Marketing & Sales Strategies Episodes
043: What creating a customer experience can do for your business
Most businesses build their processes and workflows from their own perspective, but truly successful customer-centric businesses OBSESS about the customer experience. David Hutcherson is a customer experience expert, and in t...
040: Turn your website into a lead-generating, money-making asset
Most websites don't make entrepreneurs any money. In most cases, they're nothing but expensive, fancy brochures. In today's episode you'll learn how to make your website work for you and start generating leads and revenue for...
034: Using Facebook Ads to get new customers and clients
Facebook Ads is a goldmine for entrepreneurs and marketers, because it offers some of the most advanced and precise targeting options to get your product or service in front of your ideal customers and clients. In this episod...
031: SEO - what is it, and should you even care?
SEO. Search Engine Optimization. Three words that most internet marketers say, and most entrepreneurs worry about, get overwhelmed by, and get stuck trying to figure out. In today's episode you'll learn what SEO is, how to ge...
023: How Jen Berson went from lawyer to running a top PR agency
Today's featured guest is Jennifer Berson, the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands, and Jeneration Academy, an on...
022: Three things your customers must have for you to be successful
If you get your target audience or ideal customer wrong, you might never have any customers or clients. No customers or clients means you'll go out of business quicker than you can say "entrepreneur"... so in this episode you...
019: How to get inside your customers' heads
Effective marketing is getting the right message in front of the right people . In other words, if you can enter the conversation already in your prospects' minds, you'll find your marketing resonates with them and it'll be e...
016: How to get featured in HuffPo, CNN, and major media outlets
In this episode you'll learn the #1 FREE tool that you can use starting today to get featured in major media outlets, such as Huffington Post, CNN, Fox News, The New York Times, etc.
014: How to attract the perfect customers and clients by finding your…
In this episode you'll learn the importance of finding your own voice . No one in the world can do business the way YOU can do business... as you're the only YOU in the world! So many entrepreneurs make the …
013: The one strategy to go from $0 to six-figures in revenue
In this episode you'll learn about the concept of the "multi-tiered product mix", or the bullseye. You'll learn exactly why dentists sell you cleanings up front, and how they turn customers who get cleanings into higher-payin...
008: How to get sales and grow your business without being salesy or …
The best way to show someone you can help them... is to actually help them! In this episode you'll learn how a concept called "leading with value" can help your business get sales without ever needing to be salesy or …
007: How to build a personal brand without hiring a branding expert..…
Never before have there been so many options when it comes to buying ANYTHING . When someone buys your product or service, they're buying in to YOU, so it's important to build and establish a personal brand that attracts peop...
003: 4 ways to package up solutions into something you can sell
Discover the four ways to sell solutions... whether you have a product business, a service business, or an information product business.