's what I'm excited for you to take us behind the scenes on, because listeners are hearing us talk about this proactive approach to preventing injuries and especially looking at what's happening on these job sites.
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They haven't seen your website like I have.
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They haven't done the research on Safety View just yet.
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Talk to us about those different solutions.
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What really stood out to me.
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I mean, you've got the hands that I can see on the website for Safety View Adaptive Training Engine, where I can actually be there in VR, in AR, seeing a construction machine and saying, okay, what am I actually going to do?
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Walk us through the different types of solutions that you have brought to the marketplace.
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Yeah, so it starts with our analytics platform, which is Safety View Insights.
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So that is where they can upload documents or it will actually connect to live footage on the job site.
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And this is pretty much the analyzing feature of it identifying any safety risk in real time, not just after an accident happens.
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It actually identifies, you know, if people aren't wearing their PPE correctly or if you have a lot of workers on site about to back in, you know from a telehandler and run into things, and it will actually prompt training based on those trends and then our training is adaptable so it will change the environment in real time based on the user's needs and then the component that you saw with the hands.
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We also offer the VR option where they can train together, because most telehandlers and you know heavy equipment they need a spotter but they don can train together because most telehandlers and heavy equipment they need a spotter but they don't train together.
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So with our platform they actually allow this to be trained together in the same environment.
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And part of the problem like so if you're on a telehandler, you need a spotter to be able to say, hey, don't back into that wall.
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But how do you get people to work collaboratively and train in a dynamic environment based off user response?
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And this is really how that whole system is powered by utilizing data points.
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You know safety, end of day safety logs they can be uploaded media video and analyzing real time footage to then see what the trend is, see where they can get proactive, where their compliance is going to end up.
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And then the proactive part is really putting that in play.
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Right.
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So now we can say, hey, you were seeing an increase in PPE people not wearing their PPE, prompt training for PPE, right.
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So now you're getting in front of it.
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So as your mind starts losing that retention of that data and you start seeing these risks happen, now flag it for more training, not just hey every year.
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I need you to check all these boxes.
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Yeah.
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Or wait for next to happen and then react to that.
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You know it's really identifying those subtle hints you know that you have before an accident happens and then mitigating those risks by training.
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Yeah, it's cool hearing that 30,000 foot view, because you're introducing so many incredible important industries.
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I'm hearing data, which is moving faster than ever before at any point in history.
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I'm, of course, hearing software.
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I'm hearing hardware, for example, when it comes to the world of vr.
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I'm a tech geek.
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I love, for example, apple vision's.
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Apple vision pro has blown my mind.
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It's such a cool piece of hardware, but, of course, it's only powered by really great software as well.
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So, and obviously, ai is this big force that's playing into the development of all of these intersections.
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What's your take on it?
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What's holding us back or what's enabling us to go into this better future?
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Are you pushing the limits when it comes to the software front, or do you have those hardware considerations?
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Can you get your hands on enough data?
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Is that possible?
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What's your take on where we are with regards to all of these important tech developments?
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Yeah, I mean we're really pushing the bounds on the cutting edge technology and implementation of the systems, right Even to the AR perspective.
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I mean you have considerations like cell coverage or Wi-Fi coverage power.
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Then we're looking at new hardware coming out, working with engineering companies to make a SafetyVue branded Part of what our simulator, when we built it out, allowed for more ADA compliance.
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You can move it through a hallway or a doorway.
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It's not just here, it is stick it on the floor.
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But really, looking at it on, how do we get it in the hands of as many people?
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Look at the pricing aspect, look at mobility aspects, and everything we do when we look at it is ease of use, user-centric and being able to provide it to as many people to save as many lives.
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But technology is moving at a pace and AI it's here and it's.
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How do we utilize AI for good?
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You know we're several platforms out there utilizing AI as more of like hey, we'll show you this or we'll help make you more efficient on an email or something.
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But how do we utilize it to really get to the human factor?
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And that is where SafetyView, where we're driving towards.
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We use it to parse information in an efficient way, then, to provide that back, not just as a AI catchphrase.
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Yeah, tim, you said the word, so I'm going to go there with you.
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Both you said implementation, and, of course, having an amazing solution is one thing, helping others actually implement it, actually take action on.
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I'll tell you, as a podcaster, I wish that everyone would take action from every single episode that we put out, but the truth is obviously not everybody does that talk to us about, because I know that both of you care deeply, not about putting great solutions into the world, but about those great solutions actually making a difference.
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What does that implementation process look like, as you support the people who are using Safety View's suite of solutions?
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Yeah, so implementation really starts.
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I mean sign up.
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I was in hardware implementation for years in operations so I've learned how to make it more efficient, who to bring on.
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We talk to more VARs on the hardware side so we can maintain on the software side and really putting together great software that works with hardware that we're utilizing.
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And then making sure that support while I love offshore for certain talent and certain things we need to make sure the support is onshore to where it could really help on the tech side, the usability and get the explanation to how they need to understand it.
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And some of the problems with offshore is sometimes that's not the people in place.
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So making sure that Safety View maintains a US-based support desk.
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As far as implementation, if they go outside of Insights into the hardware side of it, then that is really make sure our partners that install understand what they're doing, that install understand what they're doing, understand how to relay that to our customer base and then long-term support contracts and things like that.
