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Marketing & Sales Strategies Episodes

556: Content that creates CONVERSATIONS (and sales!) w/ Leslie Brockman
April 3, 2023

556: Content that creates CONVERSATIONS (and sales!) w/ Leslie Brockman

Leslie Brockman is the owner and principal marketing consultant of The Lab Collective with nearly 15 years of experience creating dynamic marketing programs and building brands for startups to enterprise organizations. Leslie creates strategic, high-impact programs incorporating digital, event, content, demand generation and account-based programs, and more to build successful customer journeys. She’s passionate about the efficiencies of marketing technologies and enjoys being challenged to thin...
555: ACTION SATURDAY w/ Jaimz Hodge (PLANNING YOUR WEBSITE FOR GROWTH)
April 1, 2023

555: ACTION SATURDAY w/ Jaimz Hodge (PLANNING YOUR WEBSITE FOR GROWTH)

Jaimz Hodge is the CEO of Stratus Forge and leads a team of passionate individuals that want to make things that inspire and create an impact. Stratus Forge works with amazing people and businesses to turn their websites on the digital frontier into an asset by delivering value that's important to their business. Rather than watching business websites idly sit by like socks in a drawer, Stratus Forge helps businesses build world class websites and turn those websites into an asset for their busi...
554: Humanizing your marketing and branding for more connections and sales w/ Kristen Dickey
March 31, 2023

554: Humanizing your marketing and branding for more connections and sales w/ Kristen Dickey

Kristen Dickey is a marketing and advertising sales professional turned corporate refugee turned solopreneur. She spent 15 years working for major media corporations, including: NBCUniversal, WarnerMedia, Viacom, Weather Channel, Shazam, Vevo, and The Trade Desk. Now she's leveraging that wealth of experience to help her clients improve their marketing strategy, website experience, and branding - but under her own MEDIA HUMANITY masthead. MEDIA HUMANITY helps SMBs with marketing strategy, web de...
546: Being visible online with a plan for GROWTH w/ Jaimz Hodge
March 17, 2023

546: Being visible online with a plan for GROWTH w/ Jaimz Hodge

Jaimz Hodge is the CEO of Stratus Forge and leads a team of passionate individuals that want to make things that inspire and create an impact. Stratus Forge works with amazing people and businesses to turn their websites on the digital frontier into an asset by delivering value that's important to their business. Rather than watching business websites idly sit by like socks in a drawer, Stratus Forge helps businesses build world class websites and turn those websites into an asset for their busi...
540: Using marketing to CONNECT with your customers w/ Leanna DeBellevue
March 3, 2023

540: Using marketing to CONNECT with your customers w/ Leanna DeBellevue

Leanna DeBellevue is an international speaker, global marketing agency owner, social media strategist, and co-author of the Amazon international bestseller "Light At The End Of The Funnel," a practical guide for business owners who are ready to step into success. She has helped clients from over 19 countries generate millions of dollars in sales using social media to connect and engage with their target markets. The companies she has worked with range from global conglomerates to real estate mog...
536: THIS strategy got me to six-figures in my first year!
Feb. 22, 2023

536: THIS strategy got me to six-figures in my first year!

In today's episode I'm going to share with you the REAL LIFE strategy I used to grow my SEO and marketing agency to six-figures in revenue in just my first year in my early 20s... even though I had no idea what I was doing and no sales experience or training!
533: The MOST important strategy to STAND OUT and have MORE successful clients!
Feb. 15, 2023

533: The MOST important strategy to STAND OUT and have MORE successful clients!

In today's episode we're going to focus on a strategy that will set your customers and clients up for success, make them happier, earn MORE business and referrals, and ultimately make you stand out in your marketplace!
530: The ONLY proof of concept that matters (this will save you time and make you money!)
Feb. 8, 2023

530: The ONLY proof of concept that matters (this will save you time and make you money!)

In today's episode we're going to talk about how to know if your idea for a product or service is worth creating / launching, and how to start making money with it before you've even created it!
527: The RIGHT types of feedback questions to ask
Feb. 1, 2023

527: The RIGHT types of feedback questions to ask

In today's episode we'll talk about the very simple yet extremely powerful questions you can – and MUST! – ask your customers and clients to get better feedback, more testimonials, and a deeper understanding of how to speak to and attract more of your ideal customers and clients.
525: Making marketing FUN ...and EFFECTIVE! w/ Stephen Custer
Jan. 27, 2023

525: Making marketing FUN ...and EFFECTIVE! w/ Stephen Custer

Stephen Custer is the owner of Dry Humor Marketing and an award-winning puppeteer. With experience in the corporate world, nonprofits, and government, he brings a wide-range of experience and creative ideas to the world of marketing consulting. He loves to help businesses and nonprofit organizations figure out why they do what they do. Then he uses video and photography to help them tell their stories. He usually adds a dash of humor to those stories and he seems to think he's hilarious, though ...
524: How to find clients that are ALREADY looking for you!
Jan. 25, 2023

524: How to find clients that are ALREADY looking for you!

