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Marketing & Sales Strategies Episodes

Aug. 5, 2024

904: AI-powered conversion optimization (and the power of PERSONALIZE…

Can AI revolutionize your e-commerce strategy and skyrocket your sales? In this compelling episode, Angelo Ferro, co-founder of ShopLandingAI, joins us to share his remarkable journey from economic litigation consulting to th...

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Aug. 3, 2024

902: ACTION SATURDAY (selfie videos!? YES!)

Sending a selfie video can turbocharge your follow-up game and skyrocket your business interactions! Ever wonder why your emails go unnoticed or your pitches fall flat? This Action Saturday episode has the golden ticket—learn...

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July 31, 2024

900: DEMAND GENERATION and growth marketing mastery w/ Sabina Iyengar

What sets successful SaaS companies apart in the crowded tech market? Join us as we celebrate our 900th episode with marketing strategist Sabina Iyengar, who reveals the secrets behind demand generation and the power of genui...

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July 27, 2024

897: ACTION SATURDAY (find your unique differentiators w/ Heidi Hatte…

Discover how to harness your unique strengths and stand out in today's noisy digital world with expert insights from Heidi Hattendorf, our featured guest in Episode 894. With 25 years of marketing expertise ranging from Fortu...

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July 24, 2024

895: Impacting CULTURE through content + creative services w/ Brianna…

How do twin sisters from Arizona State University go from coaching volleyball to becoming the masterminds behind a global Korean culture powerhouse? Join us as we sit down with Jenna and Brianna Tokioka, the dynamic duo behin...

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July 22, 2024

894: Mastering INTENTIONAL marketing with a STRATEGY w/ Heidi Hattend…

Ever wondered how a marketing executive navigates the leap to entrepreneurship? With over 25 years of experience at industry giants like Motorola, Heidi Hattendorf shares her journey and the lessons learned in transitioning t...

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July 20, 2024

892: ACTION SATURDAY (eavesdrop!)

Ever wished you could read the minds of your ideal customers? Imagine tapping into their unfiltered thoughts and conversations without them even knowing. In this Action Saturday our host Brian Lofrumento unveils his favorite ...

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July 6, 2024

882: ACTION SATURDAY (give it ALL away w/ Austin McCulloh!)

Ready to revolutionize your marketing strategy? Join us this Action Saturday as we welcome back Austin McCulloh, the mastermind behind ReplyAssist. Austin shares transformative insights into cold outreach and the powerful pri...

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July 3, 2024

880: Advertising as an INVESTMENT (and how to do it with a plan!) w/ …

Unlock the secrets of successful marketing with Rob Thorbjornsen, the ingenious force behind Forge Advertising, as he guides us through the transformative power of authentic branding and strategic promotions. His leap from co...

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July 1, 2024

879: COLD OUTREACH... and ALL the reasons why it MUST be in your mark…

Ever wondered how a former college football player turned financial advisor can revolutionize lead generation for advisors? Meet Austin McCulloh, the CEO of ReplyAssist, who's transforming LinkedIn outreach into a fine art fo...

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June 30, 2024

877: ACTION SATURDAY (reignite your social media with the Jay Z post!)

Feeling invisible on social media? What if there was a quick tactic to reignite your online presence and command attention? Join our host Brian Lofrumento on this Action Saturday as we unlock the power of the "Allow Me to Rei...

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June 24, 2024

874: The HUMAN TRUTH behind video content that moves your customers w…

Have you ever wondered how a simple disposable camera could revolutionize a marketing strategy? Join our host Brian Lofrumento as he sits down with the brilliant and talented William Rossiter, director of Slice, who did just ...

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June 15, 2024

867: ACTION SATURDAY (check your Google resume!)

Want to understand why your Google search results are your most crucial business card? Discover the transformative power of your "Google resume" in today's Action Saturday episode with your host, Brian Lofrumento. Brian uncov...

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May 27, 2024

854: The PITCH-FREE sales framework (and crafting genuine connections…

Imagine transforming the dread of sales into genuine connections that fuel your business. That's exactly what Dan Mott, our revenue mindset expert, teaches solopreneurs in a game-changing conversation that shatters traditiona...

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May 24, 2024

851: Storytelling, the power of video, and standing out in a crowded …

Emmy winner and craft beer aficionado Bryant Vanderweerd joins us to share his evolution from TV news to the powerhouse behind Full Pour Media. As the conversation unfolds, you'll be captivated by Bryant's unique blend of sto...

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