Marketing & Sales Strategies Episodes

There's an acronym that every marketer and copywriter knows: WIIFM. In today's episode you'll learn how those five words can start making your marketing, your sales pitches, and your advertising much more successful.

Serving an audience takes energy, effort, and resources... so in today's episode you'll get a reminder about which audience TO serve and which audience to NOT serve.

There's ONE tool that every great marketer has in their arsenal, yet NO ONE talks about it publicly. In today's episode you'll learn what that tool is... and you'll get encouragement to start yours TODAY!

In today's episode we'll talk about where to focus your energies to prove that you're "certified," and the best way to incorporate that into your sales and marketing.

In today's episode you'll get a behind the scenes look into exactly how Brian plans out his entire 12 month marketing strategy... including his entire content strategy!

It's the holiday season... and the BUYING and SELLING season! In today's Strategy Wednesday episode we'll talk about how you should be looking for any – and EVERY – excuse to be selling.

In today's episode you'll hear the easiest way to overcoming the biggest mistake that most entrepreneurs make on sales calls.

In today's episode you'll hear how the Attachment Method can completely transform your marketing, your sales process, your follow-ups, and rapidly build an audience who is ready and EXCITED to work with you. Get the Attachmen...

In today's episode you'll learn about how an Instagram hack can get more than 20,000 people to find your viral posts on Instagram, and how that can help your business... with a slight twist.

Today's episode features answers to a listener's question about launching her first course.

In today's episode you'll hear about how Nike prioritized a non-scalable sales strategy to sell its first 50,000 shoes... and how not worrying about scale can – and will – benefit you as an entrepreneur.

In today's episode you'll learn the ONE question to ask yourself to instantly make your marketing, your copywriting, and your advertising better by focusing on your audience rather than yourself!

Every entrepreneurs loves to build things... whether it's a website, a podcast, an app, a blog, or social media profiles... but in today's episode you'll hear the obvious answer to the question "if you build it, will they com...

In today's episode you'll learn about the FIVE components to be more persuasive in your sales and marketing efforts.

The most important component of any ad campaign is targeting . In today's episode you'll learn about Facebook's targeting options, and most importantly, how to make sure that the targeting you choose sets you up for success.