In today's episode we're talking about job and project posting boards that allow you to get in contact with people who are ALREADY looking to pay someone with your skills and services. Upwork.com and Thumbtack.com are two examples of these directory websites where you can go find clients TODAY!
509: Google Ads the RIGHT way w/ Justin Golden (aka That PPC Guy)
Nov. 25, 2022

509: Google Ads the RIGHT way w/ Justin Golden (aka That PPC Guy)

Justin Golden is the founder of That PPC Guy, a Google Partner managing over $300K per month in ad spend for clients across the US. They utilize Search, Shopping, Display, and YouTube advertising for their clients. Before starting his own business, Justin managed $2MM in annual ad spend as a Digital Marketing Director at the corporate level and also worked as a paid media specialist at a marketing agency, both in Houston, TX. He took lessons from both experiences, combined them with his ideas an...
507: Be UNDERSTOOD with your branding w/ Maggie Bergin
Nov. 18, 2022

507: Be UNDERSTOOD with your branding w/ Maggie Bergin

Maggie is a Brand Strategist and Owner of Be Understood Branding. Maggie believes brand clarity is a kindness (everyone is exhausted!) AND a branding best practice. Maggie helps her clients carve away vagueness by building a crystal clear, distinct, irresistible brand. Be Understood Branding helps service-based businesses who are great at what they do but not-so-great at *talking* about what they do build a distinct, irresistible Brand Strategy so their work can BE UNDERSTOOD by their ideal clie...
506: Your business's digital foundation w/ Brandon Garcia
Nov. 11, 2022

506: Your business's digital foundation w/ Brandon Garcia

Brandon Garcia is the owner of BKXX Enterprises, a marketing agency that helps home service businesses fix their digital foundation. This allows potentials customers to find and get sold on the company before they even pick up the phone to call. His services include business listing optimization, social media profile optimization, website and sales funnel development, reputation management, SEO, display and PPC advertising, and direct mail. Visit Brandon's website at BKXXEnterprises.com.
505: Social media algorithms and TikTok success w/ Louie Bischoff
Oct. 28, 2022

505: Social media algorithms and TikTok success w/ Louie Bischoff

Louie Bischoff is the founder and owner of the boutique marketing agency, Next Right Thing Marketing Solutions . A native of Phoenix, Arizona, Louie has focused on business and marketing strategy for more than two decades and since 2015 has added digital marketing to her repertoire. Louie is an expert on TikTok for business and has ninja-level skills doing paid ads on social media. In addition to being an invitee and participant for TikTok's SMB Marketing / Paid Advertising group (where only 35 ...
504: The ONE question to ask to close more sales! (Super simple!)
Oct. 26, 2022

504: The ONE question to ask to close more sales! (Super simple!)

In today's episode we'll talk about the SIMPLEST question you can start asking your potential clients to start closing more sales and also gain valuable feedback that you can use to make your offer even better!
502: A BETTER agency model w/ Yeliza Centeio
Oct. 21, 2022

502: A BETTER agency model w/ Yeliza Centeio

Yeliza Centeio, a Hispanic woman, wife, and mother of two, is the founder and owner of Integral Marketing & Advertising. During her 15+ years on the advertising agency side, she witnessed first hand the impact that brand's distrust in agencies had on agency growth. As part of the in-housing movement, a local Boston brand recruited Yeliza where she experienced the difficulties of attempting to bring agency expertise and resources in-house. It was then that she realized that agencies still had a p...
501: Give them the razors, sell them the blades!
Oct. 19, 2022

501: Give them the razors, sell them the blades!

In today's episode we're going to be talking about a growth strategy that businesses of ANY kind can use... from physical product companies to service-based companies to coaching companies and more!
491: SHAMELESS. SELF. PROMOTION. It's time for you to embrace it... (and here's a kick up the butt!)
Sept. 14, 2022

491: SHAMELESS. SELF. PROMOTION. It's time for you to embrace it... (and here's a kick up the butt!)

In today's episode we're going to talk about the importance of standing up and fighting for your own cause when it comes to getting the message out about who you help and how you help them.
482: How to INSTANTLY make your skills / product / service more valuable...
June 12, 2022

482: How to INSTANTLY make your skills / product / service more valuable...

In today's episode we'll talk about how to have your efforts pay off in a significantly bigger way by finding people who value your skills / products / services more!
481: The money is in the...
June 8, 2022

481: The money is in the...

There's ONE sales activity that will give you more bang for your buck than any other, so in today's episode we're going to talk about the importance of... FOLLOWING UP! Plus, you'll get some super simple yet effective ideas for following up with people through a place of service and caring about them.
478: This mistake is KILLING your marketing (and wasting your time!)
June 1, 2022

478: This mistake is KILLING your marketing (and wasting your time!)

The actions you invest your time and energy into are only one half of an effective marketing strategy. In today's episode we're going to talk about the most important half of this marketing equation.
475: Do NOT make the biggest mistake I've ever made :(
May 25, 2022

475: Do NOT make the biggest mistake I've ever made :(

In today's episode we're going to talk about what you MUST do any time you get new customers or clients... because doing the OPPOSITE of this is what I consider my biggest mistake ever!
468: The BEST way to identify the PERFECT lead magnet
April 13, 2022

468: The BEST way to identify the PERFECT lead magnet

Choosing the right lead magnet is a VERY important aspect of your marketing as it's the front-end of your lead generation efforts, which kicks off your sales process. In today's episode we'll talk about how to identify the best potential lead magnet for your business so that it 1) attracts your ideal customers, but 2) sets you up for success in converting them into sales.
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