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Marketing & Sales Strategies Episodes

533: The MOST important strategy to STAND OUT and have MORE successful clients!
Feb. 15, 2023

533: The MOST important strategy to STAND OUT and have MORE successfu…

In today's episode we're going to focus on a strategy that will set your customers and clients up for success, make them happier, earn MORE business and referrals, and ultimately make you stand out in your marketplace!

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530: The ONLY proof of concept that matters (this will save you time and make you money!)
Feb. 8, 2023

530: The ONLY proof of concept that matters (this will save you time …

In today's episode we're going to talk about how to know if your idea for a product or service is worth creating / launching, and how to start making money with it before you've even created it!

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527: The RIGHT types of feedback questions to ask
Feb. 1, 2023

527: The RIGHT types of feedback questions to ask

In today's episode we'll talk about the very simple yet extremely powerful questions you can – and MUST! – ask your customers and clients to get better feedback, more testimonials, and a deeper understanding of how to speak t...

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525: Making marketing FUN ...and EFFECTIVE! w/ Stephen Custer
Jan. 27, 2023

525: Making marketing FUN ...and EFFECTIVE! w/ Stephen Custer

Stephen Custer is the owner of Dry Humor Marketing and an award-winning puppeteer. With experience in the corporate world, nonprofits, and government, he brings a wide-range of experience and creative ideas to the world of ma...

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524: How to find clients that are ALREADY looking for you!
Jan. 25, 2023

524: How to find clients that are ALREADY looking for you!

In today's episode we're talking about job and project posting boards that allow you to get in contact with people who are ALREADY looking to pay someone with your skills and services. Upwork.com and Thumbtack.com are two exa...

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509: Google Ads the RIGHT way w/ Justin Golden (aka That PPC Guy)
Nov. 25, 2022

509: Google Ads the RIGHT way w/ Justin Golden (aka That PPC Guy)

Justin Golden is the founder of That PPC Guy, a Google Partner managing over $300K per month in ad spend for clients across the US. They utilize Search, Shopping, Display, and YouTube advertising for their clients. Before sta...

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507: Be UNDERSTOOD with your branding w/ Maggie Bergin
Nov. 18, 2022

507: Be UNDERSTOOD with your branding w/ Maggie Bergin

Maggie is a Brand Strategist and Owner of Be Understood Branding. Maggie believes brand clarity is a kindness (everyone is exhausted!) AND a branding best practice. Maggie helps her clients carve away vagueness by building a ...

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506: Your business's digital foundation w/ Brandon Garcia
Nov. 11, 2022

506: Your business's digital foundation w/ Brandon Garcia

Brandon Garcia is the owner of BKXX Enterprises, a marketing agency that helps home service businesses fix their digital foundation. This allows potentials customers to find and get sold on the company before they even pick u...

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505: Social media algorithms and TikTok success w/ Louie Bischoff
Oct. 28, 2022

505: Social media algorithms and TikTok success w/ Louie Bischoff

Louie Bischoff is the founder and owner of the boutique marketing agency, Next Right Thing Marketing Solutions . A native of Phoenix, Arizona, Louie has focused on business and marketing strategy for more than two decades and...

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504: The ONE question to ask to close more sales! (Super simple!)
Oct. 26, 2022

504: The ONE question to ask to close more sales! (Super simple!)

In today's episode we'll talk about the SIMPLEST question you can start asking your potential clients to start closing more sales and also gain valuable feedback that you can use to make your offer even better!

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502: A BETTER agency model w/ Yeliza Centeio
Oct. 21, 2022

502: A BETTER agency model w/ Yeliza Centeio

Yeliza Centeio, a Hispanic woman, wife, and mother of two, is the founder and owner of Integral Marketing & Advertising. During her 15+ years on the advertising agency side, she witnessed first hand the impact that brand's di...

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501: Give them the razors, sell them the blades!
Oct. 19, 2022

501: Give them the razors, sell them the blades!

In today's episode we're going to be talking about a growth strategy that businesses of ANY kind can use... from physical product companies to service-based companies to coaching companies and more!

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491: SHAMELESS. SELF. PROMOTION. It's time for you to embrace it... (and here's a kick up the butt!)
Sept. 14, 2022

491: SHAMELESS. SELF. PROMOTION. It's time for you to embrace it... (…

In today's episode we're going to talk about the importance of standing up and fighting for your own cause when it comes to getting the message out about who you help and how you help them.

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482: How to INSTANTLY make your skills / product / service more valuable...
June 12, 2022

482: How to INSTANTLY make your skills / product / service more valua…

In today's episode we'll talk about how to have your efforts pay off in a significantly bigger way by finding people who value your skills / products / services more!

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481: The money is in the...
June 8, 2022

481: The money is in the...

There's ONE sales activity that will give you more bang for your buck than any other, so in today's episode we're going to talk about the importance of... FOLLOWING UP! Plus, you'll get some super simple yet effective ideas f...

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478: This mistake is KILLING your marketing (and wasting your time!)
June 1, 2022

478: This mistake is KILLING your marketing (and wasting your time!)

The actions you invest your time and energy into are only one half of an effective marketing strategy. In today's episode we're going to talk about the most important half of this marketing equation.

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475: Do NOT make the biggest mistake I've ever made :(
May 25, 2022

475: Do NOT make the biggest mistake I've ever made :(

In today's episode we're going to talk about what you MUST do any time you get new customers or clients... because doing the OPPOSITE of this is what I consider my biggest mistake ever!

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468: The BEST way to identify the PERFECT lead magnet
April 13, 2022

468: The BEST way to identify the PERFECT lead magnet

Choosing the right lead magnet is a VERY important aspect of your marketing as it's the front-end of your lead generation efforts, which kicks off your sales process. In today's episode we'll talk about how to identify the be...

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465: STOP guessing and START modeling!
April 6, 2022

465: STOP guessing and START modeling!

In today's episode we'll talk about how success leaves clues, and why that means you should NOT be guessing when it comes to your marketing, your copywriting, and your sales efforts, as well as two powerful tools that you can...

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461: Your website NEEDS to do these three things!
Jan. 26, 2022

461: Your website NEEDS to do these three things!

Entrepreneurs are missing a HUGE opportunity to have their website work for them, so in today's episode we'll reshape the way you view your website's impact on your business and talk about how to use your website to generate ...

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458: The MISSING INGREDIENT in your sales and marketing!
Jan. 19, 2022

458: The MISSING INGREDIENT in your sales and marketing!

In today's episode we'll talk about the simple yet powerful strategy that ALL engaging and persuasive speakers, leaders, and salespeople use... FUTURE PACING! By injecting this into your marketing and sales campaigns, you'll ...

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455: Use this simple strategy to put together an INCREDIBLE offer!
Jan. 12, 2022

455: Use this simple strategy to put together an INCREDIBLE offer!

Whether you're just starting out OR you're a seasoned veteran, BUNDLING is a simple strategy to reach more people, put together an IRRESISTIBLE offer, and generate revenue from better serving more people.

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452: Your marketing MUST do THIS!
Jan. 5, 2022

452: Your marketing MUST do THIS!

In today's episode we'll discuss the marketing phrase coined by Robert Collier when he said "Always enter the conversation already taking place in the customer's mind."

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439: The THREE types of traffic (this is important!)
July 21, 2021

439: The THREE types of traffic (this is important!)

In today's episode we'll talk about diversifying your traffic by leveraging the three types of traffic: traffic you influence, rent, and own!

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