NEW: We're now partnered with Catapult x UPenn as a content partner! Learn more about our partnership here.

Marketing & Sales Strategies Episodes

Jan. 25, 2023

524: How to find clients that are ALREADY looking for you!

In today's episode we're talking about job and project posting boards that allow you to get in contact with people who are ALREADY looking to pay someone with your skills and services. Upwork.com and Thumbtack.com are two exa...

Listen to the Episode
Nov. 25, 2022

509: Google Ads the RIGHT way w/ Justin Golden (aka That PPC Guy)

Justin Golden is the founder of That PPC Guy, a Google Partner managing over $300K per month in ad spend for clients across the US. They utilize Search, Shopping, Display, and YouTube advertising for their clients. Before sta...

Listen to the Episode
Nov. 18, 2022

507: Be UNDERSTOOD with your branding w/ Maggie Bergin

Maggie is a Brand Strategist and Owner of Be Understood Branding. Maggie believes brand clarity is a kindness (everyone is exhausted!) AND a branding best practice. Maggie helps her clients carve away vagueness by building a ...

Listen to the Episode
Nov. 11, 2022

506: Your business's digital foundation w/ Brandon Garcia

Brandon Garcia is the owner of BKXX Enterprises, a marketing agency that helps home service businesses fix their digital foundation. This allows potentials customers to find and get sold on the company before they even pick u...

Listen to the Episode
Oct. 28, 2022

505: Social media algorithms and TikTok success w/ Louie Bischoff

Louie Bischoff is the founder and owner of the boutique marketing agency, Next Right Thing Marketing Solutions . A native of Phoenix, Arizona, Louie has focused on business and marketing strategy for more than two decades and...

Listen to the Episode
Oct. 26, 2022

504: The ONE question to ask to close more sales! (Super simple!)

In today's episode we'll talk about the SIMPLEST question you can start asking your potential clients to start closing more sales and also gain valuable feedback that you can use to make your offer even better!

Listen to the Episode
Oct. 21, 2022

502: A BETTER agency model w/ Yeliza Centeio

Yeliza Centeio, a Hispanic woman, wife, and mother of two, is the founder and owner of Integral Marketing & Advertising. During her 15+ years on the advertising agency side, she witnessed first hand the impact that brand's di...

Listen to the Episode
Oct. 19, 2022

501: Give them the razors, sell them the blades!

In today's episode we're going to be talking about a growth strategy that businesses of ANY kind can use... from physical product companies to service-based companies to coaching companies and more!

Listen to the Episode
Sept. 14, 2022

491: SHAMELESS. SELF. PROMOTION. It's time for you to embrace it... (…

In today's episode we're going to talk about the importance of standing up and fighting for your own cause when it comes to getting the message out about who you help and how you help them.

Listen to the Episode
June 12, 2022

482: How to INSTANTLY make your skills / product / service more valua…

In today's episode we'll talk about how to have your efforts pay off in a significantly bigger way by finding people who value your skills / products / services more!

Listen to the Episode
June 8, 2022

481: The money is in the...

There's ONE sales activity that will give you more bang for your buck than any other, so in today's episode we're going to talk about the importance of... FOLLOWING UP! Plus, you'll get some super simple yet effective ideas f...

Listen to the Episode
June 1, 2022

478: This mistake is KILLING your marketing (and wasting your time!)

The actions you invest your time and energy into are only one half of an effective marketing strategy. In today's episode we're going to talk about the most important half of this marketing equation.

Listen to the Episode
May 25, 2022

475: Do NOT make the biggest mistake I've ever made :(

In today's episode we're going to talk about what you MUST do any time you get new customers or clients... because doing the OPPOSITE of this is what I consider my biggest mistake ever!

Listen to the Episode
April 13, 2022

468: The BEST way to identify the PERFECT lead magnet

Choosing the right lead magnet is a VERY important aspect of your marketing as it's the front-end of your lead generation efforts, which kicks off your sales process. In today's episode we'll talk about how to identify the be...

Listen to the Episode
April 6, 2022

465: STOP guessing and START modeling!

In today's episode we'll talk about how success leaves clues, and why that means you should NOT be guessing when it comes to your marketing, your copywriting, and your sales efforts, as well as two powerful tools that you can...

Listen to the Episode