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Yeah, it's fun having both of you here on the air because, tim, you're talking about pricing strategy.
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Obviously you're also.
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We're talking about the solution, but you're also talking about Safety View as a business itself, and I've got two of Safety View's chief officers in front of me here today.
00:21:39.106 --> 00:21:41.213
What does that executive time look like?
00:21:41.213 --> 00:21:45.512
I'm always so fascinated from fellow business owners what their executive time looks like.
00:21:45.512 --> 00:21:51.152
We've all heard that old adage of working not just in your business, but also working on your business.
00:21:51.152 --> 00:21:53.714
What do your strategy sessions look like?
00:21:53.714 --> 00:21:55.195
Is it something you both commit to?
00:21:55.195 --> 00:21:56.817
Does it happen over the dinner table?
00:21:56.817 --> 00:22:00.682
I'd love some of those insights yes, it does.
00:22:02.805 --> 00:22:08.680
It's a definitely a day and night job, um, and it is discussed at the dinner table.
00:22:08.680 --> 00:22:11.030
Our kids are actually pretty involved with it as well.
00:22:11.030 --> 00:22:12.634
Um, we get their input.
00:22:12.634 --> 00:22:17.936
Sometimes I will even even ask them like hey, I'm going to explain this and repeat it after me.
00:22:17.936 --> 00:22:19.824
Make sure that you understand it too.
00:22:19.824 --> 00:22:20.988
And they will.
00:22:20.988 --> 00:22:23.055
And they've actually been little marketers for us too.
00:22:23.055 --> 00:22:24.759
They've made some connections out in the world.
00:22:30.357 --> 00:22:30.818
I love that.
00:22:30.818 --> 00:22:46.945
Give us some insights there, because I know that when you look towards the future, obviously it's really cool to think about the next generation of Walters can also be leading the safety of you charge, because that's the truth about businesses that make those positive impacts as they withstand the test of time.
00:22:46.945 --> 00:22:58.298
Think so differently and it's easy to look forward and think about how quickly AI is evolving.
00:22:58.298 --> 00:22:59.542
I would imagine that your feature set is going to be evolving.
00:22:59.542 --> 00:23:03.617
I would imagine that you've got new solutions that are coming on the horizon.
00:23:03.617 --> 00:23:05.123
How do you make those decisions?
00:23:05.123 --> 00:23:06.790
What's your future plans look like?
00:23:08.152 --> 00:23:08.692
Yeah, I mean.
00:23:08.692 --> 00:23:15.701
So our C-level we get together, we meet every Monday just to take a look at product and roadmap.
00:23:15.701 --> 00:23:23.479
Then, as far as the future of our kids, I mean part of this started there.
00:23:23.479 --> 00:23:35.343
So, looking in technology while technology is not really going to replace humans in some positions, there's other positions that are going to be.
00:23:42.309 --> 00:24:09.580
And when we look to the future, it's how do we help generations after us, even to the point like I'm teaching a capstone project around what safety you can do, as well, as we're starting up a thing here in Kentucky, in our town, to work with the local college to help students become entrepreneurs, in collaboration with like Amplify Louisville and some other folks, key Horse Capital, to stand up a program that allows for entrepreneurship.
00:24:09.580 --> 00:24:13.715
One of the things we got out of that was people don't know where to start.
00:24:13.715 --> 00:24:19.236
They have an idea but they don't know how to implement, they don't know how to push that over.
00:24:19.236 --> 00:24:32.895
So we're really trying to not only build SafetyVue and build that up, but support youth, support students in their entrepreneur journey and maybe one of them will be on your show someday.
00:24:34.049 --> 00:24:39.977
Gosh, I love that you are preaching to the choir here, because I'm a big believer that entrepreneurship changed lives.
00:24:39.977 --> 00:24:48.240
We all the three of us collectively we have all learned so much, not just about business, but about life, through the lens of entrepreneurship.
00:24:48.240 --> 00:24:51.335
So you are doing such deeply meaningful and impactful work.
00:24:51.335 --> 00:24:57.200
I'm gonna continue putting you both on the spot here, because it's not every day that we get to have couple co-founders on here.
00:24:57.200 --> 00:25:04.942
You're probably I would argue that in close to 1100 episodes maybe the fifth or sixth couple co-founders that we've had here on the air.
00:25:04.942 --> 00:25:15.884
Listeners always love hearing behind the scenes, so I'm going to put both of you on the spot to talk about either separation of duties or the combination of duties.
00:25:15.884 --> 00:25:21.383
How do you both separate, especially considering that you both have such different backgrounds and skill sets?
00:25:21.383 --> 00:25:25.681
What does that separation or combination of duties look like between the two of you?
00:25:28.171 --> 00:25:29.173
I learned real quick.
00:25:29.173 --> 00:25:34.364
Well in business and in this is, we have to stay in our lanes.
00:25:34.364 --> 00:25:39.494
I'm raw, I'm more construction, mind, tech, mind innovation.
00:25:39.494 --> 00:25:59.358
She keeps my mind at bay because she looks from a user side of it on what's going to look better, what's going to sell better, and so she has to keep me in check a lot because my brain just goes sometimes.
00:25:59.358 --> 00:26:04.779
So, maintaining our own lanes, and we learn this.
