Marketing & Sales Strategies Episodes
910: Thinking like a customer for marketing that CONNECTS w/ Mary Cas…
Discover how marketing entrepreneur Mary Casey transformed a canceled journalism class into a thriving business in the world of marketing! In this episode, the founder of Maxima Marketing Strategies takes us through her inspi...
907: ACTION SATURDAY (examine your offer!)
Is your offer as enticing as it could be? Discover how to elevate your offer and make it irresistible to your target market. In this Action Saturday episode, host Brian Lofrumento focuses on the fundamental yet often overlook...
905: EVERYTHING you need to succeed (and how it's all changed!) with …
What if you could turn a pandemic layoff into a thriving business? Sheena West did just that, and she’s here to share her compelling journey from early entrepreneurial endeavors to becoming a master of paid social media adver...
904: AI-powered conversion optimization (and the power of PERSONALIZE…
Can AI revolutionize your e-commerce strategy and skyrocket your sales? In this compelling episode, Angelo Ferro, co-founder of ShopLandingAI, joins us to share his remarkable journey from economic litigation consulting to th...
902: ACTION SATURDAY (selfie videos!? YES!)
Sending a selfie video can turbocharge your follow-up game and skyrocket your business interactions! Ever wonder why your emails go unnoticed or your pitches fall flat? This Action Saturday episode has the golden ticket—learn...
900: DEMAND GENERATION and growth marketing mastery w/ Sabina Iyengar
What sets successful SaaS companies apart in the crowded tech market? Join us as we celebrate our 900th episode with marketing strategist Sabina Iyengar, who reveals the secrets behind demand generation and the power of genui...
897: ACTION SATURDAY (find your unique differentiators w/ Heidi Hatte…
Discover how to harness your unique strengths and stand out in today's noisy digital world with expert insights from Heidi Hattendorf, our featured guest in Episode 894. With 25 years of marketing expertise ranging from Fortu...
895: Impacting CULTURE through content + creative services w/ Brianna…
How do twin sisters from Arizona State University go from coaching volleyball to becoming the masterminds behind a global Korean culture powerhouse? Join us as we sit down with Jenna and Brianna Tokioka, the dynamic duo behin...
894: Mastering INTENTIONAL marketing with a STRATEGY w/ Heidi Hattend…
Ever wondered how a marketing executive navigates the leap to entrepreneurship? With over 25 years of experience at industry giants like Motorola, Heidi Hattendorf shares her journey and the lessons learned in transitioning t...
892: ACTION SATURDAY (eavesdrop!)
Ever wished you could read the minds of your ideal customers? Imagine tapping into their unfiltered thoughts and conversations without them even knowing. In this Action Saturday our host Brian Lofrumento unveils his favorite ...
882: ACTION SATURDAY (give it ALL away w/ Austin McCulloh!)
Ready to revolutionize your marketing strategy? Join us this Action Saturday as we welcome back Austin McCulloh, the mastermind behind ReplyAssist. Austin shares transformative insights into cold outreach and the powerful pri...
880: Advertising as an INVESTMENT (and how to do it with a plan!) w/ …
Unlock the secrets of successful marketing with Rob Thorbjornsen, the ingenious force behind Forge Advertising, as he guides us through the transformative power of authentic branding and strategic promotions. His leap from co...
879: COLD OUTREACH... and ALL the reasons why it MUST be in your mark…
Ever wondered how a former college football player turned financial advisor can revolutionize lead generation for advisors? Meet Austin McCulloh, the CEO of ReplyAssist, who's transforming LinkedIn outreach into a fine art fo...
877: ACTION SATURDAY (reignite your social media with the Jay Z post!)
Feeling invisible on social media? What if there was a quick tactic to reignite your online presence and command attention? Join our host Brian Lofrumento on this Action Saturday as we unlock the power of the "Allow Me to Rei...
874: The HUMAN TRUTH behind video content that moves your customers w…
Have you ever wondered how a simple disposable camera could revolutionize a marketing strategy? Join our host Brian Lofrumento as he sits down with the brilliant and talented William Rossiter, director of Slice, who did just